"He Ling, in the next few days, the news that Xingchen Motors will become the official reception vehicle for the Olympic Games will be reported as a special feature."
“We want to make sure that at least one original article appears in the most prominent position on our website every day.”
At Autohome, Yu Yu will obviously be busy until late tonight.
This afternoon, Xingchen Motors and the Olympic Committee have officially signed a contract.
Related reports will naturally begin.
As a brother company of Xingchen Automobile, Autohome cannot let go of its chain at this time.
So even if Volkswagen also sent soft articles, they only published the relevant news in a less conspicuous position.
Yu Yu also knows that such an approach will definitely offend Volkswagen, and even make some other car companies feel that Autohome's approach is biased.
But his thinking is very clear. At this time, the boss's thoughts are the most important.
It has to be said that after that job change, his perspective on problems has obviously become more suitable for the needs of the workplace.
"It's just such a thing. If we want to make it into a special topic, we may not have enough material."
He Ling was naturally aware of the importance of this matter.
But it’s hard for a clever woman to make a meal without rice.
Xingchen Motors currently only announces one model, the Ziweixing, and this model has not yet been officially launched, and there are very few related pictures and other materials.
This requires her to write one or two articles, which is no problem.
But there is pressure to make it a special topic.
"This is easy to handle. I have just contacted Minister Zeng from the Xingchen Automobile Sales Department. She will cooperate and provide us with some materials."
"In addition, they will also provide us with some important exclusive news and cooperate with us to continue this topic."
Naturally, Yu Yu also knew the problems that He Ling could see.
So after listening to her concerns, a solution was immediately provided.
“Breaking scoop?”
He Ling felt happy, it would be easy to handle if she had the materials.
It doesn’t matter how many articles you want.
"I heard that Xingchen Motors is planning to launch two more models before the Olympics, one of which is a sports car and the other is an SUV."
"Can these two pieces of information be put to good use?"
Although the information Yu Yu has is very limited, there is no problem at all in writing a few more articles based on this news.
"This...are they really going to build sports cars and SUVs?"
He Ling was shocked, feeling a little surprised and a little worried, "This is very different from the development path of ordinary car companies."
"It won't be a problem at all to take this opportunity to hype up a few more articles."
Hearing what He Ling said, Yu Yu couldn't help but smile on his face, and continued: "I feel that in addition to the news about these two new models, there is a lot that can be written about the different development paths themselves. "
"When the time comes, you can show off your skills."
…
Autohome is promoting the news of Xingchen Auto in full swing, and some other automotive media will also have more or less reports.
As a result, the attention Xingchen Automobile has attracted in the Chinese automobile industry has naturally risen to a higher level again.
In particular, the news of Xingchen 2 and Xingchen 3 emerged, which made many people feel the ambition of Xingchen Automobile.
"Mr. Wang, I didn't expect Xingchen Motors to be able to cooperate with the Olympic Organizing Committee. If I had known, we would have given it a try."
Lian Furong talked to Wang Ying there with a little regret.
In his opinion, Great Wall Motor's development this year is definitely very good for China's independent brands.
More than seven months have passed a year ago, and Great Wall Motors has sold more than 100,000 units.
Today it will definitely break through 150,000 units and even hit the high target of 200,000 units.
In particular, the performance of the H6 model is very impressive, with sales exceeding 5,000 units last month and increasing every month.
If it continues to develop at this pace, it will not be very difficult for H6 to achieve its monthly sales target of 10,000 units.
"Although our development speed this year is not bad, we are still not as strong as competing with international giants such as Volkswagen and Toyota for the position of Olympic sponsor."
"With that kind of money, we might as well launch one more SUV, which might have a better effect on promoting sales."
Wang Ying was very clear about troubles and did not feel any jealousy because of the Xingchen Automobile incident.
Great Wall Motors can develop at such a rapid pace, and she, as the general manager, still deserves credit.
Although she often has to listen to some instructions from her boss, she still has a strong say in the company's specific business policies.
"That's true. I heard that Volkswagen plans to invest hundreds of millions in this event."
"If you add in the various vehicles provided, the cost becomes even greater."
After hearing what his boss said, Lian Furong immediately changed the way he spoke.
