Everyone likes traffic.
Regardless of whether the impression of Xingchen Automobile is good or bad, after the first appearance picture of Xingchen One was released, many media reported immediately.
Even if the appearance picture is wearing a car jacket, as long as it can attract everyone's attention, everyone is willing to give it a try.
You start with a picture, and the rest is all made up.
Whether it is NetEase Auto Channel, Sohu Auto Channel, or Sina Auto Channel, there are all kinds of review articles on it.
Some say it's good, some say it's bad, there are different opinions.
But at least the goal of Xingchen Automobile has been achieved.
"Mr. Cao, several media have contacted us and want to interview us about Xingchen Automobile."
"I think we should take this opportunity to release the spy photos?"
Although Zeng Tingting is the director of the sales department, she is also the contact person for many media-related work.
“The media contacts us and we give them the photos.”
"Don't you think this is a bit bland?"
Cao Yang had no objection to releasing the spy photos, after all, this was originally planned.
But what method needs to be carefully considered.
"We completed the name collection activity for Xingchen No. 1 some time ago, but we have not announced which of the three names will be used for Xingchen No. 1."
"Or we can combine this and do marketing together?"
Zeng Tingting had a certain understanding of Cao Yang's thoughts.
If Xingchen Auto wants to keep its popularity, the more ways it can, the better.
The more twists and turns you make things, the better.
"The name thing can be sorted out, but since the spy photos are called spy photos, don't you think it would be more attractive to arrange for someone to take the photos a little blurry, like a candid photo?"
"When the time comes, find an unfamiliar account and post it on the car channel of Tianya Forum or Maopu forum. Wouldn't the effect be better?"
When Cao Yang said this, Zeng Tingting's eyes immediately lit up.
No need to look at the final result, just imagine it, and you will know that the plan Cao Yang said is better than what she thought.
"Then let me make arrangements?"
"Go ahead! Remember to act like one."
…
"Thomas, the spy photos of the first model of Xingchen Motors have been released. Although it is a little blurry, you can basically feel its appearance."
Chang'an Ford, Tang Jiguo came to Thomas very actively.
Normally, Xingchen Automobile's positioning has nothing to do with Changan Ford's models, and they will not pay special attention to Xingchen Automobile.
But Thomas knew that Ford's purchasing director and design director had a very close relationship with Cao Yang, the general manager of Nanshan Group.
Even the appearance of the Ford F150 was designed by Cao Yang.
Now that Nanshan Group has established Xingchen Automobile, Cao Yang personally serves as the general manager of Xingchen Automobile, and he must also be responsible for the appearance design of the model.
Therefore, Thomas keenly felt that the two bosses at the headquarters would definitely be interested in the appearance of Xingchen Car.
In this case, he naturally had to arrange for people to keep an eye on the Xingchen car.
When he learned useful information, he would report it to the bosses at the headquarters as soon as possible.
You know, finding the right opportunity to report to the leader is also a very important work ability.
Otherwise, you are just like a cow who only knows how to work hard, and you will be destined to work all your life.
"This appearance looks a bit curved and smooth, a bit like a coupe."
"It seems that Xingchen Automobile is really going to make high-end models."
Thomas looked at the computer that Tang Jiguo was holding over. On the screen was a picture of a car covered by a bright red car cover.
The contour lines are relatively clear.
The other picture shows a car with various camouflage stickers on it. It looks like it's next to a factory.
Combining these two pictures, you can really get a rough idea of what kind of car this is.
"When I went to Fuyao Glass for a business trip last time, I heard them mention that this coupe of Xingchen Motors uses frameless doors."
"This kind of design is only used on high-end cars."
Tang Jiguo added a further sentence based on the information he learned in his previous work.
"Please sort out these pictures and send them to my email."
"If there are new pictures in the future, they will be sent to my mailbox in time."
Although the photo was not ideal, Thomas didn't want to wait any longer.
Today I will contact the two big guys at the headquarters first.
Maybe this model designed by Cao Yang can bring some inspiration to them.
…
"Mr. Zhu, a brand-new company like Xingchen Motors dares to attack luxury cars. Can we consider developing the Hongqi brand properly?"
Spring City Automobile Group, Chang Lei felt quite touched after seeing the reports related to Xingchen Automobile on the Internet.
So I took the opportunity to report other things to him and mentioned the redevelopment of Hongqi's high-end models.
