The third Yangcheng International Automobile Exhibition with the theme of "Innovative Life, Driving Excitement" will be held at the Yangcheng Pazhou International Convention and Exhibition Center.
November 21st is Media Day.
The 22nd and 23rd are professional audience days.
The 24th to the 28th are public visiting days.
The ticket price on public days is 30 yuan, but the ticket price on professional days is 60 yuan.
Among the auto shows in China, the most influential ones currently are the auto shows held alternately in the Magic City/Imperial Capital and the Yangcheng Auto Show.
These two auto shows can be said to be national, while the current influence of the other shows is still local.
For such an auto show, various automobile OEMs and parts companies, as well as the automotive media, must attach great importance to it.
"Xiao Lin, we at NetEase Auto must pay full attention to this auto show and show our momentum."
"We cannot let Autohome steal all the limelight."
Although the auto show will not open for a few days, everyone's preparations have definitely begun.
NetEase Auto Channel, as the local automotive media in Yangcheng, naturally attaches great importance to it.
In recent months, they have been overwhelmed by Autohome in many auto industry news reports.
This made Fang Dawen very angry.
"Editor Fang, don't worry, we have organized an interview team of twelve people. When the time comes, we will not miss every manufacturer's press conference."
"For car companies such as Zefeng Honda and Yangcheng Honda, we have also made reservations in advance."
"During the auto show, we will conduct an exclusive interview with their general manager."
"Some related reports and soft articles are already being prepared and considered in advance."
Lin Jiayan is now Fang Dawen's most trusted subordinate.
This time, all interviews related to the Yangcheng Auto Show were handed over to her.
"This time at the Yangcheng Auto Show, the exhibiting companies have reached a new high, and there are many more models on display."
"Yangcheng Honda's facelifted Accord, Changan Ford's Focus Sport, Mazda6's 6MT version, the new Excelle station wagon, Chevrolet's new car LOVA and Teitu Hyundai's new car ACCENT will also be on display."
"Lexus, Toyota, Buick and other car companies will launch some concept cars."
"Companies such as Ferrari, Lamborghini and Porsche will all be exhibiting with their sports cars."
"You must fully combine the content that online readers like to read and write relevant articles."
"Especially when it comes to car models, you have to work hard. Netizens are probably most interested in seeing car models."
"If we can take some special photos, maybe a popular article will come out."
For the Automobile Channel, the Yangcheng Auto Show is definitely the most important event in recent times, no other.
So even if Lin Jiayan said that the arrangements had been made, Fang Dawen couldn't help but remind him.
"We have obtained the arrangements for each exhibition hall from the organizer, and the work of relevant personnel is arranged based on the arrangements of the exhibition halls."
"As for the photo shoots related to the car models you mentioned, that is what we are focusing on."
"Many car companies have entrusted advertising companies to recruit a lot of car models. There should be no shortage of materials by then."
In 2005, half of the audience's purpose of going to the auto show was to see the car models.
At this time, the rectification of the car model has not yet begun.
So everyone's clothing and other things are designed to attract attention.
No wonder so many people like to watch it.
"That's good. Anyway, we can't be compared with Autohome this time."
There are many domestic automobile news websites, and the four major portal websites have automobile channels.
But what Fang Dawen cares most about is the situation of Autohome. After all, Yu Yu, the editor-in-chief of Autohome, used to be his subordinate.
Everyone broke up unhappy, and he didn't want Yu Yu to develop too well after going to Autohome.
While Fang Dawen and the others were discussing the arrangements for the Yangcheng Auto Show, there was naturally no idleness inside Autohome.
Even because Xingchen Automobile’s Ziweixing is about to be officially unveiled at the auto show, Autohome needs to prepare more things.
"Chief Editor, with Ziweixing's stunning appearance, it will definitely be no problem to attract a wave of attention."
"But I feel that in order to continuously enhance the brand power of Xingchen Auto, it is not enough to rely solely on our Autohome to help promote it."
"I have a bold idea, I don't know if it's appropriate to bring it up."
