Jing Gao came to see Duan Yongping because he actually wanted to hear this legendary business godfather’s understanding of business and life.
This does not mean that he will devote himself to being a businessman from now on. He really had no idea. Shenhao, mainly enjoys life. When he does business, first of all, he wants to convert money into his social status and power.
Second, he has some ideals and ambitions of his own. The passing geese leave their voices, and the passing people leave their names. Every time a person lives in this world, he must leave something behind and change something. He hopes that industry can serve the country and change the status quo of some industries.
For example, Phoenix Films, which is owned by him, is absolutely not allowed to cooperate with those who are well-known and make trouble while enjoying the meal.
For example, Xia Shang Real Estate, his real estate company, does not sell houses based on shared area. Why should we keep the deceptive things that Li Huanggua created to make money?
These are his views on business. Rather, all Shenhao need to face a question the moment they achieve financial freedom: What should I do next?
This is thinking about life.
And the initial idea was very simple: buy, buy, buy, eat, eat, shoot, shoot, shoot, shoot!
This is the first level in Maslow’s needs theory!
But what then?
How much can a person spend on clothes, shoes, etc., changing an outfit in one day? After enjoying luxury cars, mansions (manors), airplanes, cruise ships, hotels, food, wine, and beauties, will the rest of your life still be exciting?
I'm afraid not.
He has been a god for a year, so of course he has his own opinions. After the first level of Shenhao, you should develop your own interests and hobbies, and improve your social status!
However, in the more than thirty years of turmoil since the reform, one business hero after another has risen from scratch, made a fortune, changed his own destiny, changed society and people's lives.
Duan Yongping is one of the best! The Xiaobawang learning machine he built was the one endorsed by Jackie Chan, and it was very popular.
He created the BBK VCD, which repeatedly won the CCTV bid, and spent huge amounts of money on advertising. However, the company did not die, but became more and more prosperous.
After he obtained a U.S. green card, followed love, and immigrated to the United States, he invested in NetEase and bought NetEase's stock at a price of less than 1 US dollar. Two years later, NetEase's stock price was as high as 70 US dollars. Gain nearly 100 times the profit. Become famous!
In 2006, Duan Yongping bought Buffett's lunch for US$620,000. Since then, the value of Lao Ba's lunch has skyrocketed. At the same time, it started a trend of Chinese people auctioning Buffett's lunch at high prices.
The "BBK series" he single-handedly led, adhering to his business philosophy, is making rapid progress in the field of electronic products. In 2017, Oppo, vivo, and OnePlus are all leaders in this industry.
According to Xiaomi's valuation, Xiaomi is in the process of being listed on the Hong Kong stock market, and investment banks have valued it at US$100 billion. In terms of sales, Xiaomi often ranks behind Oppo and Vivo in various statistics.
The combined valuation of these companies is definitely over $150 billion. Quite awesome!
"Let go and do it. If you do it well, you will be paid. If you don't do it well, you will close the door."
This was his instruction to his disciples before going to the United States. Showing the style of a generation of business godfathers.
After the rise of Pinduoduo in 2016, his name appeared in reports again and was mentioned again after more than ten years.
As the saying goes, different paths lead to the same destination. After gaining huge amounts of wealth, what do these winners in life and business heroes think about wealth and life?
Jing Gao really wanted to ask him for advice.
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It is normal for two strangers to have an awkward moment when they first meet. Especially in shopping malls and official career.
Why? There is an old saying in China: Noble people speak slowly.
Business bosses want to express their opinions when they speak, so expressing them accurately does not require too much nonsense or pursuit of literary talent. Of course, sometimes it is necessary to warm up when meeting.
Therefore, it is a skill to talk freely and make people feel like spring breeze.
The sound of cooking came from the kitchen in the Chinese restaurant. The street is a bit quiet outside, with few pedestrians.
Duan Yongping took a sip of tea and said, "Mr. Jing, how did you and Ding Sanshi meet?"
This meeting was facilitated by Ding Sanshi. He heard Ding Sanshi mention Jing Gao last year. At that time, it was because Jing Gao directly acquired Sina.
Jing Gao said: "We met at last year's Wuzhen Internet Conference. Mr. Ding's dinner in Wuzhen is very well-known in the entire domestic Internet industry."
Duan Yongping smiled and said: "So, you are positioning yourself in the Internet industry?"
