In the conference room, Wang Hailin was slightly excited and said: "The so-called drama-centered system means that the entire production of film and television dramas is caused by the drama, and it closely adheres to the script and serves the script.
The dramatist-centered system corresponds to the producer-centered system, the director-centered system, and the star-centered system. "
Song Fangjin interjected: "There is also capital-centered system. This is our current Internet capital! They have a hand in everything and do not respect the professionalism of directors, screenwriters, and actors. In the end, it is capital's own pleasure! Traffic is rampant and bad dramas are rampant.
In May this year, Hai Lin and I took the lead in organizing a Youyu Forum in Huairou, calling on the industry to implement a drama-centered system. It should be noted that this play-centered system is not screenwriter-centered.
For example, for a play, producers, directors, stars, not just screenwriters, as long as it is beneficial to the play, can make suggestions and make changes. Many classic film and television dramas in history were produced through joint efforts! "
Wang Hailin and Song Fangjin have been old friends for many years, and they answered the question very naturally, "Yes. What is a non-drama-centered production? For example, if I find an actor, my script will have to be changed! This must be a non-drama-centered production. .
Nowadays, most TV dramas in the world are produced by dramatists, especially American dramas! Our country is now a neurocentric system. Just listen to whoever is crazy! "
There was a low roar of laughter in the conference room.
Although the number 30 people in this conference room today are executives from Phoenix Film and Television and iQiyi, and there are screenwriters here, they are considered insiders, but some of them have not participated in the production of film and television dramas. Laughing is normal.
Jing Gao also smiled at Wang Hailin's words. I have to say that when the screenwriter curses people, he has a very typical literati characteristic: he doesn’t use curse words when he curses! Teacher Wang is very brave to say it.
Song Fangjin also found these words enjoyable, and the conversation became more exciting, and he continued: "Mr. Jing, I think in a sense, the creation of domestic TV dramas was basically before 2010. After that, the entire industry was not allowed to create.
During this golden period of creation before 2010, we cannot simply summarize it as a drama-centric system. But as a whole, it follows the principle of dramatization, with creation as the center, or content as the center. This is an exemplary period! "
The tone was full of nostalgia.
Jing Gao nodded gently and said with a smile: "Teacher Hai Lin once told me that when coal bosses invested in the film and television industry, they only wanted female stars and never interfered with creation. It was much better than when real estate and Internet capital invaded! "
There was a burst of laughter in the conference room, and the atmosphere became more harmonious.
The expressions of everyone at iQiyi are not very good.
Jing Gao turned his head and said with a smile: "Teacher Hailin, tell me, what kind of capital do I have now? Let me declare first that my hometown is from Jiangsu Province. The Jiangsu-Zhejiang consortium definitely does not count!"
Wang Hailin laughed and said: "Mr. Jing, no matter what kind of capital comes into the entertainment industry, we have no choice but to accept it. Therefore, our call for a drama-centered system is based on the reform of the purchase and sales system."
Song Fangjin said: "Yes. It is a matter of top-level design. A very important point of the 40 years of reform and opening up in our film and television industry is top-down reform. Our country's TV drama purchase and sales system is in urgent need of reform.
Now the purchasing and selling mechanism for long-form dramas and long-form videos must be reformed. Especially the big platforms like Youaiteng. Their influence has surpassed several major satellite TV stations. "
Wang Hailin then explained: "Mr. Jing, our current purchasing and selling mechanism is to sell a film after it is filmed. This is different from other parts of the world. On what basis do film buyers on several major platforms purchase films?
When you come to an actor, you can only look at his face. Look at the data. The data is fake. Now you can have plastic surgery on your face, and your face will be fake! Anyway, all kinds of fraud.
In the end, film buyers don't have a standard, so they only ask for actors. Whose drama has bigger actors and whose actors have better traffic, then I will buy it!
But even if we focus on actors, film buyers are not looking for the right actors. Because we now say that the most expensive actors are those who can’t act.
In the end, this situation was created: in the past ten years, the three major platforms iQiyi, Youku, and Tencent Video have burned through more than 100 billion, shooting some cultural garbage such as sweet pets, Danmei, time travel, and ancient dolls. Not only did it fail to achieve industrial upgrading and produce excellent works, but it eliminated the audience and cultivated a generation of idiots. The key is that it also lost money! "
"Wow..." There was an uproar in the conference room.
Wang Hailin was scolding iQiyi in front of him! The key is that the people at iQiyi still have to listen. Because Mr. Jing is sitting here.
Wang Hailin doesn’t care what people like iQiyi think. He once said: As a screenwriter, if you don’t dare to speak, you might as well be a duck. He continued: "The problem with our TV series over the years is that the face is too clean and the consciousness is too dirty. I hope that our TV series will not be so clean in the future and have a noble consciousness.
To change all this, the most fundamental thing is to implement the drama-centered system!
Taking the most successful American TV series in the world at present, what is the production process of American TV series? They are submissions and bids. Bidding means taking the screenwriter's story outline and submitting it. The script has been approved and the film contract has been signed.
So, this brings about an ending: Only if the script is good can you do this business. Actors become less important. And this also has the advantage that you won’t blindly use big-name actors. If you use big-name actors, you have to discuss it with the platform. The platform may or may not agree. American dramas do not rely on big-name actors.
In addition, I have to say that our current purchase and sale mechanism has resulted in a large number of dramas being backlogged. There are already more than 30,000 episodes in the backlog, and the backlog is increasing at a rate of 10,000 episodes every year. This causes a lot of waste of resources!
Don’t look at the fact that our single episode production cost is lower than that of American TV series. But overall, that may not be the case. So I might as well learn the model of American dramas. If you don't get orders, you don't want to produce. I think our TV drama industry is in urgent need of supply-side reform.
Otherwise, no matter how many documents you submit to relevant departments, it will be useless. Recently, a salary limit order was issued, but to no avail. In our industry, no matter what the paperwork is, actors always get big money. Very similar to real estate, every regulation is a reason for actors to increase prices.
When it was changed from four stars per drama to two stars per drama, the entire industry shrank by one-third. It’s a cold winter for film and television. But the salaries of A-list actors have doubled.
If the supply and marketing mechanism of the TV drama industry is not reformed, it will eventually lead to a dead end. "
Jing Gao tapped his fingers on the conference table thoughtfully. There were nearly thirty people in the entire conference room, and all of them were silent.
The face is too clean, the consciousness is too dirty. These words are really awesome!
In fact, the positive example of the inverse of this sentence is the drama "My Captain, My Team". The actors are all dirty in front of the camera, but the connotation conveyed is good. This drama is also a domestic drama!
In fact, Wang Hailin's formulation is actually different from what he thought.
Jing Gao had a deep talk with Wang Hailin the day before yesterday and realized that iQiyi was going to make a big move and learn from Netflix in making content the king. But he knows very well that Netflix will also outsource dramas. And many of them are very classic dramas.
He has no intention of changing the production model of Phoenix Film and Television. It’s already an advantage, why bother? It’s just that we need to prepare for a rainy day.
Therefore, even though he heard Xie Shutong say at noon that half of the dramas of Phoenix Film and Television were piled up and not sold, he did not expect the purchase and sale mechanism. After all, he is still an outsider in the industry!
Even though he knew that he wanted to learn the production of American dramas, he didn't take the time to understand the more detailed things, and he didn't really know what Wang Hailin and others said.
"Where's Gong Yu? Go call him. The meager payment is over. Come back to the meeting quickly!"
