Lu Xiangyang's proposal is a good one.
Soon, this proposal formed a consensus within Yangcheng Honda and Xifeng Honda, and then issued some soft articles through their respective channels.
Toyota Motor, Nissan Motor and other manufacturers with similar confusing matters naturally followed up immediately.
As a result, the discussions on hot stamping parts on various portal websites such as Auto Channel and Auto Home have naturally undergone some changes.
"Mr. Cao, those Japanese car companies responded quite quickly, and now public opinion is about to be reversed by them."
"Do I think we can't let the H6 and CRV crash test just pass by?"
Although Zeng Tingting is relatively large, her attitude towards Nanshan Group's opponents is not generous at all.
Although Nanshan Group does not have much business in Yangcheng Honda and Xifeng Honda, it is not a reason to treat me as a soft persimmon.
"The trend has indeed changed a bit in the past two days. Basically, everyone has stopped talking about CRV and H6 crash tests."
"In this way, I have an idea to make this matter more heated."
Cao Yang rolled his eyes and had an idea in his mind.
In later generations, various car companies fought openly and secretly among themselves, and consumers used various means to protect their rights, which are still not common now.
Just take it out to make people sick, the effect should not be bad.
The key is that Nanshan Group doesn't need to come out as the villain itself, and it can still take revenge, so why not do it.
"Mr. Cao, do you have any new ideas?"
Zeng Tingting looked at Cao Yang expectantly.
This time the idea of H6 and CRV collision test was a strong promotion for Nanshan Group’s hot stamping equipment and molds.
Any manufacturer that is interested in entering this field will definitely investigate and find out where the hot stamping production lines of Benteler and Huaqiang Stamping Plant are purchased from.
By then, there will definitely be a new breakthrough in the business of Nanshan Equipment and Nanshan Mold.
“Now everyone’s discussion focuses on the advantages and disadvantages between hot stamping technology and cold stamping technology.”
"But the source of the matter is that the CRV was much more damaged than the H6 during the crash test. This is an indisputable fact."
"That is to say, the collision safety of CRV is not particularly high, but not many people pay attention to this."
"Since no one is paying attention, let people pay attention, and the popularity of this matter will naturally rise."
"Later, you can make a suggestion to the people at Great Wall Motors and ask them to find a few CRV owners to go to Xifeng Honda's 4S store to protect their rights."
"Return the car, compensate for various losses, etc. Anyway, let's pay it first."
"When the time comes, we will publicize this rights protection-related report on Autohome and some forums."
“Isn’t this matter just getting hotter?”
"Consumers are greedy for cheap. If they find out that they can get compensation or something after safeguarding their rights, their enthusiasm will probably be higher than we thought."
"Even after this incident came out, some OEMs were willing to add fuel to the flames."
When Cao Yang said this, Zeng Tingting didn't hesitate and called the people at Great Wall Motors.
This "bad idea" could only be raised privately with Great Wall Motors in her name.
Otherwise, Great Wall Motors will eventually be a little wary of Nanshan Group.
…
"Old Wei, your thinking is broad enough, and you can come up with such a plan."
Lian Furong looked at Wei Qiang, who came specifically to discuss matters with him, with surprise on his face.
During this period, the matter of H6 and CRV crash tests has become less popular.
He is worrying about how to squeeze out all the benefits of this matter.
Unexpectedly, I met the pillow when I was dozing off.
"I also listened to some suggestions from other people and feel that this matter has something to do with it."
"However, I suggest that it is best not to start with the Xifeng Honda 4S store in Baozhou. You can choose a developed city in other provinces to start."
Zeng Tingting specifically told Wei Qiang not to say internally that the proposal was her contribution.
So when Wei Qiang talked to Lian Furong, he also spoke in a rather ambiguous manner.
"You're right."
"However, this matter is not suitable for us to handle on our own. We can ask some more powerful dealers to find someone to organize it."
