In the conference room, Jing Gao turned to ask Fang Shaofan next to him, "Is there no problem with the TV series production department of Phoenix Film and Television after the integration in the past two years?"
"No problem." Fang Shaofan replied.
Although he has only been in charge of Phoenix Film and Television for a short time, all departments of Phoenix Film and Television are operating smoothly. Otherwise, we would not have achieved the number one sales among major domestic film and television production companies with the producer-centered system.
Quantity, quality, and cost control still surpass those of our peers.
Jing Gao told Gong Yu, Wang Hailin, Song Fangjin and others: "With the script as the center, the production process will be completed by the TV series production department of Phoenix Film and Television. This will require a slight integration with iQiyi.
Regarding the status and rights of screenwriters. Regarding matters within the industry, we need you, Mr. Hailin and Mr. Song, to appeal to us. We at Phoenix Film and Television and iQiyi can directly set the standards and compare them with Hollywood standards. Going back to Shaofan for details, you and Gong Yu and the others can negotiate specific details.
anymore question? "
Wang Hailin couldn't help but persuaded: "Mr. Jing, I admire your determination very much, and thank you for accepting my and Fang Jin's suggestions. However, it is not that simple for drama center production to be implemented and run. There will still be encounters All sorts of questions. I want you to be mentally prepared.
For example, iQiyi is now transforming into self-produced TV series, so where does its investment come from? If Phoenix Films sells TV series in the form of scripts, what kind of data will be used for settlement? Nowadays, the Internet generally uses traffic to settle accounts.
If this settlement method is not appropriate, it will actually end up becoming a traffic star model. "
Jinggao said without hesitation: "I will invest! In addition, the recent share price of iQiyi is not bad. I am going to sell part of the equity to raise funds. As a settlement standard, I have only one requirement: real data."
Traffic stars, if their fans are willing to pay membership fees, then let them enclose their territory for themselves. But if you want to control reviews and give high scores, I'm not used to it here.
Nowadays, it’s all about big data learning, and technology can be used to isolate them. Fans with certain traffic will get their idol’s movies. Others won't get it.
Regarding the issue of settlement standards, we will start to run it back and slowly adjust it. "
Wang Hailin nodded. In fact, he still has a lot of worries. Such as the screenwriting team and other issues. But Mr. Jing is determined to get things done, and spend real money on it. He just needs to remind him. To talk too much is to throw cold water on it, which is inconsistent with their original intention!
No matter what, the first step to change is to take a step forward. It may not be favored by others, but this is a small first step, which is a good start. He hopes that relying on the strong capital strength of Phoenix Group, iQiyi can survive until the day of true transformation comes!
"Then let's adjourn the meeting. Shaofan and Gong Yu, you two will stay for a while, and Teacher Hailin and Teacher Song, you will also stay for a while."
…
…
Jing Gao announced the adjournment of the meeting, and soon the large conference room was full of people. Xie Shutong and Song Nianyi were also left behind by Jing Gao.
Jing Gao went to the bathroom and came back, drinking the warm tea Feng Wan made for him. When he was about to talk about the producer issue mentioned by Xie Shutong, Gong Yu requested: "Mr. Jing, I have something I want to discuss with you in private. talk."
Jing Gao was a little surprised, but still agreed, "Okay, Shaofan, prepare a small conference room for us."
"Mr. Jing, please come this way." Fang Shaofan was of course familiar with the Phoenix Film and Television Headquarters Building, so he took Jing Gao to the small conference room diagonally opposite the large conference room.
There is a solid wood oval conference table in the small conference room, which can accommodate about a dozen people for a meeting. There are also equipment such as projectors.
Jing Gao made a gesture and asked Gong Yu to sit down. He sat casually in a soft and comfortable boss chair.
