Cao Yang has become busier these days.
Although the leadership inspection has ended, in the next few days, many departments from both Lingnan Province and Yangcheng City will come to conduct further inspections.
Even ICBC and other banks have taken the initiative to offer a series of preferential loan conditions.
The interest rates on some loans, in this day and age, are almost like giving you money to spend.
Although this kind of treatment had been similar before, the intensity was definitely incomparable to this time.
Everyone even became a little more polite when talking to people from Nanshan Group.
It seems that it has become smoother for people from Nanshan Group to go out to do business.
This change has not only been felt by staff in various departments.
Even Mi Ying, who browses and collects various news on the Internet every day, feels it clearly.
"Mr. Cao, this is the most viewed article related to our company on the Auto Channel on various platforms in recent days."
"Needless to say, Autohome will definitely report all kinds of news about Xingchen Motors positively."
"However, what is surprising is that on the auto channels owned by other portals such as NetEase Auto and Sina Auto, there are almost no negative reports on Xingchen Auto this time."
"According to the style of work of these automotive channels, if we do not place advertisements or other business cooperation on their platforms, even if they report news about our company, they will often say a few slanderous words."
"You even have to give some bad guidance out of thin air."
"But none of these movements can be seen this time."
"It seems like one day, Xingchen Automobile suddenly has more friends."
With a smile on her face, Mi Ying reported to Cao Yang the news of the past few days.
She was obviously very happy with this result.
"This is something with Chinese characteristics."
"But you don't have to pay special attention to it. Although there is no negative news about Xingchen Motors in the reports these days."
"But after ten days and a half, whatever people do will be done."
"Unless we are willing to advertise on other people's web pages."
Cao Yang did not lose himself without a moment of glory.
Other websites such as NetEase Auto Channel will actively report positive news about Xingchen Auto. In addition to the appearance of Ziweixing which is really stunning and eye-catching, there is also the potential impact of that inspection and the China Channel report. .
This impact is certainly useful in the short term.
But as time goes by, things will naturally take their own course.
Other platforms also require money.
“Then are we going to advertise on those platforms?”
"Whether it's a Mercedes-Benz or a BMW, they actually have a lot of advertisements."
"Not only can you see it on the Internet, but you can also see some of their advertisements during important time periods on China Channel."
In 2005, various car companies were very enthusiastic about advertising.
Even every year after 2005, car companies have been very active in advertising.
The number and amount of advertising in the entire automobile industry are increasing year by year.
China's automobile market is also seeing higher sales year after year.
This change has further stimulated various car companies to place advertisements.
It seems that the continuous increase in sales really has anything to do with advertising.
"Advertising that is too hard is just a waste of money, and the effect may not be very good."
"We, Xingchen Motors, must try our best to avoid this kind of inefficient advertising."
"As a luxury car, we need to find various opportunities to make everyone recognize it as a luxury car."
"So the Olympic Games and some film and television placements are actually better opportunities."
"In the next step, Xingchen Motors' publicity focus and resources will be tilted in this aspect."
"Of course, online public opinion guidance and some soft articles are definitely indispensable."
"There's just no need to spend a lot of money directly on traditional media and the Internet."
Cao Yang still has a relatively clear understanding of Xingchen Automobile's publicity strategy.
So no matter who makes any suggestions, he will not change them easily.
After chatting with the secretary for a while, it was time to go to work.
Cao Yang started a working mode of meeting every day.
"Mr. Cao, in the past few days, many customers have expressed their intention to come and visit our production line."
"Especially regarding the 8AT automatic transmission, many customers are very interested."
"Can we consider starting to recommend 8AT to these customers?"
The first one will be the weekly ministerial meeting of Nanshan Group.
Zeng Tingting, the director of the sales department, first stood up and reported some news in the sales field.
"8AT is now the transmission used on Ziweixing. In the next three to five years, it will only be used in high-end models of luxury brands or GM, Ford and other car companies."
"Even if other car companies want to use it, we don't plan to sell it."
"Otherwise, it will have a certain impact on the luxury feel of our Ziweixing."
Let’s not talk about the expensive price of 8AT, which is not affordable for ordinary car companies.
Even if Chery, Geely and other companies are now willing to spend a lot of money to use them in some models, Cao Yang does not intend to sell them.
This is also a consideration for the brand power of Xingchen Automobile.
Otherwise, when the promotion comes, it will be said that Ziweixing uses 8AT, but then Chery and Geely also promote that one of their models is equipped with 8AT from Nanshan transmission, which is still the same as Ziweixing.
Where does Ziweixing’s sense of luxury come from?
Therefore, Cao Yang does not plan to sell 8AT randomly in the next few years.
"No problem, then we will first contact Mercedes-Benz, BMW and other companies to see if they are interested in using our 8AT."
Zeng Tingting is naturally not stupid.
It was easy to understand Cao Yang's thoughts.
"Mr. Cao, many places have invited us to inspect today, and we are welcome to invest and build factories."
“They can offer a lot of favorable terms.”
"Some places even said that if Xingchen Automobile is willing to build a factory, they will directly provide free land."
As soon as Luo Hongxing said these words, several senior officials couldn't help but nodded.
It was obviously not only Luo Hongxing who received this contact.
After all, every senior leader of Nanshan Group comes from different places.
When attracting investment in these places, the first step must be from the fellow villagers.
This is considered routine operation.
"The group has no consideration for the time being regarding building factories in other places."
"But please don't answer so bluntly. Maybe we will have needs in this area in the future."
Cao Yang can understand the current thinking of various places.
Who doesn’t like a star company like Nanshan Group?
(End of chapter)