He Ling is also a very independent and smart person.
Today, I am now the editor-in-chief of a section of Autohome.
"what idea?"
"Let's hear it. If it makes sense, I'll give it to Xingchen Auto Sales Department."
Naturally, Yu Yu also knew that the promotion of Xingchen Automobile was the most important task during this period.
As long as this task is completed, everything else will be easy to talk about.
"The models of the world's major luxury brands often appear in various movies and TV series."
"Nowadays, the domestic film and television drama market is slowly improving and is even starting to heat up."
"I think Xingchen Motors can consider making efforts in this area, and even ask Nanshan Investment to come forward to invest in some film and television dramas, or directly acquire or form a film and television company."
"I think the film and television drama industry will also be a rising industry in the future. Even if you can't make too much money, you won't suffer particularly heavy losses."
"Even if we can take this opportunity to make Xingchen Motors famous and establish a luxury brand character."
"Then it's still worthwhile for the film and television company to lose some money, just treat it as advertising fees."
When He Ling said this, Yu Yu couldn't help but nodded.
This proposal is indeed very feasible.
In particular, her old boss Zhang Fugui is now in charge of Nanshan Investment and is starting to make some moves in the Internet and financial fields.
Even she knew that the funds Zhang Fugui was now responsible for had reached 1 billion.
Under such circumstances, it is really worth considering letting Nanshan Investment involve the film and television industry.
At that time, not only can movies and TV series be made to promote Xingchen Auto, but it will also be a different kind of publicity if those celebrities' daily cars have something to do with Xingchen Auto.
As long as Nanshan Investment has influence in the film and television industry, those celebrities will even take the initiative to cooperate with some publicity.
This is definitely a good thing for Xingchen Automobile.
"Your suggestion is very good. You can organize it into several PPTs. I'll go find Minister Zeng and Mr. Zhang."
"As long as they think there is no problem, then the possibility of persuading Mr. Cao to agree is very high."
Yu Yu thought for a moment and immediately felt that this matter was worth spending some energy on.
Soon, this proposal was recognized by Zeng Tingting and Zhang Fugui, and appeared on Cao Yang's desk.
"Mr. Cao, I think the suggestions given by Autohome are very constructive and are in line with some of your previous assumptions."
Zeng Tingting and Zhang Fugui came to Cao Yang's office in person to talk about the promotion of Xingchen Automobile and the significance of investing in the film and television industry.
The main business of Nanshan Group is definitely automobiles, auto parts and equipment, but other industries surrounding these industries are naturally worthy of investment.
For example, Autohome appeared under this situation.
In Zeng Tingting's view, there will be no problem if a company like Nanshan Film and Television or Xingchen Film and Television emerges.
"Indeed, every car brand will hire some celebrities to be their spokespersons and place advertisements in some TV movies."
"We not only have coupes now, but we will also have supercars and large SUVs in the future. These are very suitable for finding insertion points in movies and TV series."
"For example, some wealthy people and important occasions arrange for Xingchen cars to appear. At the beginning, people may not have any special reaction."
"But the more times we use it, the impression that Xingchen Car is a luxury car gradually comes out."
Zhang Fugui also showed a rare positive attitude.
He used to be in sales and often had to take part in some second-half activities on occasion.
But there was definitely a big gap between girls at that time and celebrities.
If I have the opportunity to meet celebrities in the future...
His enthusiasm is naturally higher.
He feels that this industry is the most suitable industry for him.
"Your proposal is a good one. If Xingchen Motors wants to focus on improving its brand power in the future, film and television placement and the publicity effect of celebrities are indeed very important."
"But the film and television industry is very deep. It's not as down-to-earth as working in industry."
"No one in our group is very proficient in this field, right?"
Cao Yang naturally knows better than them what the entertainment industry will look like in the next ten years.
The film and television industry has indeed begun to enter a state of rapid development. If you want to make some money for advertising in the future, there will be no problem at all.
Even if you do nothing but check the names of the movies and TV series you invest in, you can avoid many pitfalls.
