Zhang Xiuli is now prosperous.
Zhang Songwen didn't know how many times he had heard his mother mention this.
Even someone like me who doesn’t pay much attention to the automobile industry knows about Nanshan Group. I even heard that Nanshan Group is the largest private enterprise in Lingnan.
Based on this information alone, we can know the current status of Zhang Xiuli and Cao Yang, mother and son, in Lingnan Province.
However, Zhang Songwen is not the kind of person who likes to follow the crowd.
Many years ago, when I met my cousin in my hometown, we would chat with each other.
He even met Zhang Xiuli once when he was working as a tour guide.
But from then on, apart from occasional phone calls, the two parties gradually lost contact.
Now that Zhang Xiuli suddenly called him, Zhang Songwen was not surprised.
"Sister Li, long time no see, are you okay?"
Although I have doubts in my mind, I still have to answer the phone.
However, after chatting for a while, Zhang Xiuli directly stated her purpose completely.
This made Zhang Songwen couldn't help but feel excited.
Let yourself be in charge of a film and television company, or a film and television company backed by Nanshan Group, the largest private enterprise in Lingnan Province.
So will you still miss acting in the future?
In the past few years, I had been to hundreds of film crews but could not get a decent role. Could it be that my fortune was beginning to change?
No matter how many doubts he had in his mind, Zhang Songwen naturally agreed to go to Yangcheng to discuss the film and television company without any hesitation.
This was a pie-in-the-sky thing, and he had no reason to refuse.
Even if he loses his position as Beiying teacher for this, he feels it is worth it.
However, the auto show will start soon, and Cao Yang is also very busy.
After a brief meeting with him the next day, Zhang Songwen was handed over to Zhang Fugui.
And Nanshan Film and Television Culture Co., Ltd., a company that would later become very influential in the Chinese entertainment industry, was established in this way.
Years later, many people find it difficult to understand that such a large film and television company was actually established to advertise Xingchen Motors.
Of course, these are all things for later.
…
"Mr. Cao, this time the exhibition hall has five areas: A/B/C/D/E. We are in Hall E."
"Hall A is mainly for Mercedes-Benz, BMW, Volkswagen, General Motors and Ford; Hall B is mainly for BYD, Great Wall and other companies."
"Hall C is home to Chery, Xifeng Honda, DPCA and other companies."
"Hall D is home to companies such as Nissan, Toyota, Hyundai and Yangcheng Honda."
"The E hall where we are located is together with Porsche, Ferrari, Rolls-Royce, Bentley and Lamborghini. Bosch also arranged it in this exhibition hall for some reason."
"Overall, the organizer helped us fulfill our wish to be arranged with a luxury brand."
"This exhibition hall should be quite lively by then."
Although the official media day is tomorrow, all OEMs are busy setting up their exhibitions.
Zeng Tingting naturally wanted to bring Cao Yang over in advance to confirm the preparations.
"We only have one car, and the showroom area is not that big. Being with these luxury brands can not only subtly convey to people the impression that everyone has cars of the same level."
“It also prevents visitors from feeling that our exhibition hall is too small.”
"After all, compared with General Motors, Toyota Motor and other companies, the exhibition hall area of each car company in Hall E is less than half of theirs."
Cao Yang looked at the basically completed exhibition hall and didn't make any specific suggestions for modifications.
The exhibition layout plan was reported internally within the company before, but now it has just been implemented in kind.
"There are also many media who want to interview you this time. In addition to Autohome, will you also consider other media?"
As Xingchen Automobile’s external contact window, Zeng Tingting has good relations with many media.
Naturally, she also hopes that Cao Yang can accept more interviews from the media.
This is no harm to Xingchen Automobile.
"Just let them interview Mr. Rao and brag about the performance of Ziweixing."
"Especially the 8AT automatic transmission. This is the first model among all cars in the world to be equipped with mass-produced 8AT."
"We must promote it well and let everyone know the difference of Xingchen Automobile."
"In addition, we can seize several domestic million-level luxury cars and continuously benchmark them to give everyone an impression that the configuration and performance of Ziweixing are better than those of the million-level BBA It’s even better.”
"This can also be regarded as making some advance preparations for the official launch in January."
Cao Yang walked around the exhibition hall and saw the appearance of the showrooms of Porsche, Bentley and other brands next to it, without stopping too much.
Soon, the time came to November 21, 2005.
Today is the media day of the Yangcheng Auto Show.
Although there are the fewest people in the exhibition hall, today is the most important day for various car companies.
