In addition to AdWords, Google also has a platform called AdSense.
It is a quick and easy way to generate income. Generally, websites with a certain amount of traffic apply to join and receive some relevant advertisements from Google to share the revenue.
As long as you join this website, you are considered a Google advertising content publisher.
AdSense here is very similar to the various forms of self-media that everyone is familiar with. Once there is a large amount of traffic and readers, advertisements will come to your door.
But since it is a way to generate income, it will inevitably be exploited.
There are many websites that have no meaningful content at all, except for advertisements.
They may be hiding in any strange place and not appearing in their normal form.
For example, when you want to click on a video, you actually need to open two or three transparent advertising pop-up windows superimposed on it before you can actually select the content you want to view.
This makes people's blood pressure very high.
However, websites that dare to do this usually have their own core competitiveness. They often use something that makes people eager to watch as bait.
Or some paid resources.
A site with a good conscience may actually make you see it.
If you encounter a spammy website that deceives clicks, after turning off three ads, what you see when you click on it may be Calabash.
Meng Fanqi also encountered a genius-style automatic pop-up interface. After accidentally clicking on an advertisement, like nuclear fission, the advertisement quickly triggered as many as 20 or 30 other advertisements.
The speed of the pop-up window is more than ten times that of closing the web page.
In less than two seconds, the entire display is completely filled.
Such so-called ad clicks, for which the cost is calculated, are obviously unlikely to generate any real value.
Although Google doesn't seem to be harmed by this, because these clicks will generate advertising costs, this is just a very short-sighted idea.
If the advertising effect is not good, advertisers will eventually find out about it during comparison, and gradually move to companies that can provide better services.
If such spam websites always appear on the search homepage, users will gradually feel uncomfortable.
These two things are the core pillars of Google's existence for more than 20 years, including a huge search user base and a large amount of advertising revenue.
The reason why Xi Xiaohu has always rejected clever operations to generate income is actually aimed at this situation.
However, the plan proposed by Meng Fanqi obviously did not go the way of deceiving clicks as Xi Xiaohu had first envisioned.
In particular, the third method is very powerful against spam websites, which makes him very optimistic.
The working atmosphere at Google Shanghai is informal. At least there is no clocking in and out, which gives people a lot of room to operate.
There were not many colleagues who were still around late at night, and Meng Fanqi hated the involution struggle ratio the most. Unexpectedly, things had changed now, and he had become the person he once hated the most.
Looking at the bright lights outside the window, overlooking the night view of the most prosperous area of Shanghai, Meng Fanqi couldn't help but sigh.
In fact, how can there be so many people in this world who are really willing to lie down? It's not because they are given too little and things are too stupid. It’s okay to be tired, but there are still people riding on your head who insist that this is a blessing.
Don’t you know if it’s a blessing to your grandfather, the worker?
If wages were increased several times, commuting was carried out according to Chinese laws, and overtime pay for weekends and holidays was paid in place, the salted fish who got into bed would immediately become a carp.
lead! Where do you live? Brothers are all in place!
Look at how much money is being given now. Doesn’t Meng Fanqi wish he could live in the company?
Christmas will be in just over a week, and Meng Fanqi is not sure whether it will be convenient and smooth to continue the progress by then, so he has been waking up early and working late at night these past few days.
Fred's algorithm was quickly developed.
Zhou Huan and Chen Hui didn't help much with the algorithm itself, but they still benefited Meng Fanqi a lot from all aspects of trivial matters and saved a lot of time.
For example, data preprocessing methods, testing procedures, file permissions, communication among involved personnel, etc.
At this moment, they were not as aware of the contract signed by Jeff and Meng Fanqi as Xi Xiaohu was.
It is not that these two people in the AI field have not paid attention to the news about Baidu, nor do they know that Meng Fanqi is now very popular and has become famous in the artificial intelligence industry.
He was only taken care of as a newly recruited junior, and it was really remarkable that he could sign a formal researcher contract with just an undergraduate degree.
They just had this simple thought in their hearts.
When Meng Fanqi's finished product was placed in front of them, the two looked at each other and realized that they had still far underestimated the other's ability.
"I'm super, you developed this all by yourself in half a week?" Zhou Huan was shocked on the spot, his legs went weak and he almost lost his balance.
Like the animal series algorithms mentioned before, pandas and penguins, they have been repeatedly polished by several senior engineers.
It is not a simple matter to start from scratch and add an algorithm to this large and complex system.
"What animal is called this time?" Chen Hui's focus was rather strange.
"Let's call it the Tiger Algorithm." Meng Fanqi said in a wicked way. Xi Xiaohu came specifically to test himself at first, so he would respond on the name.
As soon as these words came out, Zhou Huan and Chen Hui started laughing strangely.
Tiger and Xiaohu, in the end, they are not all English Tigers. This is one of the names that Xi Xiaohu often uses in internal communication.
The two of them saw the excitement and didn't take it too seriously, and raised their hands to support.
"I tested it on a relatively small-scale historical real data, and it feels pretty good." Meng Fanqi has already debugged it himself, but he doesn't have that experience in large-scale situations, so he still has to ask his two seniors.
"No problem, we will run through a large-scale online database today. If nothing happens, we will launch two partial tests as soon as possible." Zhou Huan and Chen Hui are veterans in this field, participating in nearly a hundred rounds of tests every year.
With their assistance, the testing progress will be much faster than doing it on your own.
"Is your punishment too high?" After lunch, the two people running the test were checking some data and found that the traffic of many web pages had been restricted by more than 80-90%. This is quite harsh. , generally not very common.
"If you don't do something stupid, how will those Internet spam producers know how to change it." Meng Fanqi's actual settings were actually a little looser than the later Google version. After all, in the first round of testing, he did not dare to be too radical.
"It's a bit too much to look at the indicator income effect." Chen Hui pointed to the most important number of +11% and said: "I'm afraid it will be different when it goes online."
"Let's go to a quarter of a continent and see the online effects first." It happens to be early morning in the United States. It goes online at this moment. If everything goes well and nothing happens, we can get a 24-hour single-day effect tomorrow morning.
Zhou Huan worked skillfully and selected an area in California as the test site, which was quickly approved by Xi Xiaohu.
Soon, on the other side of the Pacific, a young white man with dark circles under his eyes just got up and searched his own revenue website to see if the ranking had risen again.
But I found it couldn't be found on the first dozen pages.
? ? ?
"Where's my website? Where's my website that earns tens of thousands of dollars a month?"