The naming activity for Xingchen No. 1 is not complicated at all.
The active interface has two interactive modules that can be operated.
One is for name submission, and the other is for name voting.
Whichever netizen submits a name that receives the most votes is most likely to win the final reward of 99,000 yuan.
Netizens who participated in the voting can also receive membership points presented by Autohome if their name is finally selected.
This membership point is related to the account level of some forums of Autohome.
The higher the points, the greater your authority on the forum.
In addition, Autohome also uses stars and moons under the avatars of different accounts to distinguish them.
In future generations, this kind of thing, which is similar to the level of QQ account, is meaningless.
But in 2005, netizens didn't see it that way.
In order to increase the level of their QQ account, many people even ask their friends to help them register their QQ account when surfing the Internet.
"Mr. Cao, judging from the current situation, some of the names ranked higher are basically names related to various constellations or stars."
"Among them, Ziweixing, Wenquxing and Leo are ranked in the top three respectively. It is estimated that the final winner will be one of them."
Mi Ying was also very concerned about the naming activities of Xingchen No. 1 during this period, so every morning when Cao Yang came to the office, she would take the initiative to report it.
Cao Yang is also very willing to hear news in this regard.
"Those three names all sound good."
After Cao Yang finished speaking, he immediately thought of something and said, "Remember to arrange for someone to register trademarks for all the twelve constellations and the names of each star."
"Our subsequent models will definitely use the same style of name."
"Don't have to spend money to buy the right to use the trademark from other people. That would be embarrassing."
Cao Yang often heard about trademark-related cases.
As soon as this topic was raised, many things immediately came to his mind.
Trademarks can be registered in advance, and some nice names that other OEMs will use in the future can also be registered in advance.
At that time, whether it is selling it to others as a favor, making some money, or simply giving it to someone else, it will all be possible.
What various warships, various marine creatures, various special combinations of letters and numbers.
Everything can be done.
It doesn’t cost much anyway.
He even thought of some URLs, such as .cn, .cn, etc., which could be created in advance.
It may bring unexpected surprises to you in the future.
Thinking of what Mi Ying said, he directly picked up the phone and called Zhang Fugui.
Some things are naturally more suitable for investment in Nanshan.
"Mr. Cao, this name-raising activity will end the day after tomorrow. I will communicate with Autohome in advance to see how to market it again."
Seeing Cao Yang finish the phone call, Mi Ying's beautiful eyes flickered again.
How can ordinary people achieve the jumping thoughts and prepared plans just now?
But I often witness the birth of miracles.
"Okay, if the votes of those three names are far ahead in the end, then we will all give them awards."
"Xingchen No. 1 needs a name, and Xingchen No. 2 and Xingchen No. 3 also need a name."
"Take advantage of this opportunity to make some news for the automobile industry."
Although within Xingchen Motors, the work on the second new car has not officially started, the third one is even more fruitless.
But Cao Yang had already made plans before and would start taking action in the second half of the year.
With the experience of Xingchen One, the promotion of subsequent new models will definitely be smoother.
Of course, as cars become more and more difficult to build, it is inevitable that you will encounter some new problems.
"Mr. Cao, are we going to get a new model so soon?"
"At that time, other car companies will probably be upset again."
Mi Ying now feels more and more the importance Cao Yang attaches to Xingchen Automobile.
This year, Cao Yang spent half of his working time dealing with matters related to Xingchen Automobile.
Cao Yang was even personally involved in the research and development of many parts.
"I don't think it's bad. There are probably a lot of people who complain and are not optimistic about it."
"But don't worry about them. Facts will speak louder than words when the time comes."
Xingchen Automobile plans to develop high-end car models. Before it succeeds, there must be many peers waiting to see the joke.
Basically, few people think that Cao Yang and others can succeed.
Everyone thinks that in this matter, there is a high probability that Xingchen Motors will have to choose to lower its brand positioning in order to survive.
…
"Xingchen Motors brought unexpected surprises to netizens, three lucky people won the grand prize"
As Autohome published this article in the most conspicuous position, and it also contained content related to bonus receipts and award photos, it attracted a wave of discussions among netizens.
