People feel refreshed when happy events occur.
Sometimes good luck comes and happy events cannot be stopped.
While Cao Yang was busy designing the appearance of the Xingchen 2 and Xingchen 3 models in the company, a call came from Liu Tianwu.
"Mr. Cao, I have good news. Do you have anything good to share with me?"
"Let's have an equivalent exchange of information."
After getting acquainted with Cao Yang, Liu Tianwu became more casual when making phone calls.
Luo Yi next to him is still a little uncomfortable with it.
After all, the leaders he saw all day long generally looked serious.
"Leader, is there any new policy to support the development of Xingchen Automobile?"
Cao Yang's mind was filled with the contents of Xingchen No. 2 and Xingchen No. 3. For a moment, he really didn't know what kind of medicine Liu Tianwu was selling in his gourd.
"This guess is not particularly accurate, but it is close."
Liu Tianwu originally wanted to give it a try, but he couldn't help it and said: "Don't your Ziweixing want to be qualified as the official reception car for the Olympic Games?"
"I got the news that this matter is basically coming to an end."
"If nothing else, someone from the Olympic Committee should contact your company in the next few days."
"You can't let your guard down when the time comes."
Although Ziweixing’s prototype is amazing, it has not yet been officially mass-produced.
It's hard to say whether there will be any problems later.
If Liu Tianwu is not worried at all, it must be a lie.
"The designated car for the official reception of the Olympic Games?"
"Very good."
"Thank you for the leadership's support."
"If it weren't for your help, this opportunity would most likely not have come to our Xingchen Automobile."
"It just so happens that we are holding an internal project launch meeting for Xingchen 2 and Xingchen 3 today."
"I will also give you a brief report on the relevant situation..."
Cao Yang would definitely not say anything that needed to be kept secret.
However, some big-schedule information cannot be kept confidential as soon as we start asking suppliers for prices later.
There is obviously no harm in disclosing this aspect to Liu Tianwu appropriately.
After all, he needs to know the next step of Xingchen Automobile so that the district can cooperate.
"As for the construction of the new factory, if you need any help from the district for coordination, you can contact me directly."
"Make sure that the project progress keeps up with the needs of your model advancement."
Liu Tianwu didn't know much about vehicle model positioning, and Cao Yang didn't say much.
Liu Tianwu only needs to be sure that Xingchen Motors will build a new factory and start research and development of new models.
that's enough.
For him, this is definitely more exciting than the news that Ziweixing has obtained the official designated vehicle for the Olympic Games.
…
"Mr. Cao, I think this is a very good publicity opportunity for Ziweixing."
"Is it possible to organize a special promotion event with Autohome to let more people know about our Xingchen Motors?"
Liu Tianwu's information is very accurate.
On the third day after his call, Xingchen Motors officially received the contact from the Olympic Games Organizing Committee.
Invite Xingchen Automobile to make a special trip to the Imperial Capital to sign the relevant cooperation agreement.
Naturally, Zeng Tingting couldn't let go of such a good opportunity.
"Well, your suggestion is a good one."
"We can hold a larger signing ceremony in the imperial capital, and I think the Olympic committee will also be happy to see it happen."
"But unfortunately, our Ziweixing is not suitable to appear on the scene so early, otherwise the publicity effect would be better."
The promotional rhythm of Xingchen Motors has been decided before.
In order to achieve the best publicity effect before going on the market, the actual car will not be officially displayed to the outside world until the Yangcheng Auto Show in November.
There are only a few prototype cars used in the research and development stage. Not only do some problems need to be improved, but the cars are no longer in the best condition due to testing or disassembly.
"Topics related to the Olympics are always very popular now."
"There are many car companies that want to obtain the officially designated car quota this time."
"The Olympic Games host committee is also very flexible and gave us the designated car for the official reception."
"But at the same time, it gave Volkswagen the title of official sponsor of the car."
"It can be said that one woman gets married twice and earns two money."
Although Zeng Tingting is also very clear in her heart, Xingchen Motors cannot currently undertake all the Olympic sponsorship cars with just a limited edition Ziweixing.