"This time Volkswagen's sponsorship activity has been interfered with by Xingchen Motors. It is estimated that there will be a lot of sordidness between the two of them in the future."
"This arrangement by Mr. Cao is a great thing for improving the brand influence of Xingchen Motors."
"But for Nanshan Group, it may not be a good thing."
When Wang Ying said this, Lian Furong was stunned.
What's the meaning?
Why isn't this a good thing?
As if he could see what Lian Furong was thinking, Wang Ying continued: "Volkswagen is now considered a major customer of Nanshan Group."
"Their gearboxes are not only supplied to some models of Modu Volkswagen and Spring City Volkswagen, but are also exported to Deutsche Volkswagen."
"Even in other parts such as wheel hub bearings, we have supporting cooperation on many Volkswagen models."
"In this case, Xingchen Motors has offended Volkswagen. Do you think it will have no impact on Nanshan Group's parts supply?"
When Wang Ying said this, Lian Furong understood immediately.
Comparing his feelings, if he were from Volkswagen, he would definitely have great opinions on Xingchen Motors.
Then taking some necessary measures is almost inevitable.
"What you gain is mulberry trees, but what you lose is in the east."
"For Nanshan Group, it is not necessarily a good thing."
Fortunately, the matter had nothing to do with Great Wall Motors, and Lian Furong just looked like a spectator.
Naturally, other companies, like Great Wall Motors, are very touched by some of the news about Xingchen Motors.
"Mr. Li, it seems that Cao Yang is serious about his car business."
"Even before a model has entered mass production, it has begun to win the position of the designated car for the official reception of the Olympic Games."
"It seems they have used a lot of resources."
Peng Lin, the sales director of Geely Automobile, after finishing a meeting with Li Su, couldn't help but chat about the news in recent days.
"If the Xingchen Automobile's Ziweixing can achieve that appearance in its final mass production state, regardless of the final sales volume, it will leave a mark in the development history of Huaxia Automobile."
"That look is really stunning."
"Coupled with the gimmick of being the world's first equipped with an 8AT automatic transmission, they might really be up to something."
"But fortunately, their market positioning is completely different from ours, otherwise I really wouldn't have the confidence to compete with them."
Geely Automobile has also developed very rapidly in recent years.
In particular, the launch of a new model of the Emgrand sedan this year has brought great gains to Geely.
Until now, among the sedans of domestic independent brand car companies, except BYD's F6, no car of the same level has a higher sales volume than Emgrand.
Either the price is lower than Emgrand, or the sales volume is lower than Emgrand.
Anyway, the Emgrand, which borrowed from Toyota CAMRY, is now a pair of kings in the hands of Geely Automobile.
Let Geely Automobile's influence rise to a higher level.
"That's true."
"Nanshan Group's technological accumulation in the field of gearboxes is indeed deeper than everyone imagines."
"This quietly became the first company in the world to develop an 8AT automatic transmission."
"Nanshan Engine is expected to become the largest engine company in China this year, supplying almost all independent brands."
"I heard that Dongan Power and Aerospace Mitsubishi both hate Nanshan engines."
Geely Auto now purchases engines for about half of its models from Nanshan Engine, so Peng Lin is naturally familiar with the relevant situation.
"The success of Nanshan Group shows that developing your own technology is not as difficult as everyone thinks."
"We didn't have money before, so we didn't have the conditions to spend a lot of money on research and development."
"Starting from this year, the company's operating conditions should be greatly improved, and investment in research and development will also be increased in time."
"I hope that for the next generation of new models, 80% of the engines can be produced by ourselves."
As a very thoughtful and thoughtful entrepreneur, Li Su naturally did not want Geely Automobile's engines to be purchased from outside all the time.
This feeling of having one's core lifeline in the hands of others is not good at all.
"I will discuss it later with Director Gao Songlin of the research institute to see how to plan new models in the future."
Peng Lin was a little confused when he heard Li Su's idea.
The parameter level of Nanshan's engine is first-rate in China. There are few engines produced by any company that can be better than Nanshan's.
If Geely Auto uses its own engines in the future, it will probably become more difficult during sales promotion.
Of course, Peng Lin definitely had no way of telling Li Su this.
…
"Mr. Wang, the Star Car released a satellite for everyone without making a sound."
"I also heard during this time that they seemed to be working on a hybrid system."
