At this moment, there was a knock on the door of the president's office.
Jiang Dong shouted: "Come in!"
Secretary Xiao Lin walked in holding a laptop.
"Mr. Jiang, this is a commercial for Heytea Tea."
Secretary Xiao Lin was talking as he operated the laptop, and soon a commercial with clear picture quality and a full minute's duration appeared on the computer.
Jiang Dong waved to Xia Ye and said: "Brother Ye, come here and take a look at the finished commercial of Heytea Tea, even if it means giving us some valuable advice. If there are shortcomings, we at Star Century still have room for improvement. "
Xia Ye and Jiang Dong sat on the sofa together and began to watch Heytea's commercials.
The content of the first twenty seconds of filming is very curious and gives people a feeling of confusion. It is not until the climax of forty seconds that Heytea products appear. In the end, as if it has been artistically processed, the advertising words appear on the screen in the form of text. on, giving people a solemn feeling.
This is not like a commercial, but rather like an art film.
Xia Ye has no idea what the director of this commercial is thinking!
"Hmm... Xiaojiang, are your advertising shooting team a group of professionals?"
Jiang Dong was slightly stunned and said, "Brother Ye, do you think this advertisement is inappropriate?"
Xia Ye nodded and said: "It still can't reach the standard that I am satisfied with. What is the emphasis on advertising? What advertising is about is short, flat and quick, catching people's attention quickly and giving everyone a shocking visual impact. But the current advertising films are completely It didn’t give me this feeling! Moreover, ours is a beverage advertisement, and the product does not appear until thirty or forty seconds. Who can watch the advertisement for thirty or forty seconds? Even if the advertisement is ten to fifteen seconds long, I want it The effect is that products, their irreplaceable features and advertising slogans quickly appear.”
"For example, if I were in charge of shooting this advertisement, I would start with the scene of the whole family happily eating hot pot. Someone happened to get angry after eating hot pot, and I would quickly catch people's attention by showing Heytea, and bring the advertisement I mentioned Words: If you are afraid of getting angry, drink Heytea!"
"Let's look at another scenario. I will imagine a company employee working overtime at his desk late at night until he is very tired. Suddenly, his colleague hands him Heytea tea with the slogan: When you are tired and sleepy, drink Heytea tea!"
"Obviously there are many ways to choose a scene and quickly enter the content of the advertisement. Why does it take so long to prepare the scene and still make people feel confused? This advertisement is not qualified for me. I hope to reshoot it. And reshoot it to the specifications I designed.”
After listening to Xia Ye's words, Jiang Dong and secretary Xiao Lin fell silent at the same time.
major!
too professional!
Even Jiang Dong, the CEO of an advertising company, felt his scalp tingle when he heard this.
This kind of advertising design can only be described as shocking.
Just thinking about the two advertising scenes Xia Ye mentioned made him marvel.
This is real advertising!
Jiang Dong took a breath and said, "Brother Ye, why do you feel like you are omniscient and omnipotent? How come you are more professional than me in understanding advertising?"
Xia Ye smiled awkwardly.
He had seen too many successful advertisements in his previous life, and countless classic advertising scenes flashed through his mind. Any advertising scene he picked out at random would be considered a classic.
As for the advertising people in Xingdong Century, it is obvious that they have too little experience and are still in the exploratory stage for arresting advertisements.
Xia Ye's thoughts have already been thrown away from them!
"Then how about following these two points I mentioned and making two films?"
"Okay! Just listen to you, Brother Ye." Jiang Dong said with a smile, and then turned to his secretary Xiao Lin, "Xiao Lin, did you record the two advertising scenes that Brother Ye just mentioned? "
Secretary Xiao Lin nodded desperately and said, "Mr. Jiang, I have already recorded it."
"Brother Ye, don't worry. The commercial we produce next time will definitely satisfy you. I hope this commercial can be selected by CCTV Prime Time again!"
Just as the two were exchanging greetings, Xia Ye's cell phone suddenly rang.
"Xiao Jiang, let me answer the phone first."
With that said, Xia Ye answered the phone in front of Jiang Dong.
Jiang Dong quickly waved to Secretary Xiao Lin to ask him to leave the office.
Gao Hongchang's hearty laughter came from the other end of the phone: "Xiao Xia, how are you doing recently?"
Xia Ye smiled and said, "Secretary Gao, why did you suddenly call me in person? Do you have any good news for me?"
Gao Hongchang laughed loudly and said: "That's right! A municipal meeting was held recently. At present, the Longcheng City bathroom has relaxed the conditions for Chinese medicine practitioners to open medical clinics to treat patients. From now on, Chinese medicine practitioners will have their own set of medical qualifications, so let Bian Quemen We will temporarily settle in Longcheng City to conduct a trial of medical practice. Once the results are good, we will fully implement traditional Chinese medicine clinics in Longcheng City to provide patients with more medical choices."
"Secretary Gao, I want to give you a big thumbs up for being so selfless!"
"You don't need to put a high hat on me. Those heartfelt words you said at the beginning really touched me. Things that our ancestors have passed down for thousands of years must not be wasted. Creating better medical conditions for the people is what I, as a ruler, should do. made."
"Then, on behalf of all the traditional Chinese medicine descendants of Bian Quemen, I would like to thank Secretary Gao for giving them a chance to prove themselves."
"Xiao Xia, let's stop saying polite words between us. I've come to see you this time and I have something to tell you. I heard that you recently registered an investment company called Yemu Capital in Longcheng City. It looks very strong, right?"
Xia Ye said with some embarrassment: "Secretary Gao, I wanted to keep a low profile, but I didn't expect that our municipal department would pay attention so quickly."
"Your investment company plays a vital role in the economic development of our Longcheng City. Based on the results of our municipal meeting, I hope you can settle in Yunlong Building as soon as possible and create a better environment for companies like yours." Investment Environment."
"Settling in Yunlong Building? Am I qualified now? It has not yet created higher revenue."
Gao Hongchang said with a smile: "The current municipal assessment believes that your Yemu Capital has great potential and can settle in Yunlong Building in advance. Why don't you come to the city hall, we still have to go through the formal procedures."
Xia Ye smiled and said, "Okay! Since Secretary Gao has confidence in me, it's my duty to do so."
"Xiao Xia! Settling in Yunlong Building means that you will shoulder certain social responsibilities. All the pillar enterprises in our Dragon City can be gathered there. I believe that it won't take long for your Yemu Capital to reach Longcheng City. I will wait and see about the existence of the inner peak."
"With Secretary Gao's good words, I will work harder! Then we'll see you at the city hall later."
Some people died, but not completely...