Now that it has occupied the position of the car designated for official receptions, it is equivalent to poaching the fattest piece of meat from Volkswagen.
But she still felt a little regretful.
If we give Xingchen Auto a few more years, we can be on our own.
In the past few Olympic Games, there was no such situation of one woman getting married twice.
"Actually, it's a good thing if you think about this issue from another angle."
"Volkswagen spent so much money to join forces with Modu Volkswagen and Spring City Volkswagen to provide sponsored cars."
"There are not only the Spring City Volkswagen Audi A6L, Spring City Volkswagen Magotan and Sagitar, but also the Volkswagen Passat Lingyu, Touran and Volkswagen Skoda Octavia."
"The price they spent must be much greater than ours."
"This means that they will be more active than us in promoting the concept of designated cars for the Olympic Games."
"When the time comes, we will directly rub the hot spots, step on their shoulders, and let them hold their noses and say good things about us."
When Cao Yang said this, Zeng Tingting's eyes immediately lit up.
This operation seems feasible.
Anyway, Ziweixing is mainly responsible for official reception tasks.
Volkswagen is responsible for the car needs of many venues, Olympic villages, media and other related businesses.
The most prominent occasion is Xingchen Automobile, and Volkswagen can only contribute in less formal and grand occasions.
It is estimated that the other party is also angry at this kind of scene.
"Then we should quickly launch the first wave of publicity, followed by this signing ceremony, to let everyone know that Xingchen Motors is officially recognized."
"When Volkswagen does any publicity in the future, it will be in a relatively passive position."
Zeng Tingting immediately realized the importance of military speed.
This time the Olympic car is divided into two parts.
So how to get the maximum benefit from Xingchen Automobile is very important.
However, when they were discussing how to borrow money from Volkswagen, Vondel, the general manager of Volkswagen (China) Co., Ltd., was about to get angry.
"Zhu, what's going on?"
“Didn’t you say that Volkswagen’s sponsorship of the Olympic Games is a sure thing?”
"Why is it that the most important part of the news I heard is car use, but the sponsor is Xingchen Motors?"
Volkswagen is well aware of the influence of Spring City Automobile Group in China.
Therefore, some official-related business was handed over to Spring City Automobile Group for promotion.
Even from the stock ratio of Spring City Volkswagen, we can see the difference.
In most domestic automobile joint ventures, the shares of both parties are 50:50.
But Spring City Volkswagen is different. Spring City Automobile Group holds 60% of the shares and Volkswagen holds 40%.
The influence of Spring City Automobile Group can also be seen from this place.
Of course, having more shares does not mean that Spring City Motors really makes more money.
Volkswagen has many ways to reasonably transfer some profits outside of Spring City Volkswagen.
For example, they produce their own gearboxes and imported equipment and parts, as well as things like technology royalties.
As long as Volkswagen wants to, then through a 40% shareholding ratio, it will actually take away 60 to 70% of the profits in the industry chain, which is not a problem at all.
But Volkswagen trusted Spring City Automobile Group so much, and as a result, there was something wrong with the Olympics.
No wonder Vondel was so angry.
At this time, he was not so polite when talking to Zhu Zhengfeng.
After all, no matter how high your status in China is, Zhu Zhengfeng, you can't control Fondel.
"Vondel, although there was a little accident, Volkswagen is still the main sponsor of the 2008 Olympic Games."
"This identity has never changed."
Zhu Zhengfeng was actually a little annoyed.
He only learned about this news yesterday, so he went to find out the specific reason.
But after figuring out the reason, he could only suppress his anger in his heart.
"In the 2004 Olympic Games, only one car company, Hyundai Motor, was the main sponsor."
"In the 2000 Olympic Games, only one car company, Holden Motors, was the main sponsor."
"Going back to 1996 and 1992, General Motors and Seat were the only car companies among the sponsors."
"Among the sponsors of Olympic members, according to common practice, two brands of the same type will not become sponsors."
"Why do accidents happen when it comes to car brands?"
