Lin Nianhe couldn't tell them from beginning to end what brand positioning was and which was marketing strategy. Talking about these at this time would not only be incomplete, but also easy to completely confuse them, leaving them wondering what to do in the end.
She could only use the simplest, straightforward and safe way to solve the problem - she had full control and then used facts as a basis to explain the pros and cons to them.
At some point, full participation in decision-making is just a formalized democracy on the surface. If gangsters and robbers have to choose a leader, they can only choose the most capable gangster leader. In the same way, it is more terrifying to let people who don’t know anything about marketing formulate sales strategies than to be guided by laypeople.
Fortunately, Wang Xiao and the others trusted Lin Nianhe. Therefore, although they felt that Lin Nianhe's request was strange in every aspect, they still accepted the arrangement and figured out the persona Lin Nianhe had arranged for them in the noise of the train.
The train soon arrived at the provincial capital, and delegations from several factories came up, mostly from heavy industry factories. Lin Nianhe didn't recognize these people, but Wang Xiao was very familiar with them. A group of people crowded in the aisle to chat.
"Hey, Lao Wang, are you really here this time?"
"Lao Wang, I knew I would meet you, so I brought a bottle of old wine for us brothers to have a sip tonight!"
"Old Wang..."
Wang Xiao smiled like a walnut amid the friendly "Old Wang"s.
He knew quite well that the cold look Lin Nianhe asked for was for foreigners, and he still had to be warm and generous to his compatriots.
He introduced Lin Nianhe and others to the factory directors or deputy directors, looking extremely proud.
None of the people in front of him made fun of Lao Wang for taking three girls out with him. They were in high positions, so they naturally knew what not to say. Each of them stared with clear eyes, and said that if there was any hard work, just ask them to do it, and don't tire the lesbians.
Wang Xiao accepted the bill, made an appointment to have a drink together in the evening, and then returned to the bunk and sat down.
When there were no outsiders around, Wang Xiao breathed a sigh of relief and whispered, "These people are really snobbish."
Lin Nianhe was reading a book when he heard this and asked casually: "What's wrong?"
"How could they pay attention to me before?" Wang Xiao curled his lips, "Ever since our factory's top dollar was sold in the provincial capital, each of them has been like my own big brother and they want to praise me to the sky."
"When you are poor in the busy city, no one cares about you. When you are rich in the mountains, you have distant relatives. It's just human nature."
Lin Nianhe turned over a page of the book and said slowly.
"They just want to buy some hair flowers from me," Wang Xiao continued to curl his lips, "I still haven't figured it out. How can these hair flowers be sold so well if they are not for eating or drinking?"
Wen Lan became more energetic and nodded: "I don't understand either. Wouldn't it be delicious to cut half a catty of meat with that kind of money?"
Wang Xiao and Wen Lan looked at each other and felt that the other was a close friend.
Lin Nianhe pursed his lips and chuckled, then uttered four words: "Lipstick effect."
Wang Xiao and Wen Lan asked in unison: "What do you mean?"
Lin Nianhe raised his head and saw Wang Shumei and Niu Wa looking at him curiously.
This problem is easy to explain. She closed the book and said: "During the economic depression, the sales of lipsticks increased linearly. Because people's desire to buy will not diminish, low-priced products represented by 'lipsticks' can just make people not want to Full wallets and purchasing desires are satisfied at the same time. This kind of cheap non-essential goods will become 'luxury goods' during the economic downturn, which can comfort people's consumption psychology to the greatest extent."
This time, Wang Xiao chewed her teeth and said nothing. Only Sister Lan continued to be straightforward: "What do you mean?"
Lin Nianhe looked at Wen Lan and felt that she should give an example in a way that was more acceptable to her: "For example, you feel that you are about to be in danger and feel particularly insecure, so you want to buy a knife for self-defense, but when you arrive at the store, you find that You don’t have enough money to buy a better watermelon knife, and your money can only buy a cheap fruit knife. At this time, you..."
Before Lin Nianhe could finish speaking, Wen Lan curled her lips and interrupted her: "Hey, what kind of danger would require me to buy a knife? Isn't a shovel better than a knife?"
Lin Nianhe: "..."
Um……
The shovel is indeed better than the watermelon knife. Every inch is stronger, especially the shovel in winter. That thing is sharper than an ax...
Lin Nianhe shook his head violently and was surprised to realize that he was being led sideways.
What is this?
Which one is better, a shovel or a watermelon knife?
What she was talking about was obviously a watermelon knife and a fruit knife...ah, it was lipstick and a hairdo!
Lin Nianhe felt that it was necessary for her to have an in-depth discussion with Wen Lan.
"Sister Lan, do you think the attack range of a weapon is more important, or the flexibility?"
“Saving money is more important!”
"Tsk...it's still the same question as before, but this time you have enough money. Would you choose a watermelon knife or a fruit knife?"
"I choose bricks."
Lin Nianhe looked at Wen Lan and gave her a thumbs up after a long silence: "Sister Lan, you are really a scientist."
Wen Lan raised his chin, made a gesture of grabbing bricks with his right hand, and waved twice in the air: "If you dare to mess with me, I don't even need a knife. With just two clicks, I knocked him unconscious!"
Lin Nianhe touched his chin and affirmed: "Using force to defeat skill is a way."
Next to him, Wang Xiao had black lines all over his head.
Why don't you talk about the lipstick effect? He hasn’t figured it out yet!
He wanted to wink at his confidant to signal her to continue asking, but his confidant was so focused on bricks and shovels that he didn't even notice his eyes.
Wang Shumei pulled Niu Wa over and taught her sincerely: "Niu Wa, be obedient. Don't remember a word of what they said."
Niu Wa nodded obediently: "Okay, I don't remember the watermelon knife and bricks."
Wang Shumei: "..."
She kicked Wen Lan who was about to speak: "Shut your mouth! You are teaching a bad child!" Then she glared at Lin Nianhe again.
Wen Lan opened her mouth, saw Niu Wa, and finally gave up arguing with Lin Nianhe.
Lin Nianhe chuckled, raised the book and continued reading.
They stopped making noises. Only Wang Xiao looked depressed, looking out the car window and silently wondering about the effect of lipstick.
He thought, thought, thought... finally figured it out——
"Xiao Lin, let's make lipstick too!"
Lin Nianhe: "...?"
From the lipstick effect, I concluded that making lipstick... there is really nothing wrong with it!
Wang Xiao looked at Lin Nianhe eagerly, rubbed his hands and said, "Look, what do you think of this idea?"
“Exceptionally good.”
Lin Nianhe nodded affirmatively, and then said: "But you have to build me a laboratory, hire a few experts in biology and chemistry, and have a professional colorist. If you have enough money and raw materials, you can have a I can get it for you in half a year."
Listening to Lin Nianhe's words, Wang Xiao felt like the money was flowing out like water, and his voice couldn't help but weaken: "Is this thing so laborious? Isn't it the same as red paper?"
Lin Nianhe: "Even for your own health, you can't give Aunt Wang lipstick made of red paper, right?"