In recent years, although Hongqi has not stopped production, except for a few high-end models that have no sales volume, the most popular models have been replaced by models with similar positioning to ordinary independent brands.
This made Chang Lei a little worried.
Brand is a thing. Once people think you are not high-end, it will be difficult to produce high-end models again.
"Do you think I don't want to fix the red flag?"
"The key is how to do it?"
"The group now supports so many people, but except for Spring City Volkswagen, Spring City Toyota and Spring City Mazda, other industries basically don't make much money, and even suffer losses."
"In this case, if we invest a lot of money in developing new models and researching new technologies, the salaries of the group's employees may not be paid."
Zhu Jianfeng is not a person who supports R&D investment.
In his view, no matter how much money is invested in research and development, it will definitely not be able to catch up with international automobile giants or parts giants.
If that's the case, why spend a lot of money on research and development?
It would be better to sell a few more profitable cars and improve the overall performance of the group.
Only in that way can I have a chance to be promoted.
As a deputy ministerial-level enterprise, if his position continues to improve, he will have to return to administration.
This is what he wants to see.
It's just that it's not that easy to achieve this goal.
"Although research and development is relatively expensive, if there is no research and development, the influence of the Hongqi brand will become weaker and weaker."
"In the current bidding process, various places would rather buy an Audi A6, Passat, or Santana than our Hongqi."
"Whether it is quality or after-sales, there is a big gap between us and others."
"But no matter what, I think the popularity of Hongqi Car is definitely much higher than that of Xingchen Car."
"I think we can also take this opportunity to develop a Hongqi car that truly belongs to us?"
Chang Lei is an old man of Spring City Automobile Group.
That year also witnessed the glorious moment of Hongqi sedan.
However, this moment is the same as that moment.
Hongqi's high-end sedans with backward technology are actually no longer high-end.
Even my own people are unwilling to ride, let alone ordinary consumers.
"Okay, you don't need to say so much."
"Exchanging market for technology is the only way for the development of China's automobile industry, and it is also the path chosen after full discussion."
"In the next five years, it is obviously not suitable for domestic automobile companies to invest too much manpower and material resources in independent research and development."
"With this funding, it is better to improve the treatment of the group's employees and develop the production capacity of each factory."
When Zhu Zhengfeng said this, Chang Lei felt a little cold.
However, the boss has already said this, and he has no way to argue.
You can't just jump out and say that market exchange for technology is a false proposition.
The market has been replaced, but the technology has not been learned.
…
"Editor Fang, I have bought several new car spy photos of Xingchen Motors from the Internet at a high price."
"Compared with what Autohome released yesterday, our pictures are of higher definition, and there are several pictures from different angles."
"After this information is released, it will definitely attract a wave of traffic."
Lin Jiayan spent 20,000 yuan to buy the photo, so naturally it seemed that she wanted to report it to Fang Dawen.
Otherwise, it will not be easy to reimburse when the time comes.
"With such a serious leak, is Xingchen Automobile indifferent?"
Fang Dawen thought this matter was a bit strange.
There seems to be something abnormal somewhere.
"If there is action, of course we will not remain indifferent."
"Their people have contacted us and said that these pictures were taken illegally and asked us to delete them."
"But let's not talk about whether we will really agree to delete it. Even if we don't publish it, there are still pictures of this in various forums."
"Everyone will basically know the appearance of Xingchen Motors' new car."
Lin Jiayan quickly introduced the actions of Xingchen Automobile and expressed her attitude at the same time.
"They asked us to delete it?"
Fang Dawen was overjoyed after hearing this and continued: "If they don't react at all, I would have to wonder if this story was directed and acted by them themselves."
"But now people have contacted us and asked us to delete these pictures. I think it might be true."
"It seems that in the future, various car companies will pay more attention to filming applications and confidentiality."
Fang Dawen looked at the pictures Lin Jiayan bought at a high price and took a closer look.
I really can't see what's going on.
It seems that when people say we come out to play, we really mean we come out to play.
At least that's what it looks like on the surface.
"If the secret is really leaked, then the person who took this photo is most likely an internal employee of Xingchen Automobile."
"No matter how bad they are, they are still people from Nanshan Industrial Park. Anyway, no matter what they are, they are basically people from Nanshan Group."
