In the early hours of the morning, Beijing International Airport was still busy. Accompanied by Xiao Qiao, Jing Gao exchanged his registration card, then met up with Bai Xingguo, who had arrived early, and went through the security check together to board the plane.
Sitting in the first-class seat, Jing Gao was a little excited.
How to get involved in the textile industry is a big goal. After chatting with An Zhiwen, he had a general understanding of the textile industry, but he had no idea how to do it. It was impossible for An Zhiwen to tell him.
I hope Professor Wei, who I went to see today, can give me a feasible solution. That's what he needs to know before Monday's meeting with textile bosses looking for investment.
Just now while waiting for the flight, Bai Xingguo briefly introduced Professor Wei's resume. He is a very qualified economics professor.
He's looking forward to it.
Now that Shenhao has been regarded as such, Jing Gao feels a little bit overwhelmed.
The so-called "novice period" of Shenhao, in addition to various new lives, also means a "new person" in society.
Specifically, he is a complete newcomer to all circles of society. Everyone has a time to debut, right?
The easiest way for him to get through Shenhao's "novice period" is to "enhance his social status."
Being involved in the textile industry is improving his social status!
Xiao Qiao has become more and more trendy recently, wearing a long-sleeved Dior white T-shirt, high-waisted pink loose trousers, and a bow tied around the waist. The long-legged beauty, who is 1.72 meters tall and wears a pair of flat glasses, looks a bit like a familiar lady.
She sat next to Jing Gao and complained half-seriously: "Mr. Jing, I'm working for you day and night."
She recently resigned from a real estate agency and went to work at Zhongrun Company. But there are a lot of things to deal with. As a result, Jing Gao was picked up to accompany him on a business trip to the Magic City.
Jing Gao was in a good mood and joked: "Xiao Qiao, don't drive."
Xiao Qiao was stunned for a moment, and then realized what he was doing. I couldn't help but rolled my eyes in a coquettish manner, "Mr. Jing..."
The beautiful young woman flight attendant who was coming to pour wine for Jing Gao smiled slightly, her eyebrows were looking forward to the flowing charm, she leaned over and said in a soft voice: "Mr. Jing, the red wine you want."
Jing Gao's eyes naturally passed over her prominent peaks, and he nodded slightly in greeting, "Thank you." Smelling the fragrance coming from her body, "We were joking. How long until we get to the Magic City?"
With delicate makeup on her eyebrows and a bulging chest, she looked at the flight attendant who was less than thirty years old and said with a smile: "Mr. Jing, our flight time from Beijing to Shanghai on China Eastern Airlines is 2 hours and 20 minutes. The weather conditions are good today. It won’t be late.”
Jing Gao smiled and chatted with her for a few words before ending.
Just a few words is enough. This is within the scope of normal social interaction. Although he has a high probability of success in asking for her phone number, Xiaoyan had already stolen all of his treasury last night. He is in the Sage Time.
…
…
At nine o'clock in the morning, Jinggao and his party arrived at the building of the School of Economics of Aurora University on time and met Professor Wei Shenliang.
He is the deputy dean of the School of Economics at Aurora University. He is sixty-two years old, has a round face, kind eyes, and a pair of black-rimmed glasses. He greets Jing Gao and the others to sit down with a smile. His graduate student made two cups of tea.
Professor Wei said straight to the point: "I know a little bit about the textile industry. I am more studying Japanese consortiums. Mr. Jing listens to my opinions and pays attention to the private goods I carry. That is not how Jingzhong sees it. Sigh."
Jing Gao sat in front of the coffee table in Mingliang's office, holding a notebook in his hand, smiling and nodding: "Professor Wei, I can do it."
He roughly understood what this meant. Domestic economics is also divided into schools. Aurora University may not necessarily have the same views as those at several universities in Beijing.
Professor Wei picked up his usual glass tea cup and took a sip of tea, and began to come slowly, "When talking about the textile industry, we need to talk about these points. First, the current situation of the upstream and downstream of the industrial chain. Second, domestic policies. Third, the international situation. . Fourth, future development prospects.