"Combined with the news about Xingchen No. 2 and Xingchen No. 3 revealed by Autohome, Mr. Cao is preparing to do something big."
In BYD's canteen, Liang Chuanqing spoke to Wang Fu with emotion.
As the head of research and development of BYD Auto, Liang Chuanqing knows better than anyone how difficult it is to develop a new model.
However, the three models of Xingchen Motors seem to be newly developed.
This is something BYD Auto has not dared to do until now.
"Their transmission sales and engine sales this year should be much higher than last year."
"Especially for various types of engines, this year has completely exploded."
"Whether it's the popular Great Wall H6, Chery Tiggo, Geely Emgrand, or our S6, F6 and the soon-to-be-launched F3."
"These are all using Nanshan engines. This alone will contribute 300,000 to 400,000 engine sales this year."
"Not to mention that some other models and other manufacturers are also using their engines."
"I heard that Nanshan Engine has been busy increasing production this year, and the supply of products is somewhat in short supply."
"Under such circumstances, Nanshan Group's earnings this year should be very good."
"This is what gives Mr. Cao the courage to launch two new models at once. It is also the reason why Mr. Cao dares to compete for Olympic sponsors."
Both are enterprises in Lingnan Province, and Wang Fu is very concerned about Nanshan Group.
Looking around, except for Warwick, which is in the same city, there is no private enterprise that can rival BYD in terms of development. :
Sometimes, Wang Fu can't help but feel that there is no way to be bright when he is so good.
"The performance of Nanshan Engine and Nanshan Transmission this year is indeed very good."
"The main reason is that we can't find any rivals in the industry."
"Although this situation may change in the next few years, it is estimated that in terms of engines, everyone will first consider producing them themselves, and the gearbox will definitely be mainly purchased from Nanshan Gearbox."
"After all, gearboxes seem simple, but it's really not that easy to produce a good automatic gearbox."
"Nanshan gearbox is now a well-established brand in the industry, and international automobile giants are also adopting it."
"Especially I heard that they are going to launch an 8AT automatic transmission this year. This is something that even transmission giants like Aisin and ZF have not done."
"If the level of 8AT is really high, then Nanshan Transmission will basically not have to worry about life in the next ten years."
When Liang Chuanqing said this, he couldn't help showing an expression of envy on his face.
Although he didn't know what Nanshan Gearbox's profit margin was, it certainly wasn't particularly low.
With sales of several million a year, it's like a money printing machine.
"Originally, I wanted to invest more resources in research and development to see if I could catch up with Nanshan Group in some fields."
"But why do I feel that the gap between the two sides has become wider now?"
"Lao Liang, do you think we need to continue to increase investment in the areas that Nanshan Group is involved in?"
Wang Fu, who has always been very determined, felt a little shaken in his heart.
The purpose of enterprise development must be to make money.
The establishment of the so-called self-sufficient supply system is essentially to make more money and expand the company's business.
But if the technology you are involved in is not as good as Nanshan's and there is no cost advantage in the field you are involved in, then it does not seem like a good choice to do it yourself.
"Nanshan Group is now involved in too many fields. Most of the core auto parts are under research and development."
"Especially in areas related to engines and gearboxes, it is completely impossible for us to surpass them in the short term."
"However, the engine is quite special, and we are not suitable for buying it from outside all the time, so we must study it."
"But some engine parts may not be produced entirely by ourselves."
"In addition, I think we can put more energy into differentiated equipment and parts."
“This way, it is possible to overtake in corners.”
"For example, we have now begun to consider special parts related to hybrid systems and pure electric vehicles."
"Especially the battery area, this is definitely our area of strength."
"I think we can continue to invest more."
As the head of BYD's R&D, Liang Chuanqing naturally has a good vision.
Combining Wang Fu's words, he quickly put forward some of his own opinions.
"What you said makes sense. The next step is to adjust the investment in R&D resources in this direction."
"Nanshan Group is running so fast, we can't lag behind."
Where there is comparison, there is a gap.
Because of the emergence of Nanshan Group, BYD has invisibly increased its investment in research and development, which has also had a certain impact on its development pace.
…
"Old Zeng, if I remember correctly, Xingchen Motors has only been established for two years, right?"
