The dark night sky illuminates the capital city in early autumn, with bright lights.
When Shen Jinyuan received the call from Jing Gao, she was socializing with her "friends" at the "Shengshi Nianhua" affiliated to Shengshi Entertainment Group.
"Shengshi Nianhua" is Shengshi KTV. Of course, it is not a plain, mass-selling KTV that only sings, but a business KTV. As for how to make money legally in the gray area, that is the boss Wang Yuke’s business. Guests can just spend and enjoy themselves.
Shen Jinyuan is forty-three years old, of medium build and with a Chinese character face. He already had signs of hair loss. In the past two years after taking over Xia Shang Cultural Tourism, he has become semi-bald! The shares Mr. Jing gave him were not so easy to get!
Mr. Jing initially gave him 2% of the shares of Xia Shang Cultural Tourism. Xia Shang Cultural Tourism has both online and offline cultural tourism, hotel and air ticket businesses in 2016 and 2017.
Roughly speaking, it can be understood as companies such as Ctrip, Qunar, and Tongcheng Elong. It's just that more offline tourism business can better ensure service quality.
In fact, Xia Shang Cultural Tourism, which inherited the hotel and tourism business of Zhao Group, has had a very good reputation in the tourism industry since its establishment.
There are no "zero-yuan tours", "low-price tours", "shopping tours", "tour guides ripping off customers", etc. The company conducts very strict internal investigations, and will deal with all found cases without tolerance. Because Jing Gao hates these messy tricks very much.
It would be better to make less money and slow down the scale of expansion, or to sweep these garbage things into the garbage heap of history.
The valuation of Xia Shang Culture and Tourism was once as high as US$8 billion. His 2% stake is worth US$160 million. Far more than what he had earned from his years of struggle in the business world, he stopped taking care of his own business and instead hired professional managers to manage his Yuanxi Group (the businesses involved include: finance, investment, jewelry, assets (about 1 billion), he became a professional manager under Mr. Jing.
However, in April 2017, after the establishment of Xiangcheng Company, the group's business was adjusted. Xia Shang Cultural Tourism has handed over all its online businesses: hotels, air tickets, and cultural tourism to Xiangcheng Company. To enhance the competitiveness of oranges!
All 2% of his shares were exchanged for about 1% of Orange Takeaway’s shares. Based on Orange Takeaway’s recent valuation of US$40 billion and continuing to grow, this share is worth US$400 million.
It far exceeds what he has earned in business over the years! Which one is more important? It is obvious where the focus of his work should be!
Therefore, he needs to do his best to develop this Xia Shang Cultural Tourism company. With his efforts over the past year, Xia Shang Cultural Tourism has recovered from the blood loss of “selling” its online business. The most critical reason is the addition of the “tourism real estate” sector.
In the middle of last year, Wanda conducted an asset sale in order to reduce debt. In a multi-billion-dollar transaction in August, the Wanda hotel business it sold was taken over, annexed and eaten by Falou Hotel Group, a subsidiary of Jingzong.
Thirteen cultural tourism projects, such as Wanda’s main park, have been acquired by Xia Shang Cultural Tourism. The transaction method is for Wanda to lend 29.6 billion yuan to Xia Shang Cultural Tourism through designated banks. Then, Xia Shang Cultural Tourism paid 29.575 billion yuan to Wanda.
This is equivalent to Wanda transferring its debt to Xia Shang Cultural Tourism.
At the same time, Xia Shang Cultural Tourism and Phoenix Film and Television have also signed a cooperation agreement. The film and television city, film and television park and other projects shot and built by Phoenix Film and Television are all managed and operated by Xia Shang Cultural Tourism.
Therefore, he formulated a new business strategy for Xia Shang Cultural Tourism: high-quality products, high-quality services, and impact on the high-end. The target customer group is the country's growing middle class.
The cultural and travel needs of the middle class cannot be impressed by the low prices provided by the Internet. This group has the spending power and would rather spend a certain amount of money on travel and accommodation to get a better experience!
Currently, the asset valuation of Xia Shang Cultural Tourism has reached about 64 billion yuan. Profitability is considerable. The gross profit in the first three quarters of 2018 was 8.236 billion yuan! Of course, the net profit figure for the entire 2018 is a bit lower.
