Yanjing TV Factory. Factory office building!
In the temporary office, Li Yi couldn't help but shook his head after hanging up the phone.
How could he not see what Jiang Longcheng was thinking? It was obvious that this guy was afraid that he would not be able to digest the tens of thousands of black and white machines in stock in a short time, so he helped him digest the inventory.
But Li Yi really doesn't need it. After all, it's 70,000 or 80,000 TV sets. How many can their cotton spinning factory digest?
Furthermore, now his marketing planning has begun to work hard, and the results are very good.
The Workers' Daily had already reported the news on September 24. Yang Ling called him that day and said that a large number of citizens had called their newspaper office to ask whether the matter was true or false.
The main reason is that this thing is really unbelievable. TVs are electronic products, and problems may occur if they are bumped into, let alone if they fall into the Yellow River.
Besides, it’s not easy to find a big iron bull dropped into the Yellow River, let alone a gadget like a TV!
Therefore, many citizens have doubts about the authenticity of this news.
After receiving Yang Ling's feedback, Li Yi was immediately happy. It didn't matter whether it was true or false. What he needed was the attention of the people.
From this point of view, Li Yi's goal has been achieved, and the people are still very concerned about this matter.
After receiving the news, he immediately asked the Beijing Daily to reprint the report, and the layout position was better, and it was placed on the first page.
What's more important is that the interview team from Beijing TV Station, which was just contacted through Jiang Longyin, has entered the TV factory and is tracking and reporting on this matter.
He has already given the interview script to Sun Feng. Since he has rehearsed it several times, he thinks there will be no loopholes.
As expected, today's capital news will report this matter.
By then, anyone watching the Beijing TV station will be able to see this news, and it will be hard not to think about it or not.
In addition, Li Yi also already knew that Feixue Clothing's prize-winning sales activities were going very smoothly and caused a great sensation in the city. It is said that the terrifying flow of people in Wangfujing has blocked the door of the mall.
Under this situation, as long as the media and television in the capital are not very slow to respond, they will respond quickly.
As expected, the media and television in the capital will cover this matter tomorrow. When they report on Feixue Clothing's prize-winning sales event, they will inevitably mention the most valuable prize - the Yanjing brand. TV set.
This is the real purpose of Li Yi's activity!
With the support of Feixue Clothing Event and reports from Beijing TV Station.
In addition, Li Yi contacted TV stations and newspapers in Northern Hebei Province, Shanxi Province, and Saibei Province. As soon as the news from Beijing TV Station reported the matter, these media would quickly follow up and reprint it with all their strength.
In a few days, the reputation of Yanjing TV will skyrocket, and the traffic will come.
And when the traffic comes, it’s time to monetize.
Previously, he had asked Sun Feng and others to build sales channels across more than ten provinces and cities, and also specially formulated a new sales plan. Once the traffic increased, these would soon be reflected in sales.
Given the current demand for televisions in the country, and the fact that people are still very naive and don't know much about these marketing tactics, the inventory of tens of thousands of units will probably be sold out in a few days.
Therefore, Li Yi really doesn't need Jiang Longcheng to help him like this!
.........
The development of the situation was as Li Yi expected!
After the Beijing TV station's report was broadcast that night, many people were attracted by the news.
After the TV set fell into the Yellow River, it could still watch the program normally after simple cleaning and repair. This kind of fake news was obvious at a glance. However, after the report of Beijing TV Station, a key official media, people's doubts about the news itself were directly transferred. In order to recognize the quality of the TV.
This is mainly because the people of this era are simple enough, and also because the official media of this era is very authoritative.
Even if it is fake news, it will become true after their reporting, because the people believe in the government and the official media that speaks for the government.
Under such circumstances, Yanjing TV suddenly became a topic of discussion among ordinary people.
As the prize sales of Feixue clothing became popular across the country, the media soon noticed this, and a large number of media rushed to report on it.
Although their report itself focused on the Feixue clothing prize sales event itself, few people specifically reported on Yanjing TV.
But whether it is a newspaper or a TV program, when reporting this matter, they must say that the first prize for Feixue Clothing is a Yanjing brand TV worth 400 yuan.
Since there are so many media reporting on prize-winning sales activities, and they are spread all over the country, the label "First Prize Yanjing TV, worth 400 yuan" has been deeply reflected in the minds of citizens across the country. !
Beginning on September 25, through repeated bombardments by the media, Yanjing TV sets quickly became a popular brand among the people.
In the past few days, channels from various places have given feedback to the factory about the increase in sales!
On September 29, after the matter had fermented for five days, Li Yi immediately announced the sales activities plan of Yanjing TV Factory in the name of the factory.
According to the activity plan, starting from the National Day, all customers who purchase a TV set at a Yanjing TV Factory direct-operated store will receive 4 redemption coupons.
After scratching these lottery coupons, not only can you get various prizes, but you can also get cash rewards, with the maximum prize being up to 10,000 yuan.
As soon as the news came out, it quickly caused a nationwide sensation.
Good guy, Feixue Clothing’s offer of buying clothes and giving away bicycles, radios and televisions is jaw-dropping enough, but compared with what’s offered at Yanjing TV Factory, it’s not impressive at all.
After all, the highest prize from Feixue Clothing was just a TV worth 400 yuan, while the highest prize from Yanjing TV Factory was actually 10,000 yuan in cash.
If anyone is lucky enough to win a grand prize of 10,000 yuan, he or she will not have to do anything for the rest of his life.
For a time, people all over the country fixed their eyes on this event and asked if there were any direct-sale stores of Yanjing TV in their cities!
But it is a pity that Yanjing TV Factory has only opened directly-operated stores in dozens of large and medium-sized cities in a dozen provinces, municipalities and autonomous regions in the north, and has no stores in other places.
After learning the news, many citizens who wanted to buy TVs took leave and rushed to nearby cities with direct-sales stores to try their luck.
They don't really think that they are lucky enough to win big prizes. The main reason is that they have the need to buy a TV set.
In addition, I heard that Yanjing TV sets are of good quality, and there is a chance of winning a prize if you buy one, so it makes sense no matter how you plan.
It can be said that this activity of Yanjing TV Factory has become popular even before it started!
