Why are some books and discussions accustomed to comparing China's business world to Jianghu? There may be a reason why Chinese people like to do business with Zashitui! As long as a certain business makes money, all business people will flock in.
For example, in the era of the traitor: 900 million of the 1 billion people have collapsed, and there are still 100 million who are still looking for it. For example: VCD era.
So in 2016, when I look back at China's business process since its reform, it is really similar to the rise and fall of famous martial arts sects. Several storms and several autumns.
Shortly after the "Phoenix Film and Television Appreciation Banquet" on October 10, 2016, various rumors in the world were raging, but everything seemed to be calm.
It was in this calm atmosphere that Jing Gao celebrated his girlfriend Li Mengwei's simple and warm birthday in a courtyard in Beijing on October 15. He gave Weiwei a small jade Buddha pendant made from the imperial green jade he bought from Ren He.
However, the gathering of dark clouds will eventually turn into a storm! Within a few days, after Cai Congxin took over the matter, he continued to meet with top domestic investors, heads of state-owned capital, and Didi's shareholders.
In the afternoon of the 17th, before Didi issued the news of holding a media conference at the Peninsula Hotel in Shanghai at 19:00 tonight, Cai Congxin held an internal small-scale core meeting at the Peace Hotel where he stayed.
There were only four people attending the meeting: he, Cheng Wei, Liu Qing, and Ren Zhi.
Since its opening in 1929, the Peace Hotel has always been a landmark building in Shili Foreign Market. And it is located in the most prosperous business district of Shanghai: Nanjing Road. It was once known as the "First Floor in the Far East".
In the living room of the luxurious suite on the 12th floor, 53-year-old Cai Congxin sent all his assistants out, sat on the sofa, crossed his legs, and smoked a cigarette.
As the younger brother, Cheng Wei was reporting on his achievements in the past few days, "Mr. Cai, the shareholders that Mr. Ren and I visited basically agreed to continue to hold shares in Didi and agreed to sell part of the shares to us. Here, Mr. Ren has given me a lot of help.”
Ren Zhi was the youngest among the people present, at the age of 23. Fair and clean appearance. For today's party, he even brought a pair of flat glasses to add a sense of stability. At this time, he said humbly: "I am also optimistic about Didi's development prospects."
He mobilized US$1 billion within a week to purchase Didi's equity. When he and Cheng Wei went out to talk, they always recovered shares in the name of Didi. But it was actually eaten by him. Of course the price is a bit high.
Didi’s highest valuation was US$33.5 billion in early September. The valuation has now fallen to about $22 billion. This is the latest valuation given by the consulting firm. Ren Zhi was acquired based on a valuation of US$30 billion, and received a total of approximately 3.3% of Didi’s shares.
He successfully became a shareholder of Didi, and incorporated the big data algorithm of Xinghan Digital Company, which he controlled and mastered, into Didi's operating program.
As we all know, artificial intelligence and big data algorithms require a large amount of sample data before they can be iteratively upgraded. The company that does the best in recommendation algorithms is a short video company. The family that quickly knelt down after being threatened by the King of Understanding after going to sea.
Cai Congxin nodded and praised: "Thank you for your hard work, Mr. Ren."
With Cai Congxin's status in the world, it is completely okay for him to call Ren Zhi "Xiao Ren". However, considering the status of Ren Zhi's father, Ren He, in the domestic business community, he cannot set the record for his predecessors like this. In this game, are they relying on Ren Zhi's funds? And the reputation of Galaxy Group!
Liu Qing continued: "Mr. Cai, I have specific information here. Uber's new round of financing on October 14th only received less than 800 million U.S. dollars. This will only be in the next competition. It’s a drop in the bucket. Venture capital institutions such as Hongbin Capital, Zhen Fund, IDG Capital, and Hillhouse Capital all chose not to sign the contract after reaching an agreement.”
"As expected." Cai Congxin lit the cigarette ashes. He personally negotiated with Shen Nanpeng and others. Passing the information at hand to Cheng Wei, "This is the personal information of Jing Gao, the actual controller of Phoenix Fund. Please pass it on for a look."
Jinggao's acquisition of "Yidao" under the name of LeTV will ask Guanguan to check Mr. Jia's background. Since Alibaba and Phoenix have been tit-for-tat to this extent, how could the Alibaba team not check the bottom of the well?
This personal information was more detailed than that found by Shao Sisi, assistant to the chairman of Fangyuan Group and Jing Gao’s classmate.
"Mr. Cai, this..." After roughly reading through it, Cheng Wei was extremely surprised. Jing Gao's resume was very unreasonable! Seeing the confusion on Liu Qing and Ren Zhi's faces, he reacted, split the information in his hands, and handed it to Liu Qing and Ren Zhi.
Cai Congxin smoked a cigarette leisurely, looking like a big boss. After the three of them had finished reading, he slowly said: "Through this material, we can clearly see that there are some current rumors about Jing Gao, such as his The fact that he is the rich second generation of Northern Jiangsu can be ruled out. All his relatives within the fifth server have been checked, and there are no rich people. "
A "within five servers" reveals the Alibaba style's methods and arrogance!
Ren Zhi took a deep breath. This situation was actually completely beyond his expectation.
As far as the information he knew, whether it was from his father, his sister-in-law, or from his circle of friends, it was basically acquiesced that Jing Gao was a rich second generation from Sujiang Province. After all, China now has the second-largest GDP in the world. Isn’t there a hidden rich among the people? Eighty percent yes.
But this reasonable explanation has been completely overturned.