"I just picked up a name and got a bonus of 99,000 yuan. I'm so jealous!"
"Weren't we collecting names for Star No. 1? Why are there three of them?"
"I would like to ask, what is the name of Xingchen No. 1?"
"Xingchen Automobile is so lively. This name creates so many things, not only does it create suspense?"
"The name is quite unique, but I wonder if the car is also unique."
"I'm kind of looking forward to Star 1."
…
Various comments have made it a little popular in the industry.
This kind of method that can be used for publicity on anything can be regarded as allowing the automobile industry to once again see the difference of Xingchen Automobile.
"Lianbu, find an opportunity to communicate with the staff of Xingchen Automobile and see if you can learn from their marketing methods."
Inside Great Wall Motors, Wang Ying closed the web page and asked her secretary to call Lian Furong, the director of the sales department, over.
"I will call Zeng Tingting later and ask her to help make arrangements."
"Nanshan Group's various marketing measures are indeed superior to other companies."
"Especially since the establishment of Xingchen Motors, they have taken a lot more actions in this regard."
"Even our H6 is able to have such hot sales today because of Mr. Cao's proposal."
When it comes to learning from Chery, BYD, or even Modu Volkswagen, Modu GM and other companies, Lian Furong may not be convinced.
But when it comes to learning from Xingchen Automobile, he has nothing to say.
Obviously, their marketing methods are indeed superior.
"China's automobile industry is now undergoing rapid development. Although competition is also increasing, overall it is still in a state of respective development."
"But sooner or later, when the market is saturated, or growing at a low speed, or even declining, the importance of marketing will greatly increase."
“In addition to improving our technology, marketing is also an aspect that we must not relax.”
Wang Ying's vision is still very good.
Lian Furong naturally had no objections to this.
In addition to Great Wall Motors, other companies that have a deeper understanding of this matter are naturally no exception.
"After our S6 was launched, its sales volume was not only inferior to Great Wall Motor's H6, but also Chery Automobile's Tiggo. Even Zephyr Honda's CRV sold better than it."
"This is quite different from the number of units reviewed during the previous planning."
"Does the sales department have any ideas in this regard?"
Within BYD, Wang Fu personally convened a meeting with the director and section chief of the sales department.
As BYD's first model, the F6 is undoubtedly very successful.
Therefore, everyone’s expectations for the second car, the S6, are also very high.
However, it has been on the market for more than a month, and sales are not satisfactory.
Although it cannot be said that it has failed, it is a sure thing that the sales have not reached the target.
"Mr. Wang, judging from the results of our current research and analysis, the sales of S6 are lower than expected, mainly due to the following aspects."
Wu Huabing felt a little guilty, but naturally it was not the right time to be a coward.
"First, as we all know, the crash test of Great Wall Motor's H6 and Honda CRV made a lot of noise some time ago, allowing many consumers to see the safety performance of the H6."
"This incident has even had a huge impact on CRV's sales."
"In order to save the situation, Xifeng Honda's various 4S stores have not only eliminated the situation of increasing prices for car purchases, but also have a discount of more than 10,000 yuan for a CRV."
"In this way, the appeal of CRV will naturally increase, and our price advantage will not be so obvious."
"Even because of this matter, when consumers compare our S6 with Great Wall Motor's H6, they will still buy the H6."
"Secondly, when our S6 was launched, unlike the F6, there were very few competitors."
"Customers now have many similar choices for models of the same level, but our S6 has no particularly obvious advantages, so it is not obviously attractive to some consumers."
"The last thing is our S6 advertising, which is less than other car companies."
When Wu Huabian said this, Wang Fu's face didn't look very good.
The reasons seemed to sound reasonable, but none of them were what he wanted to hear.
"Faced with the current situation, does the sales department have any countermeasures?"
"After all you have said, isn't it because the marketing of S6 was not done well and it was not recognized by consumers?"
"Look at the Xingchen Car. You haven't even seen the car yet. It has already caused waves of popularity on the Internet."
