"Mr. Jing..."
Jing Shufeng saw Jing Gao coming in from the study with brisk steps and quickly stood up to greet Jing Gao.
He was Mr. Jing's translator, and they went to France to fight together. I have a good personal relationship with Mr. Jing.
He is different from Dugu Jing, who was recommended by Dong Youwei, Mr. Jing's previous assistant.
Jing Gao shook hands with Jing Shufeng with a cheerful face, "Xiao Jing, sit down."
The maid in the villa brought tea, Jing Gao picked it up and took a sip happily. The bitter Chinese medicinal taste in his mouth has completely dissipated, replaced by the sweet and fragrant gummy taste. The white rabbit gummies brought by Zhu Jie, the pretty and white little beauty, are indeed sweet and soft. He ate two gummies for more than ten minutes.
It was very pleasant to chat with Xiaojie while eating sweets. If he hadn't considered what Jing Shufeng was waiting for, he would have been reluctant to let Zhu Jie, the gentle and gentle beauty, leave.
Jing Shufeng observed that his boss seemed to be in a good mood, and a stone fell from his heart. He said with a smile: "Mr. Jing, is there any happy event?"
Jing Gao smiled and waved his hands. He couldn't say that he felt extremely happy because he had just easily conquered an amazing little beauty. Said: "Xiao Jing, I called you here so late because I have a task to give you. What do you think of the current situation at Uber?"
Jing Shufeng complained secretly in his heart. Mr. Jing, it was not too late when you called me over. It's just that you met me a little late.
Complaints are complaints, he recalled Uber's information in his mind and considered his words.
Uber is the core business and the most important pillar company of Phoenix Group. As Igao's assistant, he will naturally pay attention to Uber's situation. Uber's stock price has begun to consolidate after falling below $40 billion.
In the near future, we don't see any improvement in the stock price at all. Because Uber’s first quarter report is about to be released, internal financial reports show that the data in this quarterly report is very poor. Uber's current market share in the online ride-hailing market still maintains over 90%, but its profit data is quite ugly.
This means there are serious problems within Uber.
However, not only Uber, but also the entire Phoenix Group has long established an ethics committee to punish non-compliance and illegality by senior executives within the company.
So what is the problem within Uber? This shouldn't be done!
Jing Gao leisurely crossed his legs and sat on the sofa drinking tea. He really wanted to go to the study on the second floor immediately to see the little beauty Zhu Jie whom he had lost while eating gummy candies. Xiaojie, who is as white as soft jade, is really nice. She is a proactive girl who is willing to learn.
Also, I wonder if Xiao Gu, who has a pair of charming peach blossom eyes, is willing to be his woman, and whether she has gone to the outer study to wait for him. He wanted to know the answer.
But no matter how eager and anxious he was, he would not go to Jing Shufeng now. After being a Shenhao for so many years and struggling in the business world, his character has been tempered.
Jing Shufeng pondered for nearly five minutes and replied: "Mr. Jing, I have not gone to work at Uber for on-the-spot investigation. I can only make judgments based on the reports and data I have come across.
I would venture to make a guess. I think Uber’s problem may lie in the setting of KPIs. Otherwise it would be difficult to explain why their profits were so poor but no one got a low score in the assessment.
Of course, this has something to do with the culture within our group.
First, for a long time, our internal culture at Phoenix Group has been to hold high and fight high, adopting the style of 'get first and then wash' in Go. This is bound to cause our business to be large but not strong.
To make the business stronger and more sophisticated, this requires the management team to spend a lot of time and energy on in-depth cultivation, and it also requires the dedication of a large number of senior management talents.
The remuneration in our group is very good, with an average salary that is about a quarter higher than that of similar companies. Who is willing to work hard to earn money easily?
Second, Mr. Jing, you have repeatedly emphasized in internal emails that our company needs to be a service-oriented company. You prefer Pang Donglai's model, where you treat customers with sincerity and believe that customers will respond with sincerity.
But in actual business operations, this instruction was implemented too far. In the Internet industry, users are just outsiders, and they will fall in love with whoever gives them benefits. There won't be any brand loyalty.
This is not a physical store, or industries such as clothing, luxury goods, and mobile phones. Users are loyal and willing to pay a premium for the brand. But in the Internet industry, this is quite difficult.
Good quality and low price are the key. When Phoenix Group was founded, we also used this kind of people's hearts and conditions to expand the market.
Nowadays, many of our senior executives often pay the company's interests to obtain good-looking user data. Therefore, the profit data is quite ugly. "
Jing Gao did not expect that Jing Shufeng's words would ultimately be pointed at him. Can't help but smile bitterly.
He became a powerful person from an ordinary person. Although he maintained a learning attitude and worked hard to control the impact of huge wealth, he never regarded himself as a "flesh eater" or "oppressor" , "exploiters", this kind of mentality change is quite difficult!
Those business tycoons can accomplish this transformation because they will not succeed in their careers if they do not change the mentality of ordinary people! It will sink, fail, and disappear in the business world.
As a powerful person, his career path to success, although full of twists and turns, is generally very smooth.
To put it very wildly, in normal business competition, with his unlimited golden finger, he is not afraid of anyone. Even if Steve Jobs is resurrected and comes to have a business war with him, he will still win!
Of course, the problem is that shopping malls are like battlefields. Who will honestly compete with you in the commercial field? The highest level of warfare is: administrative, legal, and even physical elimination. This was the reason for the flash of swords and shadows he encountered.
Therefore, he lacks the opportunity to change his mentality. He regards himself as a member of ordinary people and positions himself in this class. He thinks that if he provides good service, he will be recognized and the brand will gain premium. However, netizens who pluck wool and white piao don’t care who you are. They all assume that they are capitalists who want to be hung on street lamps. The only difference is whether the rope hanging around the neck is tighter or looser.
Sometimes his ideas are too simple and naive!
He thought he was making a profit and not aiming at excess profits, but will users develop brand loyalty because of this? Don't even think about it.
Being criticized in person, Jing Gao was not angry at all. He pondered slightly, took a sip of tea, and extended his hand to signal Jing Shufeng to continue.
Jing Shufeng said: "In addition, as capital investment in the bike-sharing industry weakens, I suggest merging Xiaoyuan Bicycle into Uber to increase Uber's assets, which will help boost the stock price. Of course, Xiaoyuan Bicycle losses will also go to Uber."
Jing Gao nodded and said, "Xiao Jing, are you interested in working with Uber?"
What? Jing Shufeng was dumbfounded immediately.
(End of chapter)