Gong Yu sat down three seats apart, which was not too far or too close. He pondered for a few seconds and said, "Mr. Jing, our iQiyi currently has more than 8,000 employees and provides a variety of entertainment services." The "Apple Tree" business model involves advertising, membership, brokerage, rewards, publishing, distribution, licensing, games, and e-commerce. If we fully transform to the Netflix model, it will require large-scale layoffs, which will cause severe turmoil! It may even cause The attention of social public opinion.”
After saying that, he paused and said, "Mr. Jing, I wonder if you are interested in splitting iQiyi up?"
Jing Gao was slightly startled. He did not expect that Gong Yu would propose a split plan, and he did not expect that iQiyi would actually employ more than 8,000 employees and be involved in a bunch of messy businesses. He didn't know where to start.
Gong Yu saw Jing Gao thinking and persuaded him: "Mr. Jing, we have two-thirds more employees than Tencent Video. It is expected that more than 6,000 people will be laid off. This will make too much noise!
In addition, our flagship product of iQiyi is actually variety shows. Among the ten most watched variety shows last year, five were produced by iQiyi. Currently, in China, variety shows are a great tool for attracting traffic and members.
However, Netflix does not have variety shows. My idea is to divest the remaining assets along with the variety show manufacturing division. In fact, Mango TV, which currently ranks fourth in domestic market share, focuses on variety shows.
We can definitely compete with Mango TV! Variety shows are a gold mine, so it’s best not to give up! If there are still teams within the company that are unwilling to adapt to the American drama production model, they can also be packaged into this new company.
The other businesses of this new company, such as literary websites, comics, publishing, live broadcasts, short videos and other businesses, will be slowly divested and eliminated. "
Jing Gao couldn't help but sigh, "Gong Yu, I'm really curious, no offense intended, what is your business logic for running a business? A lot of your businesses are losing money, right? For example, e-commerce. You What do you need this for? Let’s take gaming as an example. Why do you keep such a money-burning department?”
Gong Yu sincerely defended: "Mr. Jing, the Apple Tree business model is a business model shared by all Internet video platforms. Because the parent company Baidu has not been involved in many fields, I have it here. Just to get more fish. eat."
"Your metaphor is quite vivid! Consumers are fish. They are full of capital characteristics!" Jinggao said sarcastically.
Judging from his contacts with several business tycoons, anyone who uses this kind of cleverness to exploit users can still make a lot of money in a small business. But with annual sales reaching one billion, this is basically a small business.
Jing Gaodao: "Okay. I agree with your opinion on splitting up. After all, you are also a veteran in this industry. Even if you spin off Mango TV, you will still make money!"
It's up to you to handle the specific matters. I have only one request for you. The remaining iQiyi departments must and must complete the transformation to the Netflix model. That is, content is king! "
"I'm fine." Gong Yu breathed a sigh of relief and quickly assured him. In this way, he has an explanation for his team and subordinates. Even though Mr. Jing is not interested in this new TV streaming media, he will no longer invest in it. That is also a problem for the future.
Gong Yu got the answer he wanted and felt that Mr. Jing was actually not as difficult to get along with as rumored. He smiled and said: "Mr. Jing, did you just say that you wanted to sell iQiyi's equity to raise funds for the auction?
I'll cooperate with you here. You disclose the sale information first, and after your equity is sold, we will start the spin-off plan. "
Jing Gao looked at Gong Yu with a half-smile but said, "Mr. Gong, are you not optimistic about iQiyi's future stock price?"
iQiyi’s revenue mainly comes from four sectors: membership services, online advertising services, content distribution, and others. Others mainly refer to live broadcasts and online games, which can contribute nearly 1 billion in revenue to iQiyi in a quarter.
Gong Yu said: "Mr. Jing, American investors have been extremely excited about our China Netflix story in June, giving it a market value of US$31.5 billion. However, as our quarterly reports continue to be released, the stock price has been slowly falling. I have a premonition that it will fall to around $15 billion in the future. If you want to sell stocks, do it early."
Jing Gao nodded and said, "Let's go, Mr. Gong, let's go back for the meeting."