"They flooded the Dragon King Temple. It was very interesting."
Lin Jiayan looked a little gloating.
It’s really great that something happened to Xingchen Motors.
Who makes Xingchen Automobile not have any advertising cooperation with their channel so far?
Isn't this looking down on them?
In this case, everyone in their channel naturally has their own opinions on matters related to the Nanshan Group.
"Continue to pay attention to this matter and report any situation in a timely manner."
Fang Dawen didn't say much.
Because he felt that this matter seemed a bit strange.
But for a while, he couldn't tell what the problem was.
…
Liu Tianwu has always been very concerned about Nanshan Group's affairs.
Especially the matters that Cao Yang specifically entrusted him to deal with personally.
As soon as he got to work this morning, he received good news, and then personally brought his secretary to Nanshan Group to find Cao Yang.
"Mr. Cao, your company will try not to arrange visits from outside customers next week, and do not engage in any activities where people gather."
"You don't need to arrange any business trips, just be in the company at any time."
"Some people from relevant departments will come over later to make some safety confirmations in advance. You ask all departments and branches to fully cooperate."
When Liu Tianwu said this, Cao Yang reacted immediately.
My previous request for love has paid off.
"Leader, this time it's from the Imperial Capital..."
Although there was speculation in his mind, Cao Yang still pointed upward with a finger as he spoke.
"This matter is not suitable for more communication. Anyway, your company should pay more attention during this period. A dedicated person will contact you later."
"Just follow the instructions."
"I see that your Xingchen Motors has made a lot of noise on the Internet during this period. I will definitely go to see Xingchen Automobile's prototypes during my trip."
"You should also think about this aspect in advance and see what you will say and see when the time comes."
Naturally, Liu Tianwu would not completely ignore this matter.
Although some things are not suitable to be talked about too much, he will definitely help check and remind you of some specific precautions.
"Spy photos of our Ziweixing have already been exposed. It doesn't matter if we expose the appearance pictures next."
"At that time, China Television will probably arrange for reporters to follow the filming. If we just take some pictures of the appearance, it still doesn't matter."
"It just so happens that we are also preparing to release the appearance pictures of Ziweixing in the next month."
When Cao Yang said this, Liu Tianwu immediately asked: "Ziweixing? Has your Xingchen No. 1 finally decided on a name?"
"Yes, it's called Ziweixing!"
"Aren't there two other names named Leo and Wenquxing, who were also given bonuses during your collection activities?"
In Liu Tianwu's view, since Xingchen Auto has spent all its money, there is no reason not to use the names "Leo" and "Wenquxing".
"We are preparing to launch the new model projects of Xingchen 2 and Xingchen 3 in the second half of the year, and Wenquxing and Leo will be prepared for them."
For Liu Tianwu, there was naturally nothing to keep this information secret.
He was even told in advance that Xingchen Motors could get more support.
"Xingchen No. 2 and Xingchen No. 3? Mr. Cao, what models will these two cars be?"
Liu Tianwu looked at Cao Yang with great interest. His trip today was not in vain.
The two thousand acres of land next to Nanshan Industrial Park are now being prepared for delivery to Nanshan Group.
Liu Tianwu naturally hopes that this land can be used as soon as possible.
This was originally prepared for Xingchen Automobile. If it only relied on Ziweixing's 10,000 limited edition models, there would definitely be no need to build such a large factory.
Even the current trial factory in Nanshan Industrial Park can meet the requirements.
After all, on average over a few years, the output may be less than 10 units a day.
There is no need to build large-scale production lines at all.
"We are also doing some planning work on some models internally, but it has not been officially decided yet, and we have not held a project launch meeting for the models yet."
"However, there is a high probability that it will be a large SUV and sports car, and the specific content will not be determined until the second half of the year."
Although Cao Yang has a clear plan for Xingchen Automobile, there is no need to be so stubborn about things that have not yet been decided.
"Large SUV?"
“Isn’t the market demand for this model a bit small?”
Liu Tianwu couldn't help showing a disappointed expression.
There is no need to ask about sports cars. When you hear this word, you will know that it is not a high-volume model.
It’s not even as exciting as Ziweixing.
The rest are large SUVs.
Liu Tianwu obviously has little confidence in this market.
Until now, he has not heard of any domestic car company that produces large SUVs.
A small number of such models on the market are imported cars.