In this way, it is difficult to lose money and it does not take up too much time.
"Mr. Cao, I remember hearing you say before that my aunt has a cousin who is a teacher at Beijing Film Academy or China National Theater. He seemed to be an actor before."
"Although he doesn't seem to be very famous, he should know a lot about the industry."
"When the time comes, can we ask him to come over to help with the affairs of the film and television company, and then recruit some people from the industry? It shouldn't be that difficult."
Zeng Tingting said this from the side, and Cao Yang really thought of the cousin his mother mentioned.
Although they are not cousins, the two families in the same town still had some contacts in the past.
It's just that in the past few years, Cao Yang has hardly had time to accompany his mother back to his hometown for the New Year, and the exchanges between the two parties have become less.
Cao Yang, who grew up in Yangcheng, had no deep impression of his relatives in his hometown.
Many people have no idea what they look like, let alone their names.
After all, people in my hometown rarely call people by their full names.
"Don't tell me, I think I have such a relative, but I haven't been back to my hometown for a long time."
Zhang Fugui said a little embarrassed.
His parents would care about the affairs of relatives in his hometown when they were still alive, but they basically didn't pay much attention to them after that.
On the contrary, his sister is married, but still has some contact with many relatives.
"I'll ask my mother to see what's going on with her cousin."
"If it's reliable, just do as you say."
Cao Yang didn't pay attention to Zhang Fugui's words.
I had some ideas in this regard before, but now Autohome has taken the initiative to propose it, and both Zeng Tingting and Zhang Fugui think it's very good.
Naturally, Cao Yang had no reason to dampen everyone's enthusiasm.
At most, I just have to work harder when the time comes.
…
"Mom, this cousin you are talking about is named Zhang Songwen?"
At dinner that night, Cao Yang mentioned to his mother about investing in a film and television company to serve Xingchen Motors.
Then I heard the name of a person who is very unknown now, but will be very famous in 2023.
"Yeah, is there anything strange?"
"Let me tell you, your cousin is actually quite a legend."
"At the age of 17, he graduated from a vocational high school and started his working career."
"During this period, Songwen worked in many industries, including printing factory worker, beverage salesperson, air-conditioning installer, hotel waiter, hotel manager, tour guide, etc."
"When I was a tour guide, I seemed to make a lot of money, and I felt very prosperous when I returned home during the Chinese New Year."
"But he always wanted to be an actor and was interested in movies and TV, so around 2000, he was admitted to Beijing Film Academy."
"What's even more amazing is that he stayed in school and became a teacher after graduation."
"However, after he went to the Imperial Capital, I had less contact with him."
"At that time, the company also started to transform. I worried about you every day and didn't have much thought for other things."
"What, you want him to help with that film and television company?"
It is rare for Zhang Xiuli to see her son discussing work with her, and his enthusiasm is also very high.
"How is this cousin's character like?"
For Cao Yang, it doesn't matter whether his acting skills are good or not.
What he mainly wants now is an industry insider who understands the film and television industry to help him check.
"Awen is a very nice person and he is also very interested in this industry."
"If he is really put in charge of the film and television company, I think it shouldn't be a big problem."
"He should have accumulated some connections over the years. All you need to do is arrange a few accountants to take care of the company's accounts."
Mom has said so, so Cao Yang naturally has no doubts.
Cao Yang had already had thoughts in this regard, and now that he knew that the so-called cousin was Zhang Songwen, Cao Yang felt even more relieved.
"Mom, then you should contact your cousin to see if he is interested."
"If you are interested, you can come to Yangcheng and talk directly."
Xingchen Automobile’s film and television placement is about to begin now.
Since you are planning to invest in the film and television industry to serve Xingchen Motors, you should act quickly.
"Okay, I'll make a call now and invite him to come over and have a chat."
"I think there is an opportunity to return to the film and television industry, and Awen has no reason not to agree."
Finally having the opportunity to play her role, Zhang Xiuli actively started making phone calls.
On the other side of the phone, Zhang Songwen looked at the ringing phone in surprise.
(End of chapter)