"The best thing is to obtain the contact information of some Westwind Honda CRV customers through these dealers."
"It would be best to get one or two car owners by then, give them some benefits, and ask them to come forward to organize."
Lian Furong was also thinking about how to get this matter started quickly.
In a society with asymmetric information, it is actually not that easy to make this matter big.
"How to do it depends on the consideration of your sales department."
"But I think we need to move quickly and make the noise as loud as possible."
"If more media can get involved and someone can spread it on the Internet, the effect will definitely be better."
Wei Qiang is only responsible for coming up with ideas and will definitely not be personally involved in this matter.
Within the company, this is not something the purchasing department needs to do either.
"you're right!"
"I'll make arrangements right away."
"Old Wei, I owe you a favor for this. I'll treat you to dinner later."
…
"Mr. Yin, I heard that CRV car owners are making trouble these days. They are clamoring to return the car at the original price, and also want the 4S store to refund the increased price."
"There are some rights protection posts on many forums, which have attracted a lot of people's attention."
"Although the model positioning of our Tiggo is completely different from that of the CRV, its appearance is very similar after all, so there should be some competition."
"So, do I want to push behind the scenes to make CRV's rights protection incident more lively?"
"Maybe it can make some car owners change their minds and buy our Tiggo."
After a report meeting, Wang Ze took the opportunity to chat with Yin Chuan.
Various reforms in the sales department are the most important thing for Chery Automobile this year.
Therefore, for the implementation of many plans, Wang Ze needed to report to Yin Chuan before he dared to arrange for people to implement them.
Especially for such a sensitive matter, we cannot mess around with it.
“With the exception of Great Wall’s H6, currently, none of the models from other OEMs use hot stamping technology.”
"Our Tiggo is no exception."
"If we make the CRV issue too big, it might even affect our Tiggo's sales."
Instead of thinking about victory, think about failure first.
Yin Chuan feels that it is more appropriate for Chery to remain silent on this matter between Great Wall Motors and Xifeng Honda.
Otherwise, it would be embarrassing if you accidentally shoot yourself in the foot.
"That's true."
"Previously, the research institute and the purchasing department reviewed together with next year's facelifted Tiggo to change some parts to hot stamping."
"However, the cost will increase by about 1,000 yuan, so I haven't formally reported it to the company yet."
"I think we can consider cutting down 1,000 yuan on some equipment that is not so important, and then use hot stamping parts?"
"Otherwise, we would be at a disadvantage when competing with H6."
"Especially the feedback from 4S stores in the past week shows that our Tiggo sales have not changed year-on-year, and have even dropped slightly."
"But it is said that Great Wall's 4S stores are very popular now, and the number of customers buying H6 models has at least doubled year-on-year."
When Wang Ze said this, Yin Chuan's attention immediately rose to a higher level.
As a business owner, sales is king.
If the car can't be sold, it's useless to say anything.
H6 is now selling better than Tiggo. The most convincing reason is that the other party uses hot stamping technology.
"Following the direction you mentioned, the sales department, together with the purchasing department and the research institute, will come up with a plan as soon as possible."
"If there are no major problems, we will review and implement new plans as soon as possible and strive to launch the facelifted Tiggo as soon as possible next year."
The cost increase of around 1,000 yuan still seems quite high.
But if it can increase sales a lot, it's still acceptable.
At worst, the profit concessions given to 4S stores will be reduced.
…
"Editor-in-Chief, Xifeng Honda has placed an additional advertisement with us this month."
"So far, their advertising expenses this year have been more than last year."
"Our channel's revenue-generating work today should be able to exceed the target."
Lin Jiayan was in a very good mood.
Various car companies are fighting each other, which is definitely a good thing for the media like them.
Although their platform has a good relationship with Honda, they still use money to do things.
The day Honda stops advertising with them, they will definitely not be polite at all about all kinds of negative news reports.
