Jing Gao listened attentively, and Feng Wan, wearing black stockings, came over to refill his cup of tea. Jing Gao smiled and nodded to the gentle and beautiful young woman, took a sip from the tea cup and said, "Teacher Wang, please continue."
Wang Hailin is well-informed. Mr. Jing is just a beautiful assistant serving tea. Back then, he and the coal boss discussed projects in the footwashing city. One time, the coal boss put his arms around a young lady and said to him: "Our drama must be We must promote positive energy.” Reality is full of magic.
Wang Hailin said with a smile: “This change in the production system is a limited partner (LP) + general partner (GP) production system.
It’s no secret that filmmaking procedures are increasingly industrialized. There will be a lot of competition in every process. Everyone just wants to complete their process, take the money and leave. So how to ensure the interests of investors, or how can investors avoid risks?
For example, a certain big star demands a high salary, and then takes the money and leaves immediately after filming the movie. How to ensure video quality?
The partner production system, in terms of expression, consists of several parts including the preparation period, production period, post-production, and production management. To sum up, it is to establish a production team with the producer as the core and other people as auxiliary. By selecting the script, finding the director, selecting the actors, forming the team, starting the shooting, and finally getting the report.
The core of the partner production system is that people in most links must be deeply bound to the film project. Including the producers themselves, they must also sign a project equity agreement. Therefore, whether you make more or less money is closely related to the movie. It is not the investors who lose money alone.
Therefore, under this system, we can clearly see that the leadership of the project has returned to the hands of the producer. However, he does not have absolute power in the crew. Instead, he needs to compete with the director, top stars and even the distribution company, that is, with all the stakeholders of the entire project, before things can be implemented.
At this point, I think Mr. Jing, you should understand what I want to say about the systemic flaws of Phoenix Films? "
Jing Gao smiled and said: "I understand what you mean, Mr. Wang. What you mean is that the Phoenix Group is currently following a producer + director + star system, but this is actually a system that has been eliminated in Hollywood.
More importantly, in actual operation, due to the domestic production environment, Phoenix Films was unable to launch financial products to attract financing and bundle the entire film project with producers, directors, stars and other production staff.
On the contrary, because it imitates the Hollywood system, the power of the producer becomes greater, and the operation tends to be more like the earliest producer system in Hollywood.
The reasons why Phoenix Films currently ranks first are: first, domestic antitrust laws are not yet mature. Phoenix Films actually controls the distribution department and even controls a major theater chain in China, so it has the kind of prosperity that it had at the beginning of the last century!
Second, there are many bad movies in China. The competition is not fierce enough. This pure producer model can actually win in market competition. "
Wang Hailin said with a semi-complimentary smile: "Mr. Jing, you have a very good understanding of the operation of the film and television industry! Most of the bosses in the industry don't have such a vision as you."
"Haha!" Jing Gao couldn't help laughing, "Teacher Wang, I take this as a compliment."
Wang Hailin also laughed. Mr. Jing has a sharp mind and a clear spiritual platform!
In fact, there is discussion within the industry on how to limit the high salaries of celebrities. The most feasible way is the Hollywood model. Don't give too high remuneration, but use the share of the movie box office or the income share of the TV series to make up for it.
However, this method is difficult to operate!
From the perspective of directors and stars, who is willing to accept such harsh conditions? There are easier ways to make money, why not choose it?
From a capital perspective, paying high remuneration to stars can still make a profit. So who would do what sinners do?
Of course, this way of making money is not through movie box office, but through financial means in the stock market and through celebrity fans.
There are two more reasons here. First, the domestic film market ranks second in the world, second only to the North American film market, and will soon become the first in the world. This results in a lot of bonuses to be had in the entertainment industry.
The market and star supply are out of balance. Although there are many celebrities in the country, compared with the huge consumer market and capital supply, this is still insufficient.
