10. Packaging plan

Style: Romance Author: Obsessed with nameWords: 4069Update Time: 24/01/11 09:38:38
Song Wenbin has never felt that time has become so difficult. For him, the most relaxing and happiest time after get off work is sleeping. Apart from sleeping, the only way to relieve loneliness is to start a live broadcast and chat with water friends.

However, now, both of his joys have been deprived of him. He can no longer stay in his new home to eat, sleep, and eat. Every day, he has to use his precious vacation time to run around H City, looking for a suitable place. business opportunities, trying to find a way out for the nine restless workers so that they can work stably and make a profit.

Even when he occasionally has free time, he can't open the live broadcast room and chat with friends as usual.

Of course, if he was willing to start broadcasting, he could of course broadcast it, but when Song Wenbin thought of what happened on the street that day, he felt shameless to meet the water friends.

What if the inexplicable governor gave him another gift and asked him to fix his job, but he couldn't fix it? The big brother on the list made it clear that he wanted to see him fix his misogyny.

It's really abominable. In the past, when he was constantly engaging in misogyny, few people would reward him. But now that he has exhausted all his talents, such a big boss appears out of nowhere and rewards him like crazy.

This reward undoubtedly made him more anxious. At the moment when he was eager for transformation, he desperately hoped that he could work like a normal person.

After a few days of anxiety, Song Wenbin received a message from Huo Yu.

"The contract has been drawn up, come to the dragon farm quickly!"

Although he had been filled with great suspicion and distrust of Huo Yu's whimsical plan before, the moment he received Huo Yu's mission, he felt as if he was alive.

Almost impatiently, he drove BYD straight to Longchang.

There were not that many people in Longchang today. Huo Yu’s newly installed yard door was not locked. Song Wenbin drove the car directly in. When parking, he found that in addition to the GTR and 718, there was an additional mountain bike beside him. .

Just when he was curious about whose bike it was, Song Wenbin heard someone calling him: "Song Wenbin, hurry up! I'm waiting for you!"

It turned out that Huo Yu was shouting at him impatiently from his balcony.

Song Wenbin hurriedly closed the door and walked to Huo Yu's strange house made of shipping containers. As soon as he took off his shoes and entered the door, he saw a young man he didn't recognize sitting in the living room of Huo Yu's house. The man looked a little... Unkempt, unshaven, wearing a loose gray shirt, he was sitting cross-legged in front of the coffee table, facing a notebook, writing and drawing with a pen in his hand.

Su Tina and Qin Moqing sat next to her. Su Tina looked at the computer screen curiously, while Qin Moqing crossed her arms and pointed at the computer from time to time.

"Who is this?"

Song Wenbin looked at the young boy in surprise after entering the door.

The boy looked up from the computer and when he saw Song Wenbin, he exclaimed: "Damn! I hate the teacher!!"

Song Wenbin was shocked and said quickly: "Just call me Song Wenbin, you are..."

"He is Mi Lan, Qin Moqing's classmate, and a well-known designer in China." Huo Yu ran downstairs and stuffed a contract into Song Wenbin's arms.

Then, she stood in the living room, clapped her hands, and said, "Everyone, everyone is here now. Let's have a meeting together."

Song Wenbin looked at the contract in his hand and then at the boy, a little confused. He didn't understand why Huo Yu wanted to find a designer.

"Okay, okay~ It feels like I'm back in the club in college again, are you right, Mo Qing~"

Su Tina clapped her hands and smiled, while elbowing Qin Moqing.

Qin Moqing smiled and said: "I didn't join any clubs in college, but when you say it, it seems like that's the case~"

Song Wenbin sat on the tatami and subconsciously looked at Sutina after hearing the conversation. But Sutina, who had always greeted him with a smile, her eyes turned cold when she saw him this time. Not only was she cold, she also snorted coldly and turned her head away.

This made Song Wenbin stunned for a moment. He thought to himself that he didn't do anything when he just walked in. Why did Su Tina look down on him?

But at this time, Huo Yu had already issued a contract to everyone except Qin Moqing.

