Central.
Guo Mingqi walked into the crocodile shirt flagship store familiarly, and then prepared to choose clothes. He is a businessman with an annual income of HK$50,000. With this income, he could have customized clothes, but in recent years he has become obsessed with crocodile shirts.
"I only shop for crocodile shirts twice a year, and I always make new discoveries." This is the advertising slogan of crocodile shirts. Others Guo Mingqi doesn't know, but he definitely shops for crocodile shirts more than twice a year, probably four or five times. Second-rate.
Of course, as a businessman, he also understands that this is the crocodile shirt flaunting its good quality and variety of styles. It can bring back a full load every time and can last for two seasons.
“Hey, since when did crocodile shirts also sell on luggage?”
"But this suitcase is so weird!"
Guo Mingqi curiously asked the clerk: "Miss, what is the meaning of this suitcase?"
The clerk immediately enthusiastically demonstrated and explained: "Sir, this is the 'TravelPro' brand suitcase we represent. See if I can save a lot of energy by pulling it like this! There are two wheels on the bottom of this box, and on the top There is a stretchable aluminum alloy pull rod, so if you travel long distances, this kind of box can be very convenient!”
Guo Mingqi couldn't help but take over the trolley cases and try them out himself. At this time, many customers started to pay attention. They had just seen these trolley cases.
"Hey, it's really good!"
The clerk was obviously trained and immediately said: "This has a global patent and is an invention. It is also the first brand in the world to develop a trolley case. If you often travel overseas, such a suitcase will definitely help. your turn."
Guo Mingqi nodded and then asked: "What price?"
The clerk was immediately happy, because there was a commission for the sale of the trolley suitcases, and he immediately introduced: "There are three trolley suitcases here, with different sizes. You can choose the size you like when you travel far, sir!"
Guo Mingqi often travels to Southeast Asia on business, so he chose a medium size and said: "This TravelPro company is really considerate. Is it imported?"
The clerk smiled and said: "This is a serious Hong Kong company, and the trolley case was invented by Hong Kong people!"
Although imported products are popular, the TravelPro brand naturally needs to be a Hong Kong brand and a national brand.
Although Guo Mingqi was surprised, he didn't ask any questions and readily bought the suitcase. To be honest, he couldn't put it down and thought the suitcase was very cool.
The other side.
The sales staff of TravelPro luggage also sold it to flight attendants and pilots at Kai Tak Airport. They spent little effort and quickly entered various airlines because they needed this product so much.
A stewardess walking in the airport lobby dragging the smallest trolley case is a living advertisement.
"That's a suitcase. It has wheels and a handle?"
"It looks like it's very effortless, and the stewardess can also walk quickly."
"Such suitcases are available there. I often go abroad and don't want to carry a heavy suitcase!"
For a time, the passengers were talking a lot.
At this time, the flight attendant had noticed that people were paying attention to her, which made her very proud. It's like wearing a beautiful dress that attracts the attention of many passers-by.
very nice!
The trolley suitcase was quickly recognized by the Hong Kong market, and newspapers reported the matter for free.
Hong Yunhao, General Manager of TravelPro Company, also took the opportunity to be interviewed and introduced the trolley case, especially the proud introduction that TravelPro has a global patent.
The conference room of Yangtze River Industry Group.
Lin Zhichao called the management of TravelPro Company to a meeting, and the group's senior management also attended the meeting.
"It is difficult for TravelPro suitcases to sell well all over the world immediately, so we mainly collect royalties from major suitcase brands. At this point, your management must quickly find a solution. We Yangtze Industry has offices in Europe and the United States, and we can Use it when you need it. In short, patent fees are the first source of income. Secondly, we have to work hard to promote the TravelPro brand in Europe and the United States and seek agents. We still have an advantage, that is, high quality and low price."
If you want to be the world's high-end luxury luggage brand, it is a daydream, and European and American people will not recognize you; therefore, TravelPro luggage has entered the European and American markets with high quality and low price.
