From the later official website of Mi Huyou, which said "Technology nerds save the world", it can be seen that the older generation of capital holders cannot bear this intensity.
Only Song Tao of SK Network took the initiative to call in 2012 and exchanged 1 million for 15% of Mihuyou's shares. This part of the equity would be worth 20 billion ten years later.
What is the concept? Even if 20 billion is deposited in a bank at an interest rate of 2%, the interest per day will be more than one million.
Mi Huyou has no other financing records since then.
Life without money is difficult, but life with financing may not be much better.
Mi Huyou's "Honkai Academy" launched this year can only be said to have received a mediocre response, without much improvement.
When there is no financing, you don’t have to make money. We are all poor buddies, and we make do together to get by. Even the northwest wind will open its mouth and swallow hard.
This won't work after taking investors' money.
If you want shareholders to take advantage of the northwest wind, they will have to peel off your skin no matter what.
The three founders, Cai Haoyu, Luo Yuhao and Liu Wei, are now all-rounders.
With a salary of 4,000 yuan before tax, one person works in at least four positions and cannot clearly see the future path and direction.
Just a few days ago, Liu Wei, Cai Haoyu and others were still discussing. They couldn't live this life anymore and were almost at the end of their rope.
In two months, Mi Huyou's desperate game "Honkai Academy 2" will be launched, changing from stand-alone Honkai Impact to an online game mode.
If things remain stagnant this time and no new financing is found, the brothers will have no choice but to break up by the end of 2014.
What happened next is no secret. Honkai Impact 2, which was launched at the end of January 2014, reversed the decline.
The revenue that year exceeded 100 million yuan.
Mihuyou took advantage of the victory and continued to launch Honkai Impact 3 and Genshin Impact, and with the outrageous income of these two games, it directly got rid of the need for financing.
Financing? Come on, I have so much cash that I don’t know where to put it, okay?
At this time, Mi Huyou was in the dawn, the last darkness before dawn.
Meng Fanqi was quite happy about this. If he had moved slower, the price would have been different after Honkai Impact 2 was launched and improved two months later.
However, the three people who were tricked by Mi Hua were not willing to take anyone's money.
If given a choice, they would prefer to be able to control an absolute amount of equity.
This situation was maintained until ten years later. Until 2023, three people headed by Cai Haoyu (41% of the shares) still control more than 80% of the company's shares.
Even the investment requirements of the Penguin Group, which only wanted shares and would not participate in any other management decisions, were directly turned away.
Perhaps a few months earlier, when Honkai Impact 2 has not yet taken shape, it will be easier to negotiate for more shares.
Now, Tang Juan's familiarity with the second dimension is needed to negotiate this business.
Apart from anything else, the senior executives who have a say in Mihuyou are all die-hard Evangelion fans.
Cai Haoyu, who plays a core role in the founder trio, often wears Neon Genesis Evangelion peripheral clothing to work in the company.
Don Juan, who received this mission, was a little confused as to why he wanted to talk to a few strangers about Neon Genesis Evangelion.
But after experiencing the magical life for these few months, Tang Juan no longer had the ability to object to Meng Fanqi's decision, and he could not even raise the idea of questioning it.
"However, just talking about these two-dimensional content is not enough." Meng Fanqi said while writing something quickly on the paper, "I hope that you will take the lead in this investment, and through your understanding of the two-dimensional Get familiar with each other and put distance between them.”
He understands the way Mi Huu deceives the core leader, who insists on becoming the absolute majority shareholder. If you insist on negotiating for 30-40 shares, it will be quite difficult.
With the help of Don Juan as an agent, you can maintain the position of the other party's largest controlling shareholder, and then negotiate for a larger share of the shares. Although Don Juan held part of it on his behalf, he still had actual control in the end.
"If the ultimate goal is to invest, it's definitely not enough to just chat about something without any pain. So you have to memorize these contents. If you don't finish the conversation by then, I will take it from you."
Meng Fanqi knew that Mihuyou's biggest concern was that the capital's division of shares would affect their decisions on the company and game routes.
Because they insist on the path of two-dimensional games, they have been rejected and attacked by capital too many times.
Deep down in their hearts, they no longer trust capital and do not believe that capital will really be optimistic about the second dimension they want to do.
Of course, the few tens of millions Meng Fanqi had on hand at this time was a bit too flattering to call him capital.
The equity that can be divided is real. Meng Fanqi’s goal for this trip is about 35-45% of the shares.
It is true that Song Tao took away 15% of the shares for 1 million last year, but things are different now. It is still very difficult for Meng Fanqi to get more than 40% of the shares at a price of 15-18 million.
Extraordinary things, of course, require extraordinary measures.
Meng Fanqi believes that given the capabilities of the three founders and being led by someone who is very familiar with the second dimension, they will definitely negotiate for a larger proportion of shares.
"They also made a bubble hall? I've played this game before!" Tang Juan couldn't help but marveled as he read the general experiences of Cai Haoyu and others written by Meng Fanqi. "I remember Bubble Hall as a very popular product. Why are they having such a hard time now?"
"Shanda wanted to acquire it, but they didn't agree. What they were doing at that time should be regarded as the predecessor of Bubble Hall, and it was not exactly the product that became a hit later."
After landing at the airport, Tang Juan downloaded and watched several games that Mi Huyou had previously released.
"'Fly me to the moon', the concentration is not low." Of course, Tang Juan could tell at a glance that this beautiful girl fighting monsters Pac-Man game produced by Mihuyou in 2011 has the same name as the ending theme of Neon Genesis Evangelion.
Don Juan downloaded "Honkai Academy" and played it for a while, and he finally knew what kind of work he needed to do. "Good guy, this is a game about beautiful girls fighting beautiful girl zombies, right? The target audience is quite clear. , Ah Zhai."
Strictly speaking, Don Juan cannot be called a two-dimensional or otaku. He just loves computers and is keen to understand various subcultures.
"They say they reject pornography, gambling and drugs, but to be honest, these three things are the fastest way to make money." Tang Juan saw at a glance the final operating model of this series of games, which is two-dimensional soft love plus card drawing. "There's really no future in buying out this kind of game. It's better to add various costumes and blind boxes."
Meng Fanqi next to him almost broke his thigh after hearing this.
This guy is awesome, he clearly summarized the core selling points of later games of this type.
"This is the power of free games. Our game players don't know how it happened. A buyout game of 6 yuan and 10 yuan is too expensive. When you launch a free game, 648 draws two skins and tops up the money. I didn’t blink an eye.” Meng Fanqi wondered very much, but he couldn’t understand that in the legendary web game, brothers came to cut off my crazy revenue, and AAA masterpieces often failed to sell well.
"You don't understand this. Most of the time, people don't have any brains when making decisions." When Don Juan talked about these things, he was shaking his head and talking clearly.
"You first tricked him into playing, and then you found a way to make him think with other body parts. Why don't you recharge the 648?" Don Juan chuckled, "Paying before playing is a rational decision, while recharging during the game is subject to restrictions. Driven by instinct or desire, you have to draw out his greed, which is called inviting him into the urn."