Jing Gao smiled and said: "That's not true. My company is involved in many industries. Mr. Duan, I would like to ask you how to start the mobile phone industry. After I bought the Coolpad mobile phone, I spent almost 5 billion US dollars. But the current shipment volume of Coolpad mobile phones is still very small. It has just reached 10 million units in the second quarter. This is also due to discount sales."
Duan Yongping smiled and said slowly: "When BBK was making mobile phones, I had already arrived in the United States and had nothing to do. So, I don't have much experience in how to make mobile phones. However, I can talk about my business experience. Some insights.”
Many people came to him for advice. He can't teach much on the level of "skills". He has been away from front-line management positions for many years. On the level of "Tao", he has some insights of his own and is willing to share them with those who come to him for advice. When he had dinner with Buffett, he also asked for advice in the same way.
Jing Gao quickly sat up straight and said, "Mr. Duan, I'm listening."
Duan Yongping was very satisfied with Jing Gao's attitude of learning with an open mind. He has a relatively indifferent temperament and never engages in any debate. Like-minded people, let’s chat a few words. If we don't agree with each other, we won't talk. Only if Jing Gao is willing to listen, he is willing to speak. Otherwise there is no need to talk, just change the topic.
"My own opinion is that when doing business, you must dare to be the queen of the world. The first to enter a certain business track may not survive."
As he was talking, the Chinese boss in his forties, wearing a tall white chef's hat and a white apron, came over with dishes, "Buddha's Hand Spare Ribs. Please try it."
"Thank you, Master!" Duan Yongping thanked him with a smile, picked up his chopsticks, and made an invitation gesture to Jing Gao and others. There was also his assistant, Dong Youwei, at the table.
Duan Yongping continued: "The mobile phone industry is currently booming, and the profit point of making money is very clear. This is to do the right thing. The next step is to do things right. Coolpad mobile phones cannot be sold, which shows that distance makes things worse. There is still a gap between getting it right. The specific aspect depends on your understanding."
Jing Gao nodded thoughtfully.
At this time, the chef and owner Lao Fu served two more dishes. One soup, one seafood: steamed grouper. California is close to the sea, so seafood prices are not expensive. Jing Gao ate the seafood and thought about it carefully.
What a successful business tycoon has extracted from decades of business experience is definitely very useful and is infinitely close to the essence of business.
Duan Yongping continued: "When Liu Zuohu came to visit me in 2013, I gave him a message that I can give to you today. The nature of business has not changed at any time. The reason why BBK succeeds depends on ' Duty'."
Jing Gao said: "Does it mean integrity?"
His requirement for subordinate companies is "integrity." The various companies under Taichu Group are not strongly integrated, and the corporate cultures are different, but the common point is: integrity. And he has studied Alibaba’s corporate culture. Alibaba's corporate culture, known as the "Six Meridians Divine Sword", also contains the content of "integrity".
Duan Yongping smiled and said: "No. What I mean by duty and integrity are two things. The first meaning of duty is: to maintain a normal mind. Insist on doing the right things, and strive to do things right."
Jing Gao pondered slightly, took out the small notebook and pen he carried with him, and wrote it down directly. He actually didn't understand much. Take it easy? Those who do business are basically very enterprising!
For example: LeTV raises its stakes high, uses money to hit it hard, and builds its own ecology!
For example: Huawei emphasizes wolf culture. The entire team was so fierce that the competitors were unable to fight back. There is a joke in the shopping mall that every year when Huawei’s financial report comes out, it is the time when Ericsson’s CEO resigns.
If you check it out, you will find that Huawei has successfully defeated Ericsson’s CEO for several terms. Huawei is very powerful in the field of telecommunications equipment.
Duan Yongping narrowed his eyes slightly. If you are not familiar with Jing Gao, looking at his style, your first impression will definitely be that of a flatterer. However, he clearly knew the business achievements of the young man in front of him in the country. And Jing Gao took a notebook to write down his words, which really gave him a sense of accomplishment.
Duan Yongping said: "The second meaning of duty is not to take advantage of others. The third meaning is: if there is a problem, you should first find your own reasons."
Jing Gao smiled thoughtfully, "Mr. Duan, this really has nothing to do with integrity. I'll try to explain my understanding.
