"Is the efficiency so high?" Jiang Chen couldn't help but be slightly surprised by Han Yutong's execution ability.
"Of course, who am I? I can do it easily."
Han Yutong also pulled out a contract with an official seal and signature.
"Jiang Chen is hereby fully authorized to serve as the sole agent of Junya Clothing Co., Ltd. to be responsible for the design and procurement of clothes in my studio. The prices will be the same. I hereby certify."
There is also an administrative seal and signature below.
This time it was Jiang Chen's turn to be surprised.
Originally Jiang Chen only wanted her to recommend a few conscientious OEMs, but he didn't expect that she would skip ahead and even set the price for him.
The first step for a layman to do business is to be careful of being ripped off. The profit margins of clothing are huge. If you don't do market research before purchasing, you will lose nothing.
Unlike companies that have long-term cooperation with foundries, the prices they can get are the lowest.
"Mom has opened a clothing store in the county before, and she is familiar with the bosses of the OEMs. I promise she won't kill you." Han Yutong promised, patting his chest.
"Then...thank you so much..." Jiang Chen was about to reach out to take it, but Han Yutong dodged it.
"What are you doing?" Jiang Chen didn't understand what he meant.
Han Yutong crossed his arms and said, "I have prepared the design template and OEM authorization letter. Shouldn't you also have a business plan?"
"Business plan? What do you mean..."
"It's nothing. I just need to ask you questions. At least you have to be able to convince me before you can open a good online store, right?"
Han Yutong was really moved by what Jiang Chen said yesterday. She didn't want to be limited to just playing house management games.
If you want to do it, do it earth-shatteringly! It's best to become a hit and let the whole world know about your online store!
At that time, Han Yutong had already developed his own little ambition.
Jiang Chen looked at Han Yutong with his small chest and couldn't help but laugh.
He hadn't noticed it before, but it turned out that this girl had some potential as a strong woman...
"Then you ask." Facing the examiner in black skirt, Jiang Chen was very casual.
The little girl has little experience, what kind of profound questions can she ask?
"Let me think."
Seeing that the other party was so confident, Han Yutong began to organize words in his mind.
Business is not something that can be done just by thinking about it. Take a clothing store as an example. Even if you can handle the template design and garment factory by yourself, you still have to worry about the alley.
Physical stores are still divided into locations, so what does an online store rely on? Why should others buy your clothes?
Han Yutong knew this very well, so he asked Jiang Chen a question.
"I see there are a lot of people buying clothes online. We can't even find them in our newly opened online store. How can we sell clothes?"
"It's very simple, just swipe orders, use some of the money to find office workers or students who have less time to pay, swipe orders, and improve the ranking of our store."
In the previous life, when the two agreed to open a clothing store, Jiang Chen also went online to research the successful cases of certain online stores.
But at that time, even the personal brand track was almost dead, and Jiang Chen had no choice but to give up.
"But what if others also cheat on their orders? We can't compete with those large online stores with strong funds." Han Yutong asked again.
"By publicity."
When the two decided to open a clothing store in their previous life, Jiang Chen also considered an online store and studied a large number of successful cases for this purpose.
Taking Taobao as an example, 2008-11 was the golden period for opening online stores. At that time, Taobao online shopping was just beginning to emerge, and it had traffic support for merchants. It can be said that as long as the price is low, there is no need to worry about selling.
The 2012 year is more subtle. Taking clothing as an example, it happened to be a period of transformation. Clothing merchants were seriously homogenized, and prices have reached an extremely low level.
At this time, people with foresight chose a differentiated track, upgrading from simply competing for low prices to high quality and low prices. Instead of simply looking for online pictures to promote, they found professional models for dressing display.
This thing is useful, but not completely useful. Now the key to opening an online store is word-of-mouth quality and publicity.
"How...are you going to promote it?"
"Then it depends on your ability."
"Me?" Han Yutong was puzzled.
"People rely on clothes and horses rely on saddles. Just one piece of clothing won't show much, but if there are a few beautiful models, the sales will definitely be good."
Jiang Chen looked at Han Yutong's slim-fitting black pleated skirt and said with a smile.
“Since we’re opening a store, it’s not too much to take a few pictures of fittings to hang in the online store, right?”
Han Yutong paused and could only nod.
My mother used to ask for photos of her wearing new clothes as model outfits.
I didn’t expect Jiang Chen, a layman, to understand...
Han Yutong paused and then said:
"Even if you can solve the publicity problem, if you can do it and others can do it, we will still have no advantage."
This is not Han Yutong's argument, but a fact.
Finding models and making orders is not difficult.
"So publicity is only one aspect. You also need to be hard-working. We must come up with our own style."
"Be specific?" Han Yutong asked.
"We need to respond to market demand, keenly capture user sensitivity, grasp the industry's pain points, create a differentiated track, discover the industry's refinement tipping points, and take the lead in original brand design..."
"Stop, stop, stop..."
Han Yutong was confused by the high-sounding terminology, and his brain cells were completely tortured by the theory.
"You...you speak human language."
Jiang Chen said confidently: "If we can't compete with those cheap goods, then we simply won't set a low price and focus on original brands with style and quality."
Jiang Chen's words were not groundless. When he was in college in his previous life, he actually tried to set up an online store with Han Yutong and studied the information in this area.
In 2014, a young man from Gan Province stood out from the crowd of online stores that were obsessed with Hong Kong and Typhoon clothing, relying on more trendy designs.
"Hmm...but isn't it true that buying clothes online is just for cheap?"
Han Yutong was still a little worried.
"Those who can buy clothes online are generally born in the 80s and 90s. They pay more attention to cost-effectiveness than blindly cheap."
Jiang Chen smiled.
"We can discount some clothes in the early stage in the form of new store discounts, and then launch high-priced new models after establishing a good reputation. We will only make a profit without losing money."
"I'm very optimistic about your mother's design style. We can definitely go on a differentiated track."
Hearing the compliment, Han Yutong raised the corners of his mouth slightly: "Of course, otherwise, how could my mother open a company in Italy?"
After some exchanges, Han Yutong was almost convinced by Jiang Chen, but he didn't expect that the other party would add something later.
"In addition to the model photos, we should also design an advertising slogan."
"For example: 'All the clothes in our store are designed by well-known designers in the fashion capital Milan, and we are committed to creating an affordable luxury wardrobe for every woman.'"
"You...you haven't opened a clothing store before, right..."
Han Yutong felt a little dizzy when he heard what the other party said so clearly.
Especially the word 'light luxury' at the end.
With this word, those luxury goods that are expensive and prohibitive only for celebrities in the upper class can also appear in the hands of ordinary people in a mass version.
Apart from anything else, Han Yutong felt eager to place an order after hearing his rhetoric.
"When the time comes, put the logo of our online store on the clothes in Italian, and match it with your model picture, it will definitely be a great success."
Jiang Chen's pie filled Han Yutong to the brim, and she, who was new to the world, couldn't find any reason to refute.
The innocent little girl couldn't help but feel a little moved by Jiang Chen's big move. She hesitated for a long time, her fair little face also flushed with excitement, and finally nodded.
"Then...then I will reluctantly become a model for you..."
Jiang Chen is really not just joking, he really has a way to make this "business game" bigger and stronger!
Seeing Han Yutong relent, Jiang Chen nodded and said, "Okay, but before that I have to design a logo. What is the name of our online store?"
Unexpectedly, as soon as these words came out, the little girl's voice stagnated slightly, and it took a long time to say something.
"Yu...Yuchen."
