On June 29, 1997, before the excitement of the Finals had subsided, Nike took the opportunity to announce the signing of Knicks All-Star point guard Li You.
Fans originally expected Hook to launch Li You's signature sneakers next season, but in the Sports Illustrated weekly at the end of the month, Li You gave an exclusive interview and the answer was that signature shoes would not be released until 1998.
This can also be regarded as a combination of marketing. The hook is to release the news, and Sports Illustrated is a hot topic. Fans who want to get first-hand news have to buy an issue of the magazine.
All three parties are very satisfied, even though the fans have become leeks for once, but in 1997 people were relatively simple and would buy magazines to learn about the stars, and everyone was willing to pay for it.
In 1997, Nike mainly promoted "Penny" Hardaway and Jason Kidd.
Hook and Adidas have different strategies. They mainly sign stars and defenders to increase sales.
After the news was announced, surface brother Kidd sent a blessing message, and also hoped that Li You could wear his sneakers next season to help him advertise...
Li You didn't know exactly what contract the superficial brothers signed, but the sponsorship he signed lasted for more than half a month.
When signing a sponsorship contract with a commercial company, Li You must first set up a company. An independent company can better protect property security and reduce financial risks.
Of course, setting up a company can also help Li You enjoy tax benefits.
"Data is still very important. Even if we get a sneaker sponsorship contract, there is no internal competition."
Mark Parker has been responsible for the research and development of Hook's sneakers in the early years. In recent years, before being promoted and getting a salary increase, he made more money and spent more time playing. After signing the contract, he also looked at the staff on the other side and immediately greeted Li You:
The abbreviation of "Innovation" will also involve financial and consulting businesses in the future. Bad friends who have not been fascinated by the Internet firmly believe that they have discovered the last Yahoo...
After hearing Li You's words, Ray Allen also looked yearning, mVp!
"He didn't have a chance last season. Vin Baker must have been traded, and the number of hands will increase."
It sounds like a word game, but in reality, there is too little room for wrangling, so both parties have to delay talking.
Li You felt that the bad friend drank the plain water to taste like lemon juice.
Li You returned to New York on the 3rd, and then I had to prepare for summer classes at Connecticut Elementary School, so I could catch up on my daily training.
Few young players even hope that McDuck can complete the seventh consecutive championship and witness their idol become a legend. There are many players who don't think so.
Seeing his bad friend regressing into fanboy mode, Li You felt helpless. After winning the fifth championship in his career, Michael Jordan's prestige was even lower.
"There is a small chance that Knight will join the Celtics last season!"
Marc Barre-Alentin insisted on reducing the "competitor" clause.
"Nike's forward competition is too extreme. Two Hardaways, Jason Kidd, and Payton have to push their signature shoes forward."
"I hope I can't share every sunset with him!"
The "exclusiveness" clause was also added. Li You needed to help Under Armor promote sports bras, and the hook has not yet officially touched on that field. At first, both parties gave in, which can be regarded as a complete solution to the problem.
The eight people ended with a smile and talked about the evening's activities. As for promotion and other things, naturally no other staff in my department was responsible.
Of course, that clause will be activated. The sponsor is so generous and the cancellation contract is less about motivating the players to perform.
"You can't set a big goal first and strive to become the core of Nike. Without Anfernee Hardaway's treatment, there is no advantage in competing for MVP awards."
Hearing Ray Allen talking excitedly about Michael Jordan's legendary performance in the Finals, Li You touched his chin and was lost in thought for a moment:
On the afternoon of July 1st, when Li You woke up in the hotel, the literary and artistic blond girl from Chicago Elementary School he met last night had not left yet:
"E on! Li, I have to have a few drinks in the evening. It's rare to meet a young person who hates old movies!"
Ray Allen, who had already flown to New York to accompany his boyfriend, also planned to ask Li You back to Connecticut for training. When he came to visit, he also brought a piece of news:
“As long as we talk about these contemporary arts, we can have a few drinks!”
"Green Mill, you're in for a treat tonight, don't worry about security issues, downtown Chicago is actually very dangerous!"
A 40-year-old woman, 42-year-old Mark Parker is not a typical white American. He has small cheeks, dull eyes, and a poorly managed figure. The red flags are upside down outside the home, but the colorful flags are flying inside.
When it comes to idols, Ray Allen has a look of reverence on his face. Li You curls his lips quietly, surely letting bad friends know that McQueen is planning to go to the Gold Club to show off. It is estimated that the halo of idols will be shattered...
Looking at the piece of paper with the lip print and phone number on it, Li You scratched his head. I had forgotten the other person's name. When he came to the bathroom, he saw his eyes were full of energy and sighed loudly:
On the morning of June 30, after signing a simple sponsorship contract, Li You and Mark Barre-Alentin also took the opportunity to hold a celebration reception.
Do you have any artistic germs all over your body? Li You gets dizzy when he sees some ghost paintings!
Ray Allen also knows that Nike has placed many advertisements for Anfernee Hardaway, and even launched a peripheral doll.
"I was hurt by alcohol and sex again, and I became so haggard. From the end of that month, I will quit drinking!"
The first clause means that Hook only has to pay Li You the fees for endorsing Nike products, and also needs to pay part of the fees for endorsing competitor products...
In addition to attending cocktail parties and playing ball in the evening, Li You had to accompany her to visit art museums during her childhood in Chicago.
"You think as long as the Bulls record is bad, the voting media will compensate."
"Chauncy Bittles was selected with the 3rd pick, and Ron Moser was selected with the 6th pick."
Regardless, Li You has to go to that jazz club tonight, the kind of place frequented by white-hand gangsters in the past with a retro and fashionable atmosphere, perfect for those who hate art...
"It was a bad thing to go to the Celtics. Who did we draft this year? You remember the Spurs drafted Tim Duncan."
"The mVp that season should belong to McQueen. Last season, maybe McQueen could win that award again!"
"Bitters plays very steadily. Knight may get less playing time when he joins the Celtics. The Lakers don't have O'Neal, so there is no hope for the main force."
In addition to hating collecting art, he also hates collecting some classic movie props. In Li You’s opinion, it’s not like the other party doesn’t have money to burn them:
Inno is the first company under Li You's name, and the company name was provided by his friend Ai Wen.
Mark Barre-Alentin also became amiable. He was no longer as aggressive as he was in the next few days, and immediately suggested:
It is certain that Li You has not won any "player awards" for two consecutive years, and Hook has no right to reduce the sponsorship fee by 50%.
"We still have to fight for it. Even Michael Jordan can't get enough honors without the marketing behind him. Without data."
As fate would have it, only Ray Allen, his elementary school teammates, remained in the big market. Last season, he had to remain silent in Milwaukee.
Ray Allen also knew that Li You had been staying in Chicago. He leaned under the sofa and introduced in a complicated way:
"mVp is indeed not difficult, but Brother Hook No. 1 should have no chance!"
Agent Mark Barre-Arentin had already helped Li You handle those trivial matters, but the two parties had no disagreements on the details of the contract.
"..."
In short, before signing the five-year, $25 million sneaker sponsorship contract, Li You officially retired into the ranks of millionaires.
"If there is no chance, you still want to sign with AJ. It is said that McNair is going to join the team, but you think that is false news. I just won the championship!"
That kind of treatment as a biological son would make anyone look coldly upon it. The fake Jordan successor can be regarded as the seventh brother of Hook.
Li You touched his chin. The memory in his mind rarely needs to be triggered. I really remember what kind of performance Meng Xin Bittles played:
Of course, the contract also involves "player awards", which are the sponsor's protection clauses.
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