"Boss, Crocodile T-shirts has opened another store on Wellington Street. It will open this Saturday!" A staff member hurriedly found Chen Jun and reported the news.
When Chen Jun heard this, he was very surprised. His opponent reacted too quickly.
Then, he asked: "So quickly, is it a store opened in a hurry just to deal with us?"
He thought of this possibility, but in front of the wealthy Lin Zhichao, he was already timid before fighting.
The clerk said: "I took a few glances from the outside and found that the interior decoration was similar to that of their main store. It took only a month or two to complete it. But they started to advertise heavily and organized a 'first anniversary' event—— 10% off for two items and 20% off for three items.”
Chen Jun took a breath. He was in this business and knew that if three items were discounted at 20%, the profit would be very high.
If it were him, he wouldn't have the strength to engage in such activities.
He also finally understood why his fellow villagers spoke so highly of Lin Zhichao. That was because he was very aggressive in business.
He had only been open for a week, and others had already launched a series of targeted measures, overwhelming him.
Originally, the 'Lion King' costume was suspected of plagiarism and was a replica of the 'Crocodile Shirt'. Naturally, the business was not as good as the original version, especially when the original version was already somewhat famous.
Fortunately, now that he has been targeted in a targeted attack, Chen Jun has already thought about the situation in which "The Lion King" is trying to survive.
"What other news did you get?" Chen Jun couldn't help but ask again.
He was very worried, and Crocodile Shirt struck one move after another, until the Lion King couldn't handle it.
The clerk thought for a while and then said: "Boss, did you listen to RTHK's commercial last night?"
Chen Jun said: "Crocodile shirts are often advertised on Radio Hong Kong, so of course I know about it."
He couldn't help but feel envious. Crocodile Shirt was not only wealthy, but also good at sales. Within a year, it became famous in Hong Kong and became the first choice for many middle and high-class people.
The more this happens, the more he feels that this is a huge market. In the future, there will be more and more middle and high-class people in Hong Kong, and it is impossible for one company to occupy this market. And now that he has stepped in and managed 'The Lion King' with all his heart, he will definitely be the winner in the end.
After all, in his opinion, human energy is limited, and Lin Zhichao cannot always pay attention to a small clothing brand.
The staff member said: "But they suddenly changed the advertising slogan, which surprised me!"
Chen Jun asked: "What kind of advertising slogan should I change? Isn't it good?"
The clerk nodded and said: "Now we have replaced a bad advertising slogan, at least I think so. The advertising slogan says 'Only shop for crocodile shirts twice a year, and you will gain something new each time'. You Listen, isn’t this pushing guests away, in case others want to hang out more!”
Chen Jun thought about it, and he felt that the advertising slogan would not be so simple.
He reacted suddenly and said immediately: "This is their brilliance. They 'only shop for crocodile shirts twice a year', which means that their quality is very good. In Hong Kong, clothes are only divided into two seasons and can be bought at once." If it lasts for one season, it means I don’t have to buy clothes for a whole year."
One move after another, Chen Jun was suddenly bald. He originally wanted to compete for the number one local clothing brand in Hong Kong, but now he is thinking about how to survive. After all, in this era, there is not much space for Hong Kong brand clothing production.
Crocodile Shirt's many clever tricks made Chen Jun even more stressed. His first reaction was to hold some activities, but then he realized that if he held activities without a name, he would be laughed at as "copycat".
In the end, I had to give up.
Xingdao lost the lawsuit and even compensated others 1,000 yuan to settle the matter. Moreover, the brand 'Kadile' died before it was established, causing great reputational damage.
The Lion King in Hong Kong has just been released and has also suffered a series of blows.
Why!
Chen Jun always felt that everything should belong to him, but he never expected that it would eventually belong to someone else.
Saturday.
The Crocodile T-shirt on Wellington Street was officially opened. Customers who had received the news in advance flocked to the store, and soon there was even a long queue at the door. This is something that has never happened before in Hong Kong.
A reporter quickly snapped up a license to document this extraordinary occurrence.
"Is it wrong? I have to queue up to buy some clothes. Is there no clothes in Hong Kong?" someone complained.
Although he was complaining, he had no intention of leaving. The reason was simple - there was an advantage to be taken advantage of.
He only needs to go shopping for crocodile shirts twice a year. If he buys them all at once for a season, he can get a 20% discount. This saves a lot of money, and he is still wearing high-end brands and imported fabrics.
