As one of the few models making its global debut, Xingchen Motors’ Ziweixing is definitely attracting much attention.
A month before the auto show, there was all kinds of publicity on the Internet.
Earlier, some related news came out from time to time.
Now it is officially displayed at the auto show, which naturally attracts everyone's attention.
Not to mention the various media, even employees of luxury brands such as Mercedes-Benz and BMW are full of curiosity.
As for companies such as Chery, Geely, and BYD that have close cooperation with Nanshan Group, the general manager led the team and came to watch one after another.
"Mr. Cao, with a design genius like you at the helm of Xingchen Auto, half of the success is already achieved even before the car is sold on the market."
Wang Fu brought Liang Chuanqing, Wu Huabian and other senior executives to the booth of Xingchen Motors.
After the reporters frantically took pictures from various angles for more than ten minutes, they gradually dispersed.
Therefore, although the Xingchen Automobile booth had a lot more people than other car companies, it was not so crowded that you couldn't even look at the cars.
Today is a media day after all, so there are not many people overall.
"Mr. Wang is so impressed. Your sales of this year's F3 model exceeded 15,000 units last month. I guess it will hit 20,000 units this month, right?"
"At that time, you will become the first car company in China to have a model with monthly sales of 20,000 units."
The sedan chair was carried by everyone.
When the CEOs of various car companies come to visit, as long as Cao Yang knows them, they will definitely receive them.
Even if you don't know it, if it's a domestic car company, you still have to come out and show some interest.
As for those foreigners from Porsche, Mercedes-Benz, and BMW, they have no intention of dealing with you, so Cao Yang naturally pretends not to see them.
"F3 can achieve today's results because of the Nanshan Group's contribution."
"Without your group providing us with various parts such as engines and gearboxes, where would F3 be today?"
"Even our development model was based on your suggestions, Mr. Cao."
"I guess Honda and Toyota are bleeding with envy right now."
Wang Fu couldn't help but joke to himself.
Although externally, BYD Auto will certainly not admit that it has "copied" Honda's Accord and CRV and Toyota's Corolla.
But when chatting with Cao Yang, he said it like a joke, but it didn't mean anything.
Anyway, there are some things that are mainly not officially recognized and it doesn’t matter what others think.
As long as sales go up.
"Let them be envious!"
"The price of the same model in China and abroad is quite different."
"They always want to make high profits, so it is inevitable that sales will be affected to a certain extent."
When Cao Yang said this, Wang Fu was deeply touched and immediately continued: "It is indeed true. The Accord from Yangcheng Honda only costs about 20,000 US dollars in the United States."
"Not only is the price a lot lower than in China, the lowest configuration is also a 2.5L engine, and the entire series comes standard with 6 airbags and ESP, as well as automatic air conditioning and sunroofs."
"The one sold for US$25,000 is a 3.5L engine and is also equipped with a four-wheel drive system."
"Although part of the price difference is due to taxes and fees, it is an indisputable fact that the domestic castrated configuration is sold at a higher price."
BYD F6 is designed after Honda's Accord. BYD naturally has special research on the price and configuration of Accord in various parts of the world.
Therefore, Wang Fu spoke very clearly and clearly, and he understood this situation better than Cao Yang.
However, after all, we are in the auto show showroom, so it is not appropriate to complain too much.
After a brief visit, Wang Fu sat inside Ziweixing and felt its luxurious interior.
I didn’t stop too much and continued to visit other exhibition halls.
But Cao Yang is not that empty anymore.
After seeing off Wang Fu, Li Su, Wang Ying, Yin Chuan and other car company bosses came to visit, so naturally he, the owner, also wanted to accompany him.
…
"Editor-in-Chief, the front-page article has been written. Can you help check it?"
At Autohome, He Ling and Yu Yu were busy at the auto show all morning, and then went back to catch up on manuscripts in the afternoon.
What follows is basically a rhythm of visiting car shows in the morning and working on manuscripts in the afternoon.
""The Rising Star Car, the Lost Porsche" is a good title, and readers' expectations are immediately raised."
