On an early autumn afternoon, the aroma of tea overflows from the cup. Jing Gao took a sip of tea and prepared to solve the problem Xie Shutong had just raised at the dinner party.
No matter whether he had any thoughts about Xie Shutong or not, since he promised her, he still had to solve these problems. Of course, these issues are complementary to the purchase and sale system and content production discussed at the meeting just now!
Jing Gao put down the white porcelain tea cup and looked around at the people sitting around him. They seemed to be a little shocked by what he had just announced: iQiyi would lose US$10 billion in the next year.
Haha, this expression is too grand. A more accurate statement is: He can accept iQiyi losing US$10 billion within a year.
Well, this is equally impressive.
This kind of loss intensity has exceeded normal business operating logic. This is enough to disrupt an industry! Only Shenhao can do this kind of thing of throwing money. Not even Ma’s father can do it.
Jing Gao ignored the thoughts of several people and continued: "I learned from other channels that Phoenix Film and Television's production model has several problems. I want to talk about these problems. In fact, it is also a continuation of the discussion just now. related issues."
As soon as Xie Shutong heard what Jing Gao said, she knew that he was deliberately protecting her. After all, in the workplace, if you label your boss as the boss's eyes and ears, the situation will often be very delicate. Her pair of beautiful pink eyes looked at Jing Qingqing's ordinary face.
Looking at the gentle and beautiful young woman wearing a black sweater sitting to the right of Jing Gao, waves of frustration and discouragement welled up in her heart. The love that had just been ignited in her heart would probably die young!
There are many women around Jing Gao, and there are many who are more beautiful than her, have better figures than her, and are more charming. What's even more irritating is that it will detract from her points because of her interpersonal relationships.
Xie Shutong's eyes unconsciously fell on the white porcelain tea cup beside Jing Gao. This is a kiln of white porcelain that Jing Gao ordered to customize on JDZ last year.
He has a set of four teacups in his hand. The classical paintings on the cup are representative works of the four masters of the Ming Dynasty (Shen Zhou, Wen Zhengming, Tang Yin, Qiu Ying): landscapes, orchid and bamboo, ladies, and Xunyang pipa paintings.
A few days ago, Tianjing Gao heard that Zhou Mingyang had escaped from the police station in London. He smashed the landscape tea cup that was at hand at the time and his favorite. Now this tea cup is Tang Yin's picture of a lady.
Xie Shutong's ears continued to hear Jing Gao's voice, "The first question is that it is difficult for the producers of Phoenix Film and Television to attract investment from outside. It is especially difficult to attract investment in TV series. I mentioned two days ago that "film and television" "Crowdfunding" channel. Now it seems that at least I take it for granted when it comes to funding channels for TV series.
When we discussed Netflix's model just now, we found that Netflix's dramas are all invested by themselves. Their financing methods are basically debt issuance and equity financing.
Considering the size of Phoenix Films, we are the number one company in the domestic film and television industry, and our capital needs are too great. The producers in the company went out to attract investment, and even more so.
This will inevitably require that the TV series we produce will basically be based on our own funds. This way the producer won't be out attending dinner parties all day, or pimping out money to get investment!
And if we have our own funds, we can manage the actors relatively better. We don't use actors who have too many quirks.
So, if you spend so much money, how can you achieve profitability?
Now, because Phoenix Films still has a monopoly advantage, it can make money from other channels. A drama with two stars + Internet platform, it is acceptable to sell it at a small loss, and it can not be found elsewhere.
However, this loss-making model is obviously unhealthy. Changes need to be made. Moreover, we must expect that antitrust will definitely come to the film and television industry in the future.
iQiyi has completely transformed its purchase and sales system into a Netflix model. I also mentioned at the meeting just now that I would use the TV series department of Phoenix Films to cooperate with iQiyi.
But with such a large scale, Phoenix Films will only serve as a content supplier for iQiyi? This is obviously not the ambition that a leading domestic film and television company should have. Personally, I am a bit ambitious culturally!
Can’t our classical things and thousands of years of culture be allowed to go out? Can we just stay in the country and develop? Cultural confidence is still needed! "
Wang Hailin agreed: "Mr. Jing, I agree with this. Our current culture in the entertainment industry is mainly influenced by Japan and South Korea. However, one of these two places is an island country and the other is a peninsula. Their pop culture cannot be used as ours. The culture of a continental country!
I have publicly criticized that the country should not develop idol culture. This culture can exist, but it should not stand in the middle of the stage. We should have our own people's literature! "
Jing Gao smiled, nodded slightly, and took a sip of tea. "So, Phoenix Films also needs to make changes in content production. Shaofan, I have read your report. Every year, half of the dramas are thrown into the warehouse to eat ashes." .This part of the funds and manpower is really wasted!
Still have to go the customized route! That is, if the market likes it, we will shoot it; if it doesn’t, we will cut it off. The problem now is that due to domestic laws and regulations, it is impossible for us to have a TV station. So, why not start a streaming site too?
