Jinggao originally came to talk to Jobs about "Yidao". What he was interested in was the "public power" contained in the travel field. Unexpectedly, Mr. Jia actually intended to sell the mobile phone business. What a surprise!
In 2016, the field of mobile phones has basically become a "Red Ocean", and the fighting between major manufacturers is very fierce.
Yu Chengdong, head of Huawei's mobile phone business, expresses his opinion in newspapers every day: only three mobile phone manufacturers will survive in the end.
According to statistical data in January 2016, in 2015, there were seven domestic brands among the top ten mobile phone manufacturers in the world: Huawei, Xiaomi, Lenovo, Oppo, vivo, TCL, and ZTE. Behind them are Coolpad, Gionee, and Meizu.
But in the first half of this year, the situation changed. Xiaomi's sales have declined, Lenovo has failed to integrate Motorola's mobile phone business, and Oppo's sales have soared with its popular mobile phone R9. Its brother manufacturer vivo has taken advantage of the disappearance of the dividends from online channels and has emerged through dealer channels that have been deeply involved in the Chinese market for many years.
LeTV mobile phones rely on hardware subsidies to enter the market. The one that was squeezed out of the top ten was Coolpad. LeTV Mobile also holds an 18% stake in Coolpad Mobile.
By July this year, only Huawei was left to dominate the “Chinese Cool Alliance” in the smartphone era.
Under such circumstances, Jinggao is still very interested in entering the mobile phone industry.
It's a very simple logic. The mobile phone industry is still a high-tech industry, and taxes are paid accordingly. And mobile phone manufacturing is a typical manufacturing industry. He doesn't care if he can make money, as long as the industry can still exist.
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The morning sun fell on a corner of the bright small conference room. Jing Gao put down the pen in his hand and said: "Mr. Jia, I am very interested in LeTV's mobile phone business. What is the exclusive agreement?"
Liu Hong felt relieved immediately. I didn’t expect Phoenix Fund to be willing to take over the mobile phone business! From his perspective, LeTV’s mobile phone business has suffered serious losses, which is a heavy burden. Dumping is a good thing.
The funds from selling the mobile phone business are enough for LeTV to tide over the difficulties. LeTV mobile phones can sell for at least 5 billion US dollars.
Lao Jia is still at a high level!
Jabs folded his hands, placed them on the glass conference table, and said passionately: "Mr. Jing, LeTV has seven major ecosystems. Based on the Internet cloud ecosystem. The mobile phone ecosystem is a very important part of LeTV's ecological transformation.
With the user as the center, a closed loop is formed through terminal mobile phone hardware, LeTV applications, LeTV network, content platform, cloud platform and big data.
Therefore, I hope that after Mr. Jing gets the mobile phone business, he can continue to maintain close cooperation with LeTV’s major ecosystems. "
Let me go, Jabs’ words are packaged so well.
Jinggao didn't understand.
Liu Hong smiled bitterly in his heart and explained: "Mr. Jing, we are currently at war with major video websites. For example, our LeTV TV can only play programs related to LeTV.
What Lao Jia means is that LeTV mobile phones can be sold, but they must stay in the same camp as us. Mobile Internet is currently a big trend. LeTV does not want to lose this user portal. "
Jing Gao nodded and said: "If it is an exclusive agreement, I hope it will only be signed for three years. I can accept the priority cooperation agreement."
The exclusive agreement is: when 360 and QQ were fighting, only one of the two software could be installed. This is very unfriendly. He would accept it for three years at most. If we cooperate, a longer time would be no problem.
Jabs frowned slightly and communicated silently with Liu Hong.
At this time, Qiao Shuang handed over a note, which read: Mr. Jing, according to the "2016 China Unicorn Enterprise Valuation Ranking TOP300" released by iResearch on July 1, among which "LeTV Mobile" Ranked 15th with a valuation of US$5.5 billion.
Acquiring LeTV’s mobile phone business is a bigger deal than buying LeTV Sports. Xiao Qiao was very excited!
After a while, Jabs said with a smile: "Mr. Jing, let the people below discuss the details later. Let's make an appointment for the next discussion. Then, find a place to have tea, and I will introduce you to a few friends who are engaged in the media. know."
