Xingen Investment’s office in Beijing.
Zeng Qiang, who is fifty-four years old this year, smiled and shook hands with Jing Gao, invited him to sit down, and praised: "A hero comes from a young age! It is really rare for Mr. Jing to stand out in the business world at his age."
Jing Gao stood up, took the tea, and said, "Thank you."
Both parties have done homework on each other. Just a few words of greeting and get straight to the point. Jing Gaolue said curiously: "LeTV is a star company, how can it be short of funds? Will investors invest in Mr. Jia?"
The information in Jing Gao's hand was collected by Guan Yujia. According to public media reports, on February 28, 2016, Jia Yueding sang the song "Wild Son" at the annual meeting, which made everyone in LeTV shed tears and vow to follow his dream to the death.
His charisma and spiritual brilliance are admirable.
This is less common in 2016. Throughout the business history after reform, there will be some well-known business tycoons whose core teams will follow them to death.
For example: Shi Yuzhu back then. The giant is heavily in debt, but his core team is still there, and they even climbed Mount Everest together and almost died. For example: Alibaba, Boss Ma’s entrepreneurial history has been criticized, but his core team will never leave.
Therefore, Mr. Jia is quite capable.
Zeng Qiang thought about it and said, "Lao Jia wants to make cars, but is short of funds." Xingen Capital is the second largest shareholder of LeTV, but some of LeTV's seven major ecosystems do not belong to LeTV. . He didn't understand some situations either.
Jing Gao muttered, "Okay. I'll talk to Mr. Jia later."
Everyone is aware of LeTV’s “ecological opposition”. Its seven major ecology are: content ecology, large screen ecology, cloud ecology, mobile phone ecology, sports ecology, automobile ecology and financial ecology. The purpose is to build a business model of "platform + content + terminal + application".
After chatting for a while, the two went out to LeTV's headquarters together. Along the way, Zeng Qiang mainly talked about anecdotes about the investment circle, as well as the most promising “unicorns” in China’s investment circle.
"There were thousands of group wars before, but in the end only one Meituan survived. Now the concept of shared travel is very popular. Didi Chuxing is almost monopolizing the industry. Currently, the top players in market share are: Didi, Uber, and Yidao (LeTV), China.”
"It is a pity that Xingen Investment did not invest in Didi. Now the concept of shared bicycles is very optimistic among investment circles. Ofo, the leading company, is developing very fast. This field is expected to be another battle of thousands of teams."
"There is another field that is very hot right now. That is the field of food delivery. Baidu Food, Ele.me, and Meituan are fighting for the entrance to local life service consumption. This field is also burning money."
Jinggao is currently familiar with the "investment" field in the business circles of the capital. His investments in Rongcheng, Jinghe Club, and the "Phoenix Fund" under his name have all invested in many start-up companies, and they are very strong.
As a real estate developer and fashion group, he is not yet familiar with him. These two areas of business have not developed. The banking business has not yet been seen. Swiss Bank is still helping him acquire it, but it has not been completed yet.
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LeTV Building is not far from Yansha Tower where Xingen Investment is located. It is just around the corner from Sanlitun, right next to Chaoyang Park.
LeTV paid great attention to Jing Gao's visit, but did not create a particularly big fight. Jia Yueting and several senior executives greeted him on the floor where the conference room was located.
Mr. Jia is 44 years old this year. He still wears the familiar black T-shirt and jeans in front of the public, giving him a bit of a "Jabs" style. Mi Jinggao came out of the elevator accompanied by Zeng Qiang, followed by their assistants.
He immediately strode forward with a powerful pace, shook hands with Jing Gao, and said cheerfully: "Mr. Jing, welcome to LeTV as a guest. Please!"
Jing Gao looked at this strong businessman for a few seconds and said with a decent smile: "Hello, Mr. Jia."
Mr. Jia made his fortune in Jin Province. A lot of information is unclear about how he made his fortune. It’s not like the resumes of Internet tycoons are clear at all.
Mr. Jia graduated from the Finance and Taxation College, junior college, majoring in accounting. Later, people often jokingly called him "Accountant Jia." Because LeTV’s false accounts and bad debts are really exaggerated.
He first started a coal business in a county in Shanxi Province and accumulated his first pot of gold. His ex-wife has quite a bit of energy in the local area. Then, he provided batteries for China Unicom's equipment in Shanxi Province, and took advantage of the opportunity of Chinese companies to go public in Singapore after 2000. He went public in 2007 and raised 200 million yuan.
LeTV was born out of the video department of this company.
Those who followed the video war back then may have an impression. In the 3.0 era of the Internet, around 2006, the focus of the Internet was video production, and a number of websites such as Youku, Tudou, iQiyi, Kuliu, etc. were born. The benchmark is foreign YouTube.
LeTV was very impressive and was listed on the A-share market in 2010. It was the first domestic video company. At that time, leading video websites such as Youku and Tudou were not listed on the market. Everyone knows the story behind it.
LeTV began to purchase the copyrights of various videos on a large scale, raising the prices of film and television dramas. He also established LeTV Sports and purchased the rights to the Premier League and NBA. The copyright fees for popular dramas such as "The Legend of Zhen Huan" and "The Legend of Mi Yue" have skyrocketed.
The entire industry began to compete.
Just in June, LeTV held a press conference in Shanghai to invest 15 billion yuan to create 53 TV series.
If LeTV hadn’t committed suicide, Boss Jia would also be a great person!
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In the bright office area on the 8th floor of LeTV Building, a group of people went to the bright conference room. From time to time along the way, we can meet employees with LeTV work badges. Each one of them is very confident and full of energy.
An assistant from LeTV wearing a black business suit came in to pour tea.
Jing Gao sat down and looked at the conference room with floor-to-ceiling glass on three sides. The area is not large and the decoration style is very modern. Tempered glass conference room table, simple wooden floor, metal style seats.
LeTV Tower is only 14 floors high. Of course, this building is not cheap, priced at around 1.4 billion yuan. It is adjacent to Chaoyang Park and the surrounding scenery is very good.
"Thank you!" Jing Gao thanked the female staff member whose appearance was obviously arranged by him, and said with a smile: "Mr. Jia's place is very good."
Mr. Jia waved his hand and said, "If Mr. Jing likes it, you can come and sit here often. Let's drink tea together and talk about our dreams."
Jing Gao just smiled. This is Mr. Jia’s style. Talk about dreams and feelings. The information Guan Yujia collected for him showed that Mr. Jia was invited to give a speech at last year's "China Business Leaders Annual Meeting" annual meeting. The title is "Why should the eagle wait for the wind to come?"
After the lecture, in January this year, Mr. Liu from Lenovo took the initiative to contact LeTV and brought a group of senior executives to visit the LeTV Building.
Awesome or not?
Mr. Liu of Lenovo can be regarded as the first generation of martial arts leader among Chinese entrepreneurs. Very high status. The legend of Mount Tai is amazing. It is much better than the two of the four major clubs in Beijing established by "Li Huanggua" and his son.
Mr. Liu didn't resist and took the initiative to inspect. Jing Gao didn't think he could withstand Mr. Jia's "fudge". So come less often. Let's first see what he can get from today's contact. He would not just provide funds to support Mr. Jia's dream.
"Mr. Jia, let's forget about the visit and let's talk directly. I'm actually quite curious as to why LeTV lacks investment?"
