Yangcheng now has four automobile and passenger car companies.
Among them, Yangcheng Honda and Yangcheng Toyota are both joint ventures of Yangcheng Automobile Group.
But the embarrassing thing is that Yangcheng Automobile Group itself does not have any cars of its own.
In the past, without money and technology, building your own car was just an empty talk.
In recent years, thanks to the rapid development of Yangcheng Honda, Yangcheng Automobile Group has also been able to get a share of the pie.
With money in their pockets, everyone's minds naturally became more active.
In particular, the establishment of Xingchen Automobile has brought a lot of excitement to Yangcheng Automobile Group.
"Mr. Zhang, I heard the news today that the prototype of Xingchen Motors' first model has successfully rolled off the production line, and some testing work is now being carried out internally."
"According to their plan, it will be officially launched for sale in the first half of next year at the latest."
"At the same time, Yangcheng Toyota's first model will also be launched next year."
"By then, Yangcheng's automobile industry will have a pivotal position in the country."
Deputy General Manager Zeng Guangda is now responsible for liaison between Yangcheng Automobile Group and various joint venture companies, and he has a relatively good understanding of the automotive industry.
"Yangcheng is a first-tier city in China. Nowadays, the automobile industry is a key industry supported by the city. In the future, it will surpass Spring City and Magic City and become the largest automobile city in China. This is a goal that the city very much wants to achieve."
"However, the development in the Magic City is also very fast, and we are still under great pressure."
As the general manager of Yangcheng Automobile Group, Zhang Jiaqi shoulders the important task of leading the development of the Yangcheng automobile industry.
Now that Yangcheng has positioned the automobile industry as a pillar industry, it is natural to hope that Yangcheng Automobile Group can develop faster.
"Several large domestic automobile groups, whether it is Spring City Motors, Xifeng Motors, or Modu Motors and Didu Motors, they all have their own self-branded models."
"Right now, we, Yangcheng Motors, don't have our own models."
"Even Nanshan Group has established Xingchen Automobile and started building cars."
"I think the group can also consider setting up an automotive research institute and plan to produce its own passenger cars?"
When Zeng Guangda mentioned this, Zhang Jiaqi immediately fell into deep thought.
Yangcheng Automobile Group builds its own cars!
This thing must have been done.
But how to do it and when to start doing it is a question.
Even though they already have two joint ventures, their own accumulation of automotive technology is actually very weak.
"Old Zeng, your proposal is very good. We really need to consider building our own cars."
"But now, apart from a little money, we don't have any technical accumulation."
Zhang Jiaqi feels a little weak now.
Is it that easy to build a car?
"Money is enough!"
"Whether it is to purchase a platform product from another car company as a basis for research, or to learn from BYD and others first, it can be considered."
"The top priority is to establish a research institute and start a car-building project."
"At the worst possible outcome, we will first approach Nanshan Group to purchase engines, gearboxes, and other parts that Nanshan Group can produce in the early stages."
"If this is fast enough, we will be able to have our own self-branded models in two or three years."
When Zeng Guangda said this, Zhang Jiaqi was very moved.
Making the enterprise bigger and stronger is the greatest achievement.
Which leader doesn't want to see such a situation?
It's just that the previous accumulation was too weak, so I never dared to take this step.
Now listening to what Zeng Guangda said, it doesn't seem impossible.
"What you said makes sense. This topic will be formally discussed at the regular management team meeting this week."
"When the time comes, you will take the lead in making a plan to see how we should develop our own brand."
"But one thing to note is that when we develop our own brands, we definitely hope to develop and expand the automobile industry."
“I think it’s inappropriate for Xingchen Motors to take a high-end positioning route.”
"Not to mention that there is no hope of success by then. Even if it succeeds, we won't be able to sell many cars a year."
"So the positioning of our models must have momentum."
Zhang Jiaqi has set a tone for independent brands.
If Yangcheng Automobile Group wants to build cars, it must build cars that can be mass-produced and sold.
When the time comes, factories will be built, at least factories with an annual output of more than 100,000 units.