Even so, the TravelPro brand is also a high value-added industrial product with very high profits. Hong Kong has low labor costs.
Hong Yunhao immediately said: "We are ready to find a law firm to cooperate. The first is to prevent local manufacturers in Hong Kong from copying, and the second is to be responsible for the legal affairs in Europe. As for the United States, we will also handle it as soon as possible and apply for a patent for us there. A law firm can provide us with services.”
It is obvious that trolley cases are becoming popular very quickly, because the 'trolley case' designed by Lin Zhichao himself is the complete form of the previous generation in the 1990s. Therefore, such mature technology will soon be used by various European and American luggage brands.
Just charging royalties may make more money than TravelPro luggage.
Of course, if TravelPro luggage develops later, it may become a global brand, although it is not a high-end or luxury brand.
Lin Zhichao nodded and said: "Profits do not need to be considered in the early stage of the product. The group can even invest. The only purpose is to open sales channels and occupy the market. Therefore, your management team should boldly expand and promote boldly, and don't be petty. The scale of our Yangtze River Industrial Group can be considered a large industrial group."
Everyone said excitedly: "Yes"
If trolley cases are accepted by the world, perhaps Hong Kong will become the production base for trolley cases and have a place in the world. Of course, we still have to charge fees for this patent.
The TravelPro brand is also preparing for mass production and becoming bigger and stronger.
Today's Yangtze River Industrial Group can be considered a large enterprise even in Europe and the United States. The company has been recruiting elite talents, and there are many foreign employees, mainly technical personnel.
For example, the TravelPro brand only had a few technical engineers at the beginning, and then team members continued to join; when the product development was successful, the group immediately established a subsidiary management team and arranged for many elite talents to join. In the blink of an eye, you already have a team of dozens of people. This is the role of the group.
Because I was confident enough in the product, I made a big investment from the beginning.
For the management teams of the subsidiaries of Yangtze River Industrial Group, their remuneration will not include incentive stock options or anything like that. Lin Zhichao does not do that.
First, he relies on his products to speak for themselves. These products are inherently 'hot-selling products' and have no worries about their development prospects.
Second, he gives these managers generous salaries, coupled with a floating year-end bonus system, which can still motivate everyone.
Third, if a certain subsidiary fails or fails to succeed, it will be stopped or disbanded. Lin Zhichao will not feel any pain. To put it bluntly, even if the Yangtze River Industrial Group collapsed, Lin Zhichao was not heartbroken.
Lin Zhichao's original intention to engage in industry is to benefit Hong Kong, not to make money.
If he just wants to make money, shipping and real estate will be enough for him, and he can invest in stocks, gold, etc. later;
Even if he is lying down, he can become the richest man in the world (hide).
I am not very interested in money!
end of may
London, Shell Oil Headquarters.
Shell Petroleum Company is the "Shell Company" translated in mainland China in later generations. Its headquarters are located in London and The Hague respectively.
Lin Zhichao approached the International Chartering Department of Clark Oil Company to discuss the charter of two 50,000-ton oil tankers.
Currently, five of Global Shipping's eight 56,000-ton oil tankers have been delivered, and three have been leased to Exxon Petroleum and two to Texaco Petroleum. They are all one-way short-term lease contracts, with prices discounted by 80 to 85%.
There is no other way. If you want to gain the trust of Westerners, you must first cooperate. What's more, Lin Zhichao felt that it didn't matter, it was better than staying at the 'Gulf of Aden Port' during this period.
Wei Long, the manager of the Clark Oil Chartering Department, had already learned that Lin Zhichao had built eight 56,000-ton large oil tankers in Germany, but he did not intend to follow Lin Zhichao's proposal.
"Mr. Lin, the tanker you built is too big and slow, and it also requires a small tanker to assist in transporting oil to the port. It is not very efficient!" Weilong said deliberately to make things difficult.
