After careful consideration, Lu Gangyu solemnly said: "Mr. Jing, after so many years of foreign trade, I am not familiar with domestic sales. I still want to develop in the field of foreign trade."
For the textile industry, it is called a sunset industry for a reason. First, supply exceeds demand and competition is fierce. Second, costs rise. What ultimately results is a decline in profits. It's hard to make money. However, looking around the world, people’s need for clothes will always exist!
Therefore, the textile industry can still continue. Of course, the premise is to solve these two problems.
Jing Gao nodded and said: "Lao Lu, you are a veteran of the textile industry and are more familiar with the forms of foreign trade than I am. Assuming you have funds, how can you think of making it bigger and stronger?"
Lu Gangyu really thought about this problem.
This is normal. Aren’t you guys like me who write online articles also dreaming of becoming a great person with a monthly salary worth a million? Don’t those in the textile and clothing industry want to become a boss with a market value of 100 billion? Don’t you want to become a global clothing industry giant?
"Mr. Jing, the textile industry in our Hebei province has always been inferior to that of the coastal areas. The main reason is that what we are engaged in are low value-added products: cotton woven fabrics, synthetic staple fibers, and cotton blended fabrics. And high value-added flax, silk , woolen and other woven fabrics are basically not available.
Another one is because of transportation costs. The price of our purchased raw materials is high. This is basically enough to offset the advantages brought by some industrial clusters. Therefore, Hebei Province has always been a major textile province, but it is not a strong textile province.
If we really want to become bigger and stronger, our factories have to be relocated to coastal areas with ports. This allows raw materials to be obtained by sea transport. Secondly, we must learn from Xia Shang Textile Group to buy machines, transform production lines, and develop new house products. Or, learn from Xia Shang Clothing to build your own brand and increase profits through brand premium.
This is not my strong suit. I still want to make mid- to low-value-added products, but I want to work hard in the apparel industry. It is difficult to make money simply by making textile products.
Shenzhou International, which has the largest business now, mainly produces OEM products for international brands such as Adidas, Nike, and Puma. They make knitwear.
Another one is fast-moving consumer goods clothing, such as Zara, a well-known global fast-moving consumer goods brand from Spain, or Uniqlo of Japan. If we can accept OEM orders from such factories. That is soaring to the sky! "
Jing Gao couldn't help but laugh.
It wasn't that he minded that Lu Gangyu was too conservative in his thinking. In fact, doing business is all about rising and accumulating level by level. For example, if you have a net worth of one million, the next thing you want to think about is a business worth tens of millions. If you dare to think about a business worth hundreds of millions, you can honestly say that as long as it is not an outlet favored by capital, you will most likely be finished!
Capital accumulation requires a process.
Therefore, many successful businessmen often succeed by "leapfrogging". If they are asked to talk about their successful experiences, they will give them chicken soup without knowing the real reason for their success. Because many times, the opportunity for business is "time, momentum, and fate!"
To give a simple example, Huawei put all its efforts into switch research and development, and finally rushed to develop its own switch before the delivery date. What if Huawei did not develop it in those few months? I'm afraid business history will be rewritten.
It is often this moment of fateful choice that many businessmen do not know how they succeeded. Therefore, many businessmen are actually very superstitious. Some people have some weird and weird things.
Therefore, Lu Gangyu's biggest imagination at this time was limited to "OEM", and he could not laugh at Lu Gangyu's conservativeness.
Because he knew Lu Gangyu's "personality" when he met him two years ago. He was a well-known person in the capital's textile industry circle. He was very stable in life and business. He was a core and banner person. .
You can imagine what kind of business such people do. Ten points of profit can be earned, and he will definitely earn it. He won't do any unnecessary high risks.
Xie Wangzhen was just the opposite. When he was in Rongcheng, Xie Wangzhen was completely in the old Jianghu style. He talked about business in bathing centers, nightclubs, and wine tables. His methods were very wild, but very effective. Xie Wangzhen is in charge of Xia Shang Real Estate. Although Xia Shang Real Estate was introduced into Vanke's management system by Jing Gao, Wang Shitou still holds a position within Xia Shang Real Estate with an annual income of 100 million. His help promised something.
Before the battle between Vanke and Barbarian's Baoneng system, Wang Shitou was still very powerful. He is the chairman of Vanke.
Now Xie Wangzhen is still following this approach, rather than being an elite professional manager. Of course, his "old-school" style is still very effective in the real estate industry. Even Jin Zui, a fan of the real estate industry, understands this. There are also many beautiful wives and beautiful young women.
"Well, Lao Lu, let me tell you my thoughts. First, your idea is right. You need to set up factories abroad. To be more clear, because Vietnam can enjoy the tax exemption under TPP regulations , you need to set up a factory in Vietnam. Of course, there will be many problems that you need to overcome. Maybe you can go to Shenzhou International to learn from it.
In fact, Xia Shang Textile Group's employment scale in Rongcheng has not expanded because of cost issues. The approach taken by Xia Shang Textile Group is to switch to products with higher added value as you mentioned. Another one is to provide fabrics, knitting and other raw materials to Xia Shang Clothing to save costs. In fact, the production capacity of Xia Shang Textile Group is gradually being relocated.
Second, the cooperation between Xia Shang Clothing and Zhaoshi Group has designed some popular fashion brands, especially the Chinese fashion brands are the most popular. But recently there is a new idea brewing within the group, which is to establish a fast-moving consumer goods brand similar to Zara. To capture the global low-end market.
Are fast-moving consumer brands like Zara nothing more than short design cycles? When it comes to diligence, who can compare with us Chinese? I don't believe I can't defeat them! I hope you get involved.
So, Lao Lu, I will provide you with a trust loan, and Phoenix Financial Group will lend you a loan to build a new textile factory with huge production capacity in Vietnam. Secondly, you can take orders from Xia Shang clothing FMCG brands.
The risk is that if my FMCG brand fails to develop, then you, Mr. Lu Ke, will go bankrupt. "
If he actually wants to take care of Lu Gangyu, he can let Lu Gangyu participate in the establishment of FMCG brands. But not all acquaintances have to become one's subordinates.
Of course, in terms of this business cooperation model, Lu Gangyu is basically his subordinate. But there is still a slight difference, to save some dignity for Lu Gangyu.
The experience Jing Gao has gained from these years of business gambling is that when dealing with people, don't ignore small things. Otherwise, some cooperation matters will become burdens and negative assets. The most basic approach is to respect other people's ideas.
For example, Qin Ziheng wanted to settle the London lawsuit with Zhou Mingyang, but he did not force him.
Therefore, an entrepreneur's real power and strength is his own foundation. The extension of these cooperation is a boost in good times, but not necessarily in bad times. This needs to be understood clearly.
It can be deduced from this that if an entrepreneur wants to be truly successful, he must always be in "good times" and have most people on your side. This is also what Mao Zedong said in the election: We should make many of our friends, and only a few of our enemies.
Lu Gangyu smiled and expressed his stance: "Mr. Jing, I believe in you. Since I have known you, there is nothing you have wanted to do that has not been accomplished!"
Jing Gao laughed and shook hands with Lu Gangyu, "Okay, Lao Lu, we will have a happy cooperation!"
"Mr. Jing, I will definitely live up to your expectations!" Lu Gangyu didn't mention cooperation at all. Because this is not cooperation! But help! He didn't want to say "thank you" anymore. It was too light and he had to express it with actual actions.
Jing Gao nodded with a smile and sent fifty-six-year-old Lu Gangyu to the door.