Although Phoenix Films is a small company and has been established for a short time, it is quite well-known in several circles in the Chinese theater industry.
Currently, LeTV is still at its peak. Almost half of the entertainment industry is a shareholder of LeTV Pictures. It is a star company in the industry. The "Tiny Times" series of movies that collect IQ taxes is the masterpiece of LeTV Pictures.
At the same time, Zhang Guoshi is currently signed with LeTV Pictures. Like Guo Xiaosi, Huang Xiaoming, Ping Xiwang, Guomin's Wife, and Zeng Xiaoxian are all shareholders of LeTV Pictures.
Jing Gao said happily: "Okay."
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We had lunch at a private restaurant in a courtyard house, the environment was very quiet. Accompanying the guests are Harper's Bazaar editor-in-chief Su Mang, LeTV CEO Zhang Zhao, and Liu Tao, who became famous for his hit Ode to Joy.
After finishing the meal, these people basically praised Jing Gao: he was young and promising, and he was surging in the future, etc.
The delicate and shy Guan Yujia was regarded as Jing Gao's woman by default, and was also praised emphatically. It doesn't matter if she refuses, it doesn't matter if she doesn't.
What’s more interesting is that Jobs, who was always talkative during negotiations and on the podium, was taciturn during dinner parties and seemed to have a bit of social phobia.
"Mr. Jing, goodbye!" Outside the courtyard, Jabs took his confidant Zhang Zhao and two accompanying guests to bid farewell to Jing Gao and the others.
"goodbye!"
Jing Gao shook hands with Jabs and said goodbye, took Xiao Qiao and Guan Yujia to sit in the black Rolls-Royce, and leaned slightly on the seat. I just had some wine at the wine table.
Xiao Qiao and Guan Yujia were chatting animatedly, "Guan Guan, I didn't expect Sister Tao to take care of herself so well at the age of thirty-nine."
Ode to Joy has become very popular since it aired. The five actresses are known as "Ode to the Five Beauties of Joy". The two of them were star-chasing today.
Jing Gao smiled and shook his head, thinking slightly.
Today I had my second contact with LeTV, and there was some substantial progress. He could see that LeTV was very, very hungry for funds. Not only was he willing to sell the "sub-ecology", but Jobs, who had social phobia, also personally organized a game to entertain him.
From the perspective of Internet articles, he failed very much as a powerful person today. It should be that when Jobs proposed to sell the mobile phone business, he waved his hand and said, "Buy!" $5.5 billion is nothing, right? Shenhao is not short of this little money.
How cool this is!
But in real business, this is impossible. What we are talking about today is just that both parties have a relatively strong willingness to make a deal. The next step is to do company investigation and financial audit. Otherwise, LeTV said it would sell for US$5.5 billion, and you would only give this much?
Then others will only treat you as a fool! Money is spent but no respect is given.
Since LeTV's lack of funds is so serious, he can wait and take the opportunity to lower the acquisition price.
It is impossible for the mobile phone industry to die in two or three years. Mobile Internet has become popular and smartphones have become a necessity. In the past, you had to carry a bunch of things when you went out, but now you only need to carry a mobile phone and keys.
Shenhao can also enjoy bargaining, okay? It's just that compared to the bargain price of buying something for dozens of dollars, this is a bargain price of hundreds of millions of dollars!
What Jing Gao didn't know was that his idea avoided the risks caused by LeTV's huge losses!
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While they were chatting, Guan Yujia, who was sitting next to Jing Gao, said in a timid tone: "Mr. Jing, you are so awesome!"
Jing Gao said: "How to say?"
Guan Yujia said with admiration: "President Qiao contacted the fashion magazine in Shanghai before and had to borrow Professor Wei's favor to meet Editor Xiao of ELLE. Today, I met Editor Su of Harper's Bazaar directly."
Jing Gao shook his head with a smile and said: "Xiao Qiao, prepare the team to negotiate with LeTV. I will call Cao Danqing and transfer her back to take charge. In addition, since Yidao, a subsidiary of LeTV, cannot be controlled, we will continue to quote Uber. .”
His character is a bit stubborn. Since he is optimistic about the "shared travel" field, he wants to make it happen. Instead of giving up halfway.