"It is said that there has been quite a big fuss over the rights protection of CRV owners these days."
"Although we have not officially reported it, there are some comments related to this under the news related to Honda cars."
"And Autohome reported this news directly as a headline."
"Under this situation, Xifeng Honda will definitely increase its advertising efforts, otherwise the car channels on various websites will not let this matter go easily."
"Even in some newspapers, they have to increase advertising to ensure that others do not publish news about this."
Fang Dawen has been in this industry for many years.
It is relatively clear about the various hidden rules in the industry.
If you want your negative news not to be reported, then come and advertise.
Even platforms that go too far will directly use these negative news to blackmail you.
Or treat negative news as something to sell to you for money.
This is not just the case in the automotive industry, it is similar in other fields as well.
Otherwise, how can these newspapers and websites survive?
"This time, Xifeng Honda should have been tricked by Great Wall Motors."
"I heard that Honda Motor has officially taken Great Wall Motor to court in the imperial capital. The conflict between them will not be resolved for a while."
Lin Jiayan looked gloating.
The more things happen between car companies, the better it will be for them.
However, when these people are happy, some people will be very unhappy.
"Minister, CRV sales this week have dropped a lot both month-on-month and year-on-year."
"The crash test matter may not be settled for a while."
"Should we consider a price reduction?"
Han Hao from Xifeng Honda came to Deputy Minister Han Hao with a heavy heart to discuss countermeasures.
Since CRV was launched, various 4S stores have offered discounts, let alone discounts.
It is already a blessing to have a lower price increase.
But under the current situation, there are definitely very few consumers who are willing to continue to pay more to buy cars.
This alone has had a very big impact on Zefeng Honda.
Regardless of the fact that the 4S store took away the money for the price increase, in fact, Xifeng Honda can also profit from this matter.
Because CRV can increase prices, each 4S store is willing to take the initiative to spend money to do some publicity in the city where it is located.
And because of the price increase, the sales rebates they give to 4S stores can be set very low.
Invisibly, Zephyr Honda also makes more money and spends less.
Otherwise, how could they allow various 4S stores to increase prices like this?
Just like the Alpha of Toyota Motor in later generations, the price increase in the 4S store is so drastic, doesn’t Toyota know about it?
Do they not mind at all that the price increase of hundreds of thousands or hundreds of thousands is earned by the 4S store?
How can it be!
There is a story behind everything.
Alfa is easy to sell, so people can ask 4S to pick up some hard-to-sell cars at the same time.
Alfa's car pickup can even be used as a reward, so that the 4S store can cooperate with them in other aspects.
There is no free lunch in this world.
"discount?"
“Has the situation reached a point where a discount on selling prices is needed to boost sales?”
Han Hao was still very uncomfortable hearing such suggestions from the employees below.
He is used to the days when his CRVs are sold at a premium and customers have to wait for a while to take delivery of their cars.
Now that I suddenly want to give a discounted amount, it is really uncomfortable.
This is a real drop in profits.
"Minister, from what we have learned from our current investigation, although many consumers are also concerned about some so-called technical issues, in the final analysis they still look at the selling price."
"As long as the price of our CRVs comes down, no matter what Great Wall Motors does behind the scenes, people will buy CRVs."
"Sales can even reach new highs."
"At that time, our production capacity will be limited, and various discounts can be slowly cancelled."
Obviously, people at Zephyr Honda only believe that the discount is a temporary measure.
Consumers are very forgetful, and everyone will definitely continue to buy CRV when the time comes.
After all, it is in the same class of cars. CRV has almost no rivals.
"In that case, then you should make a detailed plan and report it to the ministry."
Japanese companies like to make all kinds of materials and reports.
Westwind Honda is naturally no exception.
Things that can be explained clearly in a few sentences sometimes need to be reported in several PPTs.
Then this PPT needs to be constantly modified during the level-by-level reporting process.
The efficiency is really not high at all.
(End of chapter)