Because most car companies will arrange some press conferences on this day so that the media can better promote themselves.
The car models hired by various brands had the most smiles today.
Objectively speaking, most international giants regard China's current auto shows as a good platform for selling cars.
It’s rare for a car company to put its world-first models on China’s auto shows to promote them.
It will take at least ten or eight years for this situation to slowly change.
However, this situation is actually a good thing for Xingchen Automobile.
After all, compared to the press conference content of other models that may or may not be reported, Xingchen Automobile is much worth looking forward to.
On this occasion, Cao Yang naturally had to take part in person.
"Dear guests..."
The first minute is routine time.
Although Cao Yang felt that it was meaningless, there should be some routines.
While the media in the audience were looking around, waiting for the "garbage time" to pass, Cao Yang immediately started to get down to business.
This is much simpler than the speeches given by leaders at press conferences of some joint venture automobile companies.
It made everyone a little uncomfortable.
"Everyone has always felt that coupes are relatively niche and not taken seriously."
"Everyone has always felt that the power performance of Chinese car companies is not good and uncompetitive."
"Everyone has always felt that the appearance of Chinese car companies is not innovative and original."
"Everyone has always felt that it would be difficult for Xingchen Motors to build a luxury car and it would not succeed."
"Thank you to the consumers, media and friends who have been paying attention to Xingchen Automobile."
"I'm sorry, we have to subvert everyone's long-standing impression."
Cao Yang did not wear a suit today. Instead, he was dressed in casual attire, which was completely different from the leadership style of other car companies' press conferences.
But with that young and handsome face and fat-free belly, the photogenic effect is definitely great.
This alone, among the press conferences of various car companies today, is unique and can give some media an article.
"It's like mountains and rivers, it's like Nanke in a dream, it's something that's beyond the reach of the eyes, and it's something I can't let go of day and night."
"Our Ziweixing has countless advantages that make everyone miss it day and night."
"It is equipped with the world's most powerful 3.0T twin-turbocharged engine."
"Please pay attention, there is no '一' after this sentence."
In line with Cao Yang's words, the various parameters of 3.0T were displayed on the big screen behind him.
"After adopting twin turbochargers, the maximum power of our 3.0T V6 engine can reach 280kw, and the maximum torque can reach 520 Nm."
"You can compare the parameters of our friends. Our level is definitely far ahead among the same level."
At this time, the content on the big screen changed again, listing the engine parameters of BMW, Mercedes-Benz and other models.
This scene made the media in the audience a little uproar.
Every car company's press conference will brag about its own capabilities.
This is a routine operation. Everyone has seen it so often that they are a little numb.
However, this method of directly listing the parameters of other car companies in a table for comparison, which is obviously an attempt to step on others, is still not popular now.
Xingchen Automobile has set a precedent.
Even if the opponent's letterhead says "Bao*" and "Benz*", BMW and Mercedes-Benz are not fully written out.
But in the eyes of many people, this is even more excessive.
Trying to hide it!
It’s definitely a cover-up!
"Editor-in-Chief, aren't they too cruel?"
"I just want competitors like Mercedes-Benz and BMW to be their stepping stones."
Fang Dawen and Lin Jiayan of NetEase Auto Channel will naturally not miss such an important press conference.
Even if they don't like Xingchen Motors, it's impossible not to report relevant news.
At most, Autohome will be saying that Xingchen Auto is good, and Lin Jiayan and others will focus on the bad points to emphasize.
"Although this approach is a bit excessive, I have to say that it is refreshing and impressive."
"After this press conference, everyone knows that Xingchen Motors' Ziweixing has a very high engine level."
"At least the parameters on paper look good. In this way, the goal of Xingchen Automobile has been achieved."
Fang Dawen and Lin Jiayan have slightly different views.
As a professional media person, he knows exactly what kind of press conference is successful.
From the beginning, Xingchen Automobile has followed a completely different model from other car companies.
It can be said that the entire Yangcheng Auto Show and other car companies' press conferences were like playing house in front of Xingchen Motors.
The over and over again is the leader's drowsy official talk. At most, everyone will be more excited when the car model comes on stage.
But this excitement lasted only a few minutes and then disappeared.
Then we continued to fall into a state of drowsiness, like a university teacher giving a lecture.
It's nothing like Star Cars. Except for the first minute, it's just a routine, but the rest is different.
Even if Fang Dawen doesn't like Xingchen Automobile, he has to give their press conference a thumbs up in his heart.
