December 25th, Christmas.
In the morning, Lin Zhichao drove to the company as usual.
In the back seat of the car, he browsed the day's newspapers.
Suddenly, his eyelids twitched and he was attracted by an advertisement.
"There is a building for sale in Mongkok with a total of 75 floors, and each floor only costs HKD 30,000."
Looking carefully, Lin Zhichao immediately understood that there was a real estate company that wanted to catch Yangtze River Real Estate off guard; and this real estate company, he seemed to remember, was a boss named Zhang Jun. (PS: There is a real person in Zhang Jun’s history. He was the former owner of the litchi garden. Later, the litchi garden was sold to Qiu Degen)
Can't wait like this! Lin Zhichao's first thought was.
After all, a large number of wealthy people from the mainland have not yet arrived in Hong Kong at this time, so the purchasing power of Hong Kong as a whole may not be very high.
If Huixin Real Estate takes the lead, Yangtze Real Estate's sales on New Year's Day will be in jeopardy.
"Is it a coincidence or intentional?" Lin Zhichao murmured to himself.
Then a determined expression appeared on his face.
Whether it is a coincidence or intentional, Yangtze Real Estate must respond promptly. This is its own vital interest. What's more, this project is in cooperation with the Ho Tung family, so he can't let him look down on him.
........
Yangtze Real Estate.
Lin Zhichao summoned several management personnel to his office and gave them the newspaper.
"Have you read the morning newspaper?"
Marketing manager Hu Zhaoxu immediately said: "Look! This Huixin Real Estate has come with bad intentions. Selling 75 floors at this time will have a great impact on us. And I know this company. Their boss is named Zhang Jun. Together with several A friend spent 850,000 to buy a piece of land, which seems to be the project to build a 75-story building. But as far as I know, the construction of this site should have just started. For such a large project, they are so urgent, either they are targeting us or Zhang The military is too optimistic about the market."
Lin Zhichao said seriously: "No matter what their purpose is, the key is how should we respond?"
Everyone suddenly started thinking.
Huang Changhong was the first to say: "We have made preparations in all aspects. We can go to the newspaper today to place an advertisement, and we can open the market tomorrow."
His plan was unanimously approved by everyone.
Hu Zhaoxu added: "That's right! According to market principles, only a few people will sign the contract on the first day, so Huixin Real Estate will only sell a few units today. As soon as our advertisement comes out tomorrow, their customers will immediately Turn into our arms because we are so well prepared.”
Huixin Real Estate's houses are 1,000 square feet per floor, priced around HK$30,000, and the average price should be HK$30,000 per floor.
There are two types of houses in 'Lam Tin Garden', one is 920 square feet and the other is 980 square feet. However, the lowest price given by Lin Zhichao is 30 Hong Kong dollars per square foot, and the highest is 35 Hong Kong dollars per square foot (the floors are different) , prices are different).
He dared to sell it at this price, naturally because of the value of 'Lantian Yayuan'.
Lin Zhichao spoke at this time:
"It's still on sale on New Year's Day! However, our advertisement needs to be done immediately and will be published in the newspaper tomorrow."
"First of all, we are not buying advertising space today, but buying front page positions in news, and we will buy the front pages of three newspapers, and we will only start buying advertising spaces tomorrow."
"Secondly, the 26th to the 31st is our advertising time, and the official opening is still scheduled for New Year's Day."
"Afterwards, our advertising space is large enough, and we need to clearly introduce the advantages of 'private housing estates', the reputation and advantages of Cheung Kong Real Estate, and first-of-its-kind model houses and other detailed information."
"Finally, the newspaper published an article about the 'gold draw' for buying a house on the opening day of 'Lantian Yayuan'. Customers who buy a house will draw a lottery once on each floor and have a one-fifteenth chance of winning 'five taels of gold'."
Since you want to play, let’s play big and let Cheung Kong Properties become the founder of Hong Kong real estate.
Several executives took notes in their notebooks. The expressions on their faces were very exciting and they were very shocked in their hearts.
They didn't expect that the boss was so good at playing!
“The boss is brilliant!”
Among thousands of words, this sentence is the only one that is classic.
........
That evening, Zhang Jun and several shareholders were waiting for the statistical results at Huixin Real Estate.
"Don't worry, although we are selling 75 floors (15 tenement buildings) this time, it is indeed the largest residential sale since the opening of Hong Kong." After speaking, Zhang Jun felt a little proud, and then said: "But this year, There are many mainland Wei Shui people in Hong Kong, and their purchasing power is still very sufficient. Therefore, I bet that they will be completely sold out within three to five days."
A shareholder and friend said with a smile: "It's a 75-story building. Even if we charge half of the money, it's still HK$1.15 million. All the initial investment fees will be paid back, and we can get HK$230,000 every two months." I really didn’t expect that real estate could still do this.”