Not only did she issue the contract, she also pulled out a small whiteboard from the nearby storage room, wrote on it and said enthusiastically: "This is the first meeting of our Guozhiyue company, and it has important historical significance. In the future, people will evaluate this meeting as no less than Steve Jobs founding Apple in his garage, or Zuckerberg writing Facebook in his dormitory..."

Listening to Boss Huo's words, Song Wenbin felt deeply ashamed for some reason, and his toes tensed up in embarrassment.

But Su Tina and Qin Moqing actually still have some expectations and don't feel ashamed at all.

Only the new designer seemed a bit normal. When Huo Yu was impassioned, he sneaked up to Song Wenbin and said to him: "Teacher Yan, I like your program very much. It has a wild and wild feel." Crazy charm.”

"Thanks."

Song Wenbin said: "Um...my name is actually Song Wenbin..."

"No whispering!"

Huo Yu interrupted sternly: "I asked Mi Lan to come here for only one purpose, and that is to design the brand and packaging of our Guozhiyue. You know, packaging is a very important part of beverage manufacturers.

Song Wenbin, there is nothing wrong with your previous idea of ​​making fermented glutinous rice milk, and there is nothing wrong with this drink. I don’t mind helping you promote it in Longchang, but how can I put it, this thing is more like milk tea, and it is freshly made and drunk. The best tasting.

If you want to market it, you have to solve the problems of packaging and preservation, but then the flavor will be damaged, otherwise you can only sell it around. "

Song Wenbin looked at Huo Yu's expression and was a little speechless.

This guy hasn't even opened a fucking company yet, but Huo Yu has already started to indulge in the boss's addiction. If this is profitable, then he won't have to hold three meetings a day...

"Wow, Huo Yu, you are so understanding. You look like you are so bluffing, how can you talk about business in the same way?" Although Su Tina gave Song Wenbin an inexplicable look on her face, she was still unambiguous when she slapped Huo Yu Caihong.

"I said I endorsed drinks, but you can't say that I know nothing about the products I endorse."

Huo Yu said proudly: "In fact, I have learned about the beverage brands that come to me for endorsement. The major beverage manufacturers are basically masters of packaging and marketing. For them, packaging is even more important than the taste of the beverage itself.

For example, Yili and Mengniu, although their milk tastes not as good as Guangming's low-temperature milk, because the preservation of low-temperature milk is a big problem, Guangming can only become a medium-sized enterprise, unable to go global, and can only operate in central China. But because Yili and Mengniu make room-temperature milk, although the taste is not as good as low-temperature milk, it can be stored for a long time and the products can be sold all over the country, so they have become bigger and stronger companies..."

"Wow~"

Sutina's eyes were bright, "It's so amazing~"

Song Wenbin had a headache after listening to Huo Yu's bragging. It was so pretentious that it was like a Bible. He simply stopped listening and started to read the contract in his hand.

It didn't take more than a few seconds.

Huo Yu knocked on the whiteboard again and shouted: "Song Wenbin!"

"Eh!"

Song Wenbin raised his head helplessly and straightened his body: "Can you speak properly?"

Huo Yu waved his hands indifferently and asked, "How many people are there in your factory?"

"Eight or nine."

"It's almost enough. Our positioning is actually very simple, which is to sell packaging and brands. We have to make very distinctive packaging, and then our drinks are of decent quality, so we can definitely sell well with the support of program traffic. Price. So, your nine people should stop doing other things. After Milan’s packaging is designed, you can let them produce the packaging."

Song Wenbin's eyes widened. He was worried that those few people could not find anything to do. Unexpectedly, Boss Huo really had something and found a job for those few in minutes.

Mi Lan, who was on the side, also turned the computer over, placed it in front of Song Wenbin, and said, "Teacher Yan, look, what do you think of the product plans I designed before? These are all designs I designed for many famous beverage companies in Japan. Oh~"

Song Wenbin took a closer look and found that there were several product design drawings of juice packaging on the computer.

I don't know where Huo Yu hired the designer from, but the design is indeed very eye-catching. The packaging has no edges and corners, is very rounded, and very simple. However, the color matching is very sophisticated, including cyan, yellow, and red. The cyan one looks like the packaging of apple juice, the yellow one looks like banana, and the red one looks like pomegranate, and there is not even one. The description of any language and text can achieve this step just by relying on color matching.

