When it comes to car logo design, it doesn't mean you can do it better just because you spend a lot of time on it.
Many times, it's a matter of inspiration.
So at the beginning, the focus of this activity was to get as many people involved as possible.
Then we will select a suitable batch of designs from the works that everyone has given feedback on.
Finally, it was given to Cao Yang to determine the car logo plan.
Then formal drawings will be formed and suppliers will be arranged to start production.
After all, the car logo will appear not only on the front and rear of the car, but also on the smart key.
If the time is set too late, it will affect the preparation of other parts.
"Mr. Cao, the logo design of Xingchen Motors is now a lively news in the automobile industry."
"Ordinary people outside may not feel anything about it yet, but in the automotive industry and design-related industries, our star car's reputation is slowly gaining ground."
"It seems like what you said about posting some news every now and then and brushing up on various websites is still necessary."
Zeng Tingting has been paying close attention to the situation of Xingchen Automobile during this period.
Now the prototype car has been intensively undergoing various tests within the company.
And on the Internet outside, it can be regarded as constantly brushing up its presence.
Although there is no way to improve the sense of luxury just by brushing the sense of presence.
But at least the fame has come.
This is also critical.
If a car brand has not even been heard of by its peers, it is simply a fantasy to expect ordinary people to buy your car.
"This is just the beginning, and there is still a lot of work to prepare for."
"Shouldn't we ask the district and province to help promote the official designated reception vehicles for the Olympic Games?"
"After the car logo thing is settled, we will start a new round of action soon."
"In the next few months, we will keep the popularity of Xingchen Automobile at a high level."
Cao Yang still has relatively high expectations for Xingchen Automobile. This will be the first stop for Nanshan to test the automotive industry in the future.
If it is not done well, it will greatly affect the confidence later.
"I asked yesterday and Autohome has received many submissions from netizens."
"I'll arrange for someone to sort it out later and report some good designs to you."
After hearing that there was still big action to be taken after the car logo design was completed, Zeng Tingting immediately prepared to finish the car logo design.
Otherwise, when a lot of things come together, she, the head of the sales department, will be extremely busy.
…
"Mr. Cao, we have collected the car logos from submissions and divided them into categories according to their respective styles."
"Do you think we should browse by category first, or look at the content after the preliminary screening?"
At Autohome, Yu Yu personally operated the computer and reported to Cao Yang the status of the Xingchen Auto logo collection activity.
Although it has only been about ten days, they have already collected thousands of design proposals.
Of course, most of the design solutions are very crude and cannot be used directly.
But there are also some well-designed ones, and the supplementary text descriptions are also very interesting.
"Let's go down one category at a time based on what you have sorted out."
“When the time comes when I see something special, I will filter it out first, and then gather together the special designs to choose from.”
As a boss, it stands to reason that you don't need to do everything personally, otherwise you won't be busy at all.
But choosing a car logo doesn't actually cost Cao Yang much effort.
Whether a car logo is good or not, the first impression is very important.
There are dozens of design plans on one page of PPT. You only need to take a few seconds to glance at them to know whether these things can touch you.
So Cao Yang was ready to take on this task himself.
Yu Yu naturally had no objection to this.
Soon, I started browsing page by page.
"This one is a bit interesting and has a stronger three-dimensional effect."
"Pass!"
"Next page!"
"Next page!"
"Keep this for now!"
"Next page!"
Cao Yang held a laser pointer and looked at the various patterns on the projector and quickly screened them.
In less than half an hour, I browsed through the available design plans and selected dozens that looked good.
Then once again, we look for the more promising ones among these dozens.
At this time, I naturally looked more seriously.
They also asked Yu Yu and others to open and take a look at the text descriptions provided by the designers of these car logos.
After spending almost half an hour, Cao Yang finally selected four plans.
Each of these four options has its own characteristics.
One is designed in the shape of a blue five-pointed star, symbolizing the stars in the sea of stars.
Although the concept is not very special, it is very consistent with the various positioning of Xingchen Automobile.
The other one is designed in a three-dimensional shape, like a diamond or a star. It looks quite classy.
There is also something like a capital S, and the word "star" at the bottom, which echoes the English name of Xingchen Automobile.
The key is that the design of this S is very creative. It is not a simple letter, but a bit like a track, and a bit like the Avenue of Stars in the sky.