Hong Kong people like to settle accounts and want to wear mid-to-high-end clothing, but they also want to save money. It is precisely because of this mentality that crocodile shirts can quickly occupy the market.
"There is a discount today! You can get 20% off if you buy three items, and they are from famous brands. With the 20% discount, you can save thirty or forty yuan. It doesn't matter if you wait a few more minutes. It's Saturday anyway." Someone answered this question.
Crocodile shirts are suitable for people with a monthly income of more than 150 yuan. In fact, it does not necessarily have to be the middle or upper class, because many people in Hong Kong like to wear Western styles, which is conducive to improving social status and progress. So even if the salary is only 150 Hong Kong dollars per month, many people would rather spend 150 to 200 on a set of crocodile shirts-shirts, trousers, and leather shoes.
After putting it on, my confidence immediately increased.
"I'm going to have a cup of tea and come back to see you!" A customer at the front suddenly said deliberately.
The customers at the back were immediately overjoyed, thinking that since you went to have tea, I will move forward one person, and you will have to queue up again when you come back.
What a fool!
In fact, there are many such fools, and they are all ranked first. They all found reasons to leave temporarily, and after a while they queued up again.
At this time, the queue was already nearly a hundred meters long. Although the entry speed was quite fast, the queue was still growing.
Suddenly, more people passing by paid attention.
“It’s the anniversary of the crocodile shirt!”
“20% off for three items”
It was very lively for a while.
Chen Jun, who was standing not far away and came to investigate the enemy's situation, had a stiff face. He didn't expect that the business of crocodile shirts was so good. Could it be that there were too many rich people in Hong Kong?
According to information from his staff, there were long queues at all three Crocodile T-shirt stores, with people queuing up to send money.
“What’s so bad about The Lion King about a crocodile shirt?”
late at night.
Lin Zhichao is still working overtime at Uniqlo Clothing Company. He is waiting for the results of the first day of the 'crocodile shirt' activity. The cost of this activity is very high. If it has no effect, it will be a loss.
In later generations, the rent of a shop in Hong Kong was millions or even tens of millions a year. Lin Zhichao has always been curious, doesn't the tenant lose money?
Later, Lin Zhichao discovered that it didn’t matter that prices in Hong Kong were high, but the important thing was that the pace was frighteningly fast. For example, in a small restaurant, there are crowds of people eating, and a table must be shared, and the guests will automatically leave after finishing their meal, leaving it to others without delaying the meal.
The same is true for clothing stores, which have a lot of traffic.
Because of this, the service cannot keep up. In smaller stores and stores with better business, almost the bosses and clerks have a look of deep hatred.
It has already begun to take shape in this era. Many shops in Central are doing very well, but the population is too dense.
"Boss, we've calculated it. The Queen's Road flagship store's turnover is HK$35,200, the Tsim Sha Tsui store's turnover is HK$2.35, and the Wellington branch's turnover is HK$28,200. The three stores have a total of about 700 transactions."
Lin Zhichao said with satisfaction: "Yes, this result is worthy of this large-scale event!"
Zhao Mingyi and others also smiled. Everyone was very busy today, so everyone in the office went to the store to help. Even the designers went to the site, leaving only a few people to stay in the company.
"It can be considered a small profit but quick turnover. The important thing is that after such an event, more people know about our 'crocodile shirt', and the brand has increased." Zhao Mingyi said.
He couldn't help but admire his boss for building an influential clothing brand in just one year.
As everyone knows, all of this is a dimensionality reduction attack.
"It's the same old saying! Brand is a long-term and lasting thing. Usually we should attach great importance to the opinions of customers and always maintain our original intention. In this way, after a few decades, crocodile shirts will become big trees in the sky."
"clear."
Think about a clothing brand (crocodile shirt) that could be worth more than one billion Hong Kong dollars in the 1980s. During this period, it also brought a large number of dividends to its founders and shareholders. Including later representative casual clothing brands such as Giordano, they are worth more than one billion or even higher.
This shows that small Hong Kong brands have a bright future.
Of course, Lin Zhichao can use the crocodile shirt clothing brand to develop while buying shops or even buildings. This is the best way.
Finally, Lin Zhichao said: "Mr. Zhao, have you made arrangements for people in the office to work overtime tomorrow?"
Zhao Mingyi nodded and said: "It's all arranged. No one has any objections. After all, the company promised to give double the salary."