Although the land fee for this project cost 850,000, the construction fees and taxes were less than 750,000 Hong Kong dollars. Therefore, in the eyes of Zhang Jun and others, they had to earn 700,000 Hong Kong dollars. The cycle is only less than 15 months.
It can even be said that the investment cycle is only half a year, because the previous funds have been withdrawn, especially the first 50% of the funds.
Zhang Jun said: "That kid Lin Zhichao is indeed quite capable. He has changed the real estate landscape in Hong Kong. Even the Governor of Hong Kong supports him. But this time, we are going to let him suffer a loss. It just tells him that young people have ideas. That’s right, we senior businessmen are not vegetarians either. Haha!”
Everyone laughed.
The mall is like a battlefield!
After a while, Sun Liguo walked into the office, greeted a few people, and then said: "We have already counted. Four households signed contracts today. In other aspects, there were forty or fifty people who came to consult, and there were probably more than twenty people who were interested. people."
Several people were stunned, and Zhang Jun said: "Why are there so few people signing contracts? There are also a few inquiries, right?"
The three shareholders also became nervous!
Sun Liguo comforted his boss and said: "Boss, our advertising is only on the first day, so the effect will be almost the same. There will be six more days of advertising time. If this trend continues, at least 15 to 20 households will sign the contract tomorrow. This is a normal phenomenon. .”
Zhang Jun was right. The situation he consulted from others was exactly the same.
Remembering that there were still friends and shareholders there, he immediately said: "The further you get to the back, the more people there will be, so let's spread the word!"
"It makes sense!"
........
The next day.
"Sing Tao Daily": Cheung Kong Properties throws depth charges again - private housing estates
"Industrial and Commercial Daily": There are properties for sale - buy a property and get gold
"Overseas Chinese Daily": The 80-storey building of Changjiang Real Estate's first private housing estate is for sale
Chan Ende is a businessman who has just arrived in Hong Kong from the Mainland. He was recently shocked by the rental prices in Hong Kong. The upfront fee for a one-story, thousand-square-foot house is as high as HK$6,000 (in Tsim Sha Tsui), and the monthly rent is HK$300 per month.
Together, the cost of renting a house for a year is nearly 10,000 Hong Kong dollars.
After the contract expires, we don't know how things will develop.
But he had no choice. In order to avoid the war and have a place to live for his family of 14, he had no choice but to rent it.
In a more remote place, the rent is cheaper, but he is worried about safety issues. After all, he is not very familiar with Hong Kong. He has only been here two or three times on business.
Yesterday, Chen Ende saw an advertisement for a house for sale and went to inquire about it.
After all, it only costs HK$30,000 to buy a house, so why doesn’t he buy a house?
But when he went there, he realized that the house had not been built yet, or had even just started, which made him hesitate.
Although the sales force has repeatedly assured that the house will be completed on time, and many houses in Hong Kong are now sold off-plan, commonly known as "off-the-plan properties".
“Is Hong Kong really like this?”
"If it's determined to be the case, I'd better sign the contract."
"After all, you can get the lease and move in next November, and you don't need to pay another year's rent."
He bought a few newspapers to see if there were any houses for sale and stopped by to inquire.
But as soon as I took a look, I made a surprising discovery.
"Cheung Kong Properties throws depth charges again - private housing estates"
It's a real estate company, but what is this private housing estate?
With this idea in mind, Chen Ende read it word for word.
"Excellent! Excellent!"
"That's how it sounds!"
After hearing Chen Ende's words, the big house immediately came up and asked, "Master, what makes you so happy?"
Chen Ende was in a good mood at this time and said: "You women, come and listen!"
He had a main wife and two concubines. Although it was illegal in the Republic of China, concubines did exist. The "Relatives Edition" of the Republic of China explained: Concubines (concubines) are not wives, so taking a concubine and marrying a concubine is not considered a marriage. Since it is not considered a marriage, it naturally does not constitute the crime of bigamy. Although they are not recognized as wives, they are recognized as family members.
The three women came together and Chen Ende told the news from the newspaper.
"The private housing estate of "Lam Tin Ya Yuen" means that all owners in this area have shared gardens and pavilions. The entire private housing estate is surrounded like a courtyard, and the main entrance is guarded by security guards. Non-owners are not allowed to enter without authorization, and security is high."
“The private housing estate of Lam Tin Villas has shops, restaurants and public facilities, making life convenient.”
"How about it? A house worth 28,000 to 35,000 yuan will be handed over in November next year!"
The principal immediately said: "It's much better than yesterday! Yesterday's house had nothing, but this house can still draw gold!"
For a time, everyone agreed.
Although they lived in a garden-style villa in the mainland, they realized that money was free of charge when they arrived in Hong Kong. The important thing is that Hong Kong will let people know that money must be saved and spent, otherwise it will be easy to lose it.
