After the meeting, the executives and screenwriters of Phoenix Film and Television immediately returned to their respective offices and desks in the headquarters building. The news that Phoenix Films was going to cooperate with iQiyi and fully shift to the "American drama" model to produce TV series spread throughout the company in an instant.
For Phoenix Film and Television to provide assistance in the production of TV series, iQiyi will submit the project and organize the bidding. There is not much resistance from Phoenix Film and Television.
This basically means that the future purchase and sales model of one drama, two stars + one Internet platform will become a model of producing and broadcasting on the Internet platform iQiyi.
Of course, this "ongoing" production model is not a pilot episode or two that is common in the US, Japanese and Korean TV drama industries, but is in line with the model of the streaming media Netflix, which is produced for one season at a time.
This will of course bring about a series of problems. For example, when it comes to income, selling to three companies becomes selling to one. For example, regarding copyright issues, when this drama is produced, does the copyright belong to iQiyi or Phoenix Films?
Or it counts as shared copyright. So, how are the production costs calculated?
However, this change in the purchase and sales model, as well as the promotion of the drama center system, is much more exciting for the iQiyi team. This will almost require the abolition and changes of all iQiyi departments. It is a great challenge to the power of the production department.
Wang Hailin once publicly talked about the problems of those on the Internet platform: Coal bosses respect creators and the rules of creation, real estate developers like to manage projects, and Internet platforms understand that everything can be Internet+. They have to intervene in all aspects of film and television drama production. And he thinks he knows best.
Dai Ying and Li Liying are the two people who are most directly in charge of iQiyi’s self-produced drama department. Sitting in the luxury bus going back, both of them shook their heads.
Chen Xiao, the senior vice president in charge of purchasing videos, did not shy away from asking the chief content officer Wang Xiaohui: "Mr. Hui, I feel like Mr. Jing is being too childish! Wang Hailin and Song Fangjin have completely let themselves go on the Internet in the past two years, and they have offended a lot of people. Although they are veterans in the entertainment industry, they only represent screenwriters, right?
It is precisely that in China, it is not that good screenwriters are scarce, but that good directors are extremely scarce, and to put it further: good actors are scarce. Now to pursue a play-centered system that improves the status of screenwriters feels like putting the cart before the horse!
Taking the work I am responsible for as an example, how can I purchase films? Will you buy all Phoenix Films’ works in the future? Isn't this realistic? Netflix doesn’t even have all its own shows! In short, Mr. Jing’s operation has completely destroyed me. "
Wang Xiaohui also did not reveal that he encouraged Gong Yu to fight against Jing Gao but failed, nor did he mention that Gong Yu comforted him by saying that he was going to do a spin-off. Instead, he said: "I have been in the industry for so many years, and the drama There are companies that have been doing the centralized system for a long time, but none of them have succeeded. The reasons are extremely complicated.
Mr. Jing’s attempt to use an industrialized model to train screenwriters is a common-sense mistake in itself. Wang Hailin and Song Fangjin are not easy to pour cold water on. After all, it was the two of them who encouraged Mr. Jing to do this!
The screenwriting profession requires a lot of talent. Moreover, it is very rare for many people to have a masterpiece! In the end, if you can’t write a good drama, you will still have to make a bad TV drama! "
When mentioning this, Li Liying suddenly became empathic and complained: "Mr. Jing is completely blind in giving orders. The drama center system is so easy to implement, and it has been implemented long ago. He held a meeting today, invested some money, and issued orders How can a few systems change an industry that has been developing for decades? Just think about it and you know it’s impossible.”
Everyone on the bus nodded when he said this.
Wang Xiaohui said with emotion: "If you want to change an industry, you must first adapt to the industry and then transform it bit by bit. Mr. Jing now doesn't even understand what the problem is. He now has a thinking and visual problem.
He thought it was one or several separate issues, but in fact it was a multifaceted issue. When he discovers the problem of solving the surface, he will find that this is a three-dimensional problem! For example, he may not have even thought about the domestic review system and what can and cannot be photographed. The review standards change every few years.
Finally, it may even involve some regulations of relevant departments, or due to human factors, some dramas can be broadcast at the time but cannot be broadcast in the future, which is something deeper.
I'm not optimistic about his transformation! In the entertainment industry for so many years, it is not that there are no bosses with feelings and ideals coming in, but what will happen in the end? Either the industry will change your mind, lament that you were too young back then, and stay to make money, or you will be completely eliminated. "
iQiyi's luxurious bus, carrying their content production team, from the managers of the production department to the gold-medal screenwriters, exited Phoenix Film and Television's headquarters building located on the North Sixth Ring Road and gradually disappeared.
…
…
Jing Gao and Gong Yu returned to the large conference room on the 25th floor. Fang Shaofan, Feng Wan, Xie Shutong, Song Nianyi, Wang Hailin, and Song Fangjin who were talking inside all stopped.
