The banquet hall on the 10th floor of the Blue Lake Club is brightly lit when the lanterns first come on. Beautiful dishes are displayed on the dining table.
As Gong Yu refused Jing Gao's request, the atmosphere at the dinner table suddenly solidified.
Fang Shaofan, Feng Wan, He Qingsha, and Li Wei all looked at Gong Yu.
The reason why Li Wei can sit and eat here is naturally because of Jing Gao's trust in him. Jing Gao hadn't contacted Li Wei for a while, so he asked him to sit down for a meal and talk about anything during the meal.
Of course Idaka would not get angry with his subordinates so easily. He ate braised Wuchang fish and asked, "Didn't you promote that you were going to be China's Netflix when you listed on Nasdaq in March? It's only been half a year now and you feel like this Can't get it done? Because of this slogan, iQiyi has received enthusiastic support from the U.S. capital market, and its stock price has tripled since its listing."
Naturally, he knows a lot of information.
Gong Yu smiled bitterly and said: "Mr. Jing, this is a slogan for external publicity, but there are fundamental differences between our domestic Youaiteng three video platforms and Netflix. Let me say it slowly."
Igao nodded.
Gong Yu said: "First, Netflix mainly produces self-produced dramas. They do not rely on advertising, only membership fees. And this membership fee is much more expensive than the three of us. But users pay the bill. The reason is that they Members of the family can watch Netflix’s accumulation over the past ten years.
In the past ten years, the three of us have mainly been engaged in online dramas, online TV series, and variety shows. They are all fast food consumption, and it is difficult to have high-quality products like House of Cards. This makes our membership fees unaffordable.
To put it simply, we are consumptive in terms of content, while Netflix is cumulative.
Second, the three of us have been involved in internal affairs, which has raised costs. For example, the palace-fighting theme is very popular, and there are ten palace-fighting dramas on the platform at once. And often for a relatively high-quality TV series, our platform needs to pay a huge price to obtain the exclusive broadcast rights.
Third, the playing style is different. Netflix requires membership to watch, and content can be monetized directly. Our membership provides value-added services, including exemption from advertising, early viewing of movies, etc. We first attract enough traffic, and then slowly find ways to monetize the traffic. "
Jing Gao interjected with dissatisfaction: "That's why the viewing experience on your three major platforms is like a ghost. The more you lose money every year, the more you have to do pre-roll ads. You are shouting to learn from Netflix, and the content is Wang, I am very honest to learn from YouTube and make advertising revenue. I also keep thinking of ways to get money from users. I heard that you have a drama where you have to release the highlights into several clips, and each clip costs 3 yuan. .”
Gong Yu smiled awkwardly.
Jing Gaodao: "I just read a piece of data before the meal. The domestic video players are not just the three of you. Now Mango Channel's network is deeply involved in variety shows and is about to make a profit. I think you are being fed by the traffic of Internet giants." I have completely lost my direction. Now that iQiyi has been transferred to the Phoenix Group, I don’t have BAT’s traffic for you to use. You only have one way to go: learn from Netflix! Go back and add the new pre-roll ads today Can you do it when the business is stopped?”
Gong Yu obviously felt a pressure and said: "Yes!" He would be an idiot if he didn't agree. After thinking for a while, he said: "Mr. Jing, iQiyi's losses may be very large this year. The financial statements will be very ugly, and the stock price may plummet."
Jing Gao waved his hand and said: "If it falls, it will fall. If you don't want the stocks in your hand, you can sell them to me. Remember, learning Netflix's content is king. Netflix can't even enter the mainland, so you guys are still doing it for your own enclosure." If there is no long-form video platform giant, it is really speechless.”
Gong Yu smiled bitterly.
Jing Gao ordered: "You go back today and stop the new advertising business. You must be careful when buying dramas. Don't spend hundreds of millions casually! With hundreds of millions of funds, why can't you make a good movie?" Drama? I heard that the cost of last year's hit White Night was only 70 million. Wouldn't you make a lot of money by filming this kind of drama yourself?
When doing business, don’t always think about how to make money from users. If you do things well, making money will come naturally. After the ads are stopped, you have to learn from Netflix. As long as you have a membership, all videos can be watched. Moreover, all the episodes are released at once! Don't be so arrogant!
Give back to users for a period of time first, and then increase the membership price. I give you three months and I want to see a significant transformation. Content creation can be accumulated slowly, but it must start. Don't do anything with low traffic all day long. It is necessary to use newcomers and experienced actors with acting skills. Those people are easily paid hundreds of millions, so let them get lost.
Let me make a suggestion: negotiate the rights to the drama In the Name of the People, and eventually it will be broadcast exclusively on iQiyi. "
"Okay, Mr. Jing."
When leaving the Blue Lake Club, Gong Yu was undoubtedly in a very depressed mood. Not all of iQiyi’s income comes from membership income from long videos, but there are also other incomes. Now that even pre-roll ads have been stopped, how can we still do this?
A large number of staff and departments under him will be eliminated.
….
…
After dinner, Jing Gao was going to take the car back to Yuntu Villa and drink tea in the banquet hall. He Qingsha said curiously: "Mr. Jing, if the dramas we produce are to be sold to iQiyi in the future, won't they cost the cost?"
Fang Shaofan had already gone to work by now. Right here at the Blue Lake Clubhouse.
Jing Gao held the tea cup in his hand, turned to look at He Qingsha beside him, and said: "Sell as much as you should. The three platforms compete. There is no need to form a closed loop. IQiyi is a US$7 billion Internet platform giant with traffic The promoters behind it have money to pay salaries to young people and traffic people, but don’t have money to buy good dramas?"
He Qingsha couldn't help covering her mouth and smiling sweetly, and stood slightly beside Jing Gao, "Mr. Jing, what you said is actually contradictory. You just warned Gong Yu not to spend hundreds of millions to buy dramas."
Smelling the fragrance coming from her body, Jing Gao said with a smile: "Xiao He, are you quarreling with me? Can Xiao Xianrou make a good drama? To put it bluntly, isn't it just to use traffic to harvest fans' money? The main thing is that fans like it, and they are willing to pay for it. And what will happen to the TV series of these niche subcultures and the money of young fans? The stock price is clear. The current market value of Netflix It had reached US$184 billion in June. These three major domestic platforms are simply sick. Instead of taking the upright road, they just want to play with Internet traffic."
He Qingsha smiled sweetly and said: "Mr. Jing, the corporate behavior pattern is determined by the company's genes and corporate culture! I think it will be difficult for iQiyi to change it in a short time."
Jing Gao said calmly: "Then lay off or fire!"
His will is extremely strong.
He Qingsha was horrified, and she repeatedly saw the man who was fighting in Ming and Qing Juli that day. At the same time, her heart trembled slightly, and she slightly raised her bright and beautiful face, looking at Jing Gao with admiration.
Such a powerful man is really charming when he shows his power! Enough to conquer the hearts of women.
At this time, Feng Wan walked in quickly from the outside and reported: "Mr. Jing, Mr. Fang Shaofan has used the official V of Phoenix Films to announce a real-name report on Weibo that Zhang Jiazhen is suspected of manipulating the stock market. Weibo has exploded. Hurry up. have a look."