There is no point in building 10,000 units on a small scale.
"No problem, I will organize a project team soon and start some preliminary research first."
"We can also second some professors from Lingnan University of Technology and let them participate in the establishment of the Automotive Research Institute."
"The development speed of the car-building project by then will definitely be worth looking forward to."
Seeing that Zhang Jiaqi agreed to his proposal, Zeng Guangda was also quite excited.
This is a very important link in the development plan of Yangcheng Automobile Group.
Maybe a few decades later, today's scene will be written into the group's development history.
…
"Mr. Cao, I heard that your Xingchen No. 1 prototype has rolled off the assembly line. Would it be convenient for me to come over and visit someday?"
"Don't worry, we won't arrange for anyone to take photos."
Liu Tianwu has relatively high expectations for Xingchen Motors.
In his view, Nanshan Group has reached a bottleneck stage.
Although there is still hope for continued growth, the rate of growth is definitely not that fast.
This can be seen from the business goals set by Nanshan Group at the beginning of the year.
In the next stage, he naturally hopes that Nanshan Group can make some breakthroughs in vehicle manufacturing.
In this way, the GDP in the district can further increase, and it will completely take the first place in the city.
"You can come over anytime, leader. You are welcome at any time."
Although the prototype car needs to be kept confidential, it doesn't matter if one more person takes a look or one less person takes a look.
As long as you don't take pictures, it doesn't matter if you look at it a few times.
"The two thousand acres of land next to the second phase of Nanshan Industrial Park have now been fully completed with three connections and one leveling."
"The land transfer procedures are also being processed, and it will become the land of Nanshan Group as soon as next month."
"Then you, Xingchen Auto, won't have to squeeze into the crowded factory now."
For Liu Tianwu, he very much hopes that Xingchen Automobile can expand its scale.
The number of 10,000 vehicles was obviously far from satisfying his appetite.
Of course, he would not go directly to Cao Yang to make a request. Instead, he would turn a corner and push from the side.
As long as Cao Yang agrees to rebuild the factory, then no matter how difficult it is, he still needs to build a factory with a production capacity of 108,000 units, right?
With such a large factory, Xingchen Auto cannot only rely on one model like Xingchen One, right?
Cao Yang was naturally clear about Liu Tianwu's ideas.
But he didn't mind.
If the district could be more attentive, he would be able to save a lot of worry.
I just took this opportunity to mention to Liu Tianwu the matter of inviting higher-level leaders to inspect.
When the two sides talked about this, they naturally hit it off.
Even Liu Tianwu wanted to promote this matter more than Cao Yang.
"By the way, have you decided on the logo of Xingchen Motors and the name of your first car?"
After chatting for a long time, Liu Tianwu suddenly asked about a topic that he was very interested in.
Cao Yang really hasn't made the final decision on this issue.
Some plans have been proposed internally, but he is not particularly satisfied with them.
Can we take this opportunity to make some noise?
"Leader, regarding the car logo and the name of the first car, we are going to start a special event in the next period of time to interact with everyone on the Internet."
When Cao Yang said this, Liu Tianwu became even more interested.
It seems that other car companies have never done this.
But it sounds good.
…
"Xiao He, please contact the technical side and start this Xingchen Automobile event as soon as possible. The bigger the action, the better, and the influence will be spread as much as possible."
At Autohome, Yu Yu called He Ling to come over and personally arranged a project.
If Xingchen Auto wants to do something online, it is naturally best to find Autohome.
"A reward of 660,000?"
"Chief Editor, a car logo collection event has given such a high reward. Isn't Xingchen Motors too generous?"
He Ling quickly took a look at the project that Yu Yu had arranged for her, with a look of surprise on her face.
These days, OEMs are very generous when advertising.
However, it is relatively rare for a car logo collection to raise an amount of 660,000 yuan.
Of course, the main reason is that no OEM would come up with such a trick just for a car logo.
Isn't this something that was already considered when the company was founded?
Why go to such trouble to hold a collection activity?
