The Lin family took the bait much faster than Li Yi imagined. Less than three hours after the batch of gold was sent away, news came from Li Futiao.
With the perfect cooperation of Chinese businessmen Zhou Yinglong and Li Jiuying, Lin Zhengrong, who was eager to defeat the Li family, immediately won the "Zhou family" at a price of US$22.2 million per ton after confirming that there were no problems with the purity and origin of the gold. 1.5 tons of gold thrown out.
Compared with the current international gold price of US$597 per ounce, the purchase price of the Lin family's 1.5 tons of gold is obviously high.
Calculated, that’s $630 per ounce.
But in order to unseat the Li family and assume the position of king of gold retail in Hong Kong Island, Lin Zhengrong did not mind spending hundreds of thousands of dollars more.
For him, although this amount of money cannot be said to be dispensable, it is still not worth mentioning compared to what he has to do.
What's more, it's just a little less money, not a big deal.
With the support of British businessmen such as Smith and Charles, he didn't care at all.
But what Lin Zhengrong didn't know was that Li Yi dug a big hole, and these 1.5 tons of gold were just the beginning.
After receiving the news from Li Futiao, Li Yi immediately gave instructions to Li Futiao to follow the same pattern and continue to find people he trusted to sell gold. He wanted to empty out the Lin family.
At the same time, in order to stimulate the Lin family, Li Yi gave a batch of gold to Li Jiuying and asked him to sell it in the store.
Li Futiao and Li Jiuying responded quickly after receiving Li Yi's instructions.
While Li Futiao was looking for friends to help with acting, there was also movement on Li Jiuying's side.
On the morning of October 20, 36 of the Lai family’s gold shops on Hong Kong Island simultaneously issued announcements to adjust gold prices.
From now on, citizens who buy gold at Lijia Gold Shop will not only be exempted from the 2% service fee, but the labor cost will also be reduced by half.
After the announcement was issued, it caused quite a stir!
Linjia Jinpu. Headquarters!
Lin Zhengrong, who was sitting on the office chair, was feeling complacent about yesterday's defeat of Li Jiuying at Zhou's house. Thinking about how prosperous Li Jiuying was before, he owned 36 gold shops and multiple real estate projects, and was also the major shareholder of Longheng Bank. He was not them at all. What a small Lin family can compare to.
But things were changing, and no one could have imagined that the Li family would one day fall to this point, and be forced to retreat by the Lin family.
However, just when Lin Zhengrong was feeling complacent, there was a sudden knock on the door outside.
Although being interrupted from his thoughts made Lin Zhengrong a little unhappy, he still said to the door: "Come in!"
Immediately afterwards, as the door was pushed open, Lin Zhengrong saw his most trusted subordinate Zhang Zhihe walking in with an embarrassed expression.
"Boss, something happened!"
"Don't be anxious and speak slowly. What happened?" Lin Zhengrong asked.
"The Li family has issued an announcement to adjust the price!"
Lin Zhengrong immediately frowned and said, "How did you adjust it?"
“No service charge and half the craft fee!”
Upon hearing this, Lin Zhengrong stood up immediately and said with a gloomy face: "Is the situation true?"
"It has been verified. All 36 gold shops in the Li family have received such notices. It is definitely not wrong!"
"With the little money the Li family has, they dare to do this. Have they found a new source of goods?" Lin Zhengrong frowned.
Even though this event does not offer eye-catching discounts, it only waives the service fee and reduces the manual fee by half, but compared to the gold retail industry, the intensity of this event is not small.
You must know that the profit of the gold retail industry is the 2% service fee and the craftsmanship fee of the jewelry. If both of these fall, the profit will definitely fall as well.
If the Li family plays like this, they will most likely lose money after taking out the rent, water, electricity and employee costs.
"Boss, our informant has no news about this for the time being, but before coming here, I went to the nearby Li Family Gold Shop to check it out..."
"How about it?"
