The war between search engines and advertising speculators has been going on for a long time, with the two sides engaging in back-and-forth with endless means.
Google updates its algorithms nearly a thousand times a year, more than half of which are aimed at targeting such speculative websites.
Because Google is so large, the amount of advertising revenue involved often exceeds 100 billion U.S. dollars every year, and a profession called search engine optimizer (SEO) has emerged.
As the name suggests, it specializes in studying Google's search recommendation strategies and trying every means to improve relevant rankings for clients' websites.
The purpose is to make it better than its peers and gain a dominant position in the industry.
One of the reasons why Google frequently updates its methods is also to ensure that absolutely no certain group of search engine optimizers can master the code of wealth for a long time.
This is actually the same as brushing up data in online literature. Every writer hopes to have greater exposure and let more readers see his novels in order to make profits.
But this is contrary to the best interests of the novel website.
Because high-quality novels will attract more readers who are willing to pay. If the top positions are really given to these data-driven novels, readers will only scold them after reading them.
"What level of novels are also ranked first?"
“Now there are only two books on the entire list to read.”
If things go on like this, users will be lost.
We must severely crack down on this fundamental behavior. Once discovered, there will be no recommendations, and your targeted investment will be wasted.
The update Meng Fanqi made this time is similar to the novel website's crackdown on data brushing, except that the method and logic are much more complicated.
Of course, these algorithms punish more than just violations.
For example, optimizing the mobile terminal is not actually a violation, but users will be more willing to watch it after optimization.
Therefore, many times Google will announce the preferences of some new algorithms, leaving a week or two for relevant websites to make corrections.
This is actually very similar to a novel website. The editor will come to you mysteriously and say, "The crackdown on pornography and illegal activities has been carried out recently. You know what has been written in the novel. I will give you three days to rectify it. If you have not changed it completely, it will be published in the book at that time." Don’t come to me if you’re blocked.”
However, that was a more official version update. A short-term, small-scale test like this aimed at testing the effect of the new algorithm would not have such an early warning.
Nathan is one of the victims of Meng Fanqi’s new algorithm.
His life style is that of an internet-addicted teenager turning freelance.
I have been paying attention to the amazingly large economy of Google advertising for a long time, and I have been trying to generate revenue from Google advertising by driving traffic to my website.
As a child of a rebellious white middle-class family, Nathan was arrogant and had high self-esteem.
I have always been proud of picking up Google’s wool to achieve financial freedom.
He has four or five spam websites under his control, ranging in size from large to small. The only thing that is the same is that there is basically zero meaningful content on these websites.
Nathan has been studying Google's punishment logic for a long time, and he is very detailed.
Although he thinks highly of himself, he is never greedy.
When ordinary people see an opportunity to make money, they will think about becoming the strongest, but Nathan sticks to his principles and never tries to stand out.
"The last soldier cannot be replaced."
Maintaining a neither high nor low ranking and strictly controlling the scale is a long-term solution.
Over the past three or four years, Google's algorithm has changed, and several of Nathan's websites have been affected. But except for one case where he was caught, generally speaking, even if he was sanctioned, it would not be painful.
If you study hard for a few more months, you can always get the traffic back.
There are many, and the annual income is about more than 100,000 US dollars.
In fact, this was Meng Fanqi's dream life in his previous life. He didn't have to go to work, his time was very free, and there were no restrictions on his work location.
Arrange your own time and rely on some professional skills to earn an income that is no less than your salary.
Meng Fanqi also did search engine optimization for a week or two, but due to Google's withdrawal from China and his late entry into the field, there was not much revenue in the short term.
After just a brief understanding, I withdrew from this field.
In fact, Meng Fanqi was not disgusted with people like Nathan who made no contribution at all and relied on websites with high traffic to attract blood.
Because in the final analysis, they are sucking the blood of big capital like Google.
In Meng Fanqi's opinion, there is nothing wrong with it. Inhaling is healthier.
What does big capital need so much money for? If we little people can really spare a drop in the bucket, we will surely make a great contribution to consumption and economic circulation.
But now Meng Fanqi is planning to do this himself, taking a deep breath from the source.
The wheels of history are rolling by, and speculators like Nathan are destined to be victims in the process of algorithm evolution.
Even if you don't want to, nothing can be changed.
"Damn it, my website has never been punished so miserably." Nathan checked the traffic changes of several websites from the background. The lightest one was punished by more than 80% of the traffic.
And as time goes by, the situation worsens.
Judging from this situation, the traffic will never come back within at least half a year.
At this moment, the unlucky Nathan is just a microcosm of thousands of Internet advertising speculators. Similar blood-sucking people are as countless as the freckles on Nathan's face.
"Why isn't there any update announcement?" Nathan is also an old player. He quickly searched Twitter, Google official website and other related websites, including several internal communication groups.
I found that there was no news at all in the past two days.
Of course, he was not stupid enough to ask Google staff about his own website. The current algorithm search penalty may only be a 95% traffic loss.
If Google staff were allowed to see the content of the page in person, 100% of them would be gone.
Nathan's social account was well disguised. When he was about to pretend to be a passerby and ask relevant questions, he soon discovered that someone had already asked questions for him on Twitter.
"My website traffic has experienced great fluctuations. This degree of change is unprecedented. Has Google made any new algorithm updates? @GoogleSupports"
"We did test a brand new content filtering algorithm on a small scale in some areas of California. This method is still relatively new and does not even have a confirmed name. Here you can ask our algorithm provider to answer @Meng Fanqi."
"What is certain at present is that the effect of this algorithm is very satisfactory, and the scope of the test will gradually be expanded. Although it is not yet certain when it will be fully launched, we will announce the content of the method preference later today so that you can make a response adjustments.”
Google's customer service receives hundreds of similar inquiries every day, so they respond very quickly.
"Huh?" Why are there still people trapping me? Meng Fanqi took one look and saw through the speculators' little thoughts at a glance.
If there are not too many advertisements, the punishment of the tiger algorithm is not large at all.
Don’t worry, brothers, I made the money for you! no need to thank me!
With a wave of his sleeves, he took away all the money.
However, Meng Fanqi didn't say much. He just left the word "tiger" and left gracefully, hiding his merit and fame.
These were the future Twitter star’s first words on the app.
