Mr. Wang and Lao Lu's plan was quickly implemented, and he specially approved a sum of money for this matter.
For a time, the promotion momentum of Jiang Kan's new song in major media has once again increased, and various trolls who have received their sponsorship have also begun to vigorously promote it in various forums and websites.
In particular, several of Jiang Kan's die-hard clubs and fan groups have also received sponsorship from Lei Ming Film and Television, allowing them to perform "Destiny is the Highest" in recent performances, and vigorously introduced the song as "Return to the Qin Dynasty" "The opening theme song, thereby expanding the audience of the TV series.
Needless to say, this method of saving the country through curves has really played a big role.
People who didn’t know this show existed now know it exists.
People who were originally not interested in this kind of subject became curious about this song because of Jiang Kan's new song. .
TV viewers who originally liked time-travel dramas even found new like-minded friends by recommending this drama to their friends and relatives and fans of Jiang Kan.
In the dormitory of freshman boys at a certain university, Xiaowei was sitting in front of the TV, waiting for the broadcast of "Return to the Qin Dynasty".
He was the only one in the dormitory. The other roommates had all gone to play basketball. Because they had always known that this guy studied in the library every day except for sleeping, he didn't call him to join him.
The third episode had just started. When Xiaowei was immersed in Uncle Kan's singing in "Destiny is the Highest" and couldn't extricate himself, the dormitory door was opened, and his roommate Fat Hu walked in with sweat on his face and was about to take the After taking a sip from the drink on the table, I saw Xiaowei, a studyaholic, watching TV.
He couldn't help but asked curiously:
"Eh? Didn't you go to self-study? Has the sun come out from the west? You, a studyaholic, can still watch TV series?"
Fat Tiger took the drink and curiously walked to the TV and looked at the screen.
"What kind of TV show is this? It's in costume. Is it a historical drama?"
Before he could finish speaking, he saw Xiaowei raising his finger to his mouth, making a silent gesture.
"Uncle Kan's song, boo!"
Xiaowei heard the classmates discussing in the cafeteria when he was having lunch today and found out that Uncle Kan sang the theme song for a drama.
As a die-hard fan of Jiang Kan, he must support him no matter what, so tonight for the first time, he did not go to the library, but studied in the dormitory until 7:59, and then closed the book and turned on the TV. .
The singing voice coming from the TV is indeed Uncle Kan's, but why is he singing in Cantonese this time?
Forget it, just use Cantonese. It’s not like I haven’t heard it before. As long as Uncle Kan sings it, it sounds good.
Xiaowei thought this way, quietly intoxicated by his idol's singing, but unfortunately Fat Tiger came in at this time and interrupted.
"Oh? Is this opening song sung by Uncle Kan? Then I have to listen to it!"
Fat Hu quickly pulled his chair over and sat next to Xiao Wei, staring at the screen intently and listening to Jiang Kan's magnetic and sweet singing.
Gradually, he was also attracted by the constant flashbacks in the opening scene. Although the time was only a short minute or two, it firmly attracted him, who was already interested in time travel.
"Hey, it seems like the filming was pretty good. To give Uncle Kan some face, why don't you watch the first half of the episode to have a taste?"
Just as Fat Tiger was thinking this, the opening song came to an end and the main movie started playing.
"Then you see, I'm going to study hall."
In Fat Hu's surprised eyes, Xiaowei stood up, picked up the book and walked out.
"No way, you just watch the title sequence and leave?"
Although he was usually used to seeing Xiaowei's enthusiasm for learning that he didn't know where it came from, he had never seen him be as serious as he is now!
"I've finished listening to the opening song. I've supported Uncle Kan. I'm not interested in TV dramas. Why don't I go to self-study?"
Instead, Xiaowei looked at Fat Hu with a puzzled look. He felt that his logic was smooth and there was nothing wrong with it.
"..."
Fat Tiger was speechless and could only give him a thumbs up.
"What TV show are you watching? I heard singing outside. The voice sounds so familiar?"
At this time, two other roommates happened to have returned to the dormitory dripping with sweat. One of them was holding a basketball in his arms, and the other had a towel on his shoulder, looking like a wet drowned dog.
"Neither do I...oh, this drama is called "Return to the Great Qin"!"
Just at this time, the name of the TV series appeared on the screen, and Fat Tiger answered casually.
""Return to the Qin Dynasty"? The name sounds like it's a time-travel drama, or a time-travel historical drama... Xiaowei, don't you want to watch it? Are you going to study on your own again?"