It gives people a rather ethereal but concise impression.
The style of the last one is a little different from the others. XC, the pinyin initials of the two Xingchen cars have made a rather special combination.
The design style that looks a bit rustic may interest some nouveau riche.
The designer specifically pointed out that the car logo should be designed to be gold-plated, or even made directly from gold.
Aren't you afraid that the car badge will be picked out?
"Mr. Cao, how about we contact the designers of these four car logos to see if there is anything else they want to interpret?"
Seeing that Cao Yang finally stopped at these four plans without further screening, Yu Yu couldn't help but make a suggestion beside him.
All works require the other party to leave their email address and contact number.
While Cao Yang was commenting just now, the editor under Yu Yu had already taken the initiative to find out the contact information of those designers.
“The characteristics of these plans are quite distinct, and each has its own benefits.”
"Listen to the designer's ideas, maybe there will be some different reference meanings."
Zeng Tingting also echoed from the side.
However, Cao Yang did not adopt their opinions, but said: "Since we don't know which of the four options is better now, let the netizens choose one."
"It's just a good time to brush up our presence and make our Xingchen Motors more famous."
When Cao Yang said this, Yu Yu immediately couldn't help but add, "Mr. Cao, our car logo design collection has a bonus of 660,000 yuan. If these four plans are put up for voting, it is very likely that some people will He will do some deceitful things for the sake of bonuses."
As the editor-in-chief of Autohome, Yu Yu has naturally seen a lot of strange things on the Internet.
Let alone 660,000, even if it is for 66,000, many people will try their best to make the wrong decision.
In China in 2005, the purchasing power of RMB was still very strong.
"That's very simple. When we announce the voting plan, we can add that this round of voting is only used as a reference for internal screening."
“It’s not that the one with the most votes is the final choice.”
"And Autohome can also perform some technically appropriate processing to limit one voting opportunity for the same IP address."
"Finally, all the right of interpretation belongs to Xingchen Automobile."
"As long as our final bonuses are not awarded to our own employees, there won't be too much controversy online."
Yu Yu is well-informed, and Cao Yang is not bad either.
In response to her concerns, Cao Yang immediately provided a solution.
In this way, there was naturally no controversy over this matter, and action started immediately.
…
"Aaron, let me ask you, do you know about Xingchen Motors' car logo solicitation campaign?"
Liang Hualong is skillfully operating CATIA in the office, drawing drawings of the parts he is responsible for.
As a result, I unexpectedly received a call from Zhang Yingdong, my college roommate and best friend.
Generally speaking, he will not call himself during working hours.
What surprised Liang Hualong even more was that he actually asked about the logo of Xingchen Motors.
"I have heard about it and paid attention to it."
"It seems that four plans have been selected now, and a new round of voting has been held online."
Although it was unclear why Zhang Yingdong suddenly asked this question, Liang Hualong still put down his work and started chatting with him.
"If one of these four plans is finally selected, will the 660,000 bonus mentioned by Xingchen Motors really be paid to the designer?"
"Of course! There is no doubt about it."
"Won't you find a reason to say that this plan needs to be added, and then only part of it will be released in the end?"
Zhang Yingdong continued to ask.
As a graduate student, he obviously doesn’t know much about society.
But after seeing many various reports on the Internet, I always felt that pie in the sky would never fall.
"No!"
"Our boss, Mr. Cao, is very generous in his work."
"He will not do such a thing that damages his character."
"What's wrong?"
"Why do you care so much about this?"
"Isn't it you who also submitted the article?"
Liang Hualong joked casually.
As a roommate, he knew that Zhang Yingdong's artistic literacy was not bad.
"yes!"
"My work has been selected."
"It's among the four options now."
When Zhang Yingdong said this, Liang Hualong was stunned.
Participated and got selected?
real or fake?
Is the threshold for design so low?
"Are you kidding?"
"Of those four plans, which one did you draw?"
Liang Hualong has seen all four plans on Autohome.
He even voted.
Now that Zhang Yingdong said this to him, his interest immediately rose.
"It's the car logo that looks a bit like an S. I designed it."
"What do you think of that plan?"
After listening to Liang Hualong's words, Zhang Yingdong became less worried.
According to the voting information currently displayed on Autohome, his plan is far ahead.
