"Mr. Jing, currently Phoenix Films is still making a profit, with a total profit of 530 million yuan in the first three quarters of this year. But as the salaries of stars are getting higher and higher, and the production costs are getting higher and higher, our profit level is It will decrease year by year.”
Fang Shaofan reported on the elite situation of Phoenix Film and Television, and said carefully every word. Now that Mr. Jing’s authority is growing, professional managers like them are still in awe, “Mr. Jing, I suggest that we learn from the big film and television companies in Hollywood.
Currently, you can no longer make much money by investing in a movie. What makes money is movie peripheral products and movie copyrights. "
In fact, there was another way, but he didn't dare to mention it. This is the mainstream method in the film and television industry today: using financial means to make money in the stock market.
What about Feite Zhao, Huayi, Alibaba, and Hong Kong circles? Recently, "Beiwen" has been particularly popular and has been cast in many hit movies such as "I am not the God of Medicine". This is how it works! Celebrities carry out capital operations, then engage in acquisitions, stock prices rise and other tricks to cut leeks.
This is the best way to play in the entertainment industry. Making money makes a lot of money. That’s why there is capital willing to support celebrities.
He knew that Mr. Jing hated this kind of operation method. Even Miss Zhao, who was so favored by Mr. Jing, was prohibited from playing in film and television finance like this. He knew that Ms. Zhao proposed it to Mr. Jing but was rejected. How could he, a professional manager, dare to mention it?
Zhao Qinghan is Mr. Jing's woman, which is almost an open secret in the circle. Not long ago, Miss Zhao was caught and brought to court. The turmoil lasted for a month or two, and there was overwhelming condemnation of her on the Internet. Mr. Jing finally took action to settle the matter. This shows how much he loves her!
If it were an ordinary relationship between a financial sponsor and his lover, how could he care about it? If this kind of thing is not handled well, it will cause trouble. Giving up is the lowest cost option.
"
Shaofan, can’t the film and television industry make money as it should? I see that self-media people and netizens on the Internet clearly list the various shortcomings of the film and television industry.
As a leading company in the domestic film and television industry, Phoenix Films needs to have a sense of responsibility and a sense of responsibility in the industry. We have our own theaters, celebrities, and online platforms like iQiyi. Are you still afraid of the so-called ban?
Gotta let some bad money follow our rules. By not playing by our rules, they will be lost to an audience that wants to see a quality product. "
After returning to China in July, he finalized a series of agreements to purchase iQiyi with Baidu’s Li Yanhong. He wants to use iQiyi to block Alibaba’s Youku.
According to this part of the agreement, Phoenix Group will first receive 40% of iQiyi's shares. In addition to the previously purchased 10% stake in iQiyi, Phoenix Group holds 50% of the shares and controls the iQiyi website.
iQiyi was listed on Nasdaq on March 19 this year, and its market value was as high as US$7 billion when it was discussed in July.
50% equity is enough to control a listed company. Gong Yu, the founder of iQiyi, only holds 1.8% of the shares. Coupled with the shareholding of his team, it can be regarded as the voting rights design of AB shares. In the end, Phoenix Group is in control!
In the future, Baidu will continue to sell 20% of its equity to Phoenix Group, retaining only 10% of the equity and one board seat.
The conditions for triggering the acquisition offer are: within two years, when iQiyi’s market value doubles to US$14 billion; if iQiyi’s market value does not reach US$14 billion in two years, Phoenix Group will still acquire it at this price.
Therefore, in order to control iQiyi, Phoenix Group currently paid US$2.8 billion. The payment method is: US$600 million in cash + Uber’s equity.
Idaka used to prefer doing business with full cash payments. That’s really a win-win situation! Who can resist the powerful Shenhao with unlimited cards?
But after more than two years of cultivation, all the companies under his name have begun to get on the right track, and most of them are making profits. He has now begun to learn the gameplay, concepts, and principles in the shopping mall: cash is the lifeblood of a company, and it will not be thrown out at once, but will be paid in the form of equity exchange.