Whether it is now or in the past, cargo ships and oil tankers are all pursuing speed, so the tonnage of cargo ships and oil tankers is not large; it was not until after the Suez Canal crisis that everyone discovered that ships should move towards the 'big' Direction of development, because it saves fuel costs, it can also be independent of the 'fate dominated' by the Suez Canal.
Lin Zhichao smiled and said: "Despite the shortcomings you mentioned, after calculating the freight, the cost of each ton of oil can save a lot of money. A round trip takes forty or fifty days. No matter how slow a large oil tanker is, it can still save half the time. You What do you say?"
One trip for the big tanker and two trips for the small tanker. Doesn’t this save time?
Willon continued: "What I'm saying is, if we're in dire need of oil, it might be too late to charter your tanker."
Lin Zhichao said: "Sainkel Oil is so big that there must be no shortage of small tankers. My big tanker doesn't need to be rushed! Mr. Weilong, I know what you mean by this, so why not tell me your conditions directly?"
Weilong blushed. He didn't expect Lin Zhichao to be so straightforward. He thought that because he was the chartering manager of a big oil company, he could take control of this big Asian ship owner.
"We want to rent for a long time! And the price needs to be cheap!" Profits are more important, Weilong still understands that.
"Long-term rental is not possible for the time being. We can cooperate two or three times before we discuss it!" Lin Zhichao did not refuse directly.
In fact, he could park the ship directly at the port in the Gulf of Aden and temporarily not accept transportation in June and July. However, Lin Zhichao feels that even if he is making a little money, he should make more trips.
Weilong said: "Why can't it be a long-term lease? As far as I know, you initially leased four second-hand ships to Exxon for a two-year lease."
Lin Zhichao said: "Yes, after these ships of mine have been in operation for a while and become second-hand ships, I will consider long-term leasing. For now, we can give you a cheap price, and we must first establish a reputation for cooperation."
Weilong thought for a while and said, "You really don't want to rent for a long time?"
Lin Zhichao nodded and said, "We won't be renting for a long time at the moment."
Weilong looked at Lin Zhichao's look and knew that others would rather not rent to him today than agree to a long-term lease.
"Then we need to think about it. If necessary, we will give you news!" Weilong said unwillingly.
The implication is to put pressure on Lin Zhichao.
Lin Zhichao smiled and said: "No problem! Then we can cooperate again if we have the opportunity. Mr. Weilong can ask Mr. Niuden and Mr. Charlie from Texaco. The quality of our fleet will definitely not be inferior to that of the European and American fleets. The important thing is , our prices are also cheap.”
Weilong said in an unhappy mood: "Maybe! But I haven't seen enough sincerity from you yet!"
Lin Zhichao spread his hands and said: "I also have to consider the issue of returning the ship to the original capital. All my net worth is on it, so I will consider it carefully."
The two broke up unhappy.
Lin Zhichao is not in a hurry. The remaining three ships will be launched in June or July and can sail into the Gulf of Aden port and wait for the price to rise. If Weilong had proposed cooperation in June, he would still have agreed. If he had proposed it in July, he might have shied away from the fact that the ship had already been leased.
A few days later.
Wei Long originally thought that Lin Zhichao would continue to seek cooperation with European oil companies, but when he asked around, he discovered that Global Shipping was not looking for a new partner at all.
"Could it be that you are waiting for me to compromise!"
"I won't compromise! If an Asian Chinese wants to break into European oil tanker transportation, he can't do it without pleasing us Westerners."
With this thought, Weilong ignored it.
And Lin Zhichao really planned to launch the remaining three large ships, first return to Hong Kong to register, and then sail into the Gulf of Aden port to stand by.
His idea was to see if the Japanese shipping company could lease it once and make some money. As for opening up the European market, when global shipping becomes famous all over the world, everyone will naturally cooperate. (End of chapter)