That's why he was worried about whether the reward of 660,000 yuan would be in vain.
"I said when the voting just opened yesterday, I voted for you."
"Do you believe it?"
Liang Hualong's mood was complicated at this time.
The "S"-shaped car logo was far ahead in the number of votes. He naturally knew this.
Originally, he was curious about who would be lucky enough to receive a bonus of 660,000.
Now it seems that this lucky person is likely to be his classmate.
Although the last time we had dinner together, because of my good income, the other person was receiving a low subsidy and doing a job that was similar to my own and even busier. I was there to "enlighten" the other person.
In this competition after graduating from college, he seems to have taken the lead.
but now……
I am afraid that my brother will be too poor, and I am also afraid that my brother will drive a Land Rover.
Liang Hualong originally thought this was a joke, but now he thinks it was so appropriate.
"Aaron, if I win the election, I will definitely treat you to dinner!"
"If you have any inside information then, help me keep an eye on it."
Zhang Yingdong was in a very good mood.
He is full of expectations for the voting activities in the remaining days.
…
"Editor-in-Chief, Autohome has firmly occupied various topics in the automotive industry during this period, and our traffic has dropped by 10%."
"Especially some reports about Xingchen Cars and online submissions of Xingchen car logos have been very popular."
"Should we hold them back?"
NetEase Auto Channel, Lin Jiayan felt a little heavy.
The entire Internet industry in China is now booming.
However, the traffic increase of their channel is obviously not as good as other channels.
This is somewhat inconsistent with the rapid development pace of the automobile industry.
Especially compared with its old rival, Autohome, its own performance is even less impressive.
"Xingchen Auto's marketing team is very good at creating topics. If we get involved in the car logo solicitation activity, I'm worried that after a while, we will actually help them."
"That would be depressing."
After Fang Dawen suffered several losses in succession, he became more cautious when facing news related to Nanshan Group.
In particular, he heard some rumors that Lingnan Province would focus on supporting Nanshan Group and the development of Xingchen Automobile.
In this case, if their reports are always inconsistent with the general direction, they may be talked about.
The Automobile Channel is already a bit of a hindrance to the company. If he is still interviewed, he is a little worried that the position under his butt will be unstable.
"Or if we don't come forward ourselves, let some people express some opinions on other companies' forums to see if we can bring about the rhythm of public opinion?
Lin Jiayan was a little unwilling.
Watching Autohome develop rapidly and become the No. 1 professional automotive media.
This made her very unconvinced.
At first, a headhunter found her and wanted to lure her to a car home.
But she thinks what future does a newly established company like Autohome have?
Compared with the current company, there is no comparison at all.
Even if the salary is a little higher, it is not attractive.
Who knew it would become like this now.
"You can try to arrange it, but if the situation is not right or it doesn't work, just stop."
"Many car companies have new cars on the market today, and we focus on them."
"Even if traffic doesn't increase much, as long as advertising fees increase, this year's performance will still be very good."
As the editor-in-chief of the channel, Fang Dawen’s perspective on issues is constantly changing.
There is no way, you can't win the traffic, you can only increase your results from other places.
Otherwise, how can we report to the company at the end of the year?
…
"Mr. Cao, the voting on the Internet has ended. This S-like logo currently has the highest number of votes."
"Then should we directly choose the car logo with the highest number of votes, or..."
Zeng Tingting took the feedback results from Autohome and asked Cao Yang for his opinion.
Whether a car logo is good or not is definitely a matter of opinion.
So in the end it must be Cao Yang who makes the final decision.
"Contact the designer, and then ask the person in charge of car logo design at our research institute to connect with him and improve the plan a little bit."
Obviously, Cao Yang thinks this S plan is feasible.
Of course, after all, it was designed by outsiders, and it still looks a bit immature and needs to be reworked by professionals.
When there are car logos, you can't just consider the appearance, but also consider the workability or installation.
Don't worry, if it looks good then it will be embarrassing if it can't be processed.
Or it may be processed and easily damaged after installation, which is obviously inappropriate.
You can’t design a car logo today and change it next year.
"No problem, I'll go handle it now."
"Then the car logo activity has basically ended."
"Can we follow the same routine and hold a collection campaign on the Internet for the naming of Star No. 1?"
"At that time, it can be regarded as creating an atmosphere for our Star One in advance."