Naturally, Yu Yu could clearly see the situation on the Xingchen Bus Station this morning.
She even asked specifically about who those Porsche bosses were before leaving.
Unexpectedly, there was an unexpected surprise.
Wolfgang Porsche, Chairman of the Board of Management of Porsche AG.
CEO Wei Dejin and design director Lai Ping.
There can be several popular articles surrounding Xingchen Auto and Porsche alone.
If you take out some stories about Porsche and speculate about them, you can form a special topic.
Porsche, a brand that fascinates countless men, is a presence at the top of the automotive industry.
At the same time, the word "Porsche" also represents a family battle that is more bloody than a Korean drama.
Mainly to write the story of the Porsche family, with enough material to be made into an eight o'clock TV series.
Thinking of this, Yu Yu's legs were so excited that they almost came together.
The story begins when a German automotive engineer named Ferdinand Porsche founded the Porsche company.
He is also the designer of the famous Volkswagen Beetle.
This old Mr. Porsche is not only talented, but he has also made his family great and accumulated a lot of wealth.
After his death, his estate was divided equally between his two children, son Philly Porsche and daughter Louise Porsche.
Daughter Louise married Austrian lawyer Anton Piech, changed her surname, and gave birth to Ferdinand Piech, the king of the Porsche family's palace drama.
Many Chinese people have some impression of this eldest brother, and his life is simply a legend.
After turning against his brother, he jumped directly to Volkswagen and became the chairman and CEO of Volkswagen, successfully making Volkswagen a top-notch person...
Various news quickly emerged in Yu Yu's mind, and she planned to write a few articles by herself later to dig into the story.
Even Lai Ping, the chief designer of Porsche, is a very story-telling figure and can contribute a separate article to Autohome.
However, it is definitely better to confirm the article submitted by He Ling first.
"Chief Editor, aren't we also trying to leave a section on the homepage to recommend related videos?"
"I just confirmed that during the Xingchen Automobile development conference, the various reactions of the Porsche personnel captured by the cameraman were very interesting."
"In conjunction with this article, a special edited video will be released, which will probably become popular."
While Yu Yu was reading the article, He Ling also added her own thoughts.
"Remember to inform the photographer and send a person to stay at the Xingchen Automobile booth to take photos of the reactions of various colleagues."
"At that time, we can completely make a series of reports to show the uniqueness of Xingchen Motors."
Yu Yu knew very well where the focus of publicity for this Yangcheng Auto Show was.
If the purpose of promoting Xingchen Automobile is not achieved, then no matter how hard she works, it will be meaningless.
On the contrary, as long as Xingchen Auto is out of the circle, everyone thinks it is a luxury car.
So even if the publicity in other places is not good, Yu Yu is still successful.
"Don't worry, I also specially arranged for an editor who is familiar with the CEOs of various car companies to accompany the photographer to avoid missing important people."
"This morning, more car company CEOs who have close relations with Nanshan Group came to visit."
"I estimate that this afternoon or tomorrow, the general managers and staff of domestic joint venture car companies will also go to Xingchen Automobile's showroom."
"By then, they should be able to provide us with a lot of news material."
While other platforms are focusing on car models, Autohome has taken a unique approach this time to promote the Yangcheng Auto Show.
This style suddenly looks different.
Of course, when it’s time to take photos of car models, the people at Autohome will definitely not be reluctant to press the shutter.
It’s just that when presented on the website, the amount of recommendations given is not the same level.
Soon, various news reports related to the Yangcheng Auto Show appeared on the Internet one after another.
Even some anxious media started editing articles directly at the auto show and uploaded them at any time.
In this regard, Autohome obviously has a geographical advantage.
…
At Xingchen Auto, Mi Ying told Cao Yang about the latest Internet reports with a smile on her face.
"Mr. Cao, Autohome is really good at finding entry points."
"The news I see when I open the web page are generally related to Porsche and Xingchen Motors."
