"After all, we want to build a brand." Lu Fan explained with a smile, "As you know, no matter what it is, as long as it has a brand, it will definitely be much more expensive. We only have a few."
For many products, the highest value is its brand.
The simplest example is clothing. The more high-end the brand, the higher the price of the brand.
The cost of clothes worth 10,000 yuan is not much higher than that of clothes worth 1,000 yuan. The other expensive ones are all from the same brand.
Lu Fan wants to build the vegetables in his village into a well-known and top vegetable brand in the country, which is equivalent to the level of clothing that costs more than 10,000 yuan a piece. It is considered a good conscience not to increase the price ten times.
Of course, this may be difficult for ordinary farmers to accept.
But Lu Fan didn't need them to accept it. Lu Fan just needed them to be obedient and do what he asked.
Anyway, everyone will be happy if they get more money in the end.
I don't know if Gou Zezhong fully understood what Lu Fan meant. Anyway, he informed all the villagers about the incident as quickly as possible.
The entire Izumo Village immediately began to boil.
Everyone knew very well that the price they used to sell vegetables was actually higher than the normal market price.
In addition, after using Lu Fan's fertilizer, the vegetables in the field generally grow better. Both the growth cycle and maturity rate are much better than ordinary vegetables.
The large quantity and high price have made many people deeply satisfied and even a little uneasy.
After all, everyone is used to being poor, and now that they are suddenly able to make money, they will feel more or less unable to adapt.
Fortunately, every time the food is collected, cash is directly put into the hands, which can make many people feel at ease.
Once you have the money, there is nothing to worry about.
But now, they suddenly learned that the price of vegetables might double again!
This was simply beyond their imagination.
Poverty has limited the imagination of most Izumo villagers. For many of them, earning 20,000 yuan a year is already very satisfying.
If they were allowed to earn 50,000 yuan a year, they might not know how to spend it.
If they were allowed to earn 100,000 yuan a year, they would even panic.
Money comes so easily, it really makes people feel panicked!
But based on the new vegetable prices, as long as each family grows one or two acres of vegetables, their annual income can easily exceed 100,000!
"Lu Fan is such a capable person!"
"I could see how extraordinary he was when he first came back. In just a few days, Wang Dabao's family was completely finished."
"I knew a long time ago that working with Lu Fan would definitely bring great benefits. It's just as I expected!"
For a time, there was only one core topic discussed by everyone in the village, and that was Lu Fan.
Now everyone has worshiped Lu Fan from the bottom of their hearts, and they are all praising Lu Fan from the bottom of their hearts.
Of course, there are occasional sour words like "Lu Fan might earn more", but the person who says this will immediately be isolated by others.
It's not that most people have a conscience and are unwilling to speak ill of Lu Fan behind his back. The key is that Lu Fan is indeed ruthless and is very decisive in dealing with different voices.
Everyone can see that Wang Shouren, Wang Dabao, Li Xuewen and Wang Er, who used to be against Lu Fan, are now in a miserable situation.
Wang Shouren and his wife have already entered. Although they are still waiting for the final verdict, well-informed people say that at least Wang Shouren has no hope of coming out alive.
Li Xuewen usually hides at home and rarely comes out. He has no shame in going out.
Everyone in the village is growing vegetables and medicinal materials, but he is the only one who cannot grow these two things. Even if he does, the village will not look at him when they purchase them.
Seeing that everyone made a lot of money, the villagers' lives gradually became richer. Li Xuewen seemed to have aged more than ten years in just a few days.
He was originally a smart and capable middle-aged man in his fifties, but now his hair has completely turned gray and he even looks a little senile.
Even his wife, who has been with him for more than 30 years, is making trouble with him at home every day, and even cries for a divorce, saying that she can't live with him anymore.
Wang Er's life was not much better than that of Li Xuewen. He was kicked out of the village committee and no one harvested the vegetables grown at home.
He went to Gou Zezhong twice, but met with failure.
Fortunately, he was still relatively young. Seeing that he could not survive in the village, he simply went to work elsewhere.
There were several others who acted as lacklusters when the above people were confronting Lu Fan. Although Lu Fan did not deliberately suppress them, Gou Zezhong did not give them any good consequences.
At least when it comes to collecting vegetables, their priority is relatively low. They can only sell a little bit after everyone has sold out. Although they won't make no money, it's still a lot worse than others. .
The villagers are not stupid. They can all see that if you are obedient, you can make a lot of money, but if you want to cause trouble, you will be in bad luck. Who dares to cause trouble behind your back now?
As for the guy who said slanderous words before, someone might sue Gou Zezhong. Maybe the shoes will be put on at some point, and everyone will want to stay away from him.
Of course, just because everyone is not making trouble doesn't mean that everyone has no ideas.
Nowadays, the price of vegetables is so high, but there is not a penny for medicinal materials, which makes many people feel excited.
Just one or two acres of vegetables can already make everyone a good income, so why not grow more vegetables?
For farmers like them, growing one or two acres of vegetables is not a heavy job at all. They are fully capable of doing more and earning more money.
What restricts their variety of vegetables is medicinal materials.
Lu Fan had previously stipulated that each family could only grow one or two acres of vegetables at most, and all the remaining land should be used to grow medicinal materials.
Everyone did so.
But now, vegetables are making money, but medicinal materials have not seen any movement, and some people have become impetuous.
Changing medicinal materials into vegetables and growing them according to the village's requirements shouldn't be considered a confrontation with Lu Fan, right?
There are many so-called smart people who can think of this. They don't dare to go to Lu Fan, but they all go to Gou Zezhong's house to inquire about the news.
Gou Zezhong didn't know much more than them. Lu Fan didn't tell him much about the medicinal materials. But his greatest advantage is that he trusts Lu Fan more than the villagers.