Not only is the price high, but the sales volume is not ideal either.
"Leader, judging from the current market sales, the share of large SUVs is indeed very low."
“But it doesn’t actually mean there is little demand from consumers.”
"My personal judgment is that the demand for SUV models in the Chinese market will continue to increase in the future, and may even equal that of sedans in the future."
"Although the number of large SUVs cannot be compared with the number of small and medium-sized SUVs, there will be no problem if the market demand is hundreds of thousands or even millions a year."
"Although the official positioning of our large SUV has not yet been determined, the annual production target is definitely to exceed 20,000 units."
Cao Yang saw Liu Tianwu's disappointment and naturally wanted to explain it properly.
Otherwise, the district will lose confidence or have little interest in Xingchen Automobile, which is not a good thing.
"Annual production exceeds 20,000 vehicles?"
"Can it be sold?"
"According to your positioning, the price will be at least five to six hundred thousand, right?"
There was more expectation and worry on Liu Tianwu's face.
If it can reach 20,000 vehicles per year, it will be a good figure.
This is equivalent to an increase of RMB 10 billion in sales per year.
But he has no confidence in whether he can actually sell these cars.
"Fifty-six million won't be able to buy our large SUV, but the specific information will not be finalized until it is launched."
"As for whether it can be sold, I'm not too worried."
"Xingchen Automobile's desire to build high-end models is no joke."
"All I can say is that everyone will wait and see."
Confidence cannot be completely solved by just talking about it.
You can only look at it step by step.
In the future, if Ziweixing's sales improve, everyone's confidence will naturally follow.
There is no use saying more now.
"Mr. Cao, just have confidence."
"But if the three models are produced together by then, your trial factory will not be able to meet the production demand, right?"
When Liu Tianwu said this, Cao Yang knew what he meant.
So before he could explain further, Cao Yang took the initiative and said: "It is indeed not enough, so the next step is to start the construction of the automobile production plant."
"The preliminary plan is to first build a production line with an annual output of 100,000 vehicles and large-displacement engines."
"At that time, some related supporting projects will also be launched one after another."
"According to preliminary assumptions, this factory will be officially put into production in 2007."
Since you want to draw a pie, just draw it clearly.
Especially since the leaders are coming for inspection soon, it is obviously necessary to take this opportunity to share some plans.
Otherwise, why would the leader listen to you?
"A vehicle production line with an annual output of 100,000 units and a large-displacement engine production line?"
"Very good!"
"Mr. Cao, with your automobile factory, our district's GDP will no longer have to worry about being counterattacked by other districts in the future."
In front of Cao Yang, Liu Tianwu also behaved more casually and cheerfully.
There is no place in the country where automobile manufacturers are not welcome.
"By the way, there is some news. Although it has not been finalized yet, I think you may have heard a little bit about it."
Liu Tianwu thought for a moment and then said: "Yangcheng Automobile Group has now launched a special project for the setting of its own brand models, and now the brand of Yangcheng Automobile Research Institute has been put up."
"We will start thinking about new models soon."
"Based on the current situation, Yangcheng Motor's factory is likely to be located in our district."
"It's even possible that their address is not too far away from Nanshan Industrial Park."
"This can better form an industrial cluster effect."
For Liu Tianwu, this plan of Yangcheng Automobile Group is naturally a good thing.
Although it is still in a very early stage, there are no eyebrows at all.
But at least the momentum of development is worth looking forward to.
"Is Yangcheng Motor going to develop its own brand?"
"This is a good thing!"
Cao Yang didn't find it strange.
According to the original development trajectory, they originally wanted to establish an independent brand car company, and the subsequent development was considered good.
But now the emergence of Nanshan Group or Xingchen Automobile has brought excitement to people.
They started laying out their own brands in advance.
This is also normal.
"Well, it's indeed a good thing."
"When the time comes, I will probably come to you to buy some of their parts."
Seeing that Cao Yang really didn't mind, Liu Tianwu was secretly relieved.
It would be embarrassing if Cao Yang didn't want to see Yangcheng Motor's project fall in the same district.
Fortunately, in this final meeting, the host and guest had a great time.
"Mr. Cao, there are many quality problems with Ziweixing's prototype car. I would like to report them to you specifically."
Just after sending Liu Tianwu away, Rao Yongxiang came over and said something bad.
(End of chapter)