With such performance, as the general manager of Xia Shang Cultural Tourism, he will naturally receive equity incentives. Mr. Jing is quite generous in giving out money! High standards and strict requirements, but at the same time unambiguous in giving money.
The equity incentives he received in 2017 were approximately worth 30 million. This is a figure derived from internal share prices. Once Xia Shang Cultural Tourism is listed, the value of this part of the stock may double several times.
Of course, so many stocks will not be given to him at once, but will be exercised in three-year periods, corresponding to performance targets. These detailed rules were formulated by Mr. An (An Zhiwen) and Mr. Liu (Liu Sumei).
Mr. Liu (Liu Sumei), who serves as the human resources director, is also an executive member of the group’s remuneration committee. To put it more simply, she is in charge of the wages and ratings of the entire group's employees. Of course, Mr. An must nod in the end.
…
Shen Jinyuan is now so prosperous that social dinners are indispensable every day. At his age, when socializing outside, it is impossible to go to bars, nightclubs, bathing centers, places that are noisy or too direct and the quality is not guaranteed. It won’t be the leisurely way of drinking tea, chatting, and playing mahjong like the elderly business tycoons.
It is a business club and other places that greasy middle-aged uncles like.
"Okay, Mr. Jing, I understand."
Shen Jinyuan, who was already six to seventy percent drunk, asked his friends in the box and the girls who were singing along to quiet down. He held the shoulders of the young girl next to him and stood up to answer Jing Gao's call, then bowed slightly respectfully. Yao answered and hung up the phone.
More than a dozen people in the room looked at Shen Jinyuan's a bit too flattering manner. But when they heard his words "Mr. Jing", no one would be surprised. On the contrary, they would like to replace him with their own bodies.
Shen Jinyuan is from Baoding, Hebei Province. When he was doing business here in the capital, wasn't he hanging out in Mr. Zhao's Jinghe Club? Is there any difference between licking a vice president of one of the four major banks for a loan of tens of millions?
The key is that he is from Rongcheng under Baoding. When Mr. Jing went to Rongcheng to acquire textile companies, he was appreciated by Mr. Jing. At the same time, he and Mr. Jing's right-hand man An Zhiwen were old acquaintances, which made him now With his rapid rise, not only did his financial company Yuanxi Group develop, but he also became a subordinate of Mr. Jing, taking charge of large and high-quality enterprises such as Xia Shang Culture and Tourism.
Shen Jinyuan can do it, and so can they! What's the point of making a respectful phone call? They would kneel on the coffee table and make this call if they could. However, they don’t know Mr. Jing!
Seeing Shen Jinyuan hang up the phone, a potbellied middle-aged man who had known Shen Jinyuan for more than ten years picked up his wine glass and congratulated: "Mr. Shen, you have gained the trust of Mr. Jing now! Come on, come on, let's Take one.”
Shen Jinyuan laughed, "Come on, come on, drink!" He raised his glass and clinked it with his old friend, but did not answer the question.
It was impossible for him to reveal to unrelated people what Mr. Jing wanted him to do. In fact, he was a little drunk just now, and he was originally going to the bathroom to answer the call alone.
The atmosphere in the box suddenly returned to its most enthusiastic moment.
A cute young girl with heavy makeup said coquettishly: "Mr. Wang, tell us about Mr. Jing. He seems to be a very powerful Yazi."
Mr. Wang was the middle-aged man with a big belly. He laughed and said: "Xiao Li, be brave and remove the word "like"."
Another middle-aged man laughed and said: "Who is Mr. Jing? How can we talk about him in private when we are drinking and singing? This is disrespectful to Mr. Jing."
"Yes, yes!" A group of people responded one after another. The seven or eight girls in the box who were drinking with him were disappointed and surprised at the same time. Is this Mr. Jing so awesome? In private, this group of people spoke very unscrupulously, and no one dared to talk about Mr. Jing.
Shen Jinyuan smiled with satisfaction. It seemed that the old friends he had made over the years were still worth continuing to communicate with. They all know boundaries and propriety.
The entertainment that night ended very early. Shen Jinyuan made preparations immediately after returning. On the third day, September 4, he arranged a dinner and invited Jing Gao to the banquet. Someone would tell Mr. Jing a story about Lenovo.