The two roommates put down their things and looked at Xiaowei curiously.
"Well, because the opening song of this drama is sung by Uncle Kan, I support it. After the opening song is played, I will go to self-study."
His answer left the two roommates speechless. They had never seen someone working hard, but they had never seen Xiaowei work so hard. This was too complicated!
"Do you...do you support this? TV stations have real-time ratings statistics, and the ratings are recorded every minute and every second! If everyone just listens to the opening song and leaves like you do , the ratings will drop immediately after the main film starts airing!"
A classmate usually knows a lot about this kind of thing. He usually uses the TV set. He has watched a lot of TV dramas, so he has a good understanding of the techniques involved, so he persuaded Xiaowei to come.
"Yes, if they see that everyone changes the channel or stops watching the title song as soon as the opening song is sung, they will still question whether Uncle Kan's songs have much effect on retaining people, right? This is not considered supporting him, but it will It makes the producers think it’s useless if they don’t invite Uncle Kan to help out, then fewer and fewer people will ask him to compose music for TV series in the future!”
Another roommate also had a very flexible mind and immediately thought of the key to this.
The four people in their dormitory are all fans of Jiang Kan, and naturally they all hope that their idol can achieve greater success.
"Yes, Xiaowei, let's watch it together. I looked at the title and felt that the film was shot quite well. How about we watch it together to show our support for Uncle Kan!"
Fat Tiger also turned to Xiaowei and said that he was a little curious about what the king of scrolls would choose in the end.
"It makes sense for you to say that... Okay, just watch this episode to support Uncle Kan's work."
Xiaowei thought for a while and it seemed that this was indeed the case, so he finally put down the book and sat back in front of the TV.
After the other two roommates also wiped the sweat off their bodies, they moved their chairs and sat in front of the TV to watch the show.
So, after half a year, the scene of all four roommates sitting together and watching TV finally appeared in this dormitory. For a while, everyone felt very warm.
At the same time, Wang Jun, the group leader of Jiang Kan's die-hard fan group "We Love Uncle Kan", also received kindness from Lei Ming Film and Television:
Two brand new Iae PIA3761-SL double rocking guitars!
A YAMAHA ReCoLIVE drum set!
There are also two beautiful super basses from FENDER!
The total price exceeds 150,000!
"These are little gifts from us for those of you who love music. You can use them as you like, as long as you agree to do us a small favor."
"We have held at least three street band performances recently. Aren't you die-hard fans of Jiang Kan? There's nothing wrong with singing his songs, right? Well, the main one is "Destiny is the Highest". Please regard it as the focus of your promotion. , and then just send us a copy of the live video!"
The other party's request was very simple and clear, and the offer was very generous, with only a few trivial conditions attached.
Anyway, as a group of music lovers, they will often perform in major squares, campuses, sports venues... and it is also great to help their idols promote new songs.
This is something that everyone is very happy about, not to mention there are such generous sponsors this time.
Wang Jun himself has a well-off family and owns a music studio with a monthly income of over 100,000 yuan, so he is not particularly interested in these instruments.
But other friends in the group did not have such good conditions as her. These things that were usually placed in the windows of music stores and could only be seen but not touched were now given to them by kind people. Everyone in the group was very excited for a while. , I can’t wait to start arranging new street performances immediately!
"Hey, this is to advertise your new drama!"
The other party didn't say it very explicitly, but a musician like Wang Jun, who has been exposed to society, knows the middle way.
Isn't it just that they want to use the publicity and hype of Uncle Kan's new song to increase the publicity of their new drama? Both parties have an understanding.
Wang Jun also watched the drama "Return to the Qin Dynasty" for the first time. She herself is not very fond of time-travel themes and historical dramas.
But with her idol singing the opening song for her, she watched the first two episodes with the intention of supporting her idol.
Unexpectedly, she really fell in love with it, mainly because the misunderstandings and jokes caused by the different customs and thinking habits when the protagonist first returned to the Qin Dynasty made him very interesting, and the actor who played the protagonist was indeed very handsome... …
Therefore, after receiving a call from Lei Ming Film and Television the next day, after discussing with several managers in the group, she happily accepted the sponsorship and promised to hold at least three events in the next week. A street concert was held to promote the song.
It’s not just Wangjun and his music group.
Many well-known domestic music groups and many Jiang Kan's die-hard fan groups have also received large or small "sponsorships", and without exception the request is to help promote Jiang Kan's new songs.