Zeng Tingting's proposal is obviously in line with Cao Yang's ideas.
If you want Xingchen Auto to remain popular, you need to regularly release some news.
Or organize some activities, otherwise there are so many car companies, why would everyone focus on you?
"Okay, let's do it in a similar way."
"But this time the bonus won't be that big. Just get 99,000."
"As long as you are directly selected, it will be distributed immediately."
"Don't talk about whether you can be a candidate or not."
The choice of car logo and the choice of car name obviously require different considerations.
For example, Yangcheng Honda's Accord, Cao Yang felt that it was very successful.
Zephyr Nissan's Teana is also very good.
When the time comes, Xingchen Motors' various models will naturally have car names that won't make people complain.
…
"Aaron, I want to become colleagues with you!"
Liang Hualong was drawing drawings on CATIA as always, but Zhang Yingdong once again called him during work hours.
As soon as he answered the phone, Zhang Yingdong started talking excitedly before he said anything.
"It's only the end of May now, and it's not the time for campus recruitment yet."
"Could it be that you applied for the summer intern recruitment?"
Liang Hualong asked a little confused.
"No, Xingchen Automobile contacted me. I can sign an agreement with them in advance and work at Xingchen Automobile Research Institute after graduation."
"I don't need to participate in the subsequent campus recruitment. I just need to do a good job in my graduation project."
"As long as I can get my diploma and they don't even mention it, I can join the job normally."
Zhang Yingdong finished speaking very excitedly, realizing that he might have forgotten to mention a piece of good news, and immediately added: "By the way, Autohome informed me today that my plan was selected for Xingchen Motors' car logo solicitation activity. ”
"They also told me to pay attention to the bank's text messages in the next two days, and the reward amount will arrive soon."
"They even informed me that there will be a simple award ceremony the day after tomorrow and let us go to the Auto Home to participate."
After listening to Zhang Yingdong's long-winded words, Liang Hualong somewhat understood what was going on.
Zhang Yingdong participated in the Xingchen Car logo solicitation event and actually won the prize?
Not only received a reward of 660,000 yuan, but also directly received the opportunity to enter the Xingchen Automobile Research Institute.
With such an award as the foundation, his development prospects at Xingchen Automotive Research Institute are definitely worth looking forward to.
During the Chinese New Year, I was still complaining about Zhang Yingdong's "tragic" situation in my heart, but I didn't expect to be counterattacked so soon.
Thinking of this, Liang Hualong's mood became more complicated.
Of course, he definitely wanted to give a good congratulations at the end.
He even asked Zhang Yingdong to treat him.
…
"Editor-in-Chief, Xingchen Auto has made no secret of it at all now, and will prioritize all activities with Autohome."
"We just finished a car logo collection activity, and now we have launched another Xingchen No. 1 car name collection activity."
"But they also exaggerated the huge rewards from the car logo solicitation event."
"Many people are very active in the car name solicitation activity."
"I heard that it just went online yesterday, and today there are already more than 10,000 names submitted."
After Lin Jiayan read the news on the Internet early this morning, she couldn't help but complain to Fang Dawen who was sitting next to her.
"There are certain thresholds for car logo design. If there are many people watching, there won't be many people participating."
"But the car name solicitation is different. Any netizen can participate."
"Anyway, I just thought of a name. Maybe I will win the prize."
"This is much higher than the probability of winning a lottery ticket."
Fang Dawen analyzed it there with a very stable mood.
He found that he couldn't get angry whenever he came across news related to Nanshan Group, otherwise he would be pissed to death before he even retired.
"That's true. I just think Xingchen Automobile is really capable of causing trouble."
"Why can't other car companies learn more from this?"
The more car companies cause trouble, the easier life will be for the media.
Lin Jiayan would complain like this because she naturally thought that other car companies could spend more money on marketing.
The profit margin of automobiles is so high, why not share it with the media?
"People's thinking is not that broad. You can take the initiative to give suggestions to customers."
"If customers have a sense of trust in us by then, it will definitely be beneficial to future cooperation between the two parties."
When Fang Dawen said this, Lin Jiayan's eyes immediately lit up.
This direction is good.
The OEMs didn't take any action, so I took the initiative to push them to move.
In order to make money, for advertising fees, this is not shabby.
Maybe you can gain both fame and fortune.
(End of chapter)