"They do have a lot of gold in their store. I guess they have found a new source of gold!"
"Snapped!"
A beautiful tea cup was smashed to the ground by Lin Zhengrong, instantly shattering into pieces.
"How could this happen? Who dares to go against Sir's wishes and provide supplies to the Li family?" Lin Zhengrong shouted loudly.
You must know that to defeat the Li family and remove them from Hong Kong Island is not only the intention of the Lin family, but also the intention of all the senior management of the British-owned group. They want to clean up the family.
As the biggest rival of the Li family in the gold retail industry, the Lin family will be pushed to the forefront. As long as they can control the Li family, the Lin family will dominate the gold retail industry in Hong Kong Island in the future.
Seeing that they had forced the Li family into a corner, they didn't expect that something went wrong at a crucial point.
"Check and find out who is supplying the Li family!"
"Boss, I've already asked someone to investigate this matter, but what should we do now? Do we have to lower the price as well?"
Lin Zhengrong thought for a moment and then said: "Jiang, the Li family wants to reverse the decline by lowering prices. How can we give him this opportunity? Isn't it just a matter of consumption? Isn't this exactly what we want!"
Backed by a British-funded group, Lin Zhengrong is really not afraid of a price war with Li Jiuying. After all, the price war is about which company has the strongest foundation.
With the Li family's current situation, Lin Zhengrong really didn't think they could hold on for long.
"Then how much do we lower it?"
"Immediately issue an announcement that our Lin's Gold Shop will also waive service fees and handicraft fees will not be halved, they will all be waived!"
"Free of charge, then we can only sell based on the international gold price, but we will lose a lot of money!" Zhang Zhihe frowned.
"It's okay, as long as you control the shipment volume, you won't lose much!"
"That's okay..."
Just as he was talking, the phone on the desk suddenly rang rapidly.
Lin Zhengrong immediately took a deep breath, calmed down his irritability, and picked up the phone.
However, as soon as the call was connected, Lin Zhengrong, who had already finished his work, suddenly stood up, as if there were springs on his butt.
"Mr. Smith... I understand... Snipe the Li family at all costs... I will do it now..."
After hanging up the phone, Lin Zhengrong was silent for a while, and then said: "Mr. Smith said that the Jazz already knew about the Li family's adjustment of gold prices, and also found out the source of the Li family's gold. They purchased it from the Zhong family at a high price. I bought a batch of gold, but the quantity was not very large, less than 300 kilograms!"
"The Zhong family is also selling gold?" Zhang Zhihe asked in surprise.
"Well, the main business of the Zhong family is real estate. Now that house prices have halved, they are reluctant to sell the property. They have no way to withdraw funds, so they can only use gold as an emergency."
At this point, Lin Zhengrong sighed and said with some displeasure: "It's a pity that we didn't receive any news in advance about the Zhong family's sale of gold. This gave that bitch Li Jiuying a chance to breathe!"
At this time, Zhang Zhihe suddenly said: "Boss, since the Li family's gold reserves are not large, can we directly buy back this batch of gold from the Li family's gold shop?"
"Repurchase?"
"Yes, it's only 300 kilograms anyway. As long as we buy back all the gold they have, the Li family will once again face a shortage of supply!"
Then Zhang Zhihe said again: "When the time comes, if we secure their purchase channels, won't this high-profile event organized by the Li family become a joke!"
"Hahaha, this is a good idea. When the citizens can't buy low-price gold, the credibility of the Li Family Gold Shop will be doubted. Once the credibility of the Li Family Gold Shop is gone, they will not be far away from bankruptcy. Got it!" Lin Zhengrong said happily.
"Then do we need to lower the price?"
"No need, leave this matter of losing money and making money to the Li family!"
Then Lin Zhengrong said again: "You should immediately find someone with the money and go to the Li family's gold shop to buy back the gold. Do it in a secretive way and don't let the Li family recognize it!"
"Okay, I'll go right away..."
.......