In this way, it is possible to produce while broadcasting and collect user feedback at the same time. "
Fang Shaofan said directly: "Mr. Jing, I will ask the following to make preparations later." Anyway, he was the one who hit wherever Mr. Jing directed.
Gong Yu frowned slightly. He had a good chat with Jing Gao just now and persuaded him: "Mr. Jing, Disney, a big company in Hollywood, can engage in streaming media because they have a lot of resources and IP.
How attractive can Phoenix Films build a streaming website? It may be difficult to collect membership fees. Mr. Jing, iQiyi is undergoing a comprehensive transformation. All your streaming media companies need is iQiyi.
In fact, TV series produced by Phoenix Films can be broadcast on iQiyi. Netflix also has this model.
There are three modes in their media library. One, Netflix’s self-produced drama has complete copyright. Second, a third studio or company will co-produce with Netflix, and Netflix will broadcast it exclusively after the play is completed. Third, a third studio or company produces independently, and after being broadcast on cable TV, Netflix provides streaming media.
Phoenix Films can definitely take the third route. This is still the current domestic selling method of one drama with two stars + Internet platform. "
Jing Gao looked at Gong Yu with a half-smile but said, "Mr. Gong, I don't think Phoenix Films is following the path of Disney, but I want Phoenix Films to follow the path of HBO."
He is not a particularly professional entertainment insider. But basically everyone knows that Netflix is its competitor HBO. Not Disney streaming.
Gong Yu said: "Mr. Jing, this is really unnecessary! Regardless of Disney's streaming media or HBO, streaming media's income mainly depends on the membership model. The same is true for Netflix. And producing high-quality movies and TV series requires spending money. We should concentrate our efforts. Let iQiyi transform successfully first, and then build other websites.”
This cannot be wrong. After all, from iQiyi's point of view, it definitely doesn't want others to share the funds Mr. Jing has spent!
Song Fangjin really couldn't stand Gong Yu's attitude. First, this Mr. Gong is the Internet platform in the current entertainment industry. It also pioneered the apple tree business model of eating more than one fish. Secondly, Mr. Jing was really interesting to him and Hai Lin in the meeting just now!
He immediately spoke up and said with a slightly sarcastic look: "Mr. Jing, Mr. Gong's words fully exposed the lack of professionalism among Internet capitalists.
HBO and Netflix are two completely different content production models. Phoenix Films' status in the domestic film and television industry is equivalent to the six major companies in Hollywood. If you want to compete with Warner Times, it is reasonable to engage in HBO.
Because, letting iQiyi control the rules of content production is the same as the current entertainment industry.
Now because of data fraud and face fraud, Youaiteng can only look at celebrities and traffic. If we change the purchasing and selling mechanism, the film purchasing mechanism that iQiyi is most likely to change is to rely on selecting topics and conducting bidding based on the viewing tastes of users accumulated through big data.
And there is a process in this transformation. Before big data has been established, if it is not implemented in the end, Phoenix Film and Television may also participate in the creation of traffic stars! This is dangerous! "
Wang Hailin continued: "Yes. Mr. Jing, there is a big difference between HBO and Netflix. HBO is a very classic American drama production model. Its process is: shooting the pilot episode, organizing professional producers to watch the movie, and the producer booking With 13 episodes, the show collects comments from paying viewers and looks at the ratings to decide whether the show should continue or be cut in half.
Netflix’s model is what Fang Jin just talked about. Netflix will have a preliminary topic selection, and then organize the bidding.
The objective reason for this content production model is that Netflix is an Internet company, and they need to continuously add new members to support their valuation and myth. And with more and more members, they must ensure that the dishes are complete.
Then, they must analyze what kind of dramas users like. As for Netflix's profit model, after they get users' membership fees, the safest way to ensure that they retain users is of course to shoot things that users like to watch.
In short, HBO and Netflix are two different minds. HBO is a supply-side thinker. They put out works for trial and error, and when the market gives positive feedback, they immediately follow up. Netflix is a demand-side thinking. They customize their work based on user needs.
Which of these two models is better and who is worse? At present, Netflix, with the blessing of the Internet, has obviously gained a greater advantage! Its market value has exceeded that of major Hollywood film companies. Known as the seventh dozen companies in Hollywood.
But HBO also produces dramas frequently. Game of Thrones is a masterpiece of HBO. Moreover, there are some third-party studios and small and medium-sized companies in the US market that have strong production capabilities and sell dramas to platforms and televisions! "
Jing Gao smiled and said: "A single beautiful flower is not spring, but a hundred flowers blooming and the whole garden is full of spring! That's it."
Would a powerful person with unlimited cards be afraid of losing money? Even if it was a mess like LeTV in 2016, he could pick it up!
He does not want to have homogeneous websites under his banner. That's a pure waste of resources. But he is willing to try different business models. During lunch with Young Master Xie, he thought about asking Young Master Xie to create HBO, but Young Master Xie refused.