Suddenly, the Internet suddenly became lively, and the news about Jiang Kan became even more popular. By the way, "Destiny is the Highest" also became a familiar song to everyone, and some fashionistas began to hum this song. Even the square dancing ladies who don’t watch the TV series every day (the time when the TV series is broadcast is the time for them to dance) heard this song in the small square on the street.
Originally, these aunts were not interested in these "young people's stuff".
But after the other party kindly introduced them to them, "This is a new song by the author of your favorite "Two Butterflies" and "Over the Moon", they still stopped to listen to it for a while, and said that they would listen to it after they went back. Take a look at the new drama "Return to the Qin Dynasty".
And if it is an open-air concert held on campus, it will be even more eye-catching. College students always have unlimited energy and strong curiosity. When the sponsors conduct science popularization to the onlookers at the scene, they all They all expressed strong interest, especially since many of them are senior Internet enthusiasts, so they accepted such a time-travel TV series very quickly.
So, a few days later, the ratings of "Return to the Great Qin" successfully increased by 2%. When the eleventh episode was broadcast, it had reached 2.37%. It is very likely that it will reach the top of Leiming Film and Television tonight. The 2.5% level that employees dream of!
"Mr. Wang, the sponsorships for Jiang Kan's fans have been rushed out in the past few days, and the ratings have also begun to rise steadily. Let's see if we can reach 2.5% tonight!"
Mr. Wang also came to the marketing office in person tonight and sat next to the data clerk. His eyes bulged like frogs, staring at the broadcast of the TV series.
"It's started, it's started!"
When the clock pointed to eight o'clock, the ratings for the new episode of "Return to the Qin Dynasty" appeared on the screen on time.
"2.35%!"
"Very good, the ratings from yesterday have been stabilized!"
"2.37%!"
"2.41%! Up to 2.4%!"
"good!"
"2.4%...back a little bit..."
"2.43%!"
"2.44%!"
"2.47%! Damn it, it's coming!"
All the people in the entire office, including employees No. 7 and 8 in the marketing department, Lao Lu, Mr. Wang, the data clerk...
My heart feels like a drum being hammered during the Spring Festival lion dance!
The heart rate keeps rising, the face is swollen red, and the hands and feet are shaking slightly!
"2...2.48%, Mr. Wang, 2.48%!"
"I know, I know, I'm staring at you!"
"2.48%...2.49%!"
"It's still a little bit close, it's still a bit close, *** hurry up and get up there!"
At this time, the veins on Mr. Wang’s temples had burst!
He is like a stock investor who has set his selling point at 245 yuan. He is holding back all his thoughts, hoping to use his thoughts to raise the stock price online by just a small amount!
I don’t know how many of you viewers like to speculate in stocks.
If it exceeds the stock price, you will feel this way.
I roared in my heart, "It's going up quickly, just a little bit more, it's going up quickly!"
I can't wait to slap the time-sharing K-line chart and slap it up to my throwing point!
Mr. Wang is like this at the moment, his face is red from holding back, like a big kettle that has been boiling water and is puffing out!
"It's stable at 2.49% and won't move, Mr. Wang..."
The data clerk didn't even have to turn his head, he could feel the ultra-high pressure coming from Mr. Wang next to him, just like stepping on a smoking clutch, it would explode if he didn't release it!
"2.5%! 2.5%! 2.5%!"
"Damn it, Mr. Wang, 2.5% is here!"
The data clerk was also under too much pressure. He accidentally failed to determine the subject, predicate, and object of the sentence, and he shouted loudly!
"2.5% is here! Damn it, damn it!"
Mr. Wang didn't have the time to care whether the little data clerk said something wrong at this time!
His whole mind has been focused on this wonderful number, like a gorilla that drank more than a dozen bottles of Erguotou in one go, dancing and jumping around the office, cheering!
When his employees saw that their boss was celebrating so much, they all jumped up from their chairs, raised their hands high and waved, shouting and celebrating!
The boss has long made a wish for everyone. If the ratings of this new drama reach 2.5%, the year-end bonuses will be doubled!
At first, I thought this was just a pie drawn by the boss for me, so I just looked at it and didn’t think too much about it.
Who knew that today's seemingly impossible task was actually accomplished?
Lao Lu shook the bottle of champagne that he had prepared, and then heard a loud "bang!". The cork of the bottle was popped open, and the foamy wine rose into the sky and sprayed on the ground. On everyone!
"Hahaha, old man, have you seen it? I have completed the task you set! The Wang family business will be mine from now on, hahahahahaha!"
Mr. Wang could no longer hold back, waving his hands wildly and shouting to the sky!
