Xia Ye finished her phone call with Director Lu and returned to the ongoing shareholders meeting.
After Xia Ye was seated, Huang Ling talked about the dream Internet cafe that Jin Qiaoqiao was going to open in Longcheng City recently.
"After Jin Qiaoqiao withdrew her shares, she found a person with relatively prominent strength and status in Longcheng City and made an investment. She herself did not violate the competition agreement, but she helped others open an Internet cafe to compete with our Dark Night Internet Cafe. Competition. Currently, Dream Internet Cafe stores have settled near our six Dark Night Internet Cafes. They are here to seize market share with our Dark Night Internet Cafes. We must adopt necessary marketing strategies to face this time The impact of Dream Internet Cafe on us.”
"At present, they have opened ten stores with more than a thousand equipment, and they are one level higher than our current equipment. We may suffer a loss in terms of equipment, and we will also suffer a loss in terms of store environment than the Dream Internet Cafe. More important What's more, they have four more companies than us. I heard that one Internet cafe only invests one million, and the investment in ten Internet cafes has exceeded ten million. The other party's investment strength is so strong, we are likely to win in this competition. In bad situation."
Huang Ling told everyone about the dream Internet cafe opened by Song Qingzhe, the son of the richest man, whom Jin Qiaoqiao encouraged, and the looks on everyone's faces gradually became serious.
Jin Qiaoqiao had such ulterior motives, didn't he just want to force the interests of the Dark Night Internet Cafe they opened to suffer?
After spending tens of millions to go to ten Internet cafes, who is this disgusting?
Jiang Dong said in a deep voice: "I suggest that from now on, other channels between us will no longer be open to Jin Qiaoqiao's Jinwei Company. At the same time, I will make it clear that we, Xingdong Century, will never have anything to do with Dream Internet Cafe. cooperate."
Yang Shihua echoed: "I will not provide any services to Dream Internet Cafe on the equipment, nor will I provide them any support on the Internet."
When Cui Jun saw Jiang Dong and Yang Shihua both expressing their opinions, he was not to be outdone and said: "I will also say hello to some of my friends here and tell them not to cooperate with the Dream Internet Cafe. No matter if it is opened by the son of the richest man, in short we We must unite as one to meet the huge challenges that Dream Internet Cafe brings to us."
Seeing that everyone was united, Xia Ye smiled happily and said, "You don't have to be too nervous about this matter. Competition is not necessarily a bad thing for us. What's more, they spent huge costs and wanted to do it in a short time. Getting back the money is a fantasy. We have enough time to spend, and as long as we reduce the customer churn rate, we can take the initiative in this competition."
Huang Ling nodded and said: "Brother Ye is right. After two months of profit, the initial investment in our six Internet cafes has all been repaid. We have been in a profitable state since this month and maintain good profitability. The situation is slowly bringing down the opponent's ten Internet cafes."
Jiang Dong said: "Brother Ye, how about we increase our advertising efforts to let more people know about our Dark Night Internet Cafe?"
Xia Ye shook his head and said: "In terms of advertising channels, Longcheng City is actually already saturated. At present, our Dark Night Internet Cafe has become a household name in Longcheng City. But now that Dream Internet Cafe enters the market, it will inevitably cause a huge diversion for us. There are only so many customers in Longcheng Internet Cafe, and now so many Internet cafes are crowding in, diversion is an inevitable trend. Even if we want to advertise, our Dark Night Internet Cafe must have new selling points."
New selling point?
Everyone fell into deep thought.
Xia Ye said with a smile: "For example, we will organize a wave of recharge promotions and implement recharge membership discounts to retain users. In addition, on equipment, we will use part of the costs recovered in the first two months to update, and expand the scale of the Internet cafe from the original One hundred machines increased to one hundred and fifty machines.”
Yang Shihua said: "Brother Ye, leave the equipment to me."
"Then let's decide on the recharge promotion for now, and I'll leave the advertising in this area to you, Xiao Jiang."
"Brother Ye, don't worry and leave it to me!"
The boring shareholders' meeting ended here.
Huang Ling was the last of these shareholders to leave.
He apologized to Xia Ye: "Brother Ye, I'm sorry, Jin Qiaoqiao has caused a lot of trouble to us."
Xia Ye patted Huang Ling's shoulder and said, "Stop saying such things. Now that it has happened, we must find a way to solve the problem. What's more, facing the competition from Dream Internet Cafe, it is not necessarily a problem for us. It’s a bad thing.”
…
With the opening of Dream Internet Cafe in Longcheng City, it had a big impact on Dark Night Internet Cafe in the early stage, taking away most of the customer traffic.
But Dark Night Internet Cafe also fought back, and soon started a recharge promotion, attracting some customers back with cheap Internet fees.
Even if Dark Night Internet Cafe cannot be as full as before, it can retain at least two-thirds of its customers.
At the same time, the most unacceptable thing for Dream Internet Cafe is not that there are only a few customers in ten Internet cafes.
Instead, it has been in a state of loss after just a few days of operation.
The luxurious Internet cafe entertainment venue that cost nearly 10 million yuan to build was unable to defeat the dark night Internet cafe with smaller investment in terms of customer flow.
What's the point of this?
Jin Qiaoqiao's Jinwei company is also facing bankruptcy.
Several companies that had maintained cooperative relationships with the company suddenly all chose not to cooperate after their contracts expired.
Xingdong Century can be said to be Jinwei’s largest cooperative company.
When the relationship between Huang Ling and Jin Qiaoqiao broke down, Jiang Dong would rather pay liquidated damages than terminate the contract with Jin Wei.
Without advertising channels, no matter how good Jinwei's products are, it will not be able to sell through multiple channels.
Jinwei itself has no brand effect, and is just barely increasing its data sales with the advertising support of Xingdong Century.
However, after the contract with Xingdong Century was terminated, the sales of Jinwei Clothing showed a cliff-like decline.
Jin Qiaoqiao, who was sitting in the CEO's office, felt a little hopeless.
The breakup with Huang Ling actually required her to endure so much!
Song Qingzhe entered her office and saw her slumped on the office chair. He complained somewhat depressedly: "Qiaoqiao, why are you still sitting here? Our dream Internet cafe has never been able to compete with the Dark Night Internet Cafe. They came out again What kind of promotions are there, how should we deal with them?”
Jin Qiaoqiao took a deep breath and said: "Qingzhe, if you really care about me, you should ask me what to do with Jin Wei? If a broken Internet cafe pays, it will be compensated! Jin Wei is my hard work for so many years, and you won't help me Forget it, just stop troubling me here, okay?"
Song Qingzhe frowned and said angrily: "Qiaoqiao, what do you mean? It was you who begged me to open an Internet cafe in Longcheng City to crush them. Now I have invested 10 million, and you just say I don't care? You Isn’t that too selfish?”
Jin Qiaoqiao said coldly: "I didn't force you to do this for me. This is all of your own free will."
Some people died, but not completely...