[Porsche supercar Cayman S was crushed by Xingchen Automobile Ziweixing! 】
[Ziweixing left Wolfgang Porsche with a disappointed look. 】
[Ziweixing: The world’s first model equipped with 8AT is officially launched. 】
[Yangcheng Auto Show Chinese car companies competed with German giants on the same stage, and they actually won? 】
[A glimpse of the leopard in the tube: Looking at China’s transformation from a big car country to a powerful car country from Xingchen Automobile]
[Xingchen Ziweixing: The most beautiful boy at the Yangcheng Auto Show]
There are various articles that make people want to continue reading as soon as they see the title.
Under each article, there are many related comments.
Whether it is the engine parameters or gearbox parameters of Ziweixing, or the acceleration performance and drag coefficient of the vehicle, Chinese netizens can find something to be proud of.
For a long time, at various auto shows, China's independent brands have nothing special to offer.
Except for the selection of car models, which seems to be more in line with the aesthetics of netizens than joint ventures, there are very few other aspects that can be used to make a difference.
Now it’s hard to find a Xingchen Automobile company to help everyone earn face, and the support from netizens is also quite strong.
In the car channels of several other portal websites, it is natural to see that the number of reads and comments related to Xingchen Automobile reports is much higher than other content, so naturally they are also actively promoting similar articles.
In particular, the showrooms of Xingchen Auto and Porsche are right next to each other. After Autohome posted the video of several Porsche bosses stretching their necks to watch the Ziweixing press conference on the Internet, many websites cleverly edited some of it. With pictures and some text, all kinds of articles that netizens love to read are published.
What's more, related pictures and comments were directly posted on some forums.
Porsche!
What an aloof existence it once was, it is still in the clouds now.
But such a German giant was actually overpowered by the Chinese brand.
Even Porsche's own executives stared at the Xingchen Auto showroom eagerly, and even personally went inside Ziweixing to study what this car was like.
Chinese netizens naturally like reports like this.
So soon, the first hot spot of the Yangcheng Auto Show appeared.
Xingchen Motors became famous, and so did Porsche.
It's just that this kind of name is obviously not what Porsche wants to see.
"This time is also a bit of a coincidence. I didn't expect that Porsche's chairman of the board, CEO, and design director would all come to the Yangcheng Auto Show."
"This has never been seen at the China Auto Show in the past few years."
"In addition, their Cayman S happened to have a launch conference in front of us, and they spent a lot of resources to promote their excellent power performance and drag coefficient."
"There is no harm without comparison. When our Ziweixing is compared with theirs, everyone will naturally feel the difference."
"Originally, many people had no intuitive feeling about the power of Ziweixing. Now that they have a reference object, it is no longer difficult to understand it."
Cao Yang is in a very good mood now.
Xingchen Auto's first official appearance performed well.
Even a little beyond my expectations.
"Coincidences also rely on strength. If it were another domestic car company, no matter how many coincidences there were, there would be no way to suppress Porsche's reputation."
Mi Ying's eyes sparkled when she looked at Cao Yang.
Even if he is handsome, he is still so talented.
Many women look at men the same way men look at women, starting with appearance.
But in the end it often comes down to talent.
If you are handsome, talented and rich, then you will definitely kill the goddess when you meet a goddess, and you will kill the goblin when you meet a goblin.
"Now is just the beginning. Xingchen Motors has a long way to go to completely establish its brand image."
Although he was in a good mood, Cao Yang was not proud.
When engaging in industry, it is obviously not enough to just look at temporary success or failure.
"Well, I believe that under the leadership of Mr. Cao, our Xingchen Motors will definitely become the Porsche of China."
"It's just this time that Porsche was offended so badly. I don't know if they will take any revenge."
Mi Ying said slightly worried.
However, Cao Yang didn't care at all and said: "I hope the people from Porsche will make trouble with us, otherwise the heat of the matter will die down very quickly."
"It doesn't matter even if they scold us or belittle us a few times."
"Don't say anything, that would be the worst situation."
Hearing this, Mi Ying's eyes suddenly lit up and she said, "Mr. Cao, if that's the case, why don't we simply arrange for some people to go to the Internet to compete with each other?"
(End of chapter)