"To put it bluntly, our 3.0T twin-turbocharged engine is completely comparable to the 4.5L naturally aspirated engine. It is even comparable to the data of some 5.0L naturally aspirated engines."
"The most important thing is that with such excellent engine performance, the comprehensive fuel consumption per 100 kilometers can still reach about 7."
"Perfectly achieving the balance between fuel consumption and power."
"With such an excellent engine, Ziweixing is as fast as lightning on the road."
"It can accelerate from 100 kilometers to 100 kilometers in 5.6 seconds, which is comparable to the performance of many sports cars."
No matter what kind of product launch it is, you must brag about yourself.
Xingchen Auto is naturally no exception.
It's just that the way people brag is more unique and can leave a very deep impression on everyone.
"I guess many people don't have any intuitive feelings about this sentence."
"I think you all attended the press conference held by a friend next to me just now."
"I am also honored to enjoy their content on the platform."
"As the undisputed star of this auto show, everyone must be deeply impressed by the newly launched Cayman S by a friend next to it."
"This is the first time it has been displayed in China, and it is also the most eye-catching focus at the Porsche booth."
Just as Cao Yang was saying this, several people with extraordinary status in the Porsche showroom next to them suddenly had an unpleasant feeling.
The booth area of each car company in Hall E is not very large, and Porsche's booth is right next to Xingchen Motors.
So even if their employees didn't deliberately pay attention to Xingchen Automobile's press conference, they couldn't miss it.
"If I remember correctly, the two-seat coupe Cayman S is a very distinctive model positioned between the Boxster S and the 911 Carrera."
"Its mid-mounted engine is powered by a 3.4-liter 295-horsepower horizontally opposed 6-cylinder engine. It accelerates to 100 km/h in just 5.4 seconds and can reach a top speed of 275 km/h."
At a press conference of a car company, they actually talk about the parameters of other car companies' models. This scene is definitely very rare.
Without waiting for the media below to comment, Cao Yang continued: "Have you noticed that the Cayman S, a pure sports car, can accelerate from 100 kilometers to 100 kilometers in 5.4 seconds?"
"This number is actually very good."
"But our Ziweixing is a four-door, five-seater coupe. Even if it weighs more than it, it can accelerate from 100 kilometers to 100 kilometers in 5.6 seconds."
"Who is better and who is worse, I think everyone has an answer in their hearts."
Such a naked slap in the face made the faces of people in the Porsche showroom next to him change.
"Lai Ping, I always thought that Chinese people were as humble as you, but I didn't expect that it wasn't like this."
"Wolfgang, I don't think there is any need to watch this Xingchen Automobile press conference."
"It's all nonsense data from the beginning. I think it's probably all done to attract attention."
"It's almost noon. How about we go try Yangcheng delicacies?"
As the CEO of Porsche, Weidekind personally brought Chairman of the Board of Directors Wolfgang Porsche and Chief Design Director of Global Customer and Project Design Lai Ping to attend the Yangcheng Auto Show.
Originally, I wanted to allow the two special people in the company to fully experience the rise of the Chinese market, but unexpectedly they encountered such a scene.
This was something he hadn't expected before.
"I've heard about this Xingchen car recently."
"As a well-known local company in Yangcheng, they have provided engines for many of China's own brand models."
"So the parameters just mentioned are definitely achievable in theory. It just depends on whether there are some special working conditions."
"But the exterior pictures of their models are very stunning."
"I think we need to see their actual cars later."
Design Director Lai Ping rarely gave the CEO face.
As a Chinese, his level is definitely sufficient for him to be able to take the position of Porsche Design Director.
This guy was poached by BMW in 1984 to be a senior designer.
Unexpectedly, the BMW 3 Series stood out when I first arrived at BMW.
However, he was also isolated by other design members of the team because he was too sharp.
In 1989, he switched jobs to Porsche.
He has the courage to innovate and uses the concept of Less Is More to propose a design plan for the new generation of Porsche 911.
After the new generation of Porsche 911 was launched in 1996, it set a sales record for Porsche.
This is the biggest change in 911 design in the past, and it is also the Porsche 911 that has the deepest impression on everyone.
The emergence of this car completely freed Porsche from the fate of being acquired.
It can be said that Lai Ping is definitely the savior of Porsche.
It's no wonder that Wei Dejin, who is the CEO, respects Lai Ping very much.
Later, Lai Ping won more than ten international awards by designing classic models such as Boxster and Cayman, establishing his status as a master.