"Why can't our S6 think of a way to make good use of the Internet for marketing?"
When Wang Fu said this, Wu Huabian and others did not dare to say anything.
They don't have the confidence to compete with Xingchen Automobile in marketing.
However, the meeting cannot remain silent forever.
Otherwise, there will definitely be no good results from practicing Furong.
So he could only bite the bullet and said: "Mr. Wang, our sales department is going to have an exchange with Autohome to listen to their professional suggestions."
"We'll see if we can find some good marketing ideas to make the advertising more effective without spending additional advertising costs."
Although I am not very satisfied with Wu Hua Cake’s answer.
However, Wang Fu didn't think of a better way for a while.
So I can only let the people in the sales department try it.
…
"Mr. Cao, the Olympic vehicles and leadership inspections you mentioned before are already being coordinated, and the results are expected to be available soon."
"But no one outside now knows the progress of Xingchen Motors. It would be better if there could be some new progress in public opinion."
"I see that some OEMs' new models will start marketing half a year before they are launched. Can Xingchen Motors also release some spy photos and the like?"
After the Xingchen Car logo and Xingchen No. 1 naming activities ended, Liu Tianwu still didn't see any pictures of Xingchen No. 1 on the Internet, so he couldn't help but make a call to Cao Yang.
New models need to be kept secret and have a sense of mystery, which he naturally knows.
Even because of Xingchen Automobile, he has a systematic understanding of the automobile industry.
Otherwise, I wouldn’t be able to say words like spy photos.
"Leader, your suggestion is timely."
"In the past two days, we have also taken some photos of the prototype car internally, and we can just take out a few for promotion."
"In the next period of time, we will successively release pictures of the appearance covered by the car cover, then release some camouflaged spy photos, and finally release the renderings."
"When the leaders come to inspect, the official appearance drawing will be released to the public."
Cao Yang originally planned to use the appearance pictures as the focus of publicity in the next step to continue to maintain the popularity of Xingchen Automobile.
Now that Liu Tianwu took the initiative to call, he was naturally willing to give him some face.
After all, Liu Tianwu has really given 120% support to the development of Nanshan Group over the years.
"I just made a random suggestion. For the specific method, Mr. Cao, you can just combine it with Xingchen Automobile's development plan."
After listening to Cao Yang's words, Liu Tianwu smiled all over his face.
However, at this time he also became humble.
After all, he can't leave a reputation for interfering in the operation of the company.
…
"Editor-in-Chief, Autohome has published a photo of Xingchen No. 1, and the comments on the related article have exceeded 1,000 in just a few hours."
"Should we take the initiative to contact Xingchen Automobile and see if we can also obtain some relevant photos and materials?"
Although Lin Jiayan dislikes Xingchen Automobile, she likes traffic.
Now that she saw important news coming from Xingchen Automobile, which attracted a lot of attention in the automobile industry, she naturally didn't want to miss it.
"Xingchen Motors has announced the appearance of the new car now?"
Fang Dawen looked at Lin Jiayan in surprise, "I'll go take a look."
Soon, Fang Dawen saw the corresponding article on Autohome.
"Xingchen Motors is trying to seduce people's appetite again. It's like holding a pipa and half-hiding your face. Just publish such a picture?"
Looking at the picture on the computer of the car covered by the bright red car cover, Fang Dawen was a little speechless.
Although the car cover is close to the car, some outlines can be seen.
But if we say that Xingchen Motors announced the appearance of the new car, it would be a bit deceiving to the readers, right?
"Editor-in-Chief, Xingchen Motors has always been very good at marketing and getting things done."
"For something as important as the appearance of a new car, they will definitely take a series of actions to coordinate it."
"I don't think we can always let Autohome take away the traffic."
When Lin Jiayan said this, Fang Dawen couldn't help but nodded.
Traffic and advertising revenue are the most important things for their channel.
It’s nothing to put down your dignity for them.
Take the money!
Isn't that what their job is for?
Ordinary people shouldn't talk about so many feelings.
(End of chapter)
