After the meeting, Li Yi did not go home!
Instead, under the protection of Zhang Ziqiang and others, he took Sun Feng back to his office.
He knew very well that power alone could suppress the employees and cadres of the TV factory for a while, but if the crisis in the TV factory could not be solved, these people would never be convinced.
Therefore, in the final analysis, this matter is to completely revitalize this dilapidated factory.
The most important thing at the moment is to sell those products in stock first, collect funds, and resolve the financial crisis in the factory.
At this time, in the office, Jiang Longcheng and Long Zhanjun were sitting on chairs drinking tea boredly.
Seeing Li Yi and Sun Feng pushing in the door, the two immediately stopped chatting.
"Brother-in-law, you are finally done. Can we go back to the city?" Jiang Longcheng asked with a smile.
"Wait a minute, there are still some things to arrange!" Li Yi said.
"Then you are busy, Dajun and I will go outside for a walk!"
Although Jiang Longcheng is a bit generous, he has an extraordinary background after all, and he can still handle things clearly in many cases.
"No, the following things are also related to your cotton spinning factory. You should also listen!" Li Yi said.
"What's going on? How does it have anything to do with our cotton spinning factory?"
Li Yi did not answer his question. Instead, he and Sun Feng moved a chair each and sat across from Jiang Longcheng and Long Zhanjun.
In addition, there happened to be a small round table among several people, which gave it a sense of a round table meeting.
After sitting down, Li Yi looked at Sun Feng and said, "I know you are under a lot of pressure now and are worried about the sales of your products, so I will tell you about the next arrangements!"
Hearing this, Sun Feng and everyone else in the room couldn't help but sit up straight, pricked up their ears, and their expressions became serious.
"I will carry out the sales plan for Yanjing TVs in two steps. The first step is to make Yanjing TVs famous. I have already planned the specific plan, and I just need to implement it!"
However, Li Yi did not say a specific plan, but continued: "The second step is to take advantage of the sudden rise in fame of Yanjing TV to organize a large-scale sales event with prizes at the United Nations Cotton Factory No. 2!"
As soon as he finished speaking, Jiang Longcheng asked curiously: "Brother-in-law, what is a sales event with prizes?"
"As the name suggests, it means if you buy something from me, I will give you a reward!"
Then Li Yi continued: "Take the cotton spinning factory as an example. You can announce it to the public. Anyone who buys 100 yuan of clothes in a directly-operated store will have a chance to draw a lottery. The prizes can be towels, soaps, clams. Oil, it can also be a color TV, refrigerator, washing machine, or of course, a Yanjing brand TV!"
"This... how much is a piece of our clothes worth? A TV costs less than three or four hundred yuan, so aren't we at a loss?" Jiang Longcheng said.
"How can we lose money? We control the number of prizes we give out. We can increase the number of prizes according to the sales volume!"
Then Li Yi said again: "Besides, sales with prizes will definitely greatly stimulate people's consumption motivation. Will you worry about losing money if the sales are high?"
Li Yi still has fresh memories of the prize sales that were popular all over the country in his previous life, and he understands the effect of this marketing plan even more.
The trend of prize sales in China started in 1983 and 1984 and continued into the 1990s.
During this period, various "prize-winning" activities were held with many participants.
Whether they are selling clothes, electrical appliances, or even melon seeds, they may hold a large-scale prize sales, and the prizes are very exaggerated, including color TVs, refrigerators, washing machines, and even cars.
In the later stage, some people felt that selling with prizes was too troublesome and the speed of collecting money was too slow. Some people simply started playing games such as "lottery" and "scratch prizes".
Whenever such an event is held somewhere, people from all over the country and even nearby counties and cities come to participate. Welfare lotteries and sports lotteries are all compared to this.
In a sense, the entire 1980s can be said to be a "prize" era.
However, no one in China has done this yet, and Li Yi plans to be the first to try it.
Jiang Longcheng was not very clear about the prospect of prize sales, but Sun Feng was different. He was a sales professional and he quickly figured out the secrets.
At the moment, he said excitedly: "If this is really done, the sales of Feixue Clothing can at least double!"
"So powerful?" Jiang Longcheng asked in surprise.
"This is just a conservative estimate. If the cotton spinning mill is willing to spend a lot of money and release more big prizes in the early stage, the effect will be better!" Sun Feng said.
"If that's the case, then you can try it!"
Then Jiang Longcheng suddenly seemed to understand something, and immediately said: "Our cotton spinning factory is doing this sales with prizes, using Yanjing brand TV sets as prizes, so we have to purchase TV sets from your factory, and your TVs will be sold by then." I’ve gone, is that the truth?”
Li Yi smiled and said: "If I expect to sell TV sets like this, will I be able to sell 70,000 to 80,000 TV sets in the Year of the Monkey?"
"I estimate that your prize sales this time will only give away 180 TVs at most, which is the limit. It will not have a big impact on the sales of the TV factory!"
Jiang Longcheng said in confusion: "If that's the case, then brother-in-law, why do you want to engage in this activity?"
"Haha, although your activities will not directly increase the sales of the TV factory, it can help enhance and consolidate the reputation of Yanjing TV through prize sales. This will be of great help to our follow-up plans!" Li Yi said.
At present, Feixue Clothing has established its own brand value. In the minds of people across the country, Feixue Clothing is synonymous with high-end and class.
And Feixue Clothing uses the products of Yanjing TV Factory as sales awards, and people will subconsciously think that Yanjing TVs are also high-end products.
At this time, combined with Li Yi's next plan, it will inevitably produce the effect of 1+1>2.
"Brother-in-law, what should we do now?" Jiang Longcheng asked.
"I will reorganize this prize sales plan later. Then you can take this plan back to An Hong and ask her to implement it immediately!"
"Okay, I'll make arrangements when I get back and try to implement this matter within a week!" Jiang Longcheng said.
"It's too late, three days at most!"
"good!"
Then Li Yi said to Sun Feng: "You can't be idle here. Distribute goods to places where sales channels have been established as soon as possible. At the same time, I will also come up with a new sales plan for you, so hurry up. Implement it!”
"good!"
At the moment, Li Yi asked several people to go to Sun Feng's office for a while, and he immediately studied the prize sales plans of the two factories.
At three o'clock in the afternoon, when Li Yi came out of the office, two complete plans were worked out.
Everything is ready now, all we need is the east wind...
.........