However, Song Wenbin felt a little confused when he looked at these packages.

Beauty is great, but after all, they are just a small company that has only been established for a few days. They are poor and have nothing.

"Such packaging... won't the cost be very high?"

Song Wenbin struggled: "Think about it, if Huo Yu really plans to produce drinks, then there will definitely be no shortage of assembly lines. If there are assembly lines and production packaging, will the initial investment be very, very high? …”

"No, no, no." Huo Yu waved his fingers and said confidently: "For drinks, we can find OEMs to process them. After all, many of those big factories also have outsourcing services, which are not expensive. We are only responsible for the packaging work. We will really do it in the future. After making money, it’s not too late to open a separate assembly line to reduce costs.”

Song Wenbin was a little hesitant. Huo Yu said there was nothing wrong with it, but this kind of thing is not a trivial matter after all. Even if you find an OEM, the initial investment will not be small. It can easily cost several million. If the product is not sold, If you go, you won't lose anything at all. You know, their career has just started and they don't have such strong capital.

"But if the OEM processes...the beverage factory also has to make money, we who are responsible for the design also have to make money, and the workers also have to make money, then this drink...how expensive will it have to be?" Song Wenbin said in embarrassment.

"I did some calculations. If it can really be produced, a bottle of apple juice will cost at least ten yuan." Huo Yu replied immediately.

Song Wenbin's eyes widened: "How much?"

"Ten dollars!?"

Sutina also exclaimed softly: "Is ten yuan too expensive? How big is this bottle?"

"Well, the bottle I designed is about the same size as Deluxe. It may be a little bigger, but not much bigger." Mi Lan replied.

"Wow."

Song Wenbin scratched his head: "Huo Yu, are you mistaken? If a cup of apple juice costs ten yuan, isn't it too expensive?"

"It depends on the customer. If the customer is a little more high-end, I think it will be no problem. After all, everyone's living standards have improved now. Moreover, we sell online and do not go to dealers. In fact, it is cheaper. I have researched similar It’s normal to sell our products offline for 12 or 3 yuan a bottle.”

Song Wenbin was still worried and said: "You sell online, but now you don't have any reputation at all."

Huo Yu smiled and said: "Look at what you said, don't we still have you here? How was your delivery of goods before? Did you successfully cash in?"

Forehead…

Song Wenbin looked embarrassed. To be honest, the fermented milk was indeed sold, but... the opposition was not small. Moreover, the glutinous rice milk itself only sold for 4 yuan a bottle, not 10 yuan a bottle. It was 4 yuan yesterday and 10 yuan today... He couldn't even think about it.

"It's not that I don't want to do it. First of all, I'm not Li Jiaqi, and I'm not that professional. Secondly, selling it for ten yuan is a bit of a cut, and I will be scolded by fans." He whispered.

"It won't always sell for ten yuan." Huo Yu said: "When we make money and set up the production line ourselves, won't the cost come down? Then we can just lower the price."

"That's what I said, but a few days ago...when I brought the goods, the fans were actually not very happy, uh...in fact, they were a little angry."

"People always have to catch up."

Huo Yu said in surprise: "I thought you were used to it. Isn't this what you do? Why should you be an anchor if you are afraid of being scolded?"

Song Wenbin:......

"Besides, it's different from yours."

Huo Yu said: "You may have been selling to misogynist fans before, and the commercial value is not high. But the Guozhiyue brand must be aimed at travel fans! They have a larger base, and there are many, many sisters among them, and the commercial value is Much better than you bunch of misogynist fans!”

Song Wenbin was ashamed.

"This... seems to be... the same reason." He answered honestly.

"Is this why you still haven't signed the contract?" Huo Yu asked.

Although Song Wenbin was not satisfied with Huo Yu's cost control, he thought that he would have to transform sooner or later, so he found a pen and signed his name on the contract.

As soon as he finished signing, he felt that the surroundings became a little quiet, and the quiet was a bit strange.

He raised his head, looked at his colleagues inexplicably, and asked, "Why did you suddenly stop talking?"

Phew.

Sutina couldn't help but smile.

But when Song Wenbin looked at her, she turned straight and glared at Song Wenbin coldly.

(End of chapter)