The third meaning, I can understand, is to blame yourself. This is part of our traditional culture: introspection and caution. The second meaning is a general combination of words that describes a person who is honest and responsible. There are just too many smart people in the mall. There are many people who are smarter than monkeys when it comes to their hair. If a person is honest, conscientious and does not take advantage, I am afraid he will win more business partners.
However, the first point is really hard for me to understand. "
At this time, several more dishes were served.
Duan Yongping ate the food and said approvingly: "Mr. Jing, you are very enlightened! Maybe this is what surprises you and me about business value. In the 1990s when I was doing business, China seemed to be full of gold. , there are opportunities everywhere. No matter what industry you are in, it is very profitable. Moreover, the government at that time was also promoting South Korea’s Daewoo model.”
Before the Asian financial crisis in 1997, South Korea's Daewoo Consortium was once a national idol. But its development model collapsed after the Asian financial crisis, and there are no more believers.
What they believe in is large-scale loans, mergers and acquisitions, and a cross-industry development model.
"Therefore, at this time, we must restrain the impulse of blind expansion of enterprises and maintain a sense of balance. Establish a firm foothold in one field. Only in this way can we achieve long-lasting business and become a healthier and longer-lasting world-class enterprise."
"The company under your name is involved in many fields. This is why we have different views on doing business. A person's energy is limited, and it is impossible to know everything. In business, it is obviously inconsistent with the situation for laymen to guide experts. the essence of.”
Jing Gao roughly understood what it meant to be normal. He can understand.
Many companies like to engage in "diversification", and there are many examples of failure. For example, Wanda owned by the richest man, Big Pharaoh. Wanda has been involved in e-commerce for many times but has never been successful.
For another example, when Alibaba develops social software, having only one DingTalk is an unexpected surprise. Moreover, many of the companies acquired by Alibaba that serve as frigates for Alibaba's commercial aircraft carrier are half dead.
The most famous example is Qianqianjingting in the music field. As well as Ele.me and Youku. On these battlefields, there is really a big gap between them and their competitor Tencent.
Perhaps the reason is what Mr. Duan said: A person's energy is limited, and it is impossible to understand everything.
If a company wants to expand new and diversified businesses, it may need to find a new team to do it. Moreover, if it is specific to the tactical level, I am afraid it is best not to give guidance. Isn’t that similar to Tencent’s model of taking shares? The only difference is the amount of equity.
Perhaps, it can be said intuitively that it is Huawei's BG (Business Unit) setting.
Jing Gao raised his tea cup and said respectfully: "Mr. Duan, I would like to offer you a cup of tea instead of wine. Listening to your words is better than ten years of reading. However, I still have a question, Mr. Duan, you seem to be interested in making money through business. Isn’t this important?”
Maintaining a normal mind can indeed make the company healthier and longer-lasting, but will it mean losing more opportunities to make money and grow stronger?
Duan Yongping smiled slightly, "Mr. Jing, as long as we can provide consumers with high-quality products and services and achieve success, wealth and profits will come naturally.
If you only focus on profits and money as the criteria for judging your business behavior, you are likely to step into a trap. Of course, doing business with a normal heart has a prerequisite: doing the right thing. Don't go into industries that are low-profit, difficult to make money, or have high risks. "
Jing Gao felt unspeakable in his heart. This may be a state of mind!
On the Internet, Ma Yun was ridiculed by many netizens when she said, "I'm not interested in money." However, if you really want to make your business bigger and better, I'm afraid you really need to have some awareness of this:
Don’t place too much emphasis on the money you can earn from a business, but focus on products, services, and consumer orientation. At the very least, don't put "money" at the top of your business code of conduct.
What Mr. Duan and Ma Yun said are completely different! Perhaps, successful entrepreneurs all have some similar views! This may be the "wealth password" of running a business.
Of course, this kind of thing is only at the level of "Tao". At the "technical" level, you definitely have to figure out how to do a business on your own. Different industries require different pitfalls!
It can be seen from this that those who encourage entrepreneurship are basically nonsense! A person must have sufficient risk resistance to start a successful business. There are only a few people who truly succeed in business the first time.
What a great start for Wanda’s Young Master Wang? He entered the e-sports industry with huge sums of money and was nicknamed Principal Wang by people in the world. What's the result now? Hero Entertainment kicked him aside and played happily with Tencent.
It can be seen that it is not a bad thing to lose a few times in business when you are young.
"Mr. Duan, can I ask, how do you view money?"