…”
More than an hour later, Jing Gao asked and took notes, and his knowledge about the textile industry was refreshed again. The state still has a supportive attitude toward the textile industry. This is an industry related to the national economy and people's livelihood. To this end, the country has established more than 100 textile industry clusters.
These industrial clusters are basically distributed in the Beijing-Tianjin-Hebei and coastal areas. Because the garment industry, the downstream industrial chain of the textile industry, has a large amount of exports.
As we all know, Christmas gifts in Europe and the United States are basically made in China. This includes a large number of textile products.
But in recent years, with the rise of environmental protection, the textile industry has begun to gradually move to small and medium-sized cities. Specifically speaking, the capital city is moving to Northern Hebei Province. The nearby Cangzhou, Baoding and Langfang are all undertaking sites.
Rongcheng County in northern Hebei Province, less than 100 kilometers away from Beijing, is a clothing industry cluster. Therefore, if he wants to set up a garment factory or acquire a factory, it is best to go to Rongcheng County.
Professor Wei smiled and said: "As for how you want to control the textile industry cluster, there are roughly two paths. You usually pay attention to Alibaba and Tencent, right?
Alibaba’s strategy for acquiring companies is to acquire them wholly and do it themselves. Tencent's strategy for acquiring companies is to acquire about 20% of its shares, conduct industrial alliances, and build a business moat. The business and academic circles each have their own opinions on which of these two approaches is better and which is worse.
As for me, I study Japanese consortiums. Take the Mitsui Consortium as an example. Its core company is Mitsui & Co. What they adopt is the strategy of holding about 20% of the equity of related companies to maintain their influence on related companies.
After integrating upstream and downstream enterprises, they can open up the entire industrial chain and capture high profits. Through this progress, their related companies can gain an advantage in global competition in a certain industry.
For example: Mitsui & Co. makes more than US$1 billion in profits from my country in the iron ore industry every year.
For example: Toyota Motor Group ranks among the six largest automobile groups in the world.
It’s hard for me to explain it clearly in just a few words. I’ll recommend a few books to you later.
Specific to the textile industry you are concerned about, if you follow the practices of the Japanese consortium. You need to master the entire industry chain of the textile industry.
That is, the production of raw materials such as cotton, cashmere, wool, cocoon silk, chemical fiber, feathers and down, to textile manufacturing, cotton cloth, chemical fiber, linen, silk, knitting, printing and dyeing, etc.
Then open up the downstream industrial chain: clothing industry, home textiles, and industrial textiles.
In terms of the prospects and output value of the entire industry, the best choice is the apparel industry, especially the sportswear industry. This is the sector with the most potential right now. You can benchmark Shenzhou International, which is the most profitable company in the entire textile industry.
The company with the largest sales is Rongsheng Petrochemical, which produces direct-spun polyester filament. Others in this direction include: Tongkun Group and Xinfengming Group.
In addition, Tianhong Textile, Anta Group, Heilan Group, etc. are all leaders in the textile industry. Some are engaged in sports, some are engaged in clothing, and some are engaged in cotton textiles.
Therefore, it is up to you to decide which niche industry you want to enter. There are leaders in every field.
Let me add one more thing, if you enter the clothing industry, you need to continue to expand into the downstream industry chain. For example: clothing design, fashion magazines. compete with the West for the right to speak in fashion design. "
Jing Gao understood what Professor Wei was talking about about the Japanese consortium model, and felt like he had an epiphany.
It turns out that the business model can be played like this!
He needs to follow the model of the Mitsui Consortium and set up a core enterprise, and then use this enterprise to mobilize the entire industrial chain in a certain subdivision of the textile industry, knit them together, reduce the cost of intermediate links, and then engage in global competition. .
The key to "mobilization" is to control the equity of relevant companies! And conduct close personnel exchanges with relevant companies. Just like Mitsui & Vale.
Jing Gao is not a fool, Professor Wei's tendency is still very obvious. Human beings, relationships can only be maintained through reciprocity. He immediately said: "Professor Wei, I listen to you and give priority to entering the clothing industry."