"Okay, let's pack up and get off work!"
Office workers in Hong Kong still have weekend holidays. Of course, your boss can ask you to work overtime. Some bosses don't even pay overtime.
For Lin Zhichao, he still attaches great importance to employee welfare. Overtime work is unavoidable. Hong Kong's pace is fast, but overtime pay should also be paid.
On the car ride home.
Lin Zhichao is still planning to use the funds on Crocodile Tee’s account to purchase the first and second shops this year. Although these popular shops will inevitably be demolished in the end, it is obvious that even if they are demolished, the price can still buy a shop in the same location, and there may even be some leftover.
Buying one or two shops a year and one small and medium-sized commercial building in ten years will not only not affect the development of crocodile shirts, but will accelerate the development and foundation of crocodile shirts.
The reason is simple. Shops can collect rent and reduce costs. Commercial buildings can be said to be very good investments.
The next day, the weekend.
News related to the anniversary of the 'crocodile shirt' were published in several newspapers. For the first time, Hong Kong citizens heard that there were long queues to buy clothes.
Therefore, 'Crocodile Shirt' had a lot of free advertising and its popularity increased again.
The tea restaurant in Central started welcoming guests very early, and a group of businessmen gathered together to talk about current affairs, the Z Bureau, etc.
Liao Baoshan, Chen Weilan and others also gathered together.
"Let me tell you, Lin Zhichao will definitely bully people. As soon as The Lion King opens, Crocodile Shirt will take revenge." Liao Baoshan pointed to the news in the newspaper and said to her companions with an expression like "I know it."
Everyone had heard about this incident, and when they looked at the news in the newspaper, they immediately began to gasp.
Everyone admired Lin Zhichao's business skills, and good tricks came one after another.
Chen Weilan said: "This Biaoqing from Shunde has already left behind you, the Biaoqing from Chaoshan."
Liao Baoshan could only smile bitterly and said: "It is obviously inappropriate to compare me with him now. He is now a celebrity of HSBC Bank and is regarded by the business community as 'Ho Tung No. 2' and the next Chinese business leader. There is no comparison!" "
He used to have a competitive spirit, but after learning that Lin Zhichao was doing shipping and had achieved great success, he had given up the idea of comparison.
When everyone speculated in gold together, he could still beat Lin Zhichao, and he also made a lot of money. As a result, the gold faded away, and Liao Baoshan could only work hard in the bank, but obviously there was not much progress.
Lin Zhichao, on the other hand, was so powerful that he quickly invested in shipping and became bigger and stronger.
Companions discussed one after another:
"It is said that Lin Zhichao's fleet is comparable to Xu Aizhou's fleet, with seven or eight 10,000-ton ships, which is very majestic."
"If you rely on HSBC, of course you have the strength. I have never heard of HSBC lending to ship owners. This Lin Zhichao is really capable."
"That's right! In less than two years, I'm afraid he will be granted the title of Justice of the Peace. Otherwise, why would he be doing charity in Tsuen Wan?"
"It makes sense. The speed of development is faster than that of the established families."
"Do you think Lin Zhichao will lead the Shunde Chamber of Commerce to have more influence than our Chaoshan Chamber of Commerce?"
Liao Baoshan said: "He has taken the upper-level route and likes to deal with the British. He doesn't like JC and societies. But his influence cannot be underestimated. His shipping company and industrial company have one or two thousand people under his command. , every time you sneeze, the entire industry will tremble."
The main influence of the Hong Kong Chaoshan Chamber of Commerce is in the Chinese community, and it is concentrated in JC and associations. In fact, the Chaoshan Chamber of Commerce is in the upper echelons of Hong Kong and is not really a cast company. After all, many of the current Chaoshan bosses have not yet emerged.
Moreover, big bosses in the Executive Bureau of the Legislative Council, such as Zhou Junnian and Zhou Xinian, are all members of the Dongguan Clique, and even Chief Inspector Liu Fu is also a member of the Dongguan Clan. Therefore, the Chaoshan Gang at this time was not considered a big force at all.
As for the clubs, they are all toilet paper for the rich. In Lin Zhichao's eyes, they are not even toilet paper.
There are also many Shunde businessmen in Hong Kong. From just one district and county level area, many wealthy people have flocked to them in later generations, which is truly remarkable.
Chen Weilan also smiled and said: "Don't talk about him. He is only interested in getting along with the British. How can he run a chamber of commerce?"
