In one month, we can do what others can do in half a year or even a year.
Jiang Dong admired Xia Ye more and more in his heart. With his terrible business ability, even if he conquered the entire empire's beverage market, he wouldn't be able to satisfy him, right?
"I originally established the herbal tea factory for your sister-in-law. The goal was to occupy the Empire's beverage market within a year. Winning the Dragon City's beverage market in one month shouldn't be an impressive achievement, right?"
Jiang Dong smiled bitterly and said, "If someone else says that, I definitely think he is bragging, but Brother Ye, I think you are being too modest when you say that. Let alone a year, it means that we won the imperial beverage market in half a year. I think it’s no exaggeration.”
"Haha, Xiao Jiang, let's talk about business. We plan to ask you to help plan and shoot a set of commercials. We will try to broadcast them on a TV station in Longcheng City first. If the effect is good, I want to continue to advertise. ,what do you think?"
Jiang Dong smiled and said: "Brother Ye, just look for me! I will be responsible for your herbal tea factory's advertising, and I will definitely use the highest specifications and standards to shoot a set of large-scale commercials for you. Let's strive to be selected by CCTV , when it is broadcast on the scroll screen, it will also have an important impact on the sales of your products across the country in the future."
Xia Ye patted Jiang Dong's shoulder and said, "You still understand me! I'm sorry to bother you, let's settle this matter today. I don't have any requirements for the content of the advertisement. Everything must be in accordance with your company's aesthetics." , I am absolutely assured. As for the advertising words, I hope you can use what I provided."
In terms of advertising slogans, Jiang Dong’s Xingdong Century has made brilliant achievements.
Take a health care product company that I worked with before. They relied on the phrase "No gifts for the holidays this year, only xxx for gifts." It became popular all over the country.
This is the most successful advertisement of Xingdong Century Advertising Company, and it was broadcast on CCTV's scrolling screen.
This established Xingdong Century's pivotal position in the advertising company.
Xia Ye suddenly asked to use the advertising slogans he provided. Could he write a more catchy advertising slogan?
Jiang Dong smiled and said: "Brother Ye, we at Xingdong Century are very professional when it comes to advertising slogans! I will ask our design director to come over now and give you some advertising slogans on the spot. How do you compare them with the ones you have? Sample?"
Xia Ye hesitated for a moment and said, "Okay then."
Jiang Dong shouted to the secretary at the door: "Xiao Lin, call Director Zhao over."
"Okay, Mr. Jiang."
Soon.
Xiao Lin brought Zhao Maimai, the advertising design director of Xingdong Century, into the office.
"Mr. Jiang, are you looking for me?" Zhao Maimai asked with a smile.
"Director Zhao, this is my Brother Ye. He is here to advertise for his herbal tea factory. His product is called..."
Lin Xue added from the side: "Mr. Jiang, this is Xichacha."
"The product is called Heytea. You can improvise an advertising slogan." Jiang Dong has great confidence in Zhao Maimai, the advertising design director.
It was she who wrote the advertising slogan that became popular all over the country.
And she relied on this advertising slogan to be promoted to her current position as director.
Zhao Maimai scratched his head and said with a smile: "Mr. Jiang, let me improvise. After drinking Heytea, we feel better and more energetic!"
Jiang Dong showed approval with satisfaction, then turned to look at Xia Ye and said with a smile: "Brother Ye, what do you think of this advertisement? Director Zhao is the backbone of the advertising design in the company."
Xia Ye shook his head and said: "It's not very good. I have no impression after listening to it. Moreover, the characteristics of herbal tea are not reflected and cannot deepen the impression on users."
After hearing Xia Ye's criticism, Zhao Maimai's brows wrinkled involuntarily.
This is the first time someone has rejected her advertising slogan.
She has done countless advertising planning projects, and most of the product developers are extremely satisfied with the advertising words she provided.
Who is this guy in front of me?
Why do you say her advertising slogans are not good?
For such product parties, simply stop cooperating with each other.
However.
When encountering such a difficult product supplier, Jiang Dong not only showed no intention to refuse, but instead catered to the other party even more.
"Brother Ye, the advertising slogan you want is..."
"If you're afraid of getting angry, drink Heytea. If you're tired or sleepy, drink Heytea!"
After listening to Xia Ye's advertisement, Jiang Dong and Zhao Maimai were stunned at the same time.
Compared with Zhao Maimai's lengthy advertising slogan, Xia Ye's advertising slogan appears to be particularly concise, and it clearly states the characteristics of the product.
On the contrary, Zhao Maimai's advertising slogan sounded a bit unintelligible.
Perhaps it was CCTV’s prime-time advertising slogan that gave Zhao Maimai the pleasure and joy of success.
In all advertising slogans for subsequent products, she used some of her successful experiences.
She thought that those successful experiences in the past would allow her to achieve success again, but she did not expect that this would be the beginning of the end of her talent.
She ignored the changes of the times, and people's tastes and aesthetic ideas are constantly changing.
Advertising slogans that were successful a few years ago may not necessarily be successful in today's era.
"Xiao Jiang, it seems that your advertising company needs to keep up with the trend of the times! You can no longer blindly remain unchanged, otherwise you will one day be eliminated by the trend of the times."
Xia Ye's words seemed to be a warning to Jiang Dong, and he said with some shame: "Brother Ye, you are right! Some of our current advertising designs in Xingdong Century are still too dated. It's time we need some fresh blood and vitality. of young people have joined.”
Xia Ye smiled and said, "Then follow my advertising slogan?"
"Okay, I'll listen to you, Brother Ye."
"Then let's sign the contract."
Jiang Dong immediately glanced at secretary Xiao Lin, who immediately prepared a contract and handed it to Xia Ye.
Xia Ye and Jiang Dong signed the contract and got up together.
Secretary Xiao Lin quickly opened the door to the president's office.
"Xiao Jiang, I'll leave the advertising of the herbal tea factory to you. In the afternoon, I will ask the finance department to transfer the money to your Xingdong Century account."
"Brother Ye, are you so polite to me? Then shall I give it to you?"
Jiang Dong quickly followed Xia Ye's footsteps and sent him and Lin Xue out of the Star-moving Century with a smile.
Lin Xue quickly turned around and bowed to Jiang Dong: "Mr. Jiang, just send it here. I hope we can have a happy cooperation!"
Say it.
She quickly followed Xia Ye's departure.
Watching Xia Ye and Lin Xue enter the elevator, Jiang Dong's face suddenly turned livid, and Secretary Xiao Lin who was following Jiang Dong felt an unprecedented sense of oppression.
Jiang Dong said word by word: "Xiao Lin, let all employees of the advertising design department enter the conference room for a meeting immediately."
Xiao Lin trembled all over and said nervously: "Okay, I will inform them right away."
The advertising design department of Xingdong Century may be about to undergo a major reshuffle!
Some people died, but not completely...