Cheng Wei said with emotion: "Mr. Cai, Jing Gao, who has always been mediocre, suddenly became rich in April this year and began spending and investing heavily. He owns textiles, real estate, banks, venture capital, film and television, The assets of online ride-hailing companies. This seems strange no matter how you look at it!”
Liu Qing nodded in agreement.
Of course, she didn't think that Jing Gao was a foreign spy, funded by some organization. This logic is the same as when Zhao Canglong checked the well at the bottom. How can any spy agency give 20 billion US dollars to one person?
Do you really think the U.S. dollar is useless paper? Don't even think about it. No online article dares to write like this.
Cai Congxin pointed to the coffee table in front of him and said: "I have asked friends in the domestic banking system to check, and all sources of Jing Gao's funds are legal. The key is that he is unreasonable.
However, it is impossible for us to find his 24-hour surveillance video during those days in April. My assistant told me that the general storage period for public surveillance videos is three months.
Therefore, we don’t know who he met at that time and suddenly became rich. We can only make a bold and reasonable guess that he is currently the agent for certain overseas funds to come into the country! "
The scale of foreign investment coming into China every year is an astronomical figure. According to statistics and published data, China attracted US$126 billion in foreign investment in 2015. Note that this is only one year of data!
Moreover, this is funds from formal channels, and does not include hot money coming in through underground banks and shadow banks.
Cheng Wei sat on the sofa, took a drink of mineral water, shook his head and sighed: "Unbelievable."
Cai Congxin said with a smile: "It's hard to believe but you have to believe it. Think about it, hasn't he done a good job in the past few months? If Uber can merge with Didi, as long as it is listed on Nasdaq, the investors behind it will But it’s a huge profit!
Therefore, we cannot look down upon him because his work resume five years after graduation is poor. Nor can we deny him just because he went to a second-tier university and failed in the college entrance examination competition. In fact, we cannot apply the traditional elite template to this person.
You are all still young, and Mr. Ren’s father should know something about it. In that era of burning passion, how many wealthy people made their fortunes in the wilderness and became famous for a while? Let me give you a few examples.
What was the academic qualifications of Mou Qizhong, the national entrepreneurship idol and the richest man in the country at that time, and how old was he before he started to show his business talent?
What does Hu Guangbiao, the CEO of Aido VCD, do?
Another example is Gome's Yellow Light Bath. What is his education level? Dropped out of junior high school. He also became the richest man in China.
Therefore, the experiences of extraordinary people must be extraordinary. Of course, only a few of these reckless heroes can turn into dragons in the end, and the companies under their names can still survive. We, I guess this time we are going to be the litmus test for Jing Gao and Phoenix Fund. "
Ren Zhi nodded convinced. The three words "testing stone" show Mr. Cai's strong self-confidence.
Cai Congxin said: “Therefore, based on this judgment, our next response strategy is very clear.
First of all, we have to assume that Jing Gao has an extremely large amount of liquidity. This is the worst case scenario. But we must make such a presupposition. Phoenix Fund's price war is so brutal, burning US$3 billion a month, it must be confident.
Secondly, we should clearly see that Phoenix Fund’s domestic business foundation is very weak. It just ensures that they can gain a foothold. The influence of Ali is incomparable to ours.
So, first, we should make it clear to our employees that they don’t have to be afraid. In the field of flower networking, Taobao has done this before by burning money to kill its opponents. It happened during the Thousand Regiments War. You have also experienced this in the online ride-hailing field in the past two years.
This is an internal problem. It needs to be resolved first. A team can only win if it restores morale. Xiao Cheng, you and Liu Qing will be responsible. You can even pay some overtime subsidies appropriately. "
Cheng Wei said convincingly: "Okay, Mr. Cai." The boss's perspective is different. In the fierce competition, we must first emphasize on doing our own thing well.
“Second, how do we take down Uber?
I basically agree with Liu Qing and Mr. Ren’s judgment. China’s market size and capital are not enough to support the cash-burning operations of the two online ride-hailing giants. We have to face reality, Didi is on the defensive. We will use our funds sparingly to protect Didi’s survival in key cities! Uber can take the bulk of the share.
There is an old saying in China that goes, 'Hardness cannot last, softness cannot be maintained. 'We can't just defend. We can’t expect Uber to burn through all its money within a few months. In this strategic stalemate, how do we break Uber’s offense?
Three points. First, at the evening press conference, we will act as a weakling to drive domestic public opinion to boycott Uber..."
Listening to Cai Congxin's clear plan, Ren Zhi felt a little complicated. He dared to join Didi and hit the well with a sap, just because he thought Didi could hold on. But he was too young after all, which was missed by Mr. Cai.
Mr. Cai’s thinking is very clear and he cannot burn money compared with Phoenix Fund. Even if Didi is supported by two consortiums, Alibaba and Galaxy. Instead, we should compete with other business methods.
The question now is, how to mobilize public opinion to boycott Uber? patriotic? There's nothing persuasive about this! Didi's equity structure is also very complex. If you say that Uber is a foreign-funded company, the effect will be limited.
Cai Congxin had a huge think tank behind him to provide support for his decision-making. At this time, his voice continued to reach Ren Zhi's ears: "
The number of online ride-hailing users is extremely large, and these user data cannot be placed in the hands of a foreign-funded company like Uber! We, Didi, need to report it to the relevant departments. The ultimate goal is to persuade state power to intervene so that we can take a dominant position in the merger of Didi and Uber. "
I go.
Awesome!
Ren Zhi felt a bolt of lightning split through the dark sky. The haze that lurked in his heart due to his misjudgment of Jing Gao's identity and misjudgment of his funds disappeared.
And it sounds like Mr. Cai has other means of business competition.