Originally, he had no special expectations for the Yangcheng Auto Show.
But after coming to China, I saw the appearance pictures of Xingchen Automobile's Ziweixing on the Internet, and I had more expectations in my heart.
I just didn't expect that Xingchen Automobile's platform would be right next to Porsche, and the Cayman S designed by myself would become a stepping stone for the other party.
“Now let’s talk about another highlight of our Ziweixing, which is the gearbox.”
"A lot of car companies came to participate in the Yangcheng Auto Show today, and everyone also listened to a lot of press conferences this morning."
"Whether it is car companies from other pavilions or other friends of our pavilion, even the best-performing and most luxurious models are not equipped with 8AT automatic transmissions."
"I can responsibly say that Ziweixing is the world's first mass-produced model equipped with 8AT."
"The 8AT provided by this Nanshan transmission is also the most advanced transmission in the world. Together with the 3.0T twin-turbocharged engine, it provides everyone with an unprecedented power system."
"To put it bluntly, this system is now in a state of isolation and defeat."
"Coupled with the smooth body of Ziweixing, the driving and sports performance can be said to be unprecedented."
"Now, everyone is invited to appreciate Ziweixing's peerless elegance!"
Following Cao Yang's words, the car clothes draped on the exhibition car were officially lifted off by the staff.
Five purple stars of different colors officially appeared in front of everyone.
All of a sudden, Cao Yang was blinded by all kinds of flashing lights.
Even Wedekind and Wolfgang Porsche in the adjacent exhibition hall couldn't help but take a few steps forward, hoping to get a clearer view.
"The smooth body shape and the drag coefficient of 0.29 are completely comparable to sports cars."
At this time, Cao Yang's voice sounded again.
But Wei Dejin, who was looking at Ziweixing's stunning appearance with wide eyes, couldn't help but feel a thump in his heart again.
The Cayman S also has a drag coefficient of 0.29.
Is this guy on the stage going to step on me again?
It was originally the most popular product at this year's auto show, but by then it really became a stepping stone for Xingchen Motors.
That will affect Cayman S sales.
After all, as a luxury model, what everyone will definitely consider when buying a car is the sense of face.
If the Cayman S's power performance and appearance are inferior to those of Xingchen Car, then some consumers will definitely change their minds.
"I guess everyone can't wait to get in touch with Ziweixing up close."
"So I will leave the rest of the words for when it is officially launched."
“Thank you again for attending the launch of Xingchen Automobile!”
Originally there were some configuration parameters that could also be introduced, but Cao Yang felt that this level was just right.
If anything else is said, no one will probably be in the mood to listen.
So I ended the press conference very happily.
As a result, the five exhibition cars were immediately surrounded by a group of people.
Fortunately, today is media day, and only car company staff and media can enter.
Otherwise, Cao Yang would probably be worried about whether a stampede would happen.
"Lai Ping, let's go over and take a look."
Wolfgang Porsche, as chairman of the board of directors of Porsche AG, also felt a hint of crisis at this time.
There is no way. Although he is a rich third generation, he is not an ignorant person.
He still has the ability to appreciate whether the car in front of him is good or not.
As for Lai Ping, it goes without saying.
Originally, he thought that there were no decent car designers in China and it would be impossible for him to come up with any impressive products.
Even if there were rumors that the best-selling pickup trucks of Ford and General Motors were designed by Chinese people, he still felt that there might be something wrong with it.
Besides, pickup trucks and coupes have completely different styles.
However, hearing is false and seeing is true.
After the official debut of the Ziwei Stars in front of us, they are definitely the most beautiful ones.
Even among the showrooms of many luxury brands, it still stands out.
Lai Ping even vaguely found a familiar shadow from this car.
Before, he was mainly responsible for designing sports cars at Porsche, but after becoming the design director, he also thought about whether he could make some innovations and design a coupe.
This idea just came out of my mind and has not yet been implemented.
The result was a coupe that fully met my expectations.
It's strange that he doesn't pay attention to it.
Therefore, before Wolfgang Porsche finished speaking, he walked towards the Star Auto showroom.
As the CEO, Wedekind saw that Wolfgang Porsche and Lai Ping were both going to the Xingchen Automobile booth, so he had no choice but to shrug his shoulders and follow them.
This scene was naturally filmed by the media attending the press conference.
Especially He Ling from Autohome. After seeing this scene, she specifically reminded her colleagues carrying cameras to focus on the few people coming to the Porsche booth.
(End of chapter)