"Not only will Ziweixing be mass-produced soon, but it has also started the development of two new models at the same time."
"BYD was very fast in building cars back then, but now it has made a name for itself."
"Can our own brand be moved faster?"
Zhang Jiaqi has been reading various reports on the Internet these days, and he has learned a lot about the situation of Xingchen Automobile.
However, the more he learned, the more he felt that Yangcheng Automobile Group's independent brand should be launched as soon as possible.
It can't be delayed for too long.
"Mr. Zhang, we are ready to purchase a model platform from Alfa Romeo and have now recruited a research and development team of more than 100 people."
"The development work of the first model is expected to have a rough result by the end of next year."
"We will launch our own mass-produced models as early as the year after next."
Zeng Guangda has been busy with his own brand during this period, and he is relatively clear about the related progress.
"If the model development is completed by the end of next year, mass production will not be possible until the second half of the year after that."
"This time is still a bit long."
Zhang Jiaqi is obviously very stimulated now.
Why do other OEMs have their own models, but Yangcheng Automobile Group has nothing?
When I report to the leader, I feel a little overwhelmed.
If you make so much money through Yangcheng Honda, if you don't continue to invest, it will eventually be turned over to the finance, and it will be meaningless.
This is not the original intention of the development of Yangcheng Automobile Group.
The automobile industry is now a pillar industry in Yangcheng, and everyone from top to bottom attaches great importance to it.
Under this situation, Zhang Jiaqi naturally hopes to take some actions as soon as possible.
"If we want to go faster, we can only learn from BYD and others, buy the engine and gearbox directly from outside, and then directly refer to a hot-selling model for the body, chassis, interior and exterior decoration, etc."
"In this case, there is basically a chance to complete the design in the middle of next year. If it is faster, it can be mass-produced and launched by the end of next year or early next year."
Although various tasks for the independent brand have been prepared step by step for some time.
But building a car is not like cooking, and some time cannot be compressed.
Zeng Guangda now dares to propose such a schedule so boldly because there are cases from other car companies such as BYD.
Otherwise, he simply doesn't think that a car can be produced in less than two years.
"We have to walk on two legs, not hang ourselves from a tree."
"Nanshan Group's engines and gearboxes are famous throughout the country. If others can use them, so can we."
"At the same time, we can also develop our own models based on Alfa Romeo's platform."
"Xingchen Automobile can develop several models at the same time, and we can also consider developing two cars at the same time."
"It just so happens that for an SUV or a sedan, the best-selling model on the market will be used as the benchmark model."
When Zhang Jiaqi discussed this issue with Zeng Guangda, he obviously had some ideas and decisions in his mind.
Now that this opinion was expressed directly, Zeng Guangda naturally had no choice but to implement it seriously.
After all, the plan Zhang Jiaqi considered had no problems in itself.
Walking on two legs and pushing two different types of models at the same time is obviously a fairly stable plan.
As for the initial investment, it is not a big problem for the current Yangcheng Automobile Group.
The situation they are facing now is different from the situation faced by Chery and Geely in their early development.
In the past, people were short of money and people, and they couldn't do many things even if they wanted to.
But now Yangcheng Automobile Group is different, they are not short of money.
As long as there is no shortage of money, there is actually no shortage of people in the domestic automobile industry.
In this way, naturally I hope to achieve something.
"I will immediately arrange for the project team to sort out the market research information to see which SUV and sedan we should focus on."
Zeng Guangda gave his reply very quickly.
However, Zhang Jiaqi was more anxious than he thought.
He said directly, "I think BYD's F6 and S6 are more successful, so we can work hard on cars and SUVs of this level first."
"Then let's see how we can further leverage our own advantages and how we can make our models better sold in the future."
Zhang Jiaqi said so, Zeng Guangda could only implement it quickly.
"No problem, I'll make arrangements now!"
"There are cases from companies such as BYD, Great Wall and Chery. We have to avoid pitfalls and find a more advantageous direction to develop than them. There should be no problem."
"Especially since Nanshan Group is located in Yangcheng, our future factory will be near them. There should be many places where we can draw on our strength."
Invisibly, the emergence of Xingchen Automobile has allowed Yangcheng Automobile Group's self-owned brand models to be released ahead of schedule.
(End of chapter)