Second, entertainment stars naturally require high salaries. This is difficult for people outside the industry to understand. This is related to domestic tradition. Because many stars can only be called stars, not actors, let alone people's artists. So, who among the audience will get used to you getting a high salary? I can’t scold you to death!
But the objective facts are here, the huge market is here, and celebrities have huge commercial value. Capital is not stupid and will engage in loss-making transactions. Comparable to the North American film market, think about how much money North American superstars can earn under the salary + share system?
The top-level salary of US$20 million translates to nearly 140 million. In China, capital would definitely dare to give this salary to a big star, but if it is exposed, he will definitely be scolded to death.
Therefore, the "salary restriction order" and "registration restriction order" currently being discussed in the industry are intended to reduce the high remuneration of top stars: the remuneration must not exceed 40% of the entire film. But as soon as he said it, there was another round of curses.
Because the energy of top stars cannot be restricted by regulations. They even dare to evade taxes, why do they care about your relevant departments issuing broken regulations? The real unlucky ones will be the young actors under the salary limit order.
Other expenses will certainly be compressed.
…
Jing Gao gently tapped the armrest of the wooden chair with his fingers and said: "Teacher Wang, even if I see the dilemma of Phoenix Film and Television's production model, it seems difficult for me to change anything at the moment. The domestic film and television environment is like this. Teacher Wang, do you have any suggestions? ?”
This is actually half true and half false.
Things in the world often mean that half a step ahead is a genius, and one step ahead is a lunatic. The same is true in business. For example, an industry that has been very popular in recent years is known as the next capital hotspot: electric vehicles. So, where is LeTV, which was so popular in domestic car manufacturing back then?
It’s too early to enter this industry!
Therefore, at present, Phoenix Films still has scale advantages, competitive advantages, and is still profitable. In fact, in his heart, he doesn't want to adjust the production mode urgently.
Of course, we must have a far-sighted perspective when looking at problems. Therefore, he still has to think about the transformation of Phoenix Film and Television. Therefore, he sought the opinion of Wang Hailin, an industry expert.
Wang Hailin said: "Mr. Jing, there are many high-quality movies in Hollywood, and there are also many loss-making businesses. So, you just asked me how to produce more high-quality film and television dramas. It is really difficult for me to answer this. This is what the entire film and television industry needs. Answered question: What does it take to make a good show?
What are you doing and shouting about? I'm a screenwriter. There are many factors that contribute to successful movies and TV series. But there must be one reason for the failure, and the script was not good. I hope Phoenix Film and Television will pay more attention to screenwriters under the current production model! "
Jing Gao nodded and ordered: "Shaofan, take note, go back and organize a meeting to study how to improve the screenwriter's voice in the entire project. You can invite Teacher Wang to attend, or serve as a guidance counselor."
Damn it! Wang Hailin felt that his heartbeat was a little faster. What is a boss? This is what a boss is!
A simple sentence and an understatement will bring about drastic changes to him as a screenwriter and to the ecology of the entire industry!
Phoenix Film and Television, as the leading company in the domestic film and television industry, is reported to be valued at as high as 80 billion during the A-share listing guidance. If he can make Phoenix Films respect screenwriters and scripts in actual production, it will definitely improve the status of screenwriters. Then he will have done a good thing and a big thing for the entire industry!
This is actually what he has always wanted to do! The status of Chinese screenwriters is too low. Just like the joke he just told about holding a script meeting on a certain platform, everyone dared to come up and give some advice, but there are thresholds for screenwriters!
What threshold?
Every line written by the screenwriter must be filmable.
For example: Zhang San and his wife have not spoken for ten years. This description is not called a script. This can't be photographed. How should I write it?
In the early morning, Zhang San got up to pour water for tea, but the water bottle was empty. He shook it. His wife Li Si came in from the door, looked at him, and went out again with a washbasin towel. Zhang San put the cup in his hand on the table.
This meaning is expressed.
This is called a script.