Now Wang Hailin and Song Fangjin have made it very clear that they are naturally willing to develop a product based on the HBO business model to test.
Seeing Jing Gao make up his mind, Gong Yu couldn't help but sigh and said: "Mr. Jing, in this case, how many TV drama production resources does Phoenix Films have that can be used to cooperate with iQiyi?"
Jing Gao smiled nonchalantly and said: "Mr. Gong, you can compete with Phoenix Film and Television in bidding. For the same type of drama, your bidding price is high. Isn't Phoenix Film and Television's TV drama production team interested in taking over the job? Isn't that right? Maybe!
Jing Gao turned to Fang Shaofan and said, "Shaofan, hire more people in your TV series production department. Use the old to lead the new and cultivate more talents."
Then he said: "Mr. Gong, you can't always count on Phoenix Films' production department to work for you. Capable teams outside must be given opportunities to cooperate. It's up to you to cultivate a healthy ecosystem.
However, you should stop recruiting so many people. It is not enough to provide a job that guarantees income despite droughts and floods. Film and television works must have sufficient competition to produce high-quality films. "
At this time, Wang Hailin interjected, "Mr. Jing, I would like to take the liberty to make an opinion. For example, if my actors are not suitable for Feng Film and Television's drama, will they let outside actors play it? Will they be allowed to play it? Actors sign sub-contracts?”
Jing Gaodao: "I encourage competition in the entire industry. Because Phoenix Film and Television's entire industry chain model, once it abandons the entry of foreign talents, it will immediately become the dead Shaw Brothers on Hong Kong Island. This is definitely not possible. Let me ask. , what is a sub-contract?"
Song Nianyi, who had been listening, seized the opportunity and said: "Brother Jing, if an actor's agent from another company is not contracted by iQiyi, then if he wants to act in a drama broadcast on iQiyi, he must sign a sub-contract. This is part of the agent's contract. All the money he makes in the future will be shared with iQiyi."
This was the first time that Jing Gao had scraped the land like this. Damn it, there is indeed a reason why I didn’t get rich before I got the Shenhao Card! Compared with these people, I am simply a pure and innocent little white rabbit!
Gong Yu blushed and explained: "Boss Jing and You Aiteng are all doing this, not our family!"
Wang Hailin retorted: "Mr. Gong, just because you are doing this doesn't mean it is right. This is unfair! In the acting industry, since ancient times, there has been no way for theaters to share the actors' money. Guangde House has not seen any money from Mei Lanfang. "
Jing Gao expressed his position: "Mr. Gong, iQiyi should not sign any more sub-contracts. Issues related to artists who have already signed sub-contracts must be properly handled. They are not your artists. You can go back and wait for their contracts to expire before you dig them." That's it. What's the point of making a sub-contract and scrapping the land? It's too ugly!
When doing business, don’t waste all your efforts, leave something for others to eat, and build a healthy industry ecosystem. This way you can earn more. Do you think the ancient squires who built bridges and roads were doing good deeds? Only when the business environment is good and stable can he make more money! "
Wang Hailin and Song Fangjin couldn't help but look at each other. Damn it, this is the mentality and structure of the big boss! Even when it comes to business, we are taking the right path. Very well explained.
Gong Yu nodded silently.
Jing Gao said to Fang Shaofan: "Phoenix Film and Television's streaming media platform has the same rules. Don't do things like sub-contracting. Only by maintaining an open environment can we continue to make money and build a long-lasting business.
We are now a monopoly company, and production, brokerage, distribution, and theaters are all our businesses. You should restrain your inner greed a little and pay attention to the rules. Want face first, then money! "
Jing Gao picked up the tea cup and took a sip of tea, and said with a smile: "Okay, let's finish talking about the business. Let me talk about some personal matters. Xiao Yi and Xie Shutong are my sisters. Teacher Hai Lin, do you have a suitable movie script? Xiao Yi is now both If she becomes the 18th line, I will invest in a drama for her! Let Shutong be the producer."
Song Nianyi was stunned for a moment.
No, Mr. Jing wants to put on a show for me.
Wang Hailin smiled and said: "There must be a script! An excellent screenwriter is like a golden retriever. No matter what the investors throw, he can catch it!"
But a flattering drama needs a good director. I can tailor a script, but I have to discuss with the director what type of movie is more suitable to be popular at the moment. "
Jing Gao laughed and said, "This metaphor is a good one." He ordered: "Shaofan, please follow up on this matter. I will ask Feng Wan to send you the funds later. Well, everyone, we are here today. If you have any questions , contact us at any time.”
"good."
Jing Gao smiled and shook hands with Fang Shaofan, Gong Yu, Wang Hailin, and Song Fangjin, nodded to Xie Shutong and Song Nianyi, and left Phoenix Film and Television's headquarters with Feng Wan.