It’s hard to say who lost and who didn’t lose in this transaction!
In terms of wealth on paper, iQiyi's listing in March was a bust. Its market capitalization dropped from US$11 billion on the day of listing to US$7 billion in July. Of course, the stock price has rebounded in the past month.
In short, Netflix’s business and stock price are soaring as the industry benchmark for video websites. Even though there are three major video websites in China, iQiyi’s market value will definitely be more than this in the long run!
Uber's market value has also slowly declined from its peak of US$55 billion at its listing, and currently only has a market value of US$42 billion. But the prospects are still promising. According to Jiang Zi's report, stocks will naturally rebound when overseas markets make profits.
Phoenix Fund currently only holds 21.3% of Uber's shares, and it held 28% of the shares when it was listed. The reduced shares are naturally reduced at the high point. Looking back, we still have to increase our holdings, which is a bit dangerous.
Of course, selling high and buying low is a routine operation. Jing Gao will not interfere with the daily operations of his subordinates.
…
Facing Jing Gao's words that were half criticism and half instructions, Fang Shaofan opened his mouth cowardly and said, "Okay, Mr. Jing."
Liao Rong, who was waiting nearby, couldn't help but chuckle, covered her mouth and said with a charming smile: "Mr. Jing, please don't embarrass Mr. Fang!
The film production model you are talking about is a very old monopoly model: produce and sell by yourself! The film and television industry has developed to the current production model, which naturally makes sense!
Shaw Brothers, which dominated Hong Kong's film industry back then, had a closed-loop model of 'produce and sell by itself'. The results of it? It was defeated by newly emerging companies such as Jiahe. The core strategy of Golden Harvest is simply to support a large number of middle and lower film companies.
Monopoly and closed-loop operations have their own advantages, but the shortcomings and disadvantages are equally obvious! The later it gets, the more difficult it becomes to produce works that meet market needs. Because there is a place to show movies, good or bad!
Directors and staff get paid and that's it. There is absolutely no rush.
After all, the film and television industry belongs to the creative and creative category. The broadest creativity is always in the hands of the most people! In the hands of young people new to the industry! Furthermore, can the capital of Phoenix Film and Television be compared with the capital coming in from the entire industry?
Therefore, the major Hollywood film companies have transformed from the early model. Even with antitrust laws, they now monopolize theater channels and media publicity resources to achieve monopoly and seize excess profits.
In real film production, it’s not uncommon for big companies to fail. It is only because of survivor bias and large amounts of film investment that they seem to have strong production capabilities. This is not the case.
Phoenix Films is still a leader in the industry because of its cruel internal elimination mechanism. However, with Mr. Jing’s self-produced and self-sold ideas, you will definitely be surpassed by latecomers.
Phoenix Films must implement a strict elimination system within the company and are not allowed to rest on their laurels! One code equals one code, business is business! If you make a contribution, you should be rewarded generously. If you lose money, you must bear the responsibility!
Moreover, Phoenix Film and Television must not be stingy about opening up and cooperating with outsiders. Platform facilities such as theater chains and video websites should be liberalized to select movies and TV series. Allow outsiders to create a more intense competitive environment!
Moreover, Phoenix Films will also introduce a large number of potential newcomers. Used to constantly replace those so-called traffic stars who demand high salaries. "
Whatever Liao Rong said casually was a sharp point of view! At the same time, she demonstrated her strong work style and her outstanding abilities. After all, Phoenix Films has become the leading film and television company in the country in her hands!
In comparison, Fang Shaofan, who was a secretary, seemed too mediocre and weak. It is simply impossible to take charge of Phoenix Film and Television, a company whose valuation has reached 85 billion yuan and is preparing to be listed on the A-share market!
Fang Shaofan guessed what he was thinking and followed his instructions very seriously. Of course, Phoenix Film and Television has many arrogant soldiers, monsters, and monsters. If Fang Shaofan wants to implement the policy forcefully, he probably can't do it!
Jing Gao pondered for a few seconds and invited: "Liao Rong, do you want to come back and take charge of Phoenix Films?"