Lots of echoes!
If Lin Zhichao heard this, he would probably be in trouble.
This is just like the 'Wang Richest Man' and 'Cao Shoushan' in the previous life. Lin Zhichao pursues 'helping people through industry' - solving more unemployed people and giving employees higher salaries and benefits. This is where he feels he has a clear conscience. People like Chen Weilan are particular about forming cliques, speaking out for China, making regular donations, etc.
Everyone is talking about 'goodness'. As for whose goodness is better, the public will have their say.
Liao Baoshan still didn't speak ill of Lin Zhichao. The two had worked together for a while, and he now admired Lin Zhichao. What's more, he actually doesn't like to be overly involved in too many chambers of commerce. He just wants to make money. Why do he deal with those things (JC, societies)? He will never be on the stage in his life.
Lin's house.
Lin Zhichao also saw the news in the newspaper and smiled. He took over the crocodile shirt and killed three birds with one stone.
First, you can get involved in clothing brands very early and make huge profits.
Second, the Chen Jun family was suppressed.
Third, further suppressed the Lin Baixin family.
Both Chen Jun and Lin Baixin were both Chaozhou businessmen, and Lin Baixin later became a representative of Chaozhou businessmen.
In addition, Lin Zhichao robbed Li Chaoren of an opportunity. He accidentally lowered the two representative businessmen from Chaoshan by several levels.
Will China's No. 1 Chamber of Commerce be given to trendy merchants in the future?
You know, when talking about trendy businessmen in previous lives, the first person mentioned was definitely Li Chaoren.
If things continue to develop like this, with Lin Zhichao supporting the 'Shunde Chamber of Commerce', even a small district or county in Shunde may be able to take on the role of the first chamber of commerce.
In the future, if we support a few younger brothers from Shunde, we can still be regarded as 'Oriental Jews'!
In fact, Lin Zhichao is not targeted. He only bases everything on his own career needs.
What's more, Lin Zhichao doesn't like regional titles and reputations. He prefers to be a 'world businessman' and a guest of leaders from various countries.
Of course, he can be high-profile, but his children and future generations must be low-key, openly and secretly controlling the wealth of an incredibly wealthy country.
Lin Zhichao's idea is that raising more outstanding children is his greatest safety guarantee.
"Brother Zhichao, what are you thinking about?" Xu Caiying and Tang Caiyun came up at the same time.
Lin Zhichao put down the newspaper and said immediately: "I'm thinking about having more children. It's time for you, Caiying, to contribute!"
Xu Caiying immediately said: "Then you are a bitch! You always ask others to eat, but I don't know if that is true!"
Tang Caiyun said with a smile: "This girl has obviously believed it, and she is still pretending!"
"elder sister!"
After joking about a few dirty jokes, everyone quickly stopped talking, and someone came up and called everyone to have breakfast.
This girl is Lin Xiner. At the age of eighteen, she is already elegant and elegant, and she is already a beautiful girl.
"Brother, the two sisters-in-law are having breakfast, and they are still in love!" Lin Xiner said with a smile.
Xu Caiying immediately joked: "Hey, you are such a beautiful beauty, is there anyone you want?"
Lin Xiner blushed and said, "No, I want to concentrate on studying and get into a good university!"
Xu Caiying teased her sister in surprise and said: "Then what? Do you want to repay your brother's kindness and come to work in the family business? If you come to Universal, do you want to call me boss?"
Lin Xiner was stunned and numb. She worked hard to study, but in the end she could only become a laborer for her sister-in-law who didn't like to study.
It was Lin Zhichao who took care of his sister. He stood up and came to Lin Xiner. He put his arm around his sister's shoulders and said intimately: "Don't listen to Caiying! As long as you can do it, you won't be a part-time worker in the future. My brother will give you a job in a big hotel." shares.”
"Brother, I don't want it!"
"Silly girl, let's go and have breakfast!"
Tang Caiyun and Xu Caiying followed happily. How could they care about Lin Zhichao's words? After all, Lin Zhichao was just a sister, so pampering was inevitable. What's more, neither of them know what a hotel is!
And Lin Zhichao did not lie or deceive children.
He has planned for Lin Xiner to study abroad and study hotel management, and then work in his own Shangri-La Hotel Group. If she has the ability, there will naturally be no problem with her shares.
The premise is that you have real ability!
(End of chapter)
