Idaka had talked with well-known screenwriters before, and he immediately knew the problem: insufficient professional talent reserves!
In such a large film market in China, if we say there is a surplus of talent in the film and television industry, then it is indeed a surplus. Didn't you notice that a lot of actors didn't have a chance to act, and a lot of stars were curled up like ghosts. Continuously tearing apart.
But if we say there is a shortage of talent, there is indeed a shortage! Not to mention the lack of behind-the-scenes production staff, such as Fu Huadao. Quite a few viewers will always involuntarily think that old dramas are good-looking because the costumes, makeup, and props in old dramas are all of a very high standard!
You can compare the 1987 Dream of Red Mansions with the new Dream of Red Mansions produced by a certain master a few years ago.
The difference in style and clothing is as big as the sky.
Another example is the Tang Dynasty TV series "Wu Zetian" and "Tang Minghuang" that were filmed that year. The costumes designed by Mr. Li are really majestic and dignified, and have the atmosphere of all nations coming to court. Beauty’s red makeup is all about beauty. Let’s take a look at the current costume idol dramas?
What the hell!
There is a bit of a gap in talent shortage in Fu Hua Dao. This is because today’s TV dramas and online dramas focus on traffic rather than details. The funds are all given to the traffickers as remuneration, so where can you find the money to pay attention to details?
There is another huge gap in talent: directors.
Although there are many stars who are good at acting and directing in recent years, truly good directors, those who can film according to the script, are very rare. A lot of directors are not good enough.
In fact, screenwriting talent is also lacking. But recently, iQiyi, Phoenix Films, and well-known screenwriters are joining forces to hold training courses, and the training classes are held at Phoenix Films.
"What else?" Jing Gao took a sip of tea and asked. Guan Yujia, who was sitting next to him, stood up and took his teacup to add water.
Xu Tianyi said: "We expect that there will be other problems. For example, our producer may not be able to control the winning production team, resulting in increased financial costs. The company that filmed our movie may also go bankrupt. In short, if we I just know how to make a video website and content, but it feels like it is difficult to make progress at the moment.
There is no problem in creating one or several high-quality dramas. We at iQiyi have the power and resources to do it. But it is still very difficult to create a situation where a hundred flowers bloom. Our current efforts may be in a huge circle, and there will be no splash in the waves. If we fall, who will be able to do these meaningful things in Chinese film and television? "
Jing Gao turned to look at Gong Yu. He didn't know whether Xu Tianyi said this sincerely or if he was trying to flatter him in person. But shouldn’t it be the CEO who says this?
Gong Yu said: "Mr. Jing, this is what I want to say. We have also discussed it internally. Tianyi has been working on the front line of content for a long time and is very familiar with the situation in the industry. He is increasingly worried."
Jing Gao smiled calmly and said: "You can rest assured that iQiyi will not collapse even if it burns money and loses money. The Phoenix Group can still bear this loss. Of course, cost control must be done well.
iQiyi still needs to follow the path of producing high-quality dramas. As for the issues mentioned by Lao Gong and Xu Tianyi, in the final analysis, it is still a question of the quality of practitioners. The waves were huge and the mud and sand were falling. The prosperity of an industry requires the efforts of many people, not just a few people. This takes time to accumulate.
I think this is also the mission of Phoenix Films and iQiyi!
I admire the Netflix model. But Netflix’s model is not a panacea! Some analysts point out that there is a problem with their fund-raising model. The funding for filming the series relies heavily on the corporate bonds they issue and financing on the stock market. This has resulted in rating companies consistently giving their bonds a low rating.
So the Netflix model and HBO are two completely different streaming media models. Since your iQiyi management team feels that Netflix’s rules are not completely applicable, it still needs to be slightly modified.
In this way, I will release the brokerage business to you! There is also a pre-credits appointment from the director. iQiyi can participate in this part of the business. Minimize production costs and support the production team as much as possible.
It will be escorted around iQiyi and built in a model like an aircraft carrier battle group.
Of course, this new company is placed within iQiyi’s affiliated companies. You should study the legal issues yourself.
In addition, iQiyi should not do such nonsense as making appointments. "
Gong Yu quickly assured: "Mr. Jing, don't worry! We are gradually withdrawing from the contract business."
iQiyi is an Internet platform. Although the current purchase model has changed to mainly self-produced dramas, supplemented by purchasing externally produced dramas. But it can still bring a lot of income to the TV series producers. This determines that iQiyi is still a major player in the film and television drama market.
If such a large platform is established as a brokerage company, the income it can bring is considerable.
Gong Yu asked carefully and tentatively: "Mr. Jing, what about the peripheral business of film and television dramas?" With iQiyi's model, advertising cannot be sold. At most, you can make money by placing advertisements in the series. The biggest source of income for TV series is advertising. In addition, there is peripheral derivatives income.
Idaka said: "If you want to make money from film and television drama peripherals, you should learn more from Disney's model!"
If web dramas are produced as beautifully as movies, the cost will be very high. Correspondingly, if you simply study Netflix’s profit model, there will still be big problems. Have to expand sources of income. He has heard the call from the "front line".
As for the survival strategy of Hollywood film companies, they basically do not rely on box office to make profits. The main reason is that extremely high distribution fees are required, which drives up the cost of the film. There are many avenues for distribution, and foreign capital often gets tricked when it comes to Hollywood.
They can turn the world's best-selling movies into losses! It's just so outrageous.
As for those ordinary movies, even with normal distribution expenses and capital in the industry, the profit of the movie depends on peripheral income in addition to the box office.
Before the rise of the Internet, Hollywood movies relied heavily on DVD revenue. Now rely on streaming media like Netflix. Of course, Disney is doing its own streaming media and charging its own membership fees.
If iQiyi wants to realize the income from a movie, it can work hard in these aspects. Of course, they are a long-form video website and what they do is streaming media. It is impossible to get the income from some links.
Gong Yu was overjoyed, knowing that the shackles on his body were loosened again. Speaking of which, Jing always has ideals and feelings, and his work is not so rigid, and he will adjust it according to the actual situation.
He now regrets that all of iQiyi's other "one fish, more than one" businesses have been folded into "Qiyi Super Media". Otherwise, peripheral products are much easier to sell.
Of course Jing Gao didn't know what Gong Yu was thinking and asked, "If there's no problem, we should have lunch."
Gong Yu said: "I still have questions. I'll report back in the afternoon. Mr. Jing, please come this way!"