Do you think you have too much money and no place to spend it?
"The 660,000 yuan is only a reward for the final winner. In fact, they have given a budget of 1 million yuan for this event and asked us to help promote it."
"You know very well the relationship between Xingchen Automobile and our Autohome."
"I heard that this matter was arranged by Mr. Cao. You must do it well."
Yu Yu naturally knew very well that the big boss behind Autohome was Cao Yang, and that was his real BOSS.
No matter where it is, the projects that leaders value are the most important projects.
Yu Yu is now very clear about this.
"No problem. This activity is not difficult. The main thing is to find ways to increase influence."
"At that time, I will discuss it with the technical and marketing parties and try to start the activities tomorrow."
He Ling is also a smart person.
If this thing is done well, there may be unexpected surprises.
…
Zhang Yingdong is a graduate student at Lingnan University of Technology.
Since his roommate Liang Hualong went to Nanshan Group, most of the projects his mentor worked on were also in cooperation with Nanshan Group.
Therefore, he is more concerned about matters related to Nanshan Group.
Every day he comes to the laboratory early in the morning and goes to the dormitory very late.
However, slowly, he also learned to be "lazy".
Although he arrived at the laboratory very early, after arriving in front of the computer, he actually went to Autohome and various portals to learn about the day's news.
Especially news from the automotive industry, and then get down to business.
Zhang Yingdong's family conditions are quite good. His mother is an art teacher at an art college in Yangcheng, so his art level is not bad.
Although I did not take the path of being an art student, after entering graduate school, some of my art-related talents gradually came into use.
Some projects in the hands of the tutor, as long as they involve some content related to appearance, will be arranged for him to be responsible for.
Today, as usual, he ate a fried dough stick with pig offal porridge in the cafeteria, and then came to the laboratory.
Pour water, turn on the phone, and surf the Internet.
As usual, Zhang Yingdong quickly started browsing the news on Autohome.
However, as soon as I logged in to the page, I found a pop-up advertisement hanging there.
Under normal circumstances, he would just turn off the ads.
But this time when he saw the title of the advertisement, he clicked on it with great interest.
[Xingchen Motors invested 660,000 yuan to collect car logos]
A simple line of words instantly woke Zhang Yingdong out of his confusion.
660,000!
Even if his family's conditions were pretty good, it would be very difficult to directly take out 660,000 in cash.
You must know that the average wage in Yangcheng is now less than 2,000 yuan a month.
660,000, how many years will it take to save?
Without thinking much, Zhang Yingdong clicked on the link and studied the "advertisement" carefully.
…
"This Xingchen Automobile is really good at marketing."
"A car logo can cause so many things online."
"I feel like we can find a way to get headhunters to recruit some people from the sales department of Nanshan Group?"
In BYD's canteen, Wu Huabing was lucky enough to sit opposite Wang Fu today.
"The Nanshan Group is very vindictive. If we poach people from them, it may destroy our cooperative relationship."
"Besides, I don't think it was necessarily someone below who came up with this idea."
"It's probably a task assigned by Mr. Cao after he had an idea."
"So let's not talk about poaching people for now."
Wang Fu rejected Wu Hua Cake's proposal without much thought.
BYD's current several models, engines and gearboxes are all purchased from Nanshan Group.
If the relationship is ruined because of poaching a few people, it will definitely be a loss more than the gain.
"That's right. I've also heard about some of Mr. Cao's internal affairs within the Nanshan Group."
"I heard that Mr. Cao personally participated in the research and development of many new products in Nanshan."
"It's really surprising."
BYD has so many cooperation projects with Nanshan Group, so Wu Hua Cake naturally has many channels to hear some roadside news related to Cao Yang.
"There is nothing to be gained from poaching people, but their activity can allow some members of the institute to participate."
"Maybe we can take this opportunity to market each other."
Wang Fu's mind was also spinning very fast, and he found the connection with BYD from this matter in an instant.
You won't waste much time, just join in the fun, maybe it will become a good talk.
(End of chapter)
