"Plan?" Peng Zhan was confused. He was clearly giving away free coupons and vouchers that could be exchanged for physical goods. What kind of plan could he set?
"If my guess is correct, the products that Haoyuan gives out to the people as prizes will have a strong imprint of the Haotian Group. For example, printers can only use ink cartridges produced by the Haotian Group. The printer itself is not worth much. Money, but the cartridges are valuable!”
"Is there such an operation?" Although Peng Zhan has extremely high business talent, he has no practical experience, so he feels that these methods are very novel.
"This is the most common method used in conventional business wars. In fact, many people understand these methods, but it is difficult to use them skillfully. If I guessed correctly, the mobile phones he gave everyone for free are also tricky, or full of all kinds of stuff. There are many types of advertisements, or they can only use a few fixed software. Professionally speaking, they need to cultivate and bind users’ consumption habits,” said Lin Yumeng.
The cost of a mobile phone is only two to three hundred yuan, but if software manufacturers want to embed their software into the mobile phone, they need to pay high fees to the mobile phone manufacturer.
Especially for a company with great influence like Haotian Group, software manufacturers are trying their best to get in. The result is that even if Haotian Group gives away mobile phones for free, each one can make hundreds of dollars.
And the most important thing is that there are subsequent bindings. For example, if you purchase something through the shopping mall software installed on the Haotian Group's mobile phone, the Haotian Group can share it in a fixed proportion.
Even the smart homes he gives away will not lose a penny. Although they are given away for free, they have high maintenance costs.
After two repairs, the cost will come back, and the most critical thing is that it will give people a preconceived impression. When users have become accustomed to a certain brand of smart home, it will be difficult to switch to other brands.
In order to bind users, Haotian Group's smart home products deliberately design some relatively complex operations and are incompatible with other merchants' products.
"Wow, this person is so cunning!" After listening to Lin Yumeng's analysis, Ye Xiaowu couldn't help but sigh, and she wouldn't be able to make friends with such a person anyway.
"This can't be considered cunning. It's a normal business method. It's just beyond most people's understanding." Lin Yumeng said with a smile. With Ye Xiaowu's simplicity, it is indeed a bit difficult to understand such complicated things. she.
But Peng Zhan was different. Although he didn't know it before, as long as Lin Yumeng explained it a little, he would understand it immediately. Not only did he understand it, he could even draw inferences from one example and advance the strategy in a more subtle direction.
Completely different from Lin Yumeng, the other businessmen in Tenggui City breathed a sigh of relief when they saw Haoyuan coming and following his brother's route of spreading money.
Especially Jia Guanzhong, when the Haotian Group's plane scattered lottery tickets and vouchers in the sky, he immediately asked all employees to get off work and follow the plane to grab those things.
Those employees naturally wanted it, but when he yelled and asked those employees to hand over all the things they grabbed, he was immediately stared at by those employees.
"Do you have professional ethics? You grabbed it during working hours. You should give it to me. If you grab more, I will give you bonuses as appropriate." Looking at the lottery tickets and vouchers held in the arms of those employees, Jia Guanzhong said He said with a greedy face.
"Bah, you only gave me one or two thousand yuan a month. I just quit!" The employee roared at Jia Guanzhong.
Jia Guanzhong also wanted to show his prestige, but the employee slapped his resignation letter directly in front of his face, which frightened him and tried his best to retain him. After all, such cheap employees are difficult to find.
The money was not obtained and the door was closed for a long time. The more Jia Guanzhong thought about it, the more painful it became.
But what hurts him the most is losing his position as president. If he had known that Haoyuan was as idiot as his brother, he would never have given up his position as president no matter what.
"No one in the second generation of rich people can fight. It is rumored that Haoyuan is so powerful, but it turns out that it is nothing more than that. Just this operation, the money sent out must be hundreds of millions." Jia Guanzhong leaned on the old gate and looked at it. Looking at the white giant waves that were getting farther and farther away, he pinched his fingers and shook his head.