Fondel had no intention of letting Zhu Zhengfeng go just like that.
Regarding the matter of sponsoring the 2008 Olympic Games, Volkswagen previously entrusted Spring City Automobile Group as its main helper to promote it.
Now that it was like this, he didn't even know how to explain it to the headquarters.
Not a penny less was spent.
The effect is to be greatly reduced.
Vondel's head is getting big.
“Chinese characteristics!”
"Fondel, this is not your first day in China."
"You should have your own understanding of some things."
"Let's not talk about the car sponsors of the Olympic Games. In most cases, they are domestic brands. You cannot underestimate the influence of Xingchen Automobile in China."
"You can ask someone to find out who went to inspect Xingchen Motors some time ago."
"As an automobile company under Nanshan Group, they have a special status in China's automobile industry."
"Even some gearboxes on Volkswagens are provided by Nanshan Group."
"You should know how influential such a company is in China."
At this time, Zhu Zhengfeng naturally wanted to throw the blame away.
In the past, asking him to say a few good words about Nanshan Group was simply more difficult than climbing to the sky.
But today, they came out casually, and all kinds of praise for Nanshan Group and Xingchen Automobile came out without much thought.
If Cao Yang and the others heard this, they would probably be shocked.
"Zhu, as far as I know, Xingchen Motors has not officially signed a contract with the Olympic Committee. Is it possible to kick them out?"
Vondel was still a little unwilling to give up.
With Volkswagen's current situation, he really had no way to explain it to the headquarters.
"I hope Volkswagen can become the exclusive sponsor of the Olympic Games car brand even more than you do."
"But there is no room for maneuver on this matter."
"Fortunately, Xingchen Motors is just a new company that has been established for less than two years. It does not have so many models to provide sponsorship cars for various aspects of the Olympic Games."
"Otherwise we won't even be able to maintain our current situation."
When Zhu Zhengfeng said this, Fondel felt better.
When the time comes, will you report to the headquarters from this perspective?
Otherwise, what can be done?
…
"This time your Xingchen Motors is on the Chinese stage again. It is estimated that no domestic car company will be on the Chinese stage as many times as you in the future."
The signing ceremony between Xingchen Motors and the Olympic Committee ended smoothly today.
Fang Sisi naturally followed him to the imperial capital.
She even took some of the photos.
On China Channel, she is mainly responsible for all news reports related to Nanshan Group.
After the event, the two went directly to Bianyifang to eat roast duck.
Although Cao Yang is well-known in the automobile industry, few people can recognize him when walking on the road.
Of course, there will definitely be no shortage of necessary bodyguards.
Cao Yang didn't want to be robbed or stabbed for no apparent reason.
"What you said is really right."
"This year is just the beginning of Xingchen Auto. After Ziweixing is officially launched, and Xingchen 3 and Xingchen 2 are also launched, Xingchen Auto's influence in China will not be what it is now."
"When the time comes, when everyone introduces Xingchen Auto, there is no need to mention that this is Xingchen Auto under Nanshan Group."
Cao Yang accepted Fang Sisi's compliment very "shamelessly".
He is obviously very confident in Xingchen Automobile.
"The path you are taking is really special. Ziweixing is a coupe, Xingchen 3 is a supercar, and Xingchen 2 is a large SUV."
"There is no car that is more popular."
Fang Sisi's view should represent the unified view of many people who know Xingchen Automobile well.
If it weren't for Nanshan Group's brilliant performance in the past few years, many people would probably jump out and badmouth Cao Yang's arrangement.
"If Xingchen Motors wants to become a luxury car company comparable to Mercedes-Benz, BMW and Porsche, it must not take the usual path."
"Otherwise, why would you want to surpass it in just a few years after others have worked hard for hundreds of years?"
"How is that possible?"
When Cao Yang said this, Fang Sisi had no way to refute.
If you don't take the usual path and give it a try, you may have a chance of success.
With satisfactory development, there is really little hope for Xingchen Motors to become an existence like BMW.
(End of chapter)