Fang Shaofan was chatting with Feng Wan and Xie Shutong. This Assistant Feng is obviously Mr. Jing’s “new favorite”! This definitely requires a good relationship. Xie Shutong is Xie Wangzhen's daughter, so he naturally wants to be pleasant.
Wang Hailin and Song Fangjin wanted to talk a lot, but they couldn't do it in public. I can only listen quietly.
Neither of them are unreasonable people. In the past few years, they have been calling for a "drama-centered system" in the industry. How can they not know the actual difficulties? They want to go step by step.
Such as screenwriting team and content production.
Wang Hailin set up a screenwriting company. Because in the industry, it is easy for big screenwriters to get jobs, while for small screenwriters, survival is still a problem. The purpose of starting this company is to balance this contradiction.
Another example is the income of the screenwriter, the guarantee of interests in the entire industry, etc. Come step by step!
However, Mr. Jing took a big step forward!
Regardless of whether it's nonsense or not, they can't really listen to their opinions now, can they? This is simply admonishment! Respect their professionalism with respect. Moreover, Mr. Jing followed his words and asked iQiyi to change it on the spot!
For a person of Mr. Jing's level, it is a bit exaggerated to say that he speaks eloquently, but if he says it in public, he must definitely implement it! There is no possibility of turning one's back on oneself. They couldn't even talk, so they couldn't pull Mr. Jing back at this point, right?
Jing Gao pulled up his chair and sat down, habitually taking the teacup handed to him by Feng Wan, and said with a smile: "Do you all think that the few measures I just announced at the meeting to change the status quo of the industry are frivolous? Bar?"
Fang Shaofan said quickly: "Mr. Jing, no. This meeting will definitely become a major event that changes the entertainment industry, and it will definitely be written in the history of the development of the entertainment industry!"
Jing Gao laughed and said to Wang Hailin and Song Fangjin who were hesitant to speak: "Teacher Hailin, Teacher Song, what do you two think? We are chatting in private now, not in a meeting."
Song Fangjin did not miss the scene and said: "Mr. Jing, you are walking a little fast. Hai Lin and I are not the kind of people who don't count. Since we publicly proposed the drama center production, it ended up spending five years and ten years." It will definitely come to fruition next year!
I really appreciate you respecting our opinions. But say, go too fast! For example, iQiyi’s drama purchase model can be improved bit by bit according to a ratio, and now your requirements are in place all at once!
I'm worried that iQiyi's performance and stock price will plummet. Hailin and I are guilty of this. It will also be a joke within the industry. "
Wang Hailin, wearing a peaked cap and long ponytail hair, said: "Mr. Jing, I'm not afraid of being laughed at. After Fang Jin and I let ourselves go in the past few years, we have offended everyone who should be offended.
It’s not that I’m bragging too much, and I want to pull back on your decision-making and hold back a little.
A long time ago, our country's literature was flourishing. Now our film and television industry is rich in children's literature, but there is no people's literature. They are all busy kneeling and licking Nine Thousand Years Old. Post-90s, post-00s. But in this industry, we still need people’s literature. It is also possible.
I am sincerely happy that our industry can welcome an investor like you who respects creation, but I am also deeply afraid that the two screenwriters Fang Jin and I will deeply affect your decision-making, thus causing this industry to lose the opportunity for the emergence of people's literature. Chance!
I have works as a screenwriter, but I know that a screenwriter cannot determine the success or failure of a play. The film and television drama industry is composed of multiple links. I'm worried about this now. "
Jing Gao nodded with a smile and looked around the crowd. His voice was clear and clear as a twenty-nine-year-old man, as well as the confidence he had honed from being in a high position in the past two years and going through cruel struggles in the business world. "Your worries are all justified." of.
But you didn’t listen carefully to my business logic! This is not me here to fool you, but some business experience summed up by the successful business godfather Duan Yongping! This is something that has been proven in practice.
First, do the right thing. Now that you all know that dramatization is the future of television production, let’s go for it!
Number two, do things right!
No matter how many difficulties there may be on this road and how many heavy prices we have to pay, we must overcome them one by one and move forward in the final direction. There is no room for compromise here.
Quality must be strictly controlled. It's what you gave me. I took too big a step. But if I make a compromise, does that mean I am not in compliance with the first rule: Doing the right thing? Some things cannot be compromised. Compromise will create a monster.
Article 3: You have underestimated me! The first is to underestimate my wealth. The second is to underestimate my determination.
I can accept iQiyi spending $10 billion on self-produced content over the next year. Netflix disclosed production costs of $8 billion in 2017. "
Wang Hailin and Song Fangjin just looked at Jing Gao blankly.
The thinking and structure of the big boss are completely different from theirs!
Awesome.
Jing Gao smiled and said: "Okay, let's make things clear. Whether my decision today is frivolous or far-sighted, I'll just go for it.
Next, let’s talk about some specific issues. I would also like to ask you about the doubts in my heart. "